Where The Future Of Fibers Is Forged: Dornbirn GFC 2025 Sets The Stage For Transformation

VIENNA, Austria — August 11, 2025 — As the global fiber and textile industry stands at the crossroads of transformation, the Dornbirn Global Fiber Congress (GFC) returns September 10–12, 2025, as the leading platform where ideas become innovation.

More than 100 international experts will take the stage in Dornbirn, Austria, to share pioneering solutions in response to the most pressing challenges of our time — from circular economy breakthroughs to decarbonization strategies and next-gen materials.

In a world demanding smarter, cleaner, and faster progress, Dornbirn GFC remains the space where the industry comes to rethink, connect, and move forward.

Dornbirn GFC Innovation Days: From Vision to Market Impact

As part of the 5th Dornbirn GFC Innovation Days, pioneering companies, ambitious start-ups, and leading research institutions from the global fiber industry will showcase breakthrough solutions with real-world relevance.

This year, for the first time, the Dornbirn GFC Innovation Award will be presented – celebrating the most compelling innovation that combines technical ingenuity with successful market application.

“This award is not just about a good idea — it’s about a good idea that makes a difference, shapes industries, and reaches the market,” said Matthias W. Gluth, managing director of the Austrian Fibers Institute.

Dornbirn GFC 2025: Focus on Workwear & Defense – Experts Discuss the Future of Functional Protective Textiles

This year’s Dornbirn GFC puts a spotlight on a key topic: Workwear & Defense. In 16 expert presentations across 4 dedicated sessions, leading professionals from industry, research, and application fields will explore current developments and future requirements for functional textiles used in workwear, protective clothing, and defense applications.

Key topics include technological innovation, sustainability, material performance, and changing regulatory frameworks. The presentations will cover smart textile systems, flame-retardant fibers, textile sensors, and solutions designed for extreme environments.

With this strong thematic focus, Dornbirn GFC 2025 offers a key platform for interdisciplinary exchange on the next generation of safety, protection, and high-performance textiles.

Key players from the industry including Lenzing AG (AUT), XTencate (USA), Textil Santanderina S.A. (SPA), Kermel SAS (FRA), PBI (GER), Klopman – TDV International (GER), XLANCE Srl (ITA), and many others, will be contributing valuable insights into market and innovations.

Pilot Launch of MICRO|FORCE at Dornbirn GFC 2025

The Dornbirn GFC will host the pilot launch of MICRO|FORCE, a global initiative addressing microfiber and microplastic challenges through fact-based dialogue and cross-sector collaboration.

In cooperation with the Technical University of Crete, SCRiBBs, and the TU Wien, MICRO|FORCE connects science, industry, and policy to foster constructive, solution-oriented discussions.

The pilot includes interactive expert workshops and live panels in Dornbirn and GFC Asia, contributing to an educational social media series (YouTube) designed to inform, engage, and inspire change across the textile value chain. By moving beyond fear-based narratives, MICRO|FORCE aims to translate insights into action — driving regulatory alignment and tangible solutions to reduce microfiber pollution.

Among the highlights of this year’s program:

The Dornbirn GFC 2025 will once again serve as the international stage where the world’s leading innovators, researchers, and industry players converge to exchange ideas and drive the transformation of the fiber and textile sector. This year’s program puts an even stronger spotlight on collaborative action, breakthrough innovation, and the shift toward circularity.

  • A dedicated REHUBS session showcasing the latest fiber-to-fiber recycling strategies and infrastructure developments across Europe.
  • The premiere of the Dornbirn GFC Innovation Award, where selected startups will pitch live to a jury and audienc, spotlighting breakthrough technologies ready to scale.
  • The official launch of MICRO|FORCE, a global multi-stakeholder initiative addressing microplastic pollution in fibers, developed in collaboration with Technical University of Crete, TU Wien, and the Scripps Institution of Oceanography.

