myTrident Launches Grand Festive OOH Campaign Across Key Indian Cities

NEW DELHI — September 18, 2024 — myTrident, a name in the premium home décor industry, has unveiled its grand festive Out-Of-Home (OOH) advertising campaign across 15+ Indian cities. The billboard series is designed to deeply connect with customers, strengthening brand presence and boosting brand value. This visually striking campaign features the first-ever mother-in-law and daughter-in-law pairing of Bollywood icons Kareena Kapoor Khan and Sharmila Tagore, promoting myTrident’s premium Bed & Bath products.

The innovative campaign is not just about placement but also about creativity. The billboards feature a 3D immersive cut-out design, making them stand out in the bustling cityscapes. This unique approach adds a dynamic element to the campaign, creating a visually compelling effect that brings the product to life and creating a lasting impression.

Neha Gupta Bector, chairperson of myTrident, expressed her excitement about the campaign, saying: “This festive season, we wanted to create something truly memorable that resonates with our audience. Our OOH campaign, featuring Kareena Kapoor Khan and Sharmila Tagore, is designed to capture the essence of our brand — a blend of luxury, comfort, style and especially family. We’ve chosen iconic locations to ensure our message reaches as many people as possible.”

The campaign has been strategically placed in key cities including Delhi NCR, Srinagar, Katra, Bhopal, Ludhiana, Jaipur, Amritsar, Jalandhar, Bathinda, Lucknow, Kanpur, and Chandigarh. The billboards have been mounted in high-traffic areas, ensuring maximum visibility and engagement. Prominent locations include South Extension and DND Flyway in Delhi, Elante Mall in Chandigarh, Ludhiana’s busiest streets, Hoshangabad Road in Bhopal, MI Road in Jaipur, and Ambarsar Mall in Amritsar, among others.

Rajneesh Bhatia, CEO of myTrident Group Corporate Ltd., added, “Our goal with this campaign is to showcase our Bed & Bath collection in a way that’s both innovative and impactful. By utilizing 3D elements and choosing strategic locations, we’ve been able to create a campaign that not only promotes our products but also enhances the visual experience of the viewers. We’re confident that this will elevate our brand visibility during the festive season.”

With this ambitious OOH campaign, myTrident aims to solidify its presence in the home textiles market and continue to deliver high-quality products that enhance everyday living.

Posted: September 18, 2024

Source: myTrident

eurolaser Celebrates 30th Anniversary With In-House Exhibition: Present The Versatility Of Laser Processing

LÜNEBURG, Germany — September 18, 2024 — The eurolaser INNOVATION DAYS were once again a great success this year. Under the motto ‘Circle of Inspiration — Pioneer, partner, technology leader’, the aim of the event was to inspire visitors to discover and try out new production methods. Therefore, the market leader for high-end laser cutting systems hosted two days full of technical innovations, professional dialogue and varied live demonstrations.

Visitors were given an insight into the complex technology

“With a total of over 300 guests from Germany and abroad, the INNOVATION DAYS 2024 was the best-attended event since its inception – fitting for our anniversary,” said Thorsten Brandt, CMO of eurolaser.

In addition to many practical examples of laser cutting applications, complete manufacturing processes from the starting material to the end product were demonstrated on site. Further, eurolaser was able to attract numerous well-known partner companies to the INNOVATION DAYS, who presented their latest developments at their own stands. Together, they offered visitors a comprehensive insight into current material and manufacturing trends.

eurolaser presented a total of nine laser systems live. These included the newly developed Twin Table System. It enables optimum cutting results and maximum precision thanks to a permanent vacuum under the material. It also guarantees that the material remains fixed during downstream process steps, for example when applying a layering material to the adhesive tape. This process was demonstrated in cooperation with tesa SE using ACXplus adhesive tapes.

eurolaser also remained true to the motto of inspiration when the new management team was introduced on stage. After 30 years of successful company management, Matthias Kluczinski, founder of the eurolaser GmbH, officially handed over the reins. Laura Capone, who has held various positions at eurolaser for more than 10 years, takes over as the new CEO of the company. There are also three new shareholders in the family business – the children of the company founder: Kim Dittmer, Nic and Tommi Lee Kluczinski.

