The American Medical Manufacturers Association (AMMA) Releases Its 2025 Federal Policy Priorities

WASHINGTON — February 21, 2025 — The American Medical Manufacturers Association (AMMA) is committed to ensuring the resilience of America’s healthcare supply chain by advocating for policies that bolster domestic medical manufacturing.

Goal: Strengthening America’s Critical Medical Supply Chain

In 2025, AMMA’s Federal Policy Priorities with the new Presidential Administration and 119th Congress focus on targeted trade enforcement, strategic government procurement, and legislative action to protect and grow America’s capacity to produce critical medical supplies and personal protective equipment (PPE).

Targeted Trade Enforcement: Combating Unfair Competition

AMMA supports a strategic approach to trade policy that safeguards domestic manufacturers and prevents market distortions caused by unfair foreign competition. Key trade priorities include:

  • Targeted Tariffs & De Minimis Loophole Closure – AMMA supports targeted tariffs that protect domestic manufacturers from unsafe and subsidized products from China.  Broad-based healthcare tariffs could lead to higher expenses for U.S. patients and providers.
  • Preventing a “China 2.0” Scenario – AMMA calls for vigilance against Southeast Asian nations with weak labor, non-democratic governance, and poor environmental standards that could replicate China’s unfair trade practices.
  • Stopping Dumped Products & Transshipment Schemes – AMMA urges more vigorous enforcement against illegally underpriced imports that undermine U.S. manufacturing and threaten supply chains.

Government Procurement: Strengthening the Strategic National Stockpile

To modernize the Strategic National Stockpile (SNS) and ensure rapid, reliable access to medical supplies during emergencies, AMMA recommends:

  • Implementing a Vendor-Managed Inventory system to maintain surge capacity within domestic production facilities.
  • Shifting from a warehouse-centric model to a dynamic rotation-based system that prevents waste from expired products.
  • Establishing long-term contracts with domestic manufacturers to sustain production capabilities and readiness.
  • Creating financial incentives for manufacturers to maintain excess production capacity, ensuring rapid response during crises.

Make PPE in America Act: Strengthening Domestic Procurement

AMMA advocates for full implementation of the Make PPE in America Act, which mandates that federal agencies purchase domestically manufactured PPE and medical supplies. To reinforce this commitment, AMMA proposes:

  • Requiring DHS, VA, and HHS to issue clear regulations enforcing the law.
  • Strengthening oversight under the Made in America Initiative (MAIO) to ensure procurement waivers are granted only under extraordinary circumstances.
  • Ensuring consistent enforcement of domestic procurement requirements across all federal agencies to create a stable market for U.S. manufacturers.

Enhancing CMS Procurement Programs

AMMA supports expanding domestic preference initiatives under the Centers for Medicare & Medicaid Services (CMS) by:

  • Developing standardized language for domestic preference policies to ensure consistency.
  • Expanding the CY 2025 OPPS/IPPS domestic preference model to include additional critical medical supplies such as gloves, gowns, needles, and syringes.
  • Creating payment adjustments that account for the higher costs associated with domestic manufacturing will ensure a level playing field for U.S. producers.

Legislative Advocacy: Protecting U.S. Medical Manufacturing

AMMA backs key legislative efforts to strengthen domestic medical manufacturing, including:

  • Restoring Trade Fairness Act – A bipartisan bill that revokes China’s preferential trade status and imposes higher tariffs to shield U.S. manufacturers from unfair competition.
  • Expanding R&D Tax Credits – Supporting domestic innovation by making research and development tax credits permanent.
  • Extending Provisions from the 2017 Tax Cuts and Jobs Act – Making the 100% bonus depreciation and Section 199A pass-through deduction permanent to encourage investment in domestic production.

AMMA’s Executive Director, Eric Axel, said, “By advocating for these critical policy changes, AMMA is working to fortify America’s critical medical supply chain, protect domestic manufacturers from unfair competition, and ensure that the nation’s healthcare system remains resilient. With targeted trade policies, strategic government procurement, and strong legislative action, the U.S. can reduce its reliance on foreign suppliers and build a sustainable, high-quality medical manufacturing industry at home.”

