Cambrelle® Expands Manufacturing To Vietnam To Support Global Brands And Local Supply Chains

WORKINGTON, England — September 17, 2025 — Cambrelle®, a performance lining brand for footwear, is proud to announce that production is now underway in Vietnam to meet the growing local supply needs of global brands.

The expansion features two brand-new, state-of-the-art production lines delivering world-class quality, ensuring customers receive the same exceptional performance and consistency they expect from Cambrelle products worldwide.

In Vietnam, Cambrelle can now be custom-dyed to any color on order, offering unmatched flexibility for brand design teams. In addition, the new facility produces 100-percent recycled nylon options, supporting sustainability goals without compromising durability or comfort.

This new manufacturing capability also includes heavy-duty products engineered for military and safety footwear, meeting the most demanding performance requirements.

“Expanding production to Vietnam allows us to be closer to our customers, respond faster to market needs, and continue innovating in both sustainability and performance,” said Dr. Kieran O’Hare, managing director, Camtex Fabrics Ltd.

With local manufacturing, global quality standards, and sustainable innovation, Cambrelle strengthens its position as the go-to lining solution for footwear brands worldwide.

Cambrelle is sold and marketed throughout Asia by Cosmo Fabric who offers extensive technical sales and marketing support at the factory and brand office levels.

Posted September 17, 2025

SPESA Facilitates First-of-Its-Kind Strategy Simulation In Conjunction With Annual Executive Conference

CHICAGO — September 16, 2025 — The Sewn Products Equipment & Suppliers of the Americas (SPESA) recently hosted its 2025 Executive Conference, August 27-29, 2025, at the Sofitel Magnificent Mile in Chicago. The annual event brought together more than 70 attendees for three days of education and networking that leaned heavily on the theme of resiliency, and also showcased that resiliency at work across the beautiful and dynamic city of Chicago. One thing that made this event different from previous editions though was the introduction of a game simulation on the last day of the conference.

Building on the theme of resiliency, the game simulation was designed to provide attendees an opportunity to step out of the classroom, network in a creative way, and apply learnings from conference sessions and conversations. The team activity encouraged participants to work together to address some of the challenges facing our industry, using predetermined prompts and scenarios.

How It Worked 

Conference attendees were grouped into teams and tasked with creating a U.S. sewn product brand that they pitched to investors at the end of a 90-minute workshop session. Attendees were assigned different industry roles and the groups were hit with a variety of challenges (supply change, climate, geopolitical, etc.) and opportunities (government contracts, viral products, automation, etc.) that they had to address to ensure the viability of their company.

Each team’s pitch was judged by a group of industry thought leaders — the “investors” — who ranked the proposed brands based on clarity and customer insight; decision quality under disruption; plan feasibility; ecosystem strategy; sustainability; workforce impact; plus the team’s ability to storytell with conviction.

The Winning Idea 

Following a brief deliberation, the team of judges named “New Oasis Wearables” or NOW, as  the winner of the game simulation. Based in Denver, NOW was presented as a company that created wearable tech base layers designed to regulate body temperature, monitor vitals, and protect from environmental elements. Prospective customers extended beyond traditional consumers to include members of the Department of Defense, government contractors, and industrial safety professionals. What set NOW apart from the other brand concepts was its creativity, scalability, and durability in the face of disruption.

The Mind Behind the Game Design 

The concept behind the game simulation came from Sarah Krasley, founder and CEO of Shimmy Technologies and member of SPESA’s Board of Directors. Krasley not only presented the concept to the SPESA team as a possible activity for the 2025 Executive Conference, she supported the planning and execution of the entire simulation process. Following the simulation, Krasley shared: “It was an honor to guide this group through an experience designed to build resilience skills and spark the kind of divergent thinking that’s often squeezed out by the day-to-day firefighting we’re all caught in.” She added, “SPESA is creating a rare space for real reflection and forward-looking strategy — something our industry urgently needs.”