In the evening, the anniversary came to an end in a relaxed atmosphere with a delicious BBQ, good music and lots of interesting guests.

Posted: September 18, 2024

Source: eurolaser GmbH

TrusTrace, Xoriant And Carbon Trail Join Forces To Launch A Product Claims Solution For Brands

STOCKHOLM, Sweden — September 18, 2024 — TrusTrace, a global SaaS company with a market-leading platform for product traceability and supply chain compliance in fashion and retail, today announced a strategic collaboration with platform engineering firm Xoriant and environmental impact data company Carbon Trail to deliver a comprehensive solution that supports international brands that want to implement more product marketing accountability.

“In a rapidly evolving industry in which regulations are becoming more stringent and consumer expectations are higher than ever, this partnership is a pioneering initiative; we are addressing not only today’s challenges, but we’re paving the way for a more sustainable future,” said TrusTrace CEO and Co-Founder Shameek Ghosh. “This collaboration unites TrusTrace’s deep expertise in supply chain traceability and transparency, Carbon Trail’s advanced environmental insights, and Xoriant’s robust implementation capabilities to offer an end-to-end solution that empowers fashion brands and retailers to overcome the challenges of regulatory compliance and improving impact.”

The new solution is the first-of-its-kind in the industry and leverages Xoriant’s strong data architecture, Carbon Trail’s environmental impact data, and TrusTrace’s supply chain traceability data to provide brands with the information they need to market their products with specific details on how they’re made and where.

This new technological solution coincides with the implementation of the Green Claims Code, which launched in 2021 and was updated in 2023 to factor in product-specific environmental impact and strives to ensure that claims are clear, accurate and not misleading; provide specific and clear information about materials used; use accurate product filters and avoid misleading imagery; and support claims with verifiable strategics and third party accreditation.

“Engineering excellence in sustainable business practices using new-age technologies has always been Xoriant’s cornerstone. Through this trifecta partnership, we’re delivering a joint solution with robust data architecture and real-time supply chain insights,” said Shyam Pawar, vice president of Sales at Xoriant. “This empowers fashion brands and retailers to gather accurate data for product claims while staying compliant, efficient, scalable, and supporting a greener future for the industry.”

On the data side, brands need to measure environmental impact on a product level, not only just related to carbon, but covering 16+ indicators such as water, land use, and microfibre impacts. “When you make an environmental claim on any product, the underlying data has to be comprehensive and accurate to meet requirements of LCA frameworks like PEF,” explained Carbon Trail CEO and Co-Founder Ashish Rohil. “Our capabilities pair very well with TrusTrace’s, allowing us to deliver full product transparency and compliance for fashion brands globally.”

Once environmental impact and supply chain data is aggregated, information can then be incorporated into a Digital Product Passport, a record that can tell a product’s entire value chain via QR code/digital tag that will be required for EU brands between 2026-2030. For example, a buyer can theoretically scan a product’s QR code and be taken to a unique URL link in which the environmental impact for that specific product is available to view. This can be displayed alongside traceability data — like where the product has been manufactured — in addition to other information like recyclability, microplastics, product certifications, all those elements also come into play.

“We’re thrilled to announce this joint collaboration that will truly help brands aggregate the data they need to market their products effectively and truthfully to climate-conscious consumers,” Ghosh concluded. “We invite fashion and retail brands to join us in this transformative journey!”

TrusTrace regularly partners with enterprise brands worldwide, empowering them to achieve full supply chain visibility and meet compliance standards through cutting-edge technology solutions. With a proven track record of successful program rollouts across multiple regions, TrusTrace is the trusted partner of leading fashion and retail brands, helping them transform their supply chains into transparent, compliant, and sustainable networks.