Posted: February 21, 2025

Source: The American Medical Manufacturers Association (AMMA)

Twintex Unveils Its Sustainable Spring/Summer Collection

FUNDÃO, Portugal —  February 21, 2025 — Recognized as a pioneer in sustainability within the garment industry, Twintex, based in Portugal, takes a bold step forward in advancing circular fashion with the launch of its new Sustainable Spring/Summer Collection.

Building on the landmark achievement of developing the world’s first recyclable blazer, Twintex has expanded its innovative vision into a complete collection, which includes two additional fully recyclable garments within a range of 12 pieces crafted from sustainable materials, reaffirming its commitment to sustainable materials and responsible production practices.

For over a decade, Twintex has set the standard for eco-conscious solutions in the industry. From generating renewable energy through its photovoltaic Megawatt power plant to utilizing natural gas in its boilers, every initiative reflects its dedication to reducing its carbon footprint. This ethos culminated in the creation of its “crown jewel”: the recyclable blazer.

Now, Twintex raises the bar even higher. With the support of the European Union through the PRR program, the new Spring/Summer Collection seamlessly blends contemporary design, exceptional quality and environmental responsibility. It provides a compelling solution for modern consumers who prioritize sustainability.

Twintex firmly believes this new milestone will redefine the perception of sustainable fashion and inspire brands to embed this groundbreaking concept into their DNA, fostering a better planet for all.

Posted: February 21, 2025

Source: Twintex

The 56th Edition Of Texworld Apparel Sourcing Paris Is In The Books: More Than 8,500 Visitors And 1,250 Exhibitors

PARIS —  February 21, 2025 — The 56th edition of Texworld Apparel Sourcing Paris took place in a particularly dynamic atmosphere. More than 8,500 international visitors discovered and made business connection with the 1,250 exhibitors from 32 countries over three days at the Paris-Le Bourget Exhibition Centre.

Texworld Apparel Sourcing Paris, Europe’s biggest marketplace for fashion textiles and clothing, has confirmed its position as the leading global fashion platform for mid-range segment buyers and suppliers. Held from February 10-12, 2025, at the Paris – Le Bourget Exhibition Centre, the new edition attracted more than 8,500 visitors, a 10-percent increase compared to the February 2024 edition.

Paris as an unmissable global sourcing destination for fashion buyers

This Parisian event has established itself as an unmissable contact point for designers, buyers and suppliers of fabrics and finished products. It also confirms the importance of Europe for the global fashion industry, with the Top 5 visitors coming from France, the UK, Italy, Spain and Germany. After a few years of adjustment, many international buyers returned to Paris, with international participation on the rise. The grand return of international buyers to Paris, while French buyers remains stable, shows the resilience of Paris in an increasingly volatile fashion market.

Meeting market expectations

“The global market, beyond the general geo-politico-commercial situation, is still undergoing a major metamorphosis, with a gradual shift from the entry-level segments of the past towards a more qualitative offering, which now accounts for the bulk of global clothing consumption, points out Julien Schmoll, Marketing and Communications director at Messe Frankfurt France. We’ve redesigned our trade fairs to meet the needs of buyers in these mid-range markets, by focusing our selection on a diversified, enriched, qualitative and cutting-edge offer, with a very wide choice at competitive prices, presented in a functional setting conducive to exchanges”.

Focus on African sourcing

This year saw the spotlight shine on African sourcing, now seen as an attractive alternative by many buyers. The nine Ethiopian companies present in Paris made promising commitments with European brands. Maryse Mbonyumutwa, founder of the Rwandan group Pink Mango, the first African manufacturing platform for sustainable and ethical global brands, has also made some solid contacts: “We’ve had promising discussions with representatives of several European brands that could sign up with us locally,” she said.