While the game simulation was new for SPESA, the exercise of “wargaming” has been utilized across multiple industries to help organizations “stress-test their strategies in a controlled environment, in which failure becomes a valuable learning opportunity.” A recent article from nonpartisan research organization, RAND, stated the following: “Wargaming in the resilience space can help develop new strategies and plans, while testing the assumptions underpinning existing ones…The ability to foresee potential pitfalls and adjust strategies accordingly can mean the difference between success and failure in an increasingly complex world.”

“Our team is always seeking new ways to educate and engage attendees during our meetings. And the game simulation was a perfect example of that,” said SPESA President, Michael McDonald. “There are always learnings when you try something new, but the biggest takeaways from this activity is that it was a resounding success and it needs to be done again. We look forward to exploring ways to modify the concept, and grow SPESA’s event offerings beyond traditional education and networking.”

Event attendees who participated in the game simulation provided overall positive feedback and indicated that they would be interested in doing it again. Several attendees also shared that they would like to see more interactive experiences at industry events. SPESA will use the feedback provided, lessons learned during the simulation process, and data collected to inform future opportunities to engage event attendees.

A full recap of the 2025 SPESA Executive Conference is available here. Looking forward to 2026, SPESA will continue to seek new and unique networking and learning opportunities for its members and the greater sewn product industry. The next SPESA Executive Conference will take place in San Antonio, TX, in Fall 2026. Please visit the SPESA website to learn more about upcoming events and activities.Thank you to everyone who joined us in Chicago for the 2025 SPESA Executive Conference! From the packed agenda to the packed after-party, this may just have been our best event yet.

Posted September 17, 2025

Source: SPESA

Regenex’s Overdyed Designer Clothing Venture Aims To Provide Fast Fashion Antidote

TW Special Report

Textile revival specialist Regenex has embarked on a major project to revamp high-quality branded garments in vibrant new colors.

Initial trials of more than 1,000 salvaged denim and cotton pieces — including jeans, jackets, shorts, jumpers and shirts from high-end brands — are yielding impressive results.

Regenex, holder of an International Green Apple Award for environmental good practice, is working with customers including a vintage clothing company on exciting plans to bring the revived clothing in fashionable shades such as navy, deep red and mint green to consumers in the United Kingdom, with ambitions to branch out internationally.

The West Yorkshire-based company is best known for using textile chemistry know-how to restore the bright whites of hospitality bedding and towels.

In its first seven years in business, using sustainable coloration techniques, it has also completed large volumes of sustainable over-dyeing work, for example for spa towels, conference and banqueting tableware and staff uniforms.

Regenex’s technical director, Paul Hamilton, said: “Pre-loved clothing is increasingly big business but there are so many high-end, well-cut garments in the system that are faded or discolored, despite being strong, serviceable and retro-fashionable.

“We’re working with our partners to ensure these pieces can go again, appealing to a style-conscious audience, and embarking on a new lease of life ahead. It will be many years before our over-dyed items will be worn out and only good for recycling.”

Paul continues: “Redyeing is a fast-growing means for major brands to improve their sustainable aims, and a ‘next level’ offering for the thrift sector.

“This concept is emerging as a real antidote to fast fashion and all the environmental issues it continues to cause. Our customers have a real appetite for repurposing serviceable garments to new markets. It’s a very exciting time.”

The project ties in with many retailers’ moves to add pre-loved fashion ranges to their shop floor offerings and the growth of buy and sell platforms such as Vinted.

September 17, 2025

Swedish Textile Machinery Manufacturers Association (TMAS) Members Exhibit At The ITMA Asia + CITME

STOCKHOLM, Sweden — September 16, 2025 —  Members of TMAS – the Swedish textile machinery manufacturers association – will introduce a range of new developments at the forthcoming ITMA Asia + CITME textile machinery exhibition in Singapore from October 28-31, with the emphasis on sensor-based automation and resource savings.