“Our industry is at a crossroads. The urgency to decarbonize, rethink systems, and deliver scalable circular solutions has never been higher. But as Churchill said, ‘Never let a good crisis go to waste,’” said Robert van de Kerkhof, President of the Austrian Fiber Institute. “At Dornbirn GFC 2025, we’re not just reflecting on the challenges—we’re spotlighting the solutions. This congress is a call to action for those ready to move from intent to impact.”

64th Dornbirn GFC & 5th Innovation Days takes place from September 10–12 in Dornbirn, Austria.

For full program details and registration, visit www.dornbirn-gfc.com.

Posted: August 11, 2025

Source: Dornbirn Global Fiber Congress (GFC)

Organik Kimya Expands Liquid Emulsion Polymer Capacity, Giving Customers Faster Deliveries And Rock‑Solid Supply During Peak Season

ISTANBUL — July 30, 2025 — Organik Kimya has brought a new state‑of‑the‑art reactor on‑line at its Istanbul site, adding significant capacity for its water‑based liquid emulsion polymers. More than a capacity upgrade, the investment is designed to give customers what they tell us they value most: shorter lead times, dependable supply at the height of seasonal demand, and headroom for innovation.

“Every tonne we add is measured against two customer metrics: ‘lead‑time to dock’ and ‘on‑time in‑full during peak season,’” explained Tansel Özyönüm, COO. “This new reactor helps us ship quicker when schedules are tight and keep our partners’ lines running when the market is at full throttle.”

Turning capacity into customer advantage

  • Shorter lead times: Parallel reactor trains reduce make‑to‑order cycle times, enabling just‑in‑time deliveries and trimming customers’ working‑capital tied up in inventory.
  • Peak‑season assurance: Extra swing capacity absorbs the sharp demand spikes typical in architectural and functional coatings, construction chemicals, textile binders and leather chemicals, water-based pressure‑sensitive adhesives and specialty paper applications.
  • Supply‑chain resilience: minimize disruption risk for procurement teams.
  • Co‑innovation bandwidth: Freed‑up production windows create space for pilot runs, custom grades and rapid scale‑ups without queueing behind high‑volume orders.

A portfolio that grows with you

The new reactor complements last year’s launch of Turkey’s second high‑tech spray dryer for redispersible powder polymers (RDP), which doubled powder output while cutting energy consumption by 15 percent. Together, the liquid‑and‑powder investments allow Organik Kimya to serve customers with integrated solutions that combine:

  • Acrylic water-based emulsions for low‑VOC coatings, inks and textile finishes.
  • High‑solids, low‑viscosity latexes for next‑generation pressure‑sensitive adhesives.
  • Performance‑engineered RDPs that boost workability and strength in cementitious construction products.

All products are backed by Industry 4.0 process control, fully automated packaging and global technical service hubs that help customers translate raw‑material quality into end‑product performance.

Investing where it counts

Organik Kimya exports to more than 100 countries and is actively opening new markets. Organik Kimya will continue to invest—so you can plan with confidence, innovate without bottlenecks, and meet your own customers’ expectations every day of the year.

Posted: August 8, 2025

Source: Organik Kimya

AATCC Dedicates Colorlab To Roland L. Connelley Sr.

DURHAM, N.C. — August 8, 2025 — On May 15, 2025, AATCC dedicated the newly refurbished ColorLab in honor of Roland L. Connelly Sr. The dedication ceremony took place at the AATCC Technical Center, and his memory was honored by the presence of close friends and family. In attendance were his wife, Lynn Connelly, son Lee Connelly, his brother Wes Connelly, and his sister-in-law Pat Connelly.

Roland founded RoLyn Group, a consulting service specializing in color and lighting. He served as director of Global Digital Supply Chain for X-Rite Inc. from 2005-2012. Before that, he was the director of Enterprise Color Management at GretagMacbeth, which merged with X-Rite in 2005.

Earlier in his career, Roland was the President and co-owner of SheLyn Inc. from 1987 to 2003. Prior to founding SheLyn, he managed the Color Laboratory at Burlington Industries Corp. R&D for 18 years. With more than 40 years of experience, Roland was an expert in all aspects of color management and control.