Exhibitors-visitors: three days of active exchanges

On the buyers’ side, the feedback also points to active exchanges. Bangladeshi manufacturer NZ Denim was able to meet almost all its European customers, including Celio, OKaïdi, Kiabi and Jules, over three days. “The show is an opportunity for us to meet the design teams to discuss materials for future collections, explains Najam Us Saqib, the manufacturer’s R&D manager. As for the buyers, they take advantage of our visit to Paris to keep abreast of the latest developments, such as the naturally colored cotton Ackala Coton, which we are presenting this year”. This innovation was highlighted during the Econogy Tour, which was organized for visitors interested in identifying companies that respect the ecological and social standards of the textile industry.

From mainstream brands to haute couture

The materials manager and the buyer for a major French general clothing brand have also set themselves the goal of monitoring the market. “We come to the show to meet our Indian, Turkish and Chinese suppliers, they explain, and then we do a lot of monitoring for future collections… Not forgetting the shopping list given to us by the designers, which we supplement with requests for samples”.

The same approach applies to haute couture. Livia Stoianova and Yassen Samouilov, founders of On Aura Tout Vu, came to meet Chinese and Indian suppliers: ”We wanted to identify materials and suppliers for a show production company that we support and advise, explain the two designers. We started with the selection suggested by Louis Gérin and Grégory Lamaud, the artistic directors of Texworld Apparel Sourcing Paris (and authors of Néocène, the show’s spring-summer 2026 trend book). For a first visit, we found some very interesting and particularly creative things”, they add.

Posted: February 21, 2025

Source: Messe Frankfurt France

Web Industries To Showcase Aerospace, Energy And Urban Mobility Precision-Formatting Solutions At JEC World 2025

MARLBOROUGH, Mass. —  February 20, 2025 — Web Industries, an advanced materials converter and outsource manufacturer, will present its portfolio of precision-formatting services and products at JEC World 2025, March 4-6 in Paris. The company will be located in Hall 5, Booth G27, of the Paris-Nord Villepinte Exhibition Centre.

Web Industries will highlight slitting, seaming and other formatting solutions for applications, including:

  • Aerospace structures, parts and components;
  • Satellite, spacecraft and launch cryogenic multi-layer insulation (MLI);
  • Urban mobility and electric vertical takeoff and landing (eVTOL) aircraft;
  • Wind turbine blades;
  • Oil, gas and hydrogen/carbon capture pipes; and
  • Battery energy storage systems (BESS).
Web Industries offers a full range of material-agnostic composite formatting solutions, including preforming, tailored to end-user production cycles. Photo courtesy of Web Industries.

Web Industries provides precision-formatting solutions for OEMs and tiered suppliers. Among these contract services are high-speed slitting, rewinding, spooling, chopping, seaming and laminating. The company also offers customized ply cutting and kitting, CAD/CAM, preforming, sewing and assembly solutions. It has expertise working with advanced materials such as thermoset and thermoplastic composites, foams, adhesives, laminates, nonwovens, technical textiles and aluminized Kevlar®. Manufacturing facilities are in the United States, France and Germany.

Visitors to Web Industries’ booth can also learn about the company’s latest slitting technology.

“We plan to bring our latest slitting technology to market this year,” said Jason Surman, vice president, Aerospace. “We have put a major investment behind this next-generation slitting solution, which is ready for trials and qualification. It offers scale and cost efficiency without sacrificing quality.”

Web Industries welcomes JEC World visitors to stop by Hall 5, Booth G27.

Posted: February 20, 2025

Source: Web Industries

NCTO Endorses Letter Imploring Amazon Founder To Crack Down On Suspected Bogus American Flag Sales

WASHINGTON — The National Council of Textile Organizations (NCTO) fully endorsed a letter from the country’s leading American flag manufacturer to Amazon Founder and Executive Chairman Jeff Bezos, imploring him to stop the suspected sale of unlabeled and deceptively labeled Chinese-made American flags on his company’s online marketplace.