Posted: September 18, 2024

Source: TrusTrace

Fabric-Tech Company Nonwovenn Targets Doubling Of Turnover By 2028

SOMERSET, England  — September 19, 2024 — Nonwoven fabric-tech company Nonwovenn has recently achieved a major milestone of 18 years of consecutive profitable growth with the current financial year delivering a turnover of 45 million pounds with a 20-percent increase in EBITDA. The business is also now targeting an ambitious goal of growing turnover to 80 million pounds by 2028.

David Lamb, Chairman of Nonwovenn
Picture by Roger Moody / Guzelian

The 4-year growth plan comes off the back of an extensive 13 million pound business transformation program which has included significant self-funded capex investment in manufacturing, plant and equipment, an end-to-end operational efficiency program and an enhancement in R&D and innovation capability.

In addition, the executive team has been strengthened with senior appointments across finance, human resources, operations and sustainability, with the most recent appointment being industry luminary Silke Brand-Kirsch as commercial director, who will be spearheading the internationalization and growth strategy.

The focus for the next four years is to build upon the businesses leading position in niche, high value, high growth segments established in markets across the United Kingdom, Europe and North America, as well as delivering to a broader global audience. Central to the businesses value proposition will be an increased focus on innovating and delivering world class technical fabrics that are used in products that enable harm reduction across every aspect of life.

Commenting on the growth trajectory, David Lamb, chairman of Nonwovenn, said: “To have 18 out of our 21 years be profitable is something many businesses only dream about. We are incredibly proud that even in a sector that is under so much pressure, we have continuously achieved profitable and sustainable growth. It is largely thanks to the investments made in the business to improve our products, streamlining our systems, and the market leading board we have built.”

“We are looking to double our turnover in the next three to four years, with profits growing at a similar rate. We chose to create a new board to drive this growth forward and bring in the expertise needed to enable the internationalization we are aiming for. It’s a very exciting time for the business and we cannot wait to see where the next few years take us.”

Commercial director, Brand-Kirsch added: “We are really looking to expand into the North American and European markets initially, and then look to branch out even further. Our offering plugs a gap in the market, and with our leading research and development, expert board team and focus on sustainable and innovative growth we can continue to give the market exactly what they need.”

Posted: September 18, 2024

Source: Nonwovenn

Hologenix + Cadense Adaptive Footwear Introduce Infrared Technology Sock Supporting Mobility

LOS ANGELES  — September 17, 2024 — Hologenix, the company behind CELLIANT® infrared materials, has linked up with Cadense, the world’s first and only Variable Friction shoe for ground-breaking adaptive solutions. Together, the companies are pleased to debut the Cadense Energy Boost Performance sock. Made using CELLIANT’s proprietary minerals, the sock converts body heat into infrared energy to increase local circulation and cellular oxygenation.

Cadense products are specifically designed to empower those with walking difficulties. Their shoes reduce friction between the shoe and the ground to prevent the foot from catching on the floor during the swing phase of walking for those with injuries, neurological and physical conditions or age-related mobility issues. The new Boost socks powered by CELLIANT is the first time the brand has created a sock that harnesses the power of infrared technology (IR) to address the needs of their community even further.

“At Cadense, we want to support people on their mobility journey, no matter where they are at, and working with a partner like Hologenix opens up so many possibilities,” said Johannes Sauer, CEO of Cadense. “I’ve worked with the CELLIANT ingredient before and know the benefits of it firsthand, so it was a no-brainer to bring them on as a partner when we were considering expanding our offerings. I’m confident that our customers will love these socks with the CELLIANT infrared tech as much as I do.”

When embedded into socks, CELLIANT captures body heat and converts it into infrared energy, which is reflected back into the foot and lower leg. While anyone can benefit from infrared light therapy via wearing IR socks, the circulation benefits are particularly helpful for people who spend a lot of time on their feet or need extra support.

“Since starting Hologenix, our goal has always been to help people live their best, healthiest lives and this is a major consideration each and every time we decide to work with a new partner,” commented Seth Casden, founder and CEO of Hologenix. “Cadense is the embodiment of a brand that truly cares for their customers. That’s why we are proud to partner with them to serve a critical need that is often overlooked in this underserved community.”