(left to right) Roland’s brother and his wife, Wes Connelly and Pat Connelly, AATCC President, Christina Rapa, Roland’s wife, Lynn Connelly, and his son, Lee Connelly.

He frequently lectured and authored numerous papers on topics such as lighting, colorant formulation, quality control, supply chain management, and instrumental UV calibration. Roland held several leadership roles, including President of AATCC, Chair of RA36 Color Measurement Committee, and member of the AATCC Board of Directors. He received the AATCC Chapin Service Award and served as President of the Inter Society Color Council (ISCC), among other duties. He was active in ASTM Committee E12 on Color and Appearance and the CIE (International Commission on Illumination). He also represented the US in ISO TC38 for Textiles.

Roland, along with a few others, was instrumental in developing and conducting AATCC’s first Color Management workshop in 1977. He served as course instructor for many years until his retirement. Under his guidance, RA36 draft and maintained several AATCC standards. Roland played a key role in establishing the Textile Ultraviolet Control Standard (TUVCS) program, which helps labs improve the repeatability, reproducibility, and quality of their electronic color management and communication for white and light-colored textile materials.

Commemorating Roland’s contributions to AATCC, his personal spectrophotometer with his orange tie, which was graciously donated by his wife, and an issue of the AATCC Review where he is recognized as AATCC’s new president in January of 2003.

Roland earned his Bachelor of Science in Textile Science and Mater of Science in Color Science from Clemson University. Roland was involved in the AATCC Foundation, and has a fellowship named after him to aid graduate students studying at Clemson University. He was a dedicated friend and advocate of AATCC. In honor of his contributions, AATCC gratefully accepted the donation of Roland’s personal spectrophotometer, thanks to the generosity of his beloved spouse, Lynn Connelly.

Posted: August 8, 2025

Source: The American Association of Textile Chemists and Colorists (AATCC)

Deakin University’s Recycling Hub (REACH), Samsara Eco Unite To Transform Textile Recycling With Enzyme Technology

GEELONG, Australia — August 8, 2025 — Australia’s war on waste has a powerful new ally, Deakin University’s Recycling and Clean Energy Commercialization Hub (REACH).

Deakin’s Associate Professor Chris Hurren and Dylan Hegh with Samsara Eco’s Nirupama Jayasinghe, Keats Nelms and Jeremy Nugent. Photo — Mike Dugdale

REACH has joined forces with Samsara Eco to fast-track world-first technology that could recycle plastics and textiles, previously considered unrecyclable, that would take centuries to eliminate from the environment.

Textile waste is one of the world’s most persistent environmental issues, driven by fast fashion, high consumption and poor disposal practices. In Australia, synthetic fibers like nylon and polyester make up almost 60 per cent of the materials used in clothing, yet with less than one per cent of discarded garments recycled into new clothes, most end up in landfill or are incinerated, adding to pollution and harmful emissions.

Samsara Eco’s AI-designed enzymes break down fossil-fuel derived materials like synthetic fibers, including nylon 6,6 and polyethylene terephthalate (PET) into their original building blocks or monomers — allowing them to be rebuilt into new products with virgin-quality performance.

The collaboration will see Samsara Eco lean into Deakin’s advanced chemical analysis and polymer processing expertise to better understand and find recycling solutions for specific additives like dyes, finishes and coatings present in textile waste.

‘We are laser-focused on creating true circularity and that means finding a solve for all plastics,’ said Founder and CEO at Samsara Eco Paul Riley. ‘This research supports our efforts to make this a reality. We’ve already come a long way with our enzymatic recycling technology, which can infinitely recycle PET and nylon 6,6 plastics used for clothing and other textiles, including mixed fibers and plastics. Our research collaboration with Deakin will support our efforts to recycle more waste at speed, scale and with precision.’

Deakin-Samsara tour of IFM and BioFactory. Photo — Mike Dugdale

Unlike mechanical recycling, which degrades the quality of materials and limits recyclability, Samsara Eco’s enzymatic depolymerization technology is making it possible to rebuild worn or contaminated textiles into virgin-equivalent materials.