In the letter, Carter Beard, president of Annin Flagmakers, a 178-year-old American flag manufacturer employing more than 500 workers, estimates that more than 100,000 unlabeled U.S. flags valued at $1.5 million are actually made in China and sold every month on Amazon in violation of a U.S. statute requiring a country of origin label.

Based on sample products purchased and industry knowledge, Beard states the industry believes third-party sellers on Amazon are selling “Made in China” U.S. flags and “not labeling them per the laws of the United States,” employing deceptive marketing schemes and illegal practices to mislead consumers.

See the full letter here.

“The industry stands united in supporting this letter from Annin Flagmakers and the entire flag industry,” said NCTO President and CEO Kim Glas. “The suspected sale of unlabeled or falsely labeled flags on Amazon and other e-commerce platforms hurts the American flag industry and textile industry, which has lost 27 plants over the past 20 months due to a flood of cheap, falsely labeled, unlabeled products and subsidized imports. That is why it is imperative that Amazon and other online marketplaces act immediately to stop any illegal labeling and deceptive advertising by Chinese companies that are duping American consumers who take pride in displaying authentic American-made flags. These suspected illegal actions are severely harming the strategic and critical American flag and textile industries, which employ hundreds of thousands of workers across the United States and produce flags and thousands of items for the U.S. military, PPE and consumer and industrial markets.”

Posted: February 20, 2025

Source: The National Council of Textile Organizations (NCTO)

KARL MAYER Launches A New Batching Device For Its Special Raschel Machines

OBERTSHAUSEN, Germany — February 20, 2025 — More benfits and maximum delivery reliability – these are the benefits that KARL MAYER is offering customers of its Raschel machines for special applications with a new fabric batching device.

The batching device bears the designation 26 B and is once again manufactured in-house for added value. In-house production guarantees punctual production in accordance with the production plan for the overall machine. In addition, the use of proven standard parts made by KARL MAYER and the innovative company’s design expertise ensure durability and continuous optimization.

Sascha Cron

“We are now more resilient in our dealings with suppliers and can drive forward further developments to our batching device more efficiently,” explained Sascha Cron, head of Customized Raschel Machinery Development at KARL MAYER’s Warp Knitting Business Unit.

More convenient operation, safer working

The first generation of the 26 B batching device already demonstrates what is possible in terms of upgrades.

The new solution offers particular advantages in terms of handling over the previous version. By integrating its control system into KAMCOS® 2, the required settings can be conveniently entered and read on the machine’s operator interface instead of on an external display. Nothing changes for the user in terms of content. All familiar functions remain available. The uniform control via KAMCOS 2 without system breaks also minimizes the susceptibility to errors and enables regular, simple updates of the drive controller remotely and according to standard routines.

A further advantage for the personnel is increased work safety. If the batching device is used with a needle coating, a system consisting of three light barriers and a protective grill across the entire width of the batching device prevents access with the risk of injury during machine operation. Batching devices with a conventional coating are secured with four light barriers.

A drive concept with less complexity while maintaining the same rotational movement and therefore unchanged fabric flow round off the current extensive benefits package of the 26 B batching device.

Room for further innovations

Further functional features can be implemented promptly on request. For example, an ejection device for heavy fabrics can be integrated into the batching device 26 B if required, thus reducing the manual effort. A traversing device is also possible to ensure an even selvedge build-up. The targeted displacement movement prevents the pillar stitch from piling up at the edges, which can cause slipping. Another potential option is to equip the batching device with a pressure roller. After changing a fabric beam, the additional component ensures reliable contact between the roller and the still-empty cardboard tube, and therefore a slip-free transfer of the rotational force. This allows perfect fabric tension to be achieved right from the start.

Available as standard and retrofit solution

Following comprehensive and successful functional tests, the 26 B batching device was released for sale in January of this year and had already been ordered by four customers by mid-February. The component is available as a feature of the standard specification of new machines. KARL MAYER’s spare parts range also includes retrofit solutions for existing machines, both with KAMCOS 2 and KAMCOS 1. The retrofit version for KAMCOS 1 machines also includes a modern external display with touch function. This means that users of older machines can also benefit from the excellent quality and functionality of the new 26 B batching device to ensure their continued successful production.

