TEL AVIV, Israel — May 12, 2022 — adidas and Delta Galil Industries Ltd. have announced the arrival of full-range underwear collections for adidas Originals and Badge of Sport. adidas underwear is about comfort at the core, and the Spring/Summer ’22 collections are designed to support all forms of movement and expression by using super soft cotton and high-tech stretch fabrics to empower all bodies to realize their full potential. The collections are identified by a unifying message: comfort is our sport.
The value of comfort continues to grow unilaterally across all generations. How consumers feel as they move through their day matters now more than ever, and adidas, together with Delta Galil, are speaking to that collective rising-of-consciousness through intentional design and production.
The new adidas underwear collections offer a wide range of underwear separates including thongs, bikinis, briefs, trunks and boxer shorts, plus an assortment of versatile bralettes, bramis, tank tops, body suits and t-shirts. Inclusive Sizes range from XS through 3XL. Product prices range from $15 – $48 USD (approximately 13 – 60€). Key fabrics include:
- adicolor Comfort Flex Cotton incorporates Delta Galil’s Realasting™ technology to maintain fabrics feel and shape after repeated washes;
- Use of Tencel™ cotton makes the innerwear extra soft and breathable;
- 720° Stretch ensures an individualized flex fit for every body;
- Innoband™ Tech — offers invisible coverage plus an ergonomic fit;
- Refibra™cotton — delivers premium natural fibers via upcycled cotton;
- Various products utilize recycled and dye-free yarn; and
- Real Cool Cotton™ — quick dry and moisture-wicking.
“We’re experiencing a significant shift in the way people value intimate apparel and comfort – and both are being prioritized in a bigger way than ever before,” said Victoria Vandagriff, president of D2 Brands at Delta Galil. “Delta Galil has a long history of serving this market, and we are thrilled to introduce these versatile adidas ranges with the world. Comfort in this category is key and these collections are made to move with the wearer.”
Launching for Spring/Summer 22, the men’s collections will debut across the APAC, EMEA, Europe and Latin America regions, with the women’s collections launching in the same regions as well as North America. The adidas Originals and Badge of Sport underwear collections are shoppable now in-store and with select online retailers globally, including DTLR, Nordstrom, Amazon, and Zalando, and coming soon to adidas.com.
Posted: May 12, 2022
Source: Delta Galil Industries, Ltd.