CARONNO PERTUSELLA, Italy — June 23, 2021— A desire for reconquest animates EUROJERSEY’s new FW 2022 collection of Sensitive® Fabrics. Renewed enthusiasm, to savour a fresh wave of emotions. Feeling reconciled with the world helps us reconnect to our inner self as we experience a new sense of belonging and kinship with the universe. Nature envelops us, protects us, in its countless ever-evolving forms that change and adapt over time. A constant, cyclic muse, providing inspiration, cues, suggestions, to be reinterpreted through the imaginative details of a well-thought-out crossover.

A compelling invitation to reflect on the wonders of the world: this is how Sensitive Fabrics give life to a mesmerizing journey, where fashion and the environment join forces to evoke unexpected, magic places, rich with colors, textures, floral and animalier prints, urging us to take a leap into a realm populated by creations of extraordinary aesthetic impact. Vibrant experiences intermixed with reassuring patterns on fabrics designed to give comfort and well-being throughout the day.

Posted June 23, 2021

Source: EUROJERSEY

ANDOVER, Mass. — June 21, 2021 — Polartec®, a creator of innovative and sustainable textile solutions, announced the launch of its innovation timeline as part of Polartec’s Peaking Since ‘91 campaign. The timeline begins with the 1981 invention of PolarFleece, highlights the 1991 founding of the Polartec brand, and continues through to present day.

Hosted on Polartec.com and available for publications to embed, the timeline illustrates the creation of the broadest range of performance fabric technologies, collaboration with the world’s leading brands, and the resulting products which have empowered outdoor participants for generations, coinciding with the growth of the modern outdoor industry.

For the last 30 years, leading brands have consistently turned to Polartec to evolve fleece beyond insulation, to redefine weather protection, or develop the next lightweight, next-to-skin technologies. In that leadership role, Polartec has established itself as the world’s foremost innovator of a wide range of performance fabrics engineered for all conditions, to keep you warm, dry, cool, and safe.

“The modern history of Polartec is one of transformation, from a traditional mill into a performance textile innovator,” said Steve Layton, Polartec president. “We’re excited to have this timeline illustrate the stories of how collaboration with our business partners resulted in iconic fabrics and garments that literally changed what we wear when we go outside.”

The timeline highlights not only those iconic fabric innovations and products, but also the cultural milestones and Polartec-sponsored expeditions along the way. Readers can view vintage Polartec ads and explore some of the past Polartec Challenge Grant winners.

The Peaking Since ‘91 campaign additionally features advertising, social media, and promotional outreach to core outdoor media, enthusiast groups and clubs. The campaign engages partner brands and consumers, and will culminate with new innovations and collaborations, planned for the back half of the year.

Posted June 22, 2021

Source: Polartec

KING OF PRUSSIA, Pa. — June 22, 2021 — Radial, a bpost group company and provider of ecommerce solutions, today announced North American fulfillment expansion plans for the fitness community and apparel brand, Gymshark. Adding on to established operations currently running in Mississauga, Canada, the first U.S.-based center will open July 2021 in Rialto, Calif,, with east coast centers following later in the year.

The fitness apparel and athleisure market has taken off in recent years and with the global health and fitness club market estimated to reach $96.6 billion in 2024, the demands for fashionable athletic gear show no signs of slowing down. As a leading apparel brand in this industry, Gymshark has seen tremendous growth in its direct-to-consumer (DTC) business and expects to see high double-digit growth in the U.S. in the coming years.

With strong continued growth anticipated, the opening of these new fulfillment sites will help Gymshark maintain a competitive edge in the growing market. Specifically, Gymshark will have increased inventory availability for online orders and the ability to reach the majority of US customers within three days as well as improve the overall return process. As ecommerce continues to be a preferred channel for consumers, DTC brands like Gymshark are benefitting from Radial’s multi-node fulfillment model and experience in scaling to meet unprecedented demand. During all of 2020, Radial processed approximately 950K units for Gymshark from its location in Mississauga, Canada — with more than 360K units shipped during the holiday peak season.

“Gymshark’s top priority is our customer and ensuring that they have an exceptional experience from their first visit to our site,” said Henry Spear, general manager of North America Gymshark. “In order to deliver on this customer proposition and support our tremendous growth in the U.S., we looked to expand our distribution network in order to bring speed and ease to each order. In selecting a partner, Radial’s commitment to excellence and people-focused culture aligned closely with Gymshark’s values, making them a natural choice. We are excited to watch our partnership continue to thrive as we focus on accelerating growth of our community in the region.”

With the opening of the fulfillment center in Rialto in mid-July, there will be hundreds of new jobs available to residents in the surrounding area. Radial is reserving more than 780K square feet specifically for Gymshark operations across North America. Two more fulfillment centers on the East Coast will open later in 2021 to support the peak holiday rush.

Gymshark will also be leveraging Radial Order Management (ROM) and transportation services to support inventory optimization, returns processing and management and customer data and analytics. With ROM, Gymshark will gain greater visibility and control over inventory and streamline its North American omnichannel operations.

“Gymshark embodies the DTC success story and we’re excited to be moving forward with the opening of these fulfillment centers. They’ve doubled down on their strategy and approach to consumer engagement and delivered on their brand promises for great experiences,” said Ilias Simpson, CEO, Radial. “We’re always pleased to see our solutions further support our clients’ omnichannel growth. As a result of this expansion, Radial’s fulfillment network in the U.S. will strengthen Gymshark’s ability to serve customers quickly and efficiently for all their online needs.”

Posted June 22, 2021

Source: Radial