Tetsuji Yasumura

Tetsuji Yasumura from the KARL MAYER Care Solutions team is pleased to receive inquiries about replacing existing batching devices with the new 26 B variant on Raschel machines in practice.

Posted: February 20, 2025

Source: KARL MAYER Verwaltungsgesellschaft AG

Tentoma Packaging Solutions: 100 Percent Waterproof Packaging Of Nonwoven Rolls

BROAGER, Denmark— February 20, 2025 — At IDEA25, you can meet Tentoma Packaging Solutions, a trusted specialist in roll packaging within the nonwoven industry.

Tentoma has developed the innovative RoRo StretchPack® technology, enabling waterproof packaging of nonwoven rolls in a single operation. This technology allows for the automation of packaging lines for nonwoven rolls up to 60 feet (19 meters) wide.

The RoRo StretchPack® technology by Tentoma Packaging Solutions is highly suitable for nonwoven rolls. The rolls are packed horizontally into a tubular stretch hood film which is 100% sealed in the same operation.

The RoRo StretchPack packaging technology is highly suitable for nonwoven rolls. The rolls are packed horizontally into a tubular stretch hood film, ensuring that the final packaging has only strong, short welds at each end. This eliminates the need for a long weld on the roll side, which can be prone to breaking. The result is 100% waterproof roll packaging that protects the roll material against moisture and dirt during transportation and storage. This is an essential advantage for the hygiene nonwoven industry.

The geotextile industry also benefits from RoRo StretchPack, as it automates the entire process of packaging large and heavy nonwoven rolls. This solution not only enhances packaging quality but also offers a fully automated packaging line with high repeatability. It ensures high packaging capacity and uptime, making it ideal for integration into efficient production lines—either inline or as a stand-alone solution. Additionally, an automated core plug insertion at the ends is an option.

An Energy-Saving Solution with Up to 60% Film Reduction

Using the RoRo StretchPack®, the packaging has only strong, short welds at each roll end – and no welds along the roll side. The result is 100% waterproof roll packaging that protects the nonwoven material against moisture and dirt during transportation and storage.

By utilizing tubular stretch hood film, RoRo StretchPack ensures tight packaging by stretching the film around the roll. This process minimizes excess material usage and significantly reduces film consumption. Customer cases have demonstrated film reductions of up to 60 percent compared to conventional packaging methods. This is achieved through the tight single-layer packaging, in contrast to heat shrink packaging, which requires excess film that is later heated to shrink. By eliminating heat shrink from the packaging line, producers can achieve substantial energy savings.

Posted: February 20, 2025

Source: Tentoma A/S

Exhibitors, Fringe Events Embrace Innovation And Sustainability At VIATT 2025

HO CHI MINH CITY, Vietnam— February 20, 2025 — Building on the success of its inaugural edition, the Vietnam International Trade Fair for Apparel, Textiles, and Textile Technologies (VIATT) is set to open its doors once again to the dynamic ASEAN textile market February 26-28. As a comprehensive trade platform encompassing the entire textile value chain, the show, through its range of exhibitors and fringe events, is set to help industry players unlock new opportunities aligned with the latest industry trends.

“Vietnam’s strategic location, competitive labor costs, and commitment to sustainability and innovation have made it an attractive production hub for textile manufacturers and fashion brands, as they seek to diversify their supply chains,” said Wilmet Shea, general manager of Messe Frankfurt (HK) Ltd. “With a fringe programme and new product zones promoting the progress of sustainability and digitalisation in materials, design, technologies, and regulations, VIATT’s second edition aims to advance Vietnam’s position as a leading textile and apparel manufacturing hub. We look forward to providing collaboration opportunities for textile players from across ASEAN, East Asia, Europe and beyond.”

European and other international offerings bolstered in 2025

Spanning 15,000 square meters of exhibition space across Halls A and B1, the fair will host over 450 exhibitors from 24 countries and regions. The fair features strong European participation from France, Germany, Italy, the Netherlands, Portugal, Switzerland, Türkiye, and the UK.