Distinguished Professor Colin Barrow, chair in Biotechnology at Deakin’s School of Life and Environmental Sciences said: “Our research tackles a critical challenge in textile recycling – understanding how dyes, textile finishes, coatings and other chemical treatments affect the breakdown and rebuilding of synthetic fibers, including other types of polyester and nylon to repurpose into new products.

“We are exploring solutions by analyzing these contaminants and determining their impact on textile recycling processes, to make it possible to produce high-performance recycled materials from all types of waste feedstock.”

Associate Professor Chris Hurren from Deakin’s Institute for Frontier Materials is also collaborating on the project and said: “By testing how these materials perform in real-world polymerisation and processing, we’re helping to refine the recycling pipeline and bring closed-loop textile recycling closer to commercial reality.”

With growing global pressure on the textile industry to cut emissions and reduce waste, Associate Professor Hurren says this technology could revolutionize the sector — delivering both environmental and economic benefits.

‘We’re working to unlock a scalable, circular future for fashion — one that reduces reliance on harmful inputs and keeps textiles out of landfill.’

Samsara Eco has a 10-year agreement with global activewear brand lululemon to support approximately 20 percent of its overall fiber portfolio with its recycled materials. This builds on previous collaborations between the two, launching the world’s first enzymatically recycled nylon 6,6 garment, recreating their iconic Swiftly top, and a limited-edition Packable Anorak jacket — the first retail garment made from enzymatically recycled polyester.

With their first commercial facility set to open in Jerrabomberra later this year, Samsara Eco’s 2030 vision is to recycle half a billion clothing items and 10 billion plastic bottles annually, avoiding hundreds of thousands of tonnes of carbon emissions.

“We’re uniquely positioned to recycle mixed plastics and fibers,” Riley said. ‘We’re taking post-industrial and post-consumer waste to create new products and are already working with helping brands to swap virgin inputs for our low carbon, enzymatically recycled materials, which plug directly into existing supply chains.

“Together with Deakin’s researchers, we can find further recycling solves to keep more out of landfill and in circulation.”

Posted: August 8, 2025

Source: Deakin University’s Recycling and Clean Energy Commercialization Hub (REACH)

NRF: 2025 Import Cargo Levels Expected To Be Down More Than 5 Percent From 2024 Amid Rising Tariffs

WASHINGTON — August 8, 2025 — With new tariffs putting pressure on international trade, import cargo volume at the nation’s major container ports is tentatively expected to end 2025 5.6 percent below 2024’s volume, according to the Global Port Tracker report released today by the National Retail Federation and Hackett Associates.

“While this forecast is still preliminary, it shows the impact the tariffs and the administration’s trade policy are having on the supply chain,” NRF Vice President for Supply Chain and Customs Policy Jonathan Gold said. “Tariffs are beginning to drive up consumer prices, and fewer imports will eventually mean fewer goods on store shelves. Small businesses especially are grappling with the ability to stay in business. We need binding trade agreements that open markets by lowering tariffs, not raising them. Tariffs are taxes paid by U.S. importers that will result in higher prices for U.S. consumers, less hiring, lower business investment and a slower economy.”

The forecast comes as tariffs on dozens of countries around the world that had been announced, postponed and then finally enacted after months of negotiations and deals began to take effect this week.

“The hither-and-thither approach of on-again, off-again tariffs that have little to do with trade policy is causing confusion and uncertainty for importers, exporters and consumers,” Hackett Associates Founder Ben Hackett said. “Friends, allies and foes are all being hit by distortions in trade flows as importers try to second-guess tariff levels by pulling forward imports before the tariffs take effect. This, in turn, will certainly lead to a downturn in trade volumes by late September because inventories for the holiday season will already be in hand. Meanwhile, U.S. exporters are being left with unsold products as counter tariffs are applied.”