Posted: September 17, 2024

Source: Hologenix, LLC

Nonwoven Fabric Manufacturer Shalag U.S. To Open New Facility In Virginia

RICHMOND, Va. — September 12, 2024 — Virginia Governor Glenn Youngkin announced that Shalag U.S. Inc., a manufacturer of nonwoven fabric for use in manufactured products, will invest $16.6 million to open a new nonwoven manufacturing and production facility in Mecklenburg County. The investment will create 52 new jobs.

“I am gratified to see another international company select Virginia for a new U.S. facility, reinforcing the strategic advantages a Virginia location offers,” said Governor Glenn Youngkin. “The creation of 52 new jobs will help this region continue its economic comeback while also demonstrating the resurgence of manufacturing that is happening across Virginia.”

“We are proud to welcome Shalag US Inc., to Virginia’s corporate roster and serve as a launch point to reach its U.S. customer base,” said Secretary of Commerce and Trade Caren Merrick. “Virginia offers the right location, infrastructure, and skilled workforce to attract companies like Shalag, and we thank them for choosing the Commonwealth.”

“Shalag US Inc., and ownership are looking forward to adding a nonwovens line in South Hill, Virginia,” said CEO and general manager of Shalag US Rodney Clayton. “When our new line is complete and running at anticipated levels, it will increase our overall production capacity in the U.S. by 25 percent. Some factors in the purchase of the South Hill location are the strategic location, the company’s objective to reach more customers, and the ability to diversify its portfolio.”

“As Mayor, I am thrilled to welcome  Shalag  Industries to South Hill and truly thank them for their investment in our community,” said Mayor of South Hill Dean Marion. “Announcements like this are true demonstrations of the hard work and partnership of our Town Business Development office, Mecklenburg County’s Economic Development office, Virginia Growth Alliance, and Virginia Economic Development Partnership. We look forward to making Shalag Industries feel right at home here in South Hill.”

“The Board of Supervisors is excited that Shalag Industries has chosen Mecklenburg County as their new location,” said chairman of the Mecklenburg County Board of Supervisors James Jennings. “It is wonderful to have a variety of occupational opportunities coming to the area and it is always exciting when an empty building is filled with new jobs for our citizens.”

“Virginia’s Growth Alliance is grateful to see a repurposing of this building into a state-of-the-art facility that will not only breathe new life into the structure but also create numerous job opportunities and stimulate economic growth in the region,” said executive director of Virginia’s Growth Alliance David Denny. “Shalag Industries is a globally recognized leader in the production of nonwoven materials used across various industries — including household, medical, personal care, construction, and automotive sectors — their expansion into this region underscores their commitment to innovation and community development. We look forward to welcoming them as part of this vibrant community and region.

“We’re thrilled to welcome Shalag US Inc.’s investment in Mecklenburg County,” said Senator Tammy Mulchi. “This is a true testament to the hard work being done to grow business in the area. Adding 52 new jobs is an incredible boost for the economy and its citizens. I’m proud to stand behind this project and can’t wait to see the positive changes it will bring to our community.”

“As the Delegate who represents Mecklenburg County in the Virginia House of Delegates, I am thrilled to welcome Shalag US Inc. to Mecklenburg County,” said Delegate Tommy Wright.  “This $16.6 million investment not only strengthens our local economy, but also creates 52 new jobs, providing new opportunities for our community. The decision by Shalag US to establish their new manufacturing and production facility here is a testament to the skilled workforce and business-friendly environment we offer in Southside Virginia. I thank Governor Youngkin and all those involved for their efforts in bringing this significant investment to our region.”

Founded in Israel in 1983, Shalag performs through-air bonding and carded thermobonding, which involve the application of heated air to the surface of nonwoven fabric, and a variety of other technologies to create products that have unique properties tailored for each specific application. The company first expanded to the United States in 2010 and manufactures a wide range of nonwoven fabric for use in products including diapers, feminine hygiene, air filtration and cleaning wipes.