Within the inaugural European Zone, visitors can find top-tier French fashion designs, the finest bedding brands and products from Portugal, and a new display area organised by the UK Fashion and Textile Association (UKFT), highlighting the craftsmanship of premium British fabric mills. Buyers will have the opportunity to touch and feel luxury fabrics from renowned brands such as Abraham Moon & Sons, Alfred Brown, Bower Roebuck, Courtney & Co, Harris Tweed Hebrides, Joseph H Clissold, Magee Weaving, Marton Mills, and Pongees.

Meanwhile, alongside exhibitors from countries such as Australia, Germany, the Netherlands, and the US in VIATT’s inaugural Econogy Hub, exhibitors across the fairground who have passed the Econogy Check further expand the fair’s offering of traceable eco-friendly products.

With the fair gathering key players from the length and breadth of the textile sector, notable exhibitors include:

  • Covation Biomaterials (USA; Apparel fabrics & fashion): its brand Sorona® is a partially plant-based polymer that reduces dependence on petrochemical resources. It offers sustainable high-performance textile products with a wide range of benefits, including comfortable stretch, long-lasting recovery, and exceptional softness.
  • Nice Dyeing Factory (Hong Kong; Apparel fabrics & fashion): the manufacturer specializes in yarn spinning, fabric knitting, dyeing & finishing services, and offers dyed yarns, raw fabrics and finished knitted fabrics. Its vertically integrated operations enable efficient and cost-effective services to global apparel manufacturers and retailers.
  • Yongdo Velvet (Korea; Home & contract textiles): the Korean supplier will showcase its innovative velvet products, all 100% domestically produced. With a diverse product range, Yongdo Velvet is also the pioneer of the world’s first water-washable micro poly velvet.
  • Artificial Intelligence Design Institute (AiDLab) (Hong Kong; Technical textiles & technologies): the first research platform to combine Artificial Intelligence (AI) and design, jointly established by the Hong Kong Polytechnic University and the Royal College of Art. Its pioneering AI-based textile material inspection technology, WiseEye, allows users to automatically and accurately detect, classify, and grade defects in textile materials of various colours and patterns in real-time.
  • Rovitex Asia (Thailand; Technical textiles & technologies): this enterprise develops innovative compounds for key stakeholders in various industries, including automotive, lingerie, footwear, sportswear, furniture, and protective garments. Its range of textile lamination solutions combine materials such as foam, leather, flame retardant fabrics, breathable membranes, and adhesives.
  • The Hong Kong Research Institute of Textiles and Apparel (HKRITA) (Hong Kong; Innovation and Digital Solutions Zone): HKRITA provides one-stop services in applied research, technology transfer and commercialisation for the textile and apparel industries. Pioneer technologies operated in its latest initiative, the Open Lab, include the Green Machine, the Smart Garment Sorting System and Acousweep.

Comprehensive fringe program adds insights and inspiration

In addition to the show’s array of exhibitors, visitors can explore captivating fashion shows and parades presented by designers from France, Taiwan, Thailand, and Vietnam.

VIATT will also give a platform to global industry professionals to share insights at seminars in four categories: Design & Trends, Market Information & Business Strategies, Innovation / Technology & Solutions, and Econogy. A range of panel discussions will also take place, including:

  • Shaping a Sustainable Textile Future Through Innovation will focus on green, technological progress, featuring speakers from AiDLab, HKRITA, and Sorona.
  • The Future of Sustainability in Vietnam’s Fashion Industry will explore Vietnam’s design and sustainability in collaboration with Redress, including insights from leading enterprises such as Ecosoi, Passi, and sustainable phygital fashion brand KHAAR.
  • A panel discussion led by VDAS Design Association, Sustainable Interiors With Smart Textiles, will cover the latest fabrics, technologies, and sustainability initiatives in the interiors sector.
  • In addition, UKFT will host Complying with Regulations Amidst a Changing Regulatory Landscape, highlighting the evolving levels of compliance needed for companies looking to export to the EU and the UK.

