Shaw Floors’ LifeGuard® Spill-proof Backing A 2019 Edison Awards™ Finalist

DALTON, Ga. — February 11, 2019 — Shaw Floors’ LifeGuard® Spill-proof Backing is a finalist for the 2019 Edison AwardsTM in the consumer goods — home solutions category. This distinction demonstrates Shaw Floors’ commitment to creating innovative solutions to address consumer needs in an ever-evolving marketplace.

Inspired by Thomas Edison and his revolutionary product development methods, the American Marketing Association established the Edison Awards in 1987 to honor innovation, recognize achievement and celebrate innovative success from organizations across the globe.

“Consumers have high expectations for how their carpet should perform,” said Tim Baucom, executive vice president of Shaw Industries’ residential business. “Shaw Floors’ blue LifeGuard spill-proof backing allows us to provide the ultimate accident protection, offering unprecedented assurance to consumers that their carpet will keep its beautiful, new carpet look for years to come. This innovation emphasizes Shaw Floors’ leadership in the soft surface category.”

LifeGuard Spill-proof Backing answers the need for a worry-free carpet experience. The patent-pending backing provides a moisture-resistant barrier, keeping 100 percent of spills and pet messes contained. With LifeGuard, consumers no longer have to worry that an accident will permeate the carpet or pad to the subfloor, where it is unreachable and can result in lingering, odor-causing damage. Carpet backed by LifeGuard is unequivocally the cleanest carpet for healthy living.

New for 2018, Shaw changed the backing of LifeGuard from grey to blue, letting consumers know at a glance they’re getting the leading accident protection — they’re ‘Backed by Blue’. Consumers can protect the investment they make in their home and live confidently with carpet backed by LifeGuard.

“Creating industry-disrupting products is critical to our success,” Baucom continued. “We seek to provide flooring solutions that exceed the performance expectations of our consumers. As the Edison Awards recognize the world’s best products and services, we are honored to be among the finalists for this prestigious award.”

Winners will be announced at the 2019 Edison Awards ceremony on April 4, 2019. Previous winners include SC Johnson, Nike, Wayfair, and Nissan, and nominees are judged on four criteria: Concept, Value, Delivery, and Impact.

Posted February 11, 2019

Source: Shaw Industries Group

Retail Imports Still Strong As Possible March Tariff Hike Approaches

WASHINGTON — February 11, 2019 — Imports at the nation’s major retail container ports have dipped since peaks seen last fall but remain at higher-than-usual levels as a possible increase in tariffs on goods from China approaches in March, according to the monthly Global Port Tracker report released today by the National Retail Federation and Hackett Associates.

“With trade talks with China still unresolved, retailers appear to be bringing spring merchandise into the country early in case tariffs go up in March,” NRF Vice President for Supply Chain and Customs Policy Jonathan Gold said. “We are hopeful that the talks will succeed, but until the trade war is behind us, retailers need to do what they can to mitigate the higher prices that will inevitably come with tariffs.”

U.S. tariffs of 10 percent on $200 billion worth of Chinese goods that took effect last September are scheduled to increase to 25 percent on March 1 unless negotiations that began in December are successful.

U.S. ports covered by Global Port Tracker handled 1.97 million Twenty-Foot Equivalent Units in December, the latest month for which after-the-fact numbers are available. That was up 8.8 percent from November and 13.9 percent year-over-year. That brought 2018 to a record 21.8 million TEU, an increase of 6.2 percent over 2017’s previous record of 20.5 million TEU. A TEU is one 20-foot-long cargo container or its equivalent.

January was estimated at 1.83 million TEU, up 4.1 percent from January 2018. February is forecast at 1.78 million TEU, up 5.7 percent year-over-year; March at 1.6 million TEU, up 3.8 percent; April at 1.76 million TEU, up 7.7 percent; May at 1.89 million TEU, up 3.4 percent, and June at 1.86 million TEU, up 0.3 percent. That would bring the first half of 2019 to 10.7 million TEU, up 4.1 percent over the first half of 2018.

“U.S. containerized imports continue to be robust with retailers and other businesses trying to beat potential tariff increases in March,” Hackett Associates Founder Ben Hackett said. “The problem is that warehouses and storage facilities are running out of space.”

