MENTOR, Ohio — May 16, 2022 — Avery Dennison today announced its collaboration with Transnomadica, a project by Maurizio Donadi rooted in an archive of vintage objects and apparel, alongside Ron Herman, the influential Los Angeles-based retail innovator known for introducing the shop-in-shop concept. A Transnomadica vintage selection will be on sale in Ron Herman’s Melrose Avenue store. Each garment will have Avery Dennison’s Digital Care Label providing a solid use case on how it can be used in fashion resale while providing an enhanced brand experience.

Together with the Ron Herman buying team, Transnomadica has selected unique vintage items to pilot this program in Ron Herman’s Melrose Ave. store. These are existing quality items, and a selection has been further enhanced, customized and upcycled by Transnomadica in its LA studio.

Transnomadica enlisted Avery Dennison to provide the digital triggers, applications, and data connectivity required to complete the circularity loop at Ron Herman. Each garment will feature a Digital Care Label and a sustainable hang tag, providing a digitally-enabled experience for shoppers. Scanning the QR code will unveil a wealth of bespoke information on the heritage of that specific garment, detailing its journey, as well as explaining what the garment is made from and how to care for it.

Post-purchase, the Digital Care Label helps to advance the circular economy as it educates the shopper and ensures garment recyclers are accurately informed of composition and allows resellers to verify authenticity.

Michael Colarossi, vice president, product line management, innovation and sustainability, RBIS, Avery Dennison said: “Transnomadica and Ron Herman have changed the fashion world and now they are doing this again with a captivating narrative that inspires and educates. This collaboration adds a layer of technology so shoppers can connect with what they buy at a deeper, more emotional level. We’re advocates for reusing what already exists and Transnomadica and Ron Herman are demonstrating just how desirable up-scale vintage can be.”

Maurizio Donadi, Transnomadica founder, said: “What I find most thrilling about this collaboration is the union of three businesses all of which are unique in their fields. The outcome combines talent, a love for quality products, the power to inspire and a willingness to embrace new technology. It’s via this innovation that we have an opportunity to better educate customers about vintage garments. This is not a flea market story, these are beautiful products that have been slightly tweaked to make them live longer.

“The opportunity here is to marry heritage with technology. The solutions used in this project can inspire brands to explore the positive effects technology can have on fashion businesses, particularly in enabling greater transparency.”

Ruben Leal, men’s buying director at Ron Herman, commented: “At Ron Herman, our ethos has always been a blend of the art of selling fine clothing combined with the deeper magic of selling the shopping experience itself. This collaboration takes it to a new height. The full digital solution provided by Avery Dennison adds a deeper level to each garment, revealing its personal heritage, as well as supporting the circular economy in practical terms. The powerful minimalistic look and feel of our store epitomizes the Ron Herman brand and the Transnomadica collection compliments this as well, helping to continue to champion authentic quality, and a timeless experience. This is a capsule collection in its truest sense, further emphasizing the positive impact of collaboration and community, which the brand is built from. The digital element captures the unique narrative and reveals it to those who want to hear it.”

This innovation-based collaboration showcases Avery Dennison’s ability to provide a complete solution – a physical trigger to a digital experience, data management, and applications for brands, consumers, and the wider apparel industry to utilize.

This partnership is part of a series of innovation-based collaborations that underscore Avery Dennison’s commitment to a circular apparel supply chain, and support its 2030 sustainability goals.

Posted: May 16, 2022

Source: Avery Dennison Retail Branding and Information Solutions (RBIS)

TEL AVIV, Israel — May 12, 2022 — adidas and Delta Galil Industries Ltd. have announced the arrival of full-range underwear collections for adidas Originals and Badge of Sport. adidas underwear is about comfort at the core, and the Spring/Summer ’22 collections are designed to support all forms of movement and expression by using super soft cotton and high-tech stretch fabrics to empower all bodies to realize their full potential. The collections are identified by a unifying message: comfort is our sport.

