Boll & Branch Launches Origin Track: Allowing Customers To Trace The Full Journey Of Their Bedding From Seed To Sheet

SUMMIT, N.J. — April 22, 2024 — Boll & Branch, a luxury bedding and home decor brand, has introduced Origin Track, a new technology platform allowing customers to trace the complete journey of their bedding from seed to sheet. Boll & Branch reports it is the first to offer direct insight into its supply chain, showcasing every stage of production — from the farms where materials are sourced, to where the cotton is spun, ginned, dyed, cut, and constructed. Origin Track ensures that every item produced by Boll & Branch, past and present, is fully traceable, solidifying the company’s unique commitment to transparency and sustainability.

Origin Track offers an immersive digital experience, hosted on the Boll & Branch website. By entering the unique lot number into Origin Track, found on a product’s tag, customers can unlock the story behind their purchase. The experience provides detailed insights into the origins of the product, spotlights the skilled makers and a rich tradition of expertise, and traces the item’s journey from the farm right to the customer’s home.

Since its launch in 2014, Boll & Branch has challenged every conventional standard. The company established a better end-to-end system, working directly with family-owned farms and factories to ensure traceability at every step. This principle has guided all verticals of the business, with the company meticulously documenting the journey of every product it has ever created. Now, for the first time, Boll & Branch is extending this level of transparency to its customers through the introduction of Origin Track.

“Our new Origin Track platform is not just an innovation, it’s retail transparency redefined,” said Scott Tannen, Co-Founder and CEO of Boll & Branch. “This technology is the heartbeat of Boll & Branch and transforms how we engage with our customers. When we reveal the origins of our products, we’re not just sharing facts, we’re opening a dialogue with our customers about the integrity and fairness of our decisions across the supply chain. From day one, we’ve pledged to offer transparency that’s both informative and actionable, ensuring every product we craft can be traced back to its raw materials. We are proud to say that our customers will no longer just own a product, they’ll understand its story.”

Posted: April 25, 2024

Source: Boll & Branch

Freight Transportation Services Provider, Tradd Advisory Company, Expands Operations In Charleston County, SC

COLUMBIA, S.C. — April 25, 2024 — Tradd Advisory Company (Tradd), a freight transportation services provider, today announced the expansion of its operations in Charleston County. The company’s $88,800 investment will create 100 new jobs in the next five years.

Established in 2018, Tradd is a third-party logistics provider that advises agents, clients and carriers on the most effective strategies for handling freight transportation. The company works with a network of over 93,000 carriers and offers premium service options for moving all types of cargo.

Tradd recently expanded into its first established office space in the Harbor Entrepreneur Center located at 11 eWall St. in Mount Pleasant.

“It is exciting to have a footprint in Charleston. We are excited for our growth in Charleston County and cannot wait to see what is in store. All of us at Tradd are committed to cultivating the best of what the logistics industry has to offer in terms of service, delivery, and most importantly, an exciting place to work. We cannot wait to meet our new team and become a household name in the freight industry.” -Tradd Advisory Company Owner and CEO Stephen Scates

“South Carolina’s logistics industry continues to impress, and today’s announcement by Tradd Advisory Company is another win for our state. We congratulate the company on this expansion and look forward to supporting it through continued development in Charleston County.” -Gov. Henry McMaster

“With South Carolina’s premier location and world-class workforce, companies like Tradd Advisory Company can find lasting success. We are grateful for Tradd’s decision to grow its presence in Charleston County and create 100 new jobs in a community and state where people love living.” -Secretary of Commerce Harry M. Lightsey III

“Congratulations to Tradd Advisory Company on their expertise in online freight services. Their mission aligns perfectly with Charleston County’s commitment to shaping its global future as a major logistics center. This expansion will accelerate further growth for the county, ultimately creating a successful, energetic image of the region’s logistics hub.” -Charleston County Council Chairman Herbert Ravenel Sass III

FAST FACTS

  • Tradd Advisory Company (Tradd) expands operations in Charleston County.
  • The company’s $88,800 investment will create 100 new jobs in the next five years.
  • Tradd is a freight transportation services provider.
  • The company is located at 11 eWall St. in Mount Pleasant, S.C.