TMAS Secretary General Therese Premler-Andersson

“The push for automation, AI-driven production and digitalisation continues to accelerate as manufacturers seek to improve efficiency and reduce dependency on repetitive tasks for operatives,” says TMAS Secretary General Therese Premler-Andersson.

“Advanced automation enables predictive maintenance and real-time quality monitoring in fully integrated production systems and our members are already exploiting these technologies to help customers reduce downtime, improve efficiency and produce more sustainably.”

Single supplier

Under its trademarked slogan ‘Complete Process – One Supplier’, for example, ACG Kinna Automatic (at Hall 6, stand D106 in Singapore) has pioneered the development of complete robotic lines for the production of pillows and duvets for the home furnishings sector – from the handling and opening of filling material and full line fabric feeding to sewing, digital quality control and packing.

Just a few years ago, such lines were seen by manufacturers as something exciting to perhaps consider for the future, but suddenly they have become essential to competing and surviving in today’s fast-moving industry.

“Automation has become a must for a number of reasons,” says ACG Kinna Marketing and Sales Manager Tomas Aspenskog. “Product traceability, flexibility and local production, in addition to new trade regulations, are now driving the market and given the challenge of finding skilled operators and constantly increasing costs, manufacturers are looking for simpler systems that will save on resources and boost productivity wherever possible.

“Our modular solutions enable customers to be more flexible and faster in adapting specific parts of a production line to meet new demands, and also to grow over time. There are also many benefits for manufacturers in dealing with only one project leader, contact person, supplier, freight handler and installation team.”

Industrial sewing

ACG Kinna Automatic will introduce the new Hector industrial sewing machine in Singapore

In Singapore, ACG Kinna Automatic will introduce the new Hector industrial sewing machine designed for the heavy duty circular and point stitching of filled textile components such as garden cushions, outdoor pillows and mattresses.

Hector is already being employed by leading Swedish retailers including IKEA and JYSK in their manufacturing operations.

ACG Kinna Automatic has pioneered the development of complete robotic lines for the production of pillows and duvets.

The Hector’s sewing arm is adjustable and can open up to accommodate thicker items under the needle and presser foot.

It is available in three versions with sewing arms in lengths of 60, 100 and 120 centimetres.

Eltex EyETM

Another TMAS member, Eltex (Hall 2, stand C203) has made an important breakthrough on its EyETM tension monitoring system for the heat setting, tufting, warping and winding sectors, with the addition of electromagnetic brakes in combination with the latest advanced sensors. These enable tension variation to not only be detected, but automatically adjusted in real time during operation, rather than manually changed as previously.

The Eltex ACT-R significantly reduces the selvedge yarn waste from the weft insertion systems of rapier weaving machines.

The company’s ACT-R unit can further significantly reduce the selvedge yarn waste from the weft insertion systems of rapier weaving machines, while at the same time maintaining equal and steady tension across all pre-winders.

“Our ACT-R is a completely plug and play, stand-alone system and self synchronizes without any communication with the weaving machine,” explains Eltex Sales Engineer Michél Gamhov. “This is important, because many older weaving machines are still in operation worldwide, and the ACT-R enables instant improvements to be made without upgrading these machines in any way. We have achieved fantastic results for weavers working with recycled yarns who have been amazed at the difference in consistent quality and uninterrupted production that can be achieved.

“As everyone knows, the less waste you have the more you save in materials, labour, runtime and quality and we can help mills cut losses in many of these areas depending on the challenges they are facing. Many of our sensor-based systems are able to give older textile machines a new life and in Singapore we’re looking forward to talking to customers about the problems they face, because we believe there’s even more, we can do with our advanced technologies to make their existing machines more efficient.”

Svegea tubular components

The colarette machines of Svegea (Hall 6, stand D109) set the standard throughout Asia for the high speed production of tubular apparel components such as cuffs, collars and neck tapes and in Singapore the company will demonstrate its EC 50 and EC 200 with E-Drive II models, in addition to linked cutting systems.