Global Port Tracker, which is produced for NRF by the consulting firm Hackett Associates, covers the U.S. ports of Los Angeles/Long Beach, Oakland, Seattle and Tacoma on the West Coast; New York/New Jersey, Port of Virginia, Charleston, Savannah, Port Everglades, Miami and Jacksonville on the East Coast, and Houston on the Gulf Coast.

Posted February 11, 2019

Source: The National Retail Federation (NRF)

Superior Group Of Companies Announces Promotion Of Charles Sheppard To Senior Vice President, Global Sourcing And Distribution

SEMINOLE, Fla. — February 11, 2019 — Superior Group of Companies Inc.™ (formerly Superior Uniform Group) today announced the promotion of Charles Sheppard, its vice president, Global Sourcing and Distribution, to the position of senior vice president, Global Sourcing and Distribution.

“Charles has been a tremendous asset to the Company and has led our ability to operationalize our sourcing and distribution efficiency across the globe and among our acquisitions. He is well known for his thought leadership in his field and was recently appointed to the Cotton Board by U.S. Secretary of Agriculture Sonny Perdue. The promotion of Charles to Senior Vice President is well-deserved and we look forward to his continued contributions to the company and our industry,” said Michael Benstock, CEO.

Charles first joined the company in 1985 and has continuously held various leadership positions. With over 30 years of industry experience, Charles provides the foundational knowledge and expertise that make him well-equipped to take Superior Group of Companies into its next phase of growth. Charles oversees the manufacturing, sourcing and vendor management throughout the globe including, but not limited to, the United States, India, China, Vietnam, Haiti, and throughout our worldwide supply chain.  “Through his relationship management, financial acumen and understanding of global sourcing, Charles has been able to provide us with multi-faceted options that afford our companies the ability to quickly overcome business challenges that can arise from changes in theglobal economy. It is through this type of expertise that we can continue to grow our business in the same way we have expanded our global sourcing and distribution footprint,” Benstock continued.

Posted February 11, 2019

Source: Superior Group of Companies

Kornit Digital Expands Partnership With Delta Apparel

ROSH-HA`AYIN, Israel — February 11, 2019 — Kornit Digital Ltd. — a company that develops, designs and markets innovative digital printing solutions for the global printed textile industry — today announced it has received an order from DTG2Go, a Delta Apparel, Inc. company and leader in the direct-to-garment printing and fulfillment marketplace.

The order follows several months of beta-testing of the recently released Kornit Atlas system by DTG2Go, during which Kornit was able to showcase the enhanced features of the most advanced industrial direct-to-garment solution available on the market. Key features of the Atlas include high volume throughput, attractive cost of ownership and featuring the new NeoPigment™ Eco-Rapid inkset specifically designed for sustainability and retail-quality digital textile printing. Per the agreement, DTG2Go will take delivery of 10 Atlas systems in 2019, along with a significant number of HD upgrades for DTG2Go’s existing Kornit Avalanche systems.

Kornit’s CEO Ronen Samuel commented: “We are honored to expand our partnership with Delta Apparel as a key technology supplier as they expand their reach with digital printing. Delta’s unique platform strikes at the core of the changing needs in the retail supply chain, by offering a vertically-integrated digital print fulfillment model with quick delivery at an affordable price. The inclusion of the Atlas will greatly enhance the options and capabilities that Delta will be able to offer its customers. The all-new industrial Atlas has leading-edge technology with annual production capacity of over 350,000 impressions and optimizes production efficiency at the best cost of ownership available. We look forward to working collaboratively with Delta to deliver on this order and expand on this important relationship.”

“We are excited about the order with Kornit Digital. This marks another milestone in Delta and Kornit’s strategic partnership and we look forward to continuing our close collaboration in 2019,” commented Deborah Merrill, Delta Apparel’s CFO and president, Delta Group. “Many of the new, innovative capabilities of the Kornit Atlas, including the wrinkle detection and pallet ergonomics, present clear productivity benefits. The new NeoPigment™ Eco-Rapid ink used in the Atlas provides impressive brilliance and color gamut, meeting all wash test standards with no discernible scent. We are glad we had the opportunity to beta-test the Kornit Atlas and look forward to it serving as a key component within DTG2Go’s production line.