Posted: April 25, 2024

Source: State of South Carolina Office of the Governor

CARBIOS Celebrates The Groundbreaking Of Its PET Biorecycling Plant, A World First, With Its Partners

LONGLAVILLE, France — April 25, 2024 — CARBIOS today celebrated the groundbreaking ceremony for the world’s first PET biorecycling plant in the presence of representatives of local authorities, partner brands and industrial partners who all make up CARBIOS’ ecosystem. Located in Longlaville, in the Grand-Est region of France, CARBIOS’ first commercial plant will play a key role in the fight against plastic pollution, offering an industrial-scale solution for the enzymatic depolymerization of PET waste in order to accelerate a circular economy for plastic and textiles.

The plant will have a processing capacity of 50kt/year of prepared waste when operating at full capacity. Work is progressing on schedule with significant quantities delivered to customers in 2026.

PET, the second most widely used plastic in the world, is mainly manufactured from oil. Thanks to CARBIOS’ enzymatic biorecycling technology, PET will no longer be made from oil, but from its own waste. This technological breakthrough opens up new recycling streams for multilayered, coloured and opaque trays made from packaging waste and polyester textile waste, which until now have been little or not recycled at all, giving them value. In addition, this breakthrough positions France as a pioneer in green innovation, contributing to its reindustrialization and leadership in the transition to a sustainable economy.

In a LinkedIn post published on 24 April 2024, Emmanuel Macron, President of France, said: “A technological revolution is taking shape tomorrow with the groundbreaking ceremony of CARBIOS’ plant in Longlaville: the world’s first biorecycling plant. French pride! Ecological transition and growth, made in France and innovation go hand in hand.”

Christophe Béchu, Minister for Ecological Transition and Territorial Cohesion: “At a time when governments are negotiating an international treaty against plastic pollution in Ottowa, the groundbreaking of CARBIOS’ biorecycling plant is particularly significant. It illustrates France’s commitment to the ecological transition, and demonstrates our ability to turn challenges into opportunities for a more sustainable future. This plant, a world first, embodies French innovation in responding to complex environmental challenges, offering a sustainable solution for a future where plastic and textile waste will be transformed into valuable resources for a truly circular economy.”

Roland Lescure, Minister Delegate in charge of Industry: “This inauguration is emblematic of the green industrial revolution that we have been implementing for the past year: French technology that is sustainable, innovative and creates jobs. It is also emblematic of the method I am applying with all industrial sectors: the ecology of the contract. With the financial and administrative support of the French government, the new CARBIOS plant in Longlaville will remove a major technological barrier to the development of the textile recycling industry in France.”

Franck Leroy, President of Région Grand-Est: “I’m proud to support the deployment of the world’s first plant dedicated to the biorecycling of PET. CARBIOS is a perfect illustration of our vision of modern, responsible re-industrialisation, placing the Grand Est region at the heart of the ecological transition. This key innovation in the fight against plastic pollution will also create 150 jobs in the Longlaville area.”

Emmanuel Ladent, CEO, CARBIOS: “At CARBIOS, we have turned a vision into reality with the groundbreaking of the world’s first PET biorecycling plant. Our revolutionary enzymatic depolymerization technology marks the beginning of a new era in plastic recycling, moving away from dependence on oil to a circular economy fuelled by PET waste itself. CARBIOS continues its mission by collaborating with strategic partners around the world and embarking on a promising commercial and international deployment. I would like to thank our partner brands and industrial partners present, particularly L’Oréal Groupe, L’Occitane en Provence, PUMA, Suntory Beverage & Food Europe, Salomon, On, CITEO and Novonesis for their contribution to the success of this historic event.”

Philippe Pouletty, Founder and Chairman of the Board of Directors of CARBIOS: “We can help save the planet thanks to science, passionate teams, private and public funding to meet industrial and commercial stakes, and loyal partners. This groundbreaking ceremony for the Longlaville plant marks the start of our industrial and commercial roll-out to make CARBIOS a world leader in plastic recycling in the coming years.”