“Our collarette machines are designed for long life-cycle durability and energy efficiency, reducing waste while providing high-quality binding,” says Svegea Managing Director Håkan Steene. “Our customers in Asia are increasingly looking to automation to improve efficiency and achieve cost savings and we address these needs by developing flexible machines that can be adapted to a wide range of customer requirements and combine high performance with user-friendly automation features.

Vandewiele know-how

Advanced weaving control is also the bedrock of business for Vandewiele Sweden AB (Hall 2, stand D301e), which supplies weft yarn feeding and tension control units for weaving looms to the majority of the leading weaving machine manufacturers, as well for retrofitting in working mills around the world and will present its latest X4 yarn feeders with integrated accessory displays at ITMA ASIA + CITME 2024.

X4 feeders are available in three different versions – with an integrated tension display (TED), with integrated active tension control (ATC), or with quick release, which enables weft tension settings to be transferred from one machine to another, enabling a fast start-up the next time the same article is woven. The position of the S-Flex Tensioner is constantly monitored by an internal sensor – even if adjustment is made during power off.

Vandewiele Sweden has recently further strengthened its product portfolio with IRO Gaugepart modules which are applied to tufting looms for the carpet industry, to determine the appearance of a carpet in terms of feel and structure. All parts are now available to order from the www.iroonline.com e-commerce site.

“Our size and flexibility mean that we can offer bespoke customer solutions according to specific requests – something that many larger manufacturers have difficulty matching,” says Division Manager Tobias Sternfeldt.

Spray technology

Finally, the automated Texcoat G4 finishing system of BW Converting (Hall 8, stand B201) has been a runaway success in the past few years and the company will announce an entirely new, but related technology shortly before the Singapore exhibition.

“TexCoat G4 spray technology was developed in Sweden from our off-set printing business and we initially focused on installing units in Europe and the USA,” explains the company’s Vice President of Global Business Development for Textiles Rick Stanford. “In the past two years, however, we have been very active in Asia, with 35 units sold – and many of these customers have been asking for technologies in related areas. We’ll be saying more very shortly. ”

Posted: September 17, 2025

Source: TMAS – The Swedish Textile Machinery Manufacturers Association

European Textile And Clothing Federations Mobilize Against Ultra-Fast Fashion

VILLEPINTE, France — September 16, 2025 — On the occasion of the Première Vision trade fair in Villepinte, the leading European textile and clothing federations issued a solemn call for urgent action against the rapid rise of ultra fast fashion.

This model, driven by major non-European e-commerce platforms, already accounted for 4.5 billion imported parcels in the European Union in 2024 — representing 5 percent of clothing sales (20 percent online) — and continues to grow at a staggering pace.

The signatories warn of the severe consequences of this phenomenon:

  • Explosion of textile waste due to the overproduction of items with a very short lifespan.
  • Unbearable pressure on European SMEs, committed to strict social and environmental standards.
  • A direct threat to local retailers, accelerating the decline of city centers.
  • Practices in breach of European rules, such as VAT fraud, counterfeiting, and unfair competition.

Key demands

The federations call on the European institutions and Member States to act without delay to:

  • Enforce the reform of the European Customs Code adopted on 27 June 2025.
  • Strengthen controls and sanctions through the DSA and DMA.
  • Require e-commerce platforms to appoint legally authorized representatives, so they can be held accountable.
  • Introduce taxation on small parcels and abolish the customs duty exemption below 150 euros.
  • Ensure VAT collection on these massive flows.
  • Engage in dialogue with the Chinese authorities to regulate the practices of their platforms.

European consumers are also invited to choose durable products and support companies investing in quality and innovation.