The Virginia Economic Development Partnership worked with Mecklenburg County and Virginia’s Growth Alliance to secure the project for Virginia Governor Youngkin approved a $117,460 grant from the Commonwealth’s Opportunity Fund to assist Mecklenburg County with this project. The company is eligible to receive state benefits from the Virginia Enterprise Zone Program, administered by the Virginia Department of Housing and Community Development. Funding and services to support the company’s employee training activities will be provided through the Virginia Jobs Investment Program.

Posted: September 17, 2024

Source: Office of the Governor of Virginia

Resource-Saving Innovation: Mammut LOOPINSULATION

SEON, Switzerland — September 17, 2024 — Switzerland-based mountain sports outfitter Mammut is raising the bar in resource conservation and performance for the 2024 winter season with the launch of its Mammut Loopinsulation. This groundbreaking insulation solution marks another significant step towards a more environmentally friendly future.

Insulation material from industrial rope production scraps – Hiking Corsica

Mammut Loopinsulation is the result of a successful collaboration with Austrian rope manufacturer Teufelberger. This innovative insulation material is made from production scraps generated during industrial rope manufacturing. Through a mechanical recycling process, free of chemicals, these scraps are transformed into high-quality insulation. “With Mammut Loopinsulation, we are embracing a circular and resource-conscious approach to material reuse. This is a critical step toward the future of sustainable outdoor clothing,” explained Helena Theba, Material Management lead at Mammut.

From concept to innovation

The development of Loopinsulation began after an analysis of Mammut’s carbon footprint in 2018, which revealed that 13 percent of the company’s CO2 emissions came from rope manufacturing. In response, Mammut conducted extensive research on repurposing rope production scraps, leading to the creation of Loopinsulation, a technology that stands out for its efficiency and environmental benefits.

First milestones and challenges

For the 2024 fall and winter season, Mammut has successfully recycled 12 tons of rope scraps, converting them into valuable insulation material. A key challenge was the variation in rope diameter, quality, and color, which was overcome through innovative solutions and a robust logistics system. “The complexity of recycling processes should never be underestimated,” says Theba. “A circular economy demands significant effort and expertise.”

A practical example: The Sender IN Hooded Jacket

One example of Loopinsulation in action is the Sender IN Hooded Jacket. This insulation jacket combines Loopinsulation with a recycled, wind- and water-repellent outer shell, moving Mammut closer to a fully circular, eco-friendly production process.

Posted: September 17, 2024

Source: Mammut

Sandler Gruppe Launches Finexus® Brand: Sustainable Nonwovens For Molded Parts In Vehicles

SCHWARZENBACH, Germany — September 17, 2024 — finexus® is a solution for sound insulation, thermal insulation, and sustainability in vehicles. These nonwovens prove themselves in a variety of molded part applications in the mobility sector.

In interior or exterior applications of passenger and commercial vehicles, the single-polymer material finexus offers what was previously implemented using multilayer structures. From underbody to headliner and from wheel arch liner to trunk liner; with conventional drives or in electromobility.

The flexible formability of finexus nonwovens supports customized, even complex component geometries. At the same time, the nonwovens feature high strength and resistance to temperature effects.

Their acoustic efficiency reduces the noise level inside the vehicle, increasing both driving comfort and occupant safety. The polyester nonwovens also dampen the noise of the drivetrain to the outside, thus reducing noise pollution. Being an efficient thermal insulation material, finexus® also promotes the comfort of occupants.

Moreover, the lightweight finexus nonwovens offer benefits in weight and installation space in vehicle designs, thus contributing to more efficient driving. With finexus Sandler takes responsibility — for people, the environment, and the prudent use of resources. The polyester nonwovens are 100-percent single-polymer materials manufactured without chemicals or binders. They thus combine sustainability and efficiency in a circular economy, creating long-term perspectives: The nonwovens themselves, end products pressed from them as well as trimmings generated during production can be reused in the mobility sector. In addition, finexus nonwovens can be made from up to 80-percent recycled fibers, significantly reducing the carbon footprint.