Meanwhile, a two-day onsite workshop will offer fairgoers a hands-on macramé weaving experience, allowing participants to craft beautiful, textured coasters using various knotting techniques.

Attracted by the fair’s comprehensive offerings, visitors from Vietnam’s robust textile industry and from further afield are expected to attend, including a number of buyer delegations:

  • Association of Garments, Textiles, Embroidery and Knitting (AGTEK) (Vietnam)
  • B&Company (Vietnam)
  • European American Chamber of Commerce & Industry (EACC)
  • The Federation of Hong Kong Garment Manufacturers
  • Malaysian Knitting Manufacturers Association (MKMA)
  • Myanmar Garment Manufacturers Association (MGMA)
  • Myanmar Rattan and Bamboo Entrepreneur Association (MRBEA)
  • Thailand Textile Institute (THTI)

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). For more details on this fair, please visit or contact viatt@hongkong.messefrankfurt.com.

VIATT will be held from 26 – 28 February 2025.

Posted: February 20, 2025

Source: Messe Frankfurt (HK) Ltd

Columbia Sportswear And Intuitive Machines Expand Scientific Partnership With Upcoming Lunar Mission

PORTLAND, Ore. — February 19, 2025 — Columbia Sportswear continues to test the limits of its innovative technologies by expanding its partnership with space exploration company Intuitive Machines ahead of its historic second lunar launch later this month. Columbia’s Omni-Heat™ Infinity and Omni-Shade™ Sun Deflector technologies will help protect the lander from the extreme cold and hot temperatures in space and on the Moon. The goal of the mission to the Moon’s south pole is to drill into the surface to search for lunar ice, a feat that has never been attempted in this inhospitable environment.

Columbia’s Omni-Shade Sun Deflector technology is engineered to deflect the hot rays of the sun and is featured on several warm-weather products, including the Summit Valley Long Sleeve shirt. Intuitive Machines is using this technology on the IM-2 mission to help shield part of Athena from the sun’s extreme heat in space and on the lunar surface. Photo — Business Wire

Following last year’s successful IM-1 mission that incorporated Columbia’s Omni-Heat Infinity insulation technology, Columbia and Intuitive Machines have worked closely together to design and test thermal management materials that fully integrate Columbia’s Omni-Heat Infinity technology, plus an additional technology called Omni-Shade Sun Deflector, into the IM-2 lander, Athena. Omni-Heat Infinity heat-reflective insulation will help protect part of the lander from freezing cold temperatures, while Omni-Shade Sun Deflector technology will help shield part of Athena from the sun’s extreme heat in space and on the lunar surface.

“During the IM-1 mission, we demonstrated the insulative power and durability of our Omni-Heat Infinity technology to help protect the lander – the same insulation used in our winter jackets and gear. While we celebrated this historic moment, we knew it was just the first step in unlocking the true potential of Columbia’s patented innovations,” said Dr. Haskell Beckham, vice president of Innovation at Columbia Sportswear. “Through this scientific partnership, we have been able to stretch the boundaries of material and product testing to the furthest frontiers, reinforcing our commitment to delivering some of the most innovative outdoor solutions in the world.”

Athena will face extreme heat from the sun as it conducts experiments on the lunar surface. Columbia’s Omni-Shade Sun Deflector technology, a patented material developed to shield people from the intense heat from the sun, will be integrated into a multilayer insulation (MLI) blanket covering the top deck of the lander. Columbia’s technology will help keep the lander cooler to prevent overheating by reflecting solar radiation away from Athena’s essential batteries and avionics. On Earth, Omni-Shade Sun Deflector material is featured in several warm-weather products and uses reflective dots of titanium dioxide to deflect the hot rays of the sun away from the body, which mitigates heat build-up to help people feel cooler outdoors.