Antoine Vanlaeys, Chief Operating Officer, L’Oréal Groupe: “We are delighted to be a long-standing partner of CARBIOS: an adventure that began nearly seven years ago with the co-founding of a consortium to industrialize the biorecycling of plastic, then in 2019 with our participation in the capital increase carried out by CARBIOS through our private equity fund BOLD, Business Opportunities for L’Oréal Development. The groundbreaking ceremony for CARBIOS’ PET biorecycling plant is another key milestone. It confirms the scaling up of this pioneering technology, which contributes to the sustainable management of the plastic life cycle. We believe in the power of collaboration to build solutions for the future with our partners and get closer every day to reaching our sustainable development objectives. The partnership between L’Oréal Groupe and CARBIOS is testament to this.”

The world’s first PET biorecycling plant

CARBIOS’ technology enables PET circularity and provides an alternative raw material to fossil-based monomers, giving PET producers, waste management companies, public bodies and brands an effective solution to meet regulatory requirements and their own commitments to sustainable development.

The plant will have the capacity to process 50,000 tons of prepared PET waste per year (equivalent to 2 billion colored bottles, 2.5 billion food trays or 300 million T-shirts). The plant will create 150 direct and indirect jobs in the region.

In October 2023, CARBIOS obtained the building and operating permits for the site. The factory is currently under construction on land officially acquired from Indorama Ventures on 14 February 2024.

In February 2024, CARBIOS and De Smet Engineers & Contractors (DSEC) announced their collaboration to manage construction. Several feedstock supply agreements, notably with CITEO and Landbell Group, will secure the vast majority of the raw materials required. Close to the borders with Belgium, Germany and Luxembourg, the plant’s location is strategic for access to nearby waste supplies.

As part of France 2030, CARBIOS will receive grants totaling €54 million from French State and Grand-Est Region.

France 2030 is an investment plan on an unprecedented scale. €54 billion will be invested to ensure that companies, universities and research organizations are in a position to respond competitively to the ecological and attractiveness challenges of the world ahead, and to foster the emergence of future leaders in our sectors of excellence, particularly in the field of ecological transition. From fundamental research, to the emergence of an idea, to the production of a new product or service, France 2030 supports the entire life cycle of innovation, right through to industrialization.

Posted: April 25, 2024

Source: CARBIOS

Tonello: Kingpins Show 2024

SARCEDO, Italy — April 23, 2024 — Once again this year, we at Tonello are ready to play a leading role at the Kingpins Show in Amsterdam, with our flagship technologies and some prestigious collaborations to present new solutions and technological and process perspectives that design the present and future of garment finishing.

  • INDIGO GARMENT DYEING, THE EVOLUTION CONTINUES – DyeMate, Tonello’s latest patented signature innovation, is already revolutionizing the traditional indigo garment dyeing process and is also suitable for VAT and sulfur dyes.  At Kingpins, we will especially present a wide spectrum of new indigo shades, with truly surprising and unexpected hues and nuances.
  • BEYOND BLEACH, WITH OBLEACH – This year we are excited to introduce The dark side of OBleach, a new collection of garments that goes even beyond the boundaries of our patented OBleach process and offers incredibly authentic effects on black jeans and fabrics, with never-before-seen results.
  • RIPPER MODE, THE BREAKAGES THAT RESPECTS THE FABRIC – THE Laser continues to amaze with its ever-changing possibilities. At Kingpins, this time we will present the Ripper Mode, the technology that guarantees flawless breakages without compromising the integrity of the fabric weft. The “wow” effect is assured!

Here’s where else to find Tonello at the fair, as the star of numerous projects and collaborations:

  • DEEPINDIGO: ART “IN GARMENT” – Tonello, Officina39 and Telariazul together present a collection that takes indigo dyeing, craftsmanship, art and upcycling to unprecedented heights to create garments that are true works of art.
    Tonello main booth #19 – Blue area
  • MSP COLLECTION – Developed together with Denim House and Kingpins Show, designed by Piero Turk and Serena Conti and processed in Tonello’s R&D center with responsible finishing technologies. Booth W – White area (1st floor)
  • ONE DENIM – What are the infinite potentials of a single fabric? What and how many varieties of effects, patterns, variations can be achieved? Kaltex fabrics, designed by Piero Turk and processed by Tonello using the latest finishing technologies will provide a tangible demonstration of this. Booth D – Yellow area

This time more than ever Kingpins will be an unmissable event, so don’t miss it!