U.S. ports covered by Global Port Tracker handled 1.96 million Twenty-Foot Equivalent Units — one 20-foot container or its equivalent — in June, the latest month for which final data is available. That was up 0.7 percent from May but down 8.4 percent year over year.

Ports have not yet reported numbers for July, but Global Port Tracker projected that the month surged to 2.3 million TEU as retailers brought in merchandise ahead of this month’s tariffs. That would be the highest number in a year, up 17.3 percent from June and down just 0.5 percent year over year.

August is forecast at 2.2 million TEU, down 5 percent year over year, and September at 1.83 million TEU, down 19.5 percent year over year. October is forecast at 1.82 million TEU, down 18.9 percent year over year; and November at 1.71 million TEU, down 21.1 percent for the lowest total since 1.78 million TEU in April 2023. December is forecast at 1.72 million TEU, down 19.3 percent year over year. While the falling aggregate totals in September through December are related to pulling cargo forward during the first half of the year due to tariffs, the large year-over-year percentage declines are partly because imports in late 2024 were elevated due to concerns about East Coast and Gulf Coast port strikes.

The first half of 2025 totaled 12.53 million TEU, up 3.6 percent year over year. Volume forecast for the remainder of the year would bring 2025 to a total of 24.1 million TEU, down 5.6 percent from 25.5 million TEU in 2024.

Posted: August 8, 2025

Source: The National Retail Federation (NRF)

North Highland Welcomes Matt Miller As CFO

ATLANTA — August 5, 2025 — North Highland, a change and transformation consultancy, has announced today the addition of Matt Miller as senior managing director and CFO. Miller joins the North Highland team with more than 25 years of experience driving financial performance and strategic transformation across global organizations.

Matt Miller

In his Atlanta-based role, Miller will be responsible for the firm’s FP&A, Accounting, Legal, and Facilities teams. He will also contribute to Corporate Development efforts as the firm continues its focus on growth. His expertise in financial discipline, strategic insight, and team development positions him well to support North Highland now and into the future.

“We are excited to welcome Matt as our new chief financial officer,” said Alex Bombeck, CEO. “Matt’s extensive background and combination of financial discipline with strategic transformation aligns perfectly with our aspirations. His diverse experience and financial acumen will be invaluable as we embark on the next chapter of North Highland’s journey.”

Prior to joining North Highland, Miller held numerous financial leadership positions, including CFO of the Baby & Parenting Essentials division of Newell Rubbermaid and Interim CFO of Made Goods. His career began at Deloitte & Touche before working in multiple finance roles at Kraft Foods. Miller also brings extensive operational and strategic experience from his 10-year career in strategy consulting and leadership roles at American Standard, Interface and Delta Apparel.

“I’m thrilled to join the North Highland team,” Miller shared. “The firm’s reputation for excellence in change and transformation consulting, combined with its growth plans, presents an exciting opportunity. I look forward to leveraging my experience to contribute to North Highland’s continued success.”

Miller graduated from Emory University with a BBA in Finance and earned his MBA from Duke University’s Fuqua School of Business.

Posted: August 6, 2025

Source: North Highland

AFFOA To Host 2025 Advanced Functional Fabrics Summit In September

CAMBRIDGE, Mass. — August 6, 2025 — Advanced Functional Fabrics of America (AFFOA) is set to host its highly anticipated 2025 Advanced Functional Fabrics Summit on September 23-24 at Gillette Stadium in Foxboro, Mass. The event, regarded as a premier gathering in the textile and technology sectors, will bring together industry leaders, researchers, startups, and government/military officials to network, explore future trends in functional fabrics, and demo the latest fiber and textile innovations.

The two-day Summit will feature keynote addresses from notable experts, including John Kirejczyk, director of Technology Management & Integration at the U.S. Army Program Executive Office Soldier, who will discuss how fabric technologies can meet key soldier requirements. Additionally, Eric Evans, director emeritus of MIT Lincoln Laboratory and AFFOA board chair, will share his insights on the evolving landscape of the industrial base for national defense.