The value of comfort continues to grow unilaterally across all generations. How consumers feel as they move through their day matters now more than ever, and adidas, together with Delta Galil, are speaking to that collective rising-of-consciousness through intentional design and production.

The new adidas underwear collections offer a wide range of underwear separates including thongs, bikinis, briefs, trunks and boxer shorts, plus an assortment of versatile bralettes, bramis, tank tops, body suits and t-shirts. Inclusive Sizes range from XS through 3XL. Product prices range from $15 – $48 USD (approximately 13 – 60€). Key fabrics include:

• adicolor Comfort Flex Cotton incorporates Delta Galil’s Realasting™ technology to maintain fabrics feel and shape after repeated washes;
• Use of Tencel™ cotton makes the innerwear extra soft and breathable;
• 720° Stretch ensures an individualized flex fit for every body;
• Innoband™ Tech — offers invisible coverage plus an ergonomic fit;
• Refibra™cotton — delivers premium natural fibers via upcycled cotton;
• Various products utilize recycled and dye-free yarn; and
• Real Cool Cotton™ — quick dry and moisture-wicking.

“We’re experiencing a significant shift in the way people value intimate apparel and comfort – and both are being prioritized in a bigger way than ever before,” said Victoria Vandagriff, president of D2 Brands at Delta Galil. “Delta Galil has a long history of serving this market, and we are thrilled to introduce these versatile adidas ranges with the world. Comfort in this category is key and these collections are made to move with the wearer.”

Launching for Spring/Summer 22, the men’s collections will debut across the APAC, EMEA, Europe and Latin America regions, with the women’s collections launching in the same regions as well as North America. The adidas Originals and Badge of Sport underwear collections are shoppable now in-store and with select online retailers globally, including DTLR, Nordstrom, Amazon, and Zalando, and coming soon to adidas.com.

Posted: May 12, 2022

Source: Delta Galil Industries, Ltd.

CHICAGO — May 12, 2022 — Wilson Sporting Goods Co. today introduces its most premium tennis-inspired sportswear collection to date. The exclusive assortment blends best-selling styles with new technical pieces, made to perform at the highest level on and off the court. This new collection comes almost a year after Wilson made its debut into sportswear, signifying Wilson’s commitment to innovation, craftsmanship and sport culture.

“Over the last year we’ve listened to our consumers and know that they want even more functionality and innovation within sportswear, while not compromising on style to perform their best,” said Gordon Devin, general manager and president of Wilson Sportswear. “We believe this collection does exactly that; celebrating our rich history in the sport of tennis and inspiring the athlete in us all.”

Combining fashion and function for athletes at every level, select pieces feature the phrase “Wilson Sport Professionals” — a nod to the athlete in all of us and the standard to which Wilson holds itself and its product. Top products include: Women’s Center Court Seamless Polo, Women’s West Side Skirt, Women’s Gibson Tricot Pant and Jacket, Women’s Ace Seamless Bra Top, Women’s Pleated Short, Men’s Kramer Seamless Polo, Men’s All-Day Tennis Short, Men’s Eastwood Tricot Warm Up Pant and Jacket, Men’s Breakpoint Seamless Tee and Men’s Wells Woven Short.

The collection also includes an exclusive issue of Clay + Felt, a magazine that celebrates Wilson’s evolution in sportswear and legacy in the sport of tennis. Clay + Felt features stylized imagery of the new sportswear collection, the latest innovative equipment, and op-eds from key partners such as Billie Jean King, tennis icon and longtime Wilson Advisory Staff member. Limited quantities of the magazine will be available as a gift with purchase in Wilson’s New York and Chicago retail locations, as well as showcased online at wilson.com.

Wilson continues to celebrate its commitment to tennis with activations planned throughout the summer, as well as during the upcoming US Open, where Wilson has been the official ball and racket stringer for over 40 years. The collection is available in-store and online at wilson.com. Follow along @Wilson and join the conversation #WilsonSportProfessionals.

Posted: May 12, 2022

Source: Wilson Sporting Goods Co.