Posted: April 25, 2024

Source: Tonello srl

ANDRITZ Production Line For Biodegradable Wipes Starts Up At Teknomelt, Türkiye

GRAZ, Austria — April 23, 2024 — International technology group ANDRITZ has successfully started up a new nonwovens production line supplied to Teknomelt Teknik Mensucat San. ve Tic. A.S. in Kahramanmaras, Turkey. The new neXline wetlace CCP (carded-carded-pulp) line produces nonwoven roll goods for biodegradable, plastic-free wet wipes.

By combining the benefits of two technologies, spunlace and wetlaid, the line enables the use of bio-based fibers, like viscose and wood pulp, to produce a high-performance and sustainable wipe with the same technical product characteristics and performances as a conventional wipe made of synthetic fibers while protecting the environment. This perfectly supports Teknomelt’s sustainable development goals and opens new growth opportunities for the company.

Salih Ziya Gümüser, general manager at Teknomelt, said: “With this start-up we have achieved a new milestone in our production. Using ANDRITZ’s Wetlace CCP technology, we produce our new Biona™ fabric brand. Made of viscose and pulp, our Biona fabrics are not only 100-percent biodegradable but also extra soft and highly absorbent.”

ANDRITZ Wetlace CCP at Teknomelt

Teknomelt is one of the leading manufacturers of nonwoven meltblown, spunbond, SMS and SMMS fabrics in Türkiye. The company serves a wide range of markets, exporting 45 percent of its production. With the new ANDRITZ Wetlace CCP line, the company is expanding its range of sustainable nonwovens production for wipes.

This start-up strengthens ANDRITZ’s strong global position in the supply of state-of-the-art production lines for nonwoven roll goods for sustainable wipes.

Posted: April 25, 2024

Source: ANDRITZ GROUP

Texprocess 2024: Technology Shapes The Future Of Textile Processing

FRANKFURT, Germany — April 24, 2024 — The textile processing industry is looking to Frankfurt these days, where Texprocess, the leading international trade fair for the processing of textile and flexible materials, will once again open its doors from April 23-26. “The entire industry is facing enormous challenges, be it the manufacturers of sewing and garment technology and machines for processing technical textiles, or the customer sectors. The entire industry is not only affected by the shortage of labor but must also face the constantly changing demands of consumers and legislators, for example with regard to sustainability,” said Elgar Straub, Managing Director of VDMA Textile Care, Fabric and Leather Technologies at the VDMA TFL press conference at Texprocess.

Accordingly, the industry has high hopes for the solutions that will be presented and discussed at Texprocess, with a particular focus on flexible digitalization and automation solutions.

Decline in orders in the entire Textile Care, Fabric and Leather Technologies sector

Incoming orders for German manufacturers of textile care, fabric and leather technologies are still on the decline: in the period from March 2023 to February 2024, incoming orders fell by 17 percent in real terms compared to the previous year. However, sales are in positive territory with an increase of 10% in the same period. Exports in the narrower sewing and clothing technology sector are stagnating. German machine manufacturers were only able to increase their exports by 0.7%. The most important customer markets here were Italy, France, and the USA. Overall, the outlook is therefore mixed.

At the VDMA TFL press conference, member companies Assyst, Morgan Tecnica and Pfaff/KSL gave an overview of their latest innovations that will shape the future of textile processing. Assyst presented the power of artificial intelligence in a fully digital fashion workflow. Brands and manufacturers can benefit from fast, high-quality designs, reliable fit across all products and accurate cost calculations and savings. Morgan Tecnica gave an overview of the cutting room of the future, where the latest technology can reduce energy consumption by up to 50%. Pfaff /KSL showed a new era of controlled sewing with its AI-based ONLINE VISION SYSTEM and also how textile welding has created a sustainable joining technology without threads and consumables. JASMA, the Japanese sister association of VDMA TFL, also gave an outlook on the next technology trade fair for the Asian region, JIAM. JIAM will take place in Osaka from November 27 to 30, 2024.