As it did for the IM-1 mission, Columbia’s award-winning Omni-Heat Infinity technology will again be used, this time to insulate the helium tank on Athena, helping protect it against temperatures ranging from approximately +250° to -250° Fahrenheit as Athena journeys through space and during the lander’s operational phase on the lunar surface.

“We proudly join Intuitive Machines on this second historic lunar mission, furthering their goal to return humans to the Moon, and lending our engineered materials to the cause,” said Joe Boyle, Brand president at Columbia Sportswear. “From our headquarters in Portland, Oregon all the way to the surface of the Moon, we can confidently say our products undergo the most rigorous testing to ensure they meet the highest standards of performance. This partnership has allowed us to fearlessly experiment and employ our technologies in the most extreme environments, advancing our shared commitment to human exploration on Earth and beyond.”

As part of NASA’s Commercial Lunar Payload Services (“CLPS”) initiative, a key part of NASA’s Artemis lunar exploration efforts, Intuitive Machines’ IM-2 mission is set to demonstrate lunar mobility, resource prospecting, and analysis of volatile substances from subsurface materials. This is a critical step toward uncovering water sources beyond Earth—a key component for establishing sustainable infrastructure both on the lunar surface and in space.

Liftoff of the IM-2 lunar mission is targeted for a multi-day launch window that opens no earlier than February 26 from NASA’s Kennedy Space Center and the mission will be streamed live on NASA TV and https://www.intuitivemachines.com/im-2.

“Space and Earth are part of an innovation ecosystem where progress in one fuels advancement in the other,” said Steve Altemus, President and CEO of Intuitive Machines. “By continuing our partnership with Columbia Sportswear, we’re proving that commercial innovation can break engineering barriers, supporting new industries on the Moon while driving technological advancements that reshape markets on Earth.”

Posted: February 20, 2025

Source: Columbia Sportswear

A Texas-Sized Collaboration Brings Together Denim Giant Wrangler® And Whataburger®

GREENSBORO, N.C. — February 20, 2025 — Iconic denim brand Wrangler® and beloved Texas-based Whataburger are serving up a sizzling new apparel collaboration just in time for the Texas rodeo season. This collaboration blends Wrangler’s classic American style and Whataburger’s timeless appeal, creating a fresh collection to capture the hearts of fashion and food enthusiasts.

This collaboration blends Wrangler’s classic American style and Whataburger’s timeless appeal, creating a fresh collection to capture the hearts of fashion and food enthusiasts. Photo — Business Wire

The partnership between Wrangler and Whataburger is a testament to their shared commitment to quality, authenticity and a deep-rooted connection to Texas culture. It also signals a new era of serving up Western style with a fresh twist.

“Here at Wrangler, we’re all about weaving our heritage into something fresh for today,” said John Meagher, vice president of global brand marketing, Wrangler. “And this collab is no exception. We’ve teamed up with Whataburger to serve up some Western style with a side of orange and white, iconic Whataburger logos, and taglines that’ll have you craving more.”

Whether you’re heading out to two-step or grabbing a bite with your buddies, the Wrangler x Whataburger collaboration will have you hitting the town in style. The 33-piece apparel and accessories collection ranges from a flavor-filled denim vest covered in iconic branded patches, to bold orange-and-white striped shorts and jeans. Trucker jackets featuring Whataburger’s signature “Flying W” along with hamburger-inspired hoodies and tasty graphic tees and hats round out the collection with a “WhataWrangler” spin.

“Whataburger has always been about bringing people together around bold flavors and big traditions, and teaming up with Wrangler takes that spirit to a whole new level,” said Scott Hudler, chief marketing officer, Whataburger. “This collab is a celebration of our shared roots — classic denim meets Whataburger’s unmistakable Texas flair. Think timeless style with a splash of spicy. We’re thrilled to give fans a way to wear their love for these two brands!”

The Wrangler x Whataburger collaboration is available online at Wrangler.com and Whatastore.com. Prices range from $34.99 – $89.99.

Posted: February 20, 2025

Source: Wrangler®, of Kontoor Brands/Whataburger

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