An unprecedented and united European mobilization

The joint declaration was co-signed by:

  • Euratex – The European Apparel and Textile Confederation,
  • UFIMH – Union française des Industries de la mode et de l’Habillement,
  • UIT – Union des Industries Textiles, Confindustria
  • Moda – Federazione Tessile e Moda (Italy),
  • Fedustria (Belgium), Atok (Czech Republic),
  • DM&T – Danish Fashion & Textile (Denmark),
  • Finnish Textile & Fashion (Finland),
  • Textil+Mode (Germany),
  • SEPEE – Hellenic Fashion Industry Association (Greece),
  • LATIA – Lituanian Apparel & Textile Industry Association (Lithuania),
  • Modint (The Netherlands),
  • ATP – Associação Textil e Vestuario de Portugal (Portugal),
  • Chamber of Commerce and Industry of Serbia (Serbia),
  • Consejo Intertextil Espanol (Spain),
  • Swiss Textiles (Swiss),
  • WKO – Fachverband der Textil-, Bekleidungs-,
  • Schuh- und Lederindustrie (Austria),
  • Anivec Apiv (Portugal),
  • TEKO – Sveriges Textil- & Modeföretag (Sweden),
  • Creamoda – Belgian Fashion (Belgium),
  • Alliance for European Flax-Linen & Hemp (european alliance of flax and hemp),
  • PIOT – Federation of Apparel & Textiles Industry Employers (Poland).

A call to action

“Ultra fast fashion cannot become the norm. The European Union has both the means and the duty to act immediately to protect its businesses, its workers, and the environment.” – Declaration of the European textile and clothing federations

Press conference and official signing

Venue: Première Vision Trade Fair – Villepinte

Date: September 16, 2025

Posted: September 16, 2025

Source: Euratex – The European Apparel and Textile Confederation

Trivantage® Exhibiting Latest Product Offerings At The Custom Workroom Conference

BURLINGTON, N.C. — September 16, 2025 — Trivantage, a trusted supplier for workroom and upholstery professionals, will showcase their latest workroom offerings, including a wide selection of fabrics and tools, at the Custom Workroom Conference & Marketplace (CWC) on September 24 in Kingsport, Tenn.

To kick off the week’s events, Trivantage is sponsoring the registration reception on Sept. 22 at the MeadowView Conference Resort and Convention Center. Guests can visit with Trivantage team then, or in Booth #18/19 on Sept 24.

At Booth #18/19, attendees can experience Sunbrella® fabrics in action by seeing them on furniture and getting hands-on with a drapery panel. Through a business card drawing, four attendees will be selected to win a Sunbrella sample book.

Trivantage will also their highlight their extensive tool offering for makers, including:

  • Sewing machine accessories;
  • Invisible zippers;
  • Hand and cutting tools;
  • Clasps, needles, and pins;
  • Drapery linings;
  • Tapes;
  • Threads; and
  • High-quality fabrics.

CWC is a great opportunity to learn about the benefits available through the Trivantage Plus™ customer membership program. The program offers flat-rate, same-day shipping; complimentary memo samples; product discounts; access to exclusive discounts from industry partners; and more. Attendees are encouraged to stop by Booth #18/19 for a show-special discount on membership.

Posted: September 16, 2025

Source: Trivantage

Alliance For European Flax-Linen & Hemp Expands Technical Capabilities With Addition Of Circular Structures

PARIS — September 16, 2025 — The Alliance for European Flax-Linen & Hemp is pleased to welcome CIRCULAR STRUCTURES, a Bremen-based platform for sustainable material development and product incubation, to its Technical Section. This addition further enhances the Alliance’s mission to accelerate the industrial adoption of European-grown flax and hemp fibres in high-performance composite applications.

CIRCULAR STRUCTURES, together with its brands GREENBOATS (marine) and GREENLANDER (mobility), joins a diverse and growing network of more than 25 members, including fibre growers, spinners, weavers, processors and solutions providers. Together, these partners span the entire value chain, from agriculture to advanced manufacturing, enabling a coordinated and scalable approach to sustainable material development.