VDMA Textile Care, Fabric and Leather Technologies is the conceptual partner of Texprocess

Texprocess is the leading international trade fair for the processing of textile and flexible materials. From 23 to 26 April 2024, international exhibitors will be presenting the latest machinery, equipment, processes and services for garment manufacturing and textile and flexible materials to trade visitors at Texprocess for the seventh time. Techtextil, the leading international trade fair for technical textiles and nonwovens, takes place parallel to Texprocess.

Posted: April 25, 2024

Source: VDMA

Procedes Group Invests In Two Durst P5 500 Printing Systems

BRIXEN, Italy — April 24, 2024 — Durst Group, manufacturer of digital printing and production technologies, announces the successful installation of two state-of-the-art P5 500 Wide-Format printing systems at Procedes locations in Lemwerder and Cologne, Germany (viabild GmbH). The investment enables Procedes Group to vary its trade fair projects and wide-format applications across locations according to workload and delivery date, while ensuring consistent workflow through the comprehensive use of Durst software. This strategic decision underscores the long-standing collaborative relationship between Procedes and Durst Group, with a total of 13 installations to date.

“The acquisition of the P5 500 Wide Format printing systems marks a significant milestone for Procedes. This investment allows us to expand our printing capacities while increasing the quality and efficiency of our services,” says Alexander Beilken, CEO of Procedes. “Collaborating with Durst has been and continues to be a true partnership for us, going beyond a mere customer-supplier relationship.”

Durst Group not only supported Procedes in the selection and implementation of the new printing systems but also accompanied Procedes’ expansion into the United States and the establishment of Procedes LLC in Chicago.

“We are proud to have Procedes as a long-standing partner and to support them in their strategic growth plans,” says Marcel Dietrich, Managing Director of Durst Germany. “The P5 500 Wide Format printing systems represent the pinnacle of our innovative printing technology, and we are confident they will help Procedes achieve their ambitious goals.”

Posted: April 25, 2024

Source: Durst Group

TextileGenesis And EON Join Forces To Offer Fashion And Textile Players An Unrivaled Level Of Traceability And Transparency

PARIS — April 23, 2024 — A Lectra Group company, TextileGenesis, a platform for the fashion and textile industries to ensure material traceability, today announced a transformative collaboration with EON, the leader in product digitization, enabling retail brands to turn products into traceable, valuable assets through the creation of Digital IDs.

This collaboration will enable brands to create comprehensive Digital Product Passports (DPP) that connect the entire material and product life cycle, and leverage this intelligence to optimize supply chains, provide more transparent information to customers, meet legislative demands and scale circular business models.

The new TextileGenesis and EON collaboration will address key issues for fashion brands

The fashion industry is currently undergoing a major evolution, moving in just a few years from no legal framework to a surge of sustainability regulations worldwide, requiring it to be able to trace all stages of its value chain.

Digital Product Passports (DPPs) are now the top priority for fashion brands and at the heart of sweeping global legislative agenda. In the EU, for example, the European Commission is about to adopt a Regulation on Ecodesign for Sustainable Products, which will set information requirements on sustainability aspects for products sold in the EU provided through a Digital Product Passport. DPPs will require all brands selling products in Europe to provide information on the traceability and life cycle of their products through a Digital Product Passport. DPPs aim to help consumers to identify and choose more sustainable products and accelerate downstream business models such as repair, resale and recycling.

The collaboration between TextileGenesis and EON will support the implementation of DPPs while unlocking new business capabilities for brands:

  • With a DPP, products become interactive and can deliver reliable and transparent product supply chain data to customers throughout the product life cycle via an embedded data carrier (QR Code, NFC chop, etc.). This enables brands to increase customer engagement and trust and meet expectations for transparency.
  • The ability to collect robust data on products and materials and share with circular businesses to scale models such as resale, repair and recycling.
  • New intelligence into the end-to-end product lifecycle to optimize supply chains and gain new competitive advantages.
  • An efficient way to manage compliance with existing and future regulations (e.g. AGEC, ESPR, etc).