“Our recent decision to upgrade our Avalanche printers to the HD technology will allow us to use Eco-Rapid ink on these systems and enjoy its benefits. We see the Eco-Rapid ink as a strategic enabler that should help us increase our market share in digital print.

“Lastly, we look forward to testing Kornit’s new polyester printing technology in the coming weeks. The ability to digitally print on 100% polyester fabric and other poly-blends is key to our strategy and should create significant growth opportunities for DTG2Go. We see a strong demand for digital printing on polyester, and are thrilled to be the first to introduce to the market high-end polyester products with unmatched print quality.”

Posted February 11, 2019

Source: Kornit Digital

Datacolor Debuts SpyderX, A Ground-Breaking Color Calibration Solution For Monitors

LAWRENCEVILLE, N.J. — February 11, 2019 — Datacolor®, a global supplier of color management solutions, has launched SpyderX, its fastest, most accurate and easiest to use color calibration tool for monitors. The development of SpyderX is testament to Datacolor’s commitment in advancing color management solutions for photographers, videographers and creative specialists worldwide.

SpyderX uses a fully redesigned color engine that provides significantly increased color accuracy and low light capabilities, giving photographers the confidence needed to achieve their creative vision.

SpyderX enhanced features include:

  • Blazing Speed – Taking less than two minutes to calibrate a screen, the SpyderX is several times faster than previous models, with calibration happening so fast it easily becomes part of the workflow.
  • Highest Accuracy – Providing a significantly higher level of color accuracy and shadow detail on a wide range of monitors.
  • Ease of Use – Simple and intuitive single-click calibration software, as well as advanced options.

Susan Bunting, director of marketing at Datacolor, said: “We know photography is a labor of love, and a lot goes into taking every shot. That’s why we’ve redesigned SpyderX from the ground up, ensuring you can trust the color on your screen while making the whole process of calibration as intuitive and quick as possible.”

Now available in two versions, the SpyderX Pro is designed for serious photographers and designers seeking a fast and easy-to-use monitor calibration solution. The SpyderX Elite takes it one step further with more advanced settings for professional photographers and videographers who want ultimate control of their color workflow.

Posted February 11, 2019

Source: Datacolor

Cintas Partners With JW Marriott To Launch New Apparel Collection and Garment Recycling Program

CINCINNATI — February 11, 2019 — Cintas Corp. today announced its collaboration with JW Marriott, part of Marriott International Inc., which will debut a new collection of wardrobe essentials across 51 of the brand’s hotels worldwide. In addition to the new collection launch, JW Marriott properties in the U.S. will participate in a unique garment-recycling program managed by Cintas that responsibly reuses the brand’s retired uniform line.

“We are excited about the new wardrobe launch as it will give JW Marriott associates the opportunity to mix and match garments that best fit their job function, personality and style preferences,” said Mitzi Gaskins, vice president and Global Brand Leader of JW Marriott. “JW Marriott’s participation in Cintas’ garment-recycling program aligns perfectly with our commitment to sustainable practices and will help support key eco-friendly brand-wide initiatives.”

Approximately 10,000 associates will be outfitted in the new collection, which includes Chef Works and Design Collective by Cintas garments. Prior to the debut, Cintas worked closely with JW Marriott to solicit hotel associate feedback regarding wardrobe design concepts to ensure that each piece was both functional and fashionable. Drawing inspiration from JW Marriott’s brand color palette, the collection incorporates neutral greys with accents of a warm blush present throughout a variety of silhouettes including soft blouses, tailored suites and sophisticated printed dresses.

“Prints have been the cornerstone of many apparel collections over the last 18 months and continue to take center stage,” said Jeff Marino, Creative Director, Cintas. “The floral print design that we created for the crepe dress and blouse is inspired by vintage Japanese watercolor paintings. It is the perfect representation of high fashion meets brand vision.”

JW Marriott’s garment recycling program, which takes place through May 31, 2019, will be available across 26 JW Marriott hotels based in the U.S. Through this sustainable program, hotels will collect the retired uniforms in the boxes used to ship the new garments, each capable of holding 25-30 pounds of textiles. Once received by Cintas, the uniform provider will work with Leigh Fibers