A key highlight of the summit is the highly popular Startup Pitch Competition, which showcases emerging companies with innovative textile solutions in an interactive, fast-paced session. The event will also include an AFFOA Member Spotlight Round, offering members an opportunity to present their capabilities and technologies, catalyzing collaborations.

Panel discussions will focus on digital engineering, advanced manufacturing automation, and education and workforce development, with special presentations focusing on emerging technologies shaping the future of functional textiles. The summit aims to foster networking and collaboration across sectors and highlight technological advancements in textiles for applications spanning healthcare, defense, aerospace, sports, and consumer goods.

“The 2025 Summit is a pivotal opportunity to unite the brightest minds in textiles and technology,” said AFFOA CEO Dr. Sasha Stolyarov. “We are committed to accelerating the development of advanced fabrics that can transform industries and improve everyday life. This event will highlight the innovative work happening across our ecosystem and set the stage for the next wave of breakthroughs.”

While primarily intended for AFFOA members and Government partners, non-members interested in attending can request an invitation at eventhelp@affoa.org.

As the industry continues to evolve, the 2025 AFFOA Summit promises to be a significant event for anyone involved in the development and application of advanced fabrics. Go to https://www.eventcreate.com/e/affoa2025 to learn more and register.

Posted: August 6, 2025

Source: Advanced Functional Fabrics of America (AFFOA)

Hagen Lotzmann Named New Managing Director Of KARL MAYER Technical Textiles

OBERTSHAUSEN, Germany — August 4, 2025 — KARL MAYER Technical Textiles has had a new managing director since July 1, 2025. Hagen Lotzmann — a manager and expert from within the company’s own ranks — has taken over the position at the head of the company and, at the same time, the role of president of the KARL MAYER Technical Textiles business unit.

The mechanical engineer has been contributing to the success of Karl Mayer Technical Textiles in various fields since 2008 and has learned the company’s business from the ground up. He earned his first credentials as a development engineer in application technology and later became the primary point of contact for customers as a sales engineer. In 2013, Lotzmann moved into sales management and went on to head the Sales, Product Management, and Application Technology departments.

This gives Lotzmann a solid foundation on which to build in his role as managing director. His new responsibilities are demanding: the sites in Chemnitz and Selbitz will be set up as strong locations for service, sales, and development. The production and assembly of the machines will be relocated within the Karl Mayer Group.

“Customers can continue to rely on the quality and performance of our machines, but will benefit from an even greater market orientation and a stronger focus on their needs and requirements. Innovations are needed more than ever. This drive is stronger than ever,” Lotzmann said.

The new managing director of Karl Mayer Technical Textiles is looking forward to ITMA ASIA + CITME 2025 with great anticipation. At the KARL MAYER stand A301 in Hall 5 of the Singapore EXPO, he hopes to meet customers, discuss technical innovations, and gain deeper insights into the market.

Posted: August 5, 2025

Source: KARL MAYER

Veronica Beard Announces Participation In The Cotton Lives On™ Recycling Programme With A Consumer-Facing UK Denim Campaign

LONDON/DEVON, England — August 5, 2025 — The Cotton Lives On™ program is teaming up with Veronica Beard, one of America’s fastest growing premium womenswear brands, for a consumer-facing campaign encouraging the recycling of pre-loved denim.

Veronica Beard is encouraging its customers to bring their pre-loved denim items for recycling through Cotton Lives On™ via its London stores located in prestigious Bruton Street and Sloane Street. Running from Tuesday, August 5, through to Tuesday, August 12, participating customers will be offered the opportunity to purchase any pair of Veronica Beard Denim with a 20 percent reduction as a thank you.

“Veronica Beard is an exciting addition to the growing list of premium fashion brands joining our UK cotton recycling program, Cotton Lives On,” said Andrea Samber, director of Brand Partnerships for Cotton Incorporated. “The consumer-facing denim campaign we are running with Veronica Beard is a valuable opportunity to engage consumers and divert more cotton from landfill.”

Customers are able to drop off their unwanted jeans at both Veronica Beard’s UK stores. Working with Veronica Beard, the denim will be turned into the recycled cotton insulating material used in mattresses for people at risk of homelessness through the Cotton Lives On recycling program.