Thanks to the integration of TextileGenesis and EON platforms, data silos will be removed and fashion brands will benefit from an unparalleled level of traceability

TextileGenesis and EON are two technological pioneers in fashion traceability. TextileGenesis has created an innovative, totally reliable and secure technology that offers complete traceability of sustainable and conventional textiles, guaranteeing their authenticity and provenance at every stage of the supply chain, from fiber to retail. EON ́s pioneering software platform enables global brands to create and manage a unique digital identity for every physical product in the form of a digital twin. This digital twin turns their products into traceable, interactive and intelligent assets that power diverse business objectives including on-product customer engagement, authentication, seamless resale, and more.

The EON and TextileGenesis collaboration solves key technology barriers for brands to meet these new compliance requirements by removing data silos between upstream and downstream traceability. Brands will be able to link material traceability data from TextileGenesis to a digital twin in the EON platform through a direct integration between the two platforms. This critical link will ensure the end-to-end traceability of every unique item, enable customers to access trusted product information, and ensure downstream partners have the information they need to scale circular services. Brands benefit from traceable, compliant products that unlock new value across their lifespans.

“Our collaboration with EON enables us to offer an unrivalled level of precision and completeness in textile traceability, from fiber to finished product, and in tracking all stages of production, distribution, sale, resale and recycling of fashion items. The integration, via APIs, of our two platforms enables brands to associate a Digital Product Passport (DPP) with each of their products, bringing together certified supply chain data upstream (TextileGenesis) and information collected downstream (EON) of the garment purchase”, explains Amit Gautam, founder and CEO of TextileGenesis.

“Our collaboration with TextileGenesis signifies a huge leap forward in product and material traceability, enabling brands to for the first time connect the full end-to-end life cycle of each unique item. This new intelligence delivers unparalleled competitive advantages: brands will be able to scale new business models, deliver richer customer experiences and accelerate sustainability efforts,” explains Natasha Franck, founder and CEO of EON.

Posted: April 25, 2024

Source: TextileGenesis – A Lectra Group company

Next-Generation Haptic Testing Solution Comes to IGATEX Pakistan for the First Time

LEIPZIG, Germany — April 25, 2024 — Coming for the first time to Pakistan, the emtec TSA Tactile Sensation Analyzer introduces an innovative measuring principle that simulates the sensory capacities of the human hand, providing objective data on the intricate nuances of touch. Beyond assessing softness, smoothness, and stretch and recovery parameters within a mere two minutes, the device evaluates additional components of touch such as thermo-haptic, friction, and crumple or drape behavior.

The results offer unparalleled accuracy in discerning the tactile qualities of textiles, ensuring manufacturers can uphold the highest standards of quality and comfort. Comparative studies against traditional hand panel testing methods utilizing “touch experts” reveal a correlation of up to 100 percent.

A further highlight of the updated TSA device is its seamless integration with the cloud-based Virtual Haptic Library, a collaborative effort with Black Swan Textiles. This online database digitizes and categorizes TSA sample data, enabling authorized personnel worldwide to access the data in real time. This facilitates efficient quality assurance and control irrespective of geographical location, virtually eliminating the need to ship samples globally to verify haptic conformity and thus yielding a significant return on investment.

“We’re thrilled to unveil our latest advancements at IGATEX Pakistan,” said Giselher Gruener, general manager at emtec. “The redesigned TSA device, combined with the Virtual Haptic Library, marks a significant leap forward in haptic measurement technology, empowering manufacturers to make informed decisions and elevate product quality.”

Attendees of IGATEX Pakistan are invited to visit the AHS Textile (AHS) booth D01-D06 in Hall 3. Emtec’s Giselher Gruener and Farhan Rasul from AHS will be on hand to demonstrate the TSA device and explain the advantages of leveraging objective data for haptic analysis.