“CIRCULAR STRUCTURES brings valuable expertise in engineering and real-world application of flax-based composites, with proven brand implementations such as GREENBOATS in marine and GREENLANDER in off-road mobility,” said Bruno Pech, Innovation Project manager at the Alliance. “Their addition reinforces the Alliance’s technical depth and strengthens our collective ability to meet industrial performance standards while reducing environmental impact. We are very happy to welcome them.”

The Alliance Technical Section serves as a collaborative platform where members share data, validate materials, and align on technical goals to overcome barriers to adoption, including performance validation, supply chain integration, and market education. Through CIRCULAR STRUCTURES, sustainable material incubation, panel production, and open collaboration with third-party brands will contribute to these shared development efforts.

“Our strength lies in bringing together expertise from across the entire ecosystem,” said Julie Pariset, Innovation & CSR Director. “By combining agricultural innovation with processing technologies and advanced applications, we are building a strong foundation for natural fibre composites in sectors like automotive, aerospace, wind energy, and beyond.”

Posted: September 16, 2025

Source: The Alliance for European Flax-Linen & Hemp

Avery Dennison’s AD CleanFlake™ Portfolio Receives Recyclass Technology Approval, Enabling More Efficient PET Plastic Recycling For Brands

OEGSTGEEST, The Netherlands — September 15, 2025 — Avery Dennison
Corp. is proud to announce that AD CleanFlake™ technology has received RecyClass Technology Approval, confirming its full compatibility with the PET recycling stream. This follows the RecyClass Technology Approval for the same innovation in the HDPE stream in October 2024.

This development provides brand owners and converters with the confidence that their label solutions can meet stringent recycling guidelines with a clear path towards more sustainable packaging for both HDPE and PET. At Labelexpo in Barcelona — September 16-19, 2025 — Avery Dennison will demonstrate how AD CleanFlake labels release cleanly from both PET and HDPE flakes during recycling.

AD CleanFlake offers outstanding performance in adhesion, clarity and conversion without compromising on application efficiency or versatility. It delivers excellent print quality and improved productivity with the TC7007 topcoat. This enables brands to create impactful packaging that stands out on shelf. Brand owners using these materials can now certify their packaging with the potential for an A-class rating, helping them become PPWR-ready and potentially reduce their Extended Producer Responsibility (EPR) fees.

Since its initial development 10 years ago to support the recycling of rigid plastic packaging, the AD CleanFlake™ portfolio continues to be an industry-leading solution. Recognized by the European Pet Bottle Platform (EPBP), Institut Cyclos-HTP and the Association of Plastic Recyclers (APR), and now RecyClass, AD CleanFlake continues to demonstrate Avery Dennison’s commitment to helping create a more circular economy, and proving that regulatory compliance and performance are not mutually exclusive.

Posted: September 16, 2025

Source: Avery Dennison Corporation

United Fabrics And Sunbrella Head Out East With New Cape Cod Collection

BURLINGTON, N.C. — September 15, 2025 — United Fabrics and Sunbrella continue their cross-country Roadtrip Series to the well-traveled coastal destination Cape Cod. The third collection in this collaboration features 20 seaside-inspired colorways across four new patterns highlighting the lush gardens, wild beaches and the colorful, charming architecture for which the coastal New England region is known.

Filled with quaint patterns in peaceful colorways, the Cape Cod Collection is designed to be mixed and matched, lending itself to a bespoke “lived-in” aesthetic. The motifs in this collection include traditional florals and diamonds alongside more contemporary interpretations, layering expressive floral illustrations with scalloped designs.

The Cape Cod Collection evokes a comfortable yet charming aesthetic inspired by summers on the cape and the playful color schemes and patterns that emerge during that time, including the following:

  • Trellis – A fresh take on a classic floral, Trellis layers hydrangea-inspired botanical artwork with a playful scalloped design, blending traditional New England charm with a refined modern style.
  • Martha – A timeless Jacobean floral made modern with fresh color combinations, Martha is perfectly positioned for sun-soaked spaces inspired by flourishing gardens.
  • Tucker – A delicate pinstripe pattern featuring a soft and casually relaxed texture, Tucker offers instant comfort with an easygoing vibe for any design scheme.
  • Yardly – A charming diamond pattern featuring subtle scalloped details and a softly textured boucle yarn, this mid-scale, two-toned jacquard is perfect for coordinating with other patterns.