“Veronica Beard is committed to making a meaningful impact — on the environment and in each of our communities.” said Allison Aston, senior vice president of Community and Charitable Giving for Veronica Beard. “We are honored to be working with the Cotton Lives On recycling program on a UK focused campaign, transforming pre-loved denim into quality mattresses for people at risk of homelessness.”

Veronica Beard joins a growing collective of UK fashion brands and retailers already participating in the Cotton Lives On recycling program including ME+EM, PAIGE, Charles Tyrwhitt, Hush, Whistles, Hobbs, Phase Eight, L’Estrange, Anthropologie, Bianca Saunders, Nexvision and The White Company.

The Cotton Lives On program diverts old cottons from landfill and transforms them into mattresses for people at risk of homelessness. To date, the Cotton Lives On recycling program has collected approximately 8,000 kilograms of cotton in the United Kingdom and provided more than 100 roll mats. Each new roll mat contains the equivalent to 45 cotton T-shirts. People around the United Kingdom at risk of homelessness and living in difficult conditions are given the roll mats as part of their first essential products package when moving to a hostel, or as part of their new home kit once they have been found a more permanent place of residence.

The Cotton Lives On recycling program’s purpose is simple. Its aim is to reduce landfill waste and extend the life of old cotton in a way that helps both people and our planet.

Posted: August 5, 2025

Source: The Cotton Lives On recycling program — created jointly by Cotton Council International and Cotton Incorporated

Ultrafabrics Debuts Brisa Ellora, A Breathable And Sustainable Upholstery Collection

NEW YORK CITY — August 5, 2025 — Ultrafabrics, a global supplier of high-performance coated fabrics and alternative leathers, has introduced Brisa Ellora, a new upholstery collection designed to bring breathable comfort and style to a wide range of interiors. Named after the word “cloud,” Ellora is engineered for softness, sustainability, and soothing appeal that’s ideal for a variety of applications, including commercial, residential, hospitality, healthcare, automotive, and more.

Crafted to reflect the natural beauty of drifting clouds, Brisa Ellora is part of Ultrafabrics’ breathable family of fabrics, alongside Brisa, Brisa Distressed, Brisa Frontier, and Brisa Forecast. Defined by its subtle texture, refined matte finish, and proprietary ventilation system that enhances airflow for added comfort, the material balances elevated aesthetics with functional performance. The Brisa Ellora collection launches with 25 nature-inspired colorways, ranging from soft warm neutrals to earthy mid-tones and rich jewel tones. These hues are thoughtfully curated to coordinate with the broader Brisa family, offering designers effortless opportunities for layering across applications.

“With Brisa Ellora, our goal was to design a fabric that feels as good as it looks,” said Jennifer Hendren, vice president of Product Development at Ultrafabrics. “It delivers breathable comfort, long-lasting durability, and a refined aesthetic that offers designers an adaptable solution they can rely on, no matter the space.”

Brisa Ellora’s sustainable construction includes a blended backcloth made with recycled polyester and FSC/PEFC certified rayon — each linear yard contains approximately eight recycled plastic bottles. It offers industry-leading durability with 300,000 double rubs (Wyzenbeek) and 160,000 rubs (Martindale), and features a soft-touch feel and long-lasting performance. Brisa Ellora also boasts notable acoustic properties when paired with Novawall systems (available in North America only). The collection is bleach-cleanable with a 1:5 bleach-to-water solution, does not contain any added formaldehyde or Red List chemicals, and is both SCS Indoor Advantage Gold certified and REACH compliant. Designed with longevity in mind, Brisa Ellora retains its pristine appearance even in high-use environments and withstands commonly used cleaners and disinfectants.

From high-traffic commercial environments to residential spaces, Brisa Ellora is engineered to meet the needs of modern interiors by offering a premium combination of beauty, performance, and environmental responsibility.

Posted: August 5, 2025

Source: Ultrafabrics

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