Posted: April 25, 2024

Source: emtec Electronic GmbH

DOMOTEX Middle East 2024 Concludes With Resounding Success

HANNOVER, Germany — April 25, 2024 — The event, inaugurated by Dawood Al Hajri, director-general of Dubai Municipality, attracted industry leaders and enthusiasts from around the globe. It showcased a diverse range of products and designs that highlight the future of flooring. The success of DOMOTEX Middle East 2024 is a testament to Dubai’s strategic importance in the global trade landscape and its ability to drive innovation and growth within the flooring industry. The event saw over 100 exhibitors converging to present the latest trends and shape the future of the industry. The top five countries represented by exhibit space were Iran, UAE, Turkey, Egypt, and China.

Sonia Wedell-Castellano, global director of DOMOTEX at Deutsche Messe AG, expressed gratitude towards the UAE: “We are immensely grateful to the UAE for providing a platform that boosts the global flooring industry’s visibility and growth. The dynamic trade environment in Dubai has been crucial to the success of this year’s exhibition.”

This year’s event was particularly notable for its diverse and high-caliber exhibitions. Heritage Carpet by Ghanbarinia captured significant attention with its unveiling of 45 extraordinary antique handmade carpets. This unique exhibition aligned with UAE’s leadership initiatives for cultural advancement, featuring hundreds of magnificent rugs from Ghanbarinia’s collection — the largest of its kind in both quantity and quality globally. Additionally, a highlight of this showcase was the presentation of museum-quality antique rugs valued at $500 million, with some of the rugs dating back to the 17th through the 19th centuries, adding historical depth and cultural significance.

The Design Lounge was a focal point of innovation and style, transformed by True Design and Moooi Carpets into a creative hub. This space showcased the synergy between top-tier design and craftsmanship, with True Design’s furniture and Moooi Carpets’ textiles merging to elevate both the aesthetic and functional appeal of the lounge. Visitors were able to admire the exquisite lines and impeccable craftsmanship of True’s furniture pieces, each detail meticulously curated and every element precisely placed, creating a harmonious ensemble that transcends mere decor and exemplifies the art of living beautifully.

A remarkable highlight of the exhibition was the presentation of the largest carpet ever displayed at DOMOTEX, a 600m² masterpiece from the Tabriz Premium Silk Warp collection. This exceptional display showcased the unmatched craftsmanship and quality of Middle Eastern handmade carpets, dazzling attendees with its intricate design and superb artistry.

Another highlight of the event was the introduction of ‘Bog Pearl’ by Ryser Böden. Manufactured in Switzerland, this stunning bog oak hardwood floor is crafted from trees aged between 3000 and 7000 years. Known as bog oak and even rarer than diamonds, these trees offer a rich history and unmatched beauty, making them a perfect choice for Dubai’s most discerning residents. The intricate parquet design, formed from ellipses, promises a unique and show-stopping addition to any luxurious space.

Adding to the list of notable exhibitions, Standard Carpet, UAE’s largest carpet manufacturer, showcased its commitment to sustainability with its latest solutions. This exhibit highlighted the company’s ongoing efforts to reduce environmental impact while maintaining high-quality and innovative designs.

Sonia Wedell-Castellano added: “The overwhelming success of DOMOTEX Middle East 2024 reflects the vibrant and resilient nature of the global flooring market. The innovations and collaborations displayed here highlight the latest trends and set the direction for future developments in the industry. We are proud to conclude another remarkable edition and look forward to continuing our tradition of excellence.” The event provided a stage for showcasing exceptional products and also facilitated invaluable networking opportunities for professionals from around the world.

DOMOTEX Worldwide

DOMOTEX HANNOVER (16 – 19 January 2025) is the world’s leading floor covering trade show. Deutsche Messe AG Hannover organizes the show.

DOMOTEX asia/CHINAFLOOR (28 – 30 May 2024 in Shanghai) is the largest international flooring show in the Asia-Pacific region. VNU Exhibitions Asia, Hannover Milano Fairs Shanghai (a subsidiary of Deutsche Messe and Fiera Milano) and Build Your Dream jointly organize the show.

Posted: April 25, 2024

Source: Deutsche Messe

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