“We are delighted to celebrate the charm and relaxed elegance of the New England coast. We hope these fresh new patterns express a timeless traditional style and a playfully contemporary aesthetic,” said Lindsey Josepayt, vice president of design and marketing at United Fabrics. “Our ‘landmark’ pattern in this collection is Trellis, with its hand-drawn hydrangeas and curvy diamond backdrop, this pattern is a real showstopper!”

The Roadtrip Series embarked on its cross-country journey in 2024 with the Coney Island Collection before heading to the American Southwest with the Red Rocks Collection. Each destination collection enriches the Road Trip series with its own unique tribute to America’s scenic landscapes and corresponding color motifs. Like previous collections, the Cape Cod assortment meets ACT performance standards for hospitality settings and offers all the benefits of Sunbrella performance fabrics, including colorfastness, resistance to stains, mildew and fading, easy cleanability, and lasting comfort. Designed for versatility, these fabrics are suitable for both indoor and outdoor use.

The Cape Cod Collection is available exclusively to the design trade through United Fabrics. For more information, visit unitedfabrics.com.

Posted: September 15, 2025

Source: Sunbrella manufactured by Glen Raven Inc.

Dallas-Based Promos Ink Adopts Digital Production Solutions from Kornit Digital to Meet Changing Market Needs

ROSH-HA`AYIN, Israel — September 15, 2025 — Kornit Digital Ltd. — a global company specializing in sustainable, on-demand digital fashion and textile production technologies — announced today another premier screen printing contractor is transitioning production volumes from its 60 analog systems to Kornit Digital production solutions — enabling them to provide the agility customers need for rapid turnaround and faster delivery of custom apparel whilst continuing to offer the highest standards of quality.

Based in Dallas, Promos Ink has built a reputation as a top provider of screen printing, embroidery and fulfillment services — with more than 1,000 partners, distributors, and authorized decorators. The company specializes in providing exceptional services from planning to post-production for high-quality, custom-made prints for a range of businesses and has traditionally relied on analog screen printing to meet this demand. However, with the ever-changing competitive market and customer requirements for improved time-to-market, variety and choice of order quantities, Promos Ink turned to Kornit’s technology to expand their offering without compromising on their exceptional quality standards.

Kornit Atlas Max Plus

Promos Ink began its journey with three Atlas MAX PLUS systems less than a year ago and have recently added the Kornit Apollo platform to take its business one step further. While the first MAX systems were primarily used to address quick, quality turnaround for short runs, the Apollo platform is the engine for screen replacement to transition customers at scale.

“There are two key reasons customers align with Promos Ink — our speed of delivery and unmatched quality of products — especially apparel. Our offerings aren’t just about bringing ideas to life for customers, they’re about creating a lasting imprint that narrates the ultimate brand story,” said Carla Dooley, owner and CEO at Promos Ink. “While screen printing was effective to match all production needs in the past, we felt the current state of market demands something different. By aligning with Kornit’s on-demand, mass-digital technology — we genuinely believe this is the future for us to say yes to all our customer needs.”

“They say necessity is the mother of invention — and nowhere is this clearer than in the custom fashion and apparel marketplace. Brands and producers have been stuck, faced with surging demand for the highest quality products delivered quickly to meet the requirements of an eCommerce age, but limited by traditional production technology,” said Ronen Samuel, CEO at Kornit Digital. “Based on the power of our on-demand, mass-digital production portfolio, customers like Promos Ink are able to not only meet but exceed customer requirements that today’s consumer demands.”

Posted: September 15, 2025

Source: Kornit Digital 

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