Posted: September 17, 2024

Source: Sandler AG

TrueCommerce Integrates With Walmart Marketplace For Accelerated Online Order Fulfillment

PITTSBURGH — September 17, 2024 — TrueCommerce, a global provider of supply chain and trading partner connectivity, integration and omnichannel solutions, today announced its integration with Walmart Marketplace. Through this new partnership, TrueCommerce will help Walmart Marketplace sellers optimize their order management and accelerate business growth with one of the fastest-growing eCommerce platforms. TrueCommerce’s interface allows businesses to automatically exchange key order, fulfillment, customer, and inventory data between Walmart.com and its own business system, 3PL, shipping and/or warehouse management systems.

“Our integration with Walmart Marketplace represents a significant expansion of TrueCommerce’s eCommerce capabilities,” said Ryan Tierney, senior vice president of Product at TrueCommerce. “By enabling our customers to seamlessly publish inventory availability and process orders on one of the world’s largest online retail platforms, we are opening enormous growth potential for businesses of all sizes. This partnership aligns perfectly with our mission to connect and integrate the entire supply chain, allowing our clients to reach millions of new customers through Walmart’s trusted brand and extensive reach.”

The TrueCommerce solution accelerates and streamlines order processing and optimizes Enterprise Resource Planning (ERP) utilization to help simplify operations. As a result, it allows for faster deliveries, improves inventory visibility and keeps customers informed with real-time shipping updates via the marketplace connection. TrueCommerce’s powerful integration with Walmart Marketplace enables companies to deliver:

  • Effortless Automation Across Platforms: Streamlines the exchange of crucial order, fulfillment, and inventory data between an organization’s ERP and Walmart.
  • Centralized Web-Based Marketplace Management: Efficiently handles all your marketplace transactions from any location to remove the complexity of managing multiple portals and processes.
  • Comprehensive Integration: Ensures seamless integrated transactions cover inbound orders from marketplaces, outbound fulfillments and outbound inventory for a complete approach to managing your online Walmart sales.
  • Seamless Customer Onboarding: Improves the ability to grow and manage your customer base by simply creating new customers in business systems based on inbound Walmart Marketplace order.

Posted: September 17, 2024

Source: TrueCommerce

The Filament Factory (TFF) Launches High-Performance PA12 High-Strength Multifilament Yarn Following Successful Cooperation With Evonik

BAD HERSFELD, Germany — August 15, 2024 — The Filament Factory (TFF) is launching a new product line of high-performance polyamide (PA) 12 high-strength multifilaments following its successful cooperation with Evonik. Evonik produces high-performance plastics and is one of the world’s largest PA12 manufacturers based in Marl, Germany.

The new product line is manufactured using a newly developed process and enables TFF to expand its broad portfolio of high-performance filament yarns with PA12.

Compared to PA6 and PA6,6, PA12 has a lower concentration of amides. As a result, moisture and water absorption is significantly lower (0.7-1.5 percent). PA12 also proves to be particularly resistant to chemicals, especially fuels, oils, lubricants, various solvents and salt solutions, for example.

Due to its very low thermal shrinkage and low creep tendency, PA 12 is ideal for bearing and drive elements in humid environments where high dimensional stability is required. In addition, PA12 offers high strength (75-85 cN/tex), excellent resistance to abrasion and hydrolysis, high rigidity and resistance to stress cracking, as well as exceptional durability.

With the specific density of PA12 at 1.01 g/cm³, PA12 is regarded as an absolute lightweight among comparable polymers, enabling a weight reduction of 15 to 25 percent in existing components.

The new yarn family will be available in titres from 167 dtex to 6600 dtex and, if required, will also be offered as a spun-dyed yarn depending on requirements. PA12 can also be easily finished in yarn and piece dyeings.

Applications for these new high-tenacity PA12 multifilament yarns include hoses, belts, conveyor belts, load and climbing ropes, filter media, tyre cords and much more, which are used in the automotive and aviation industries and in the sports and leisure sector.

“After a long period of development work, this new development represents a breakthrough for another speciality that we offer worldwide,” said Yasar Kiray Senior Business Development manager, TFF.

Posted: September 17, 2024

Source: The Filament Factory (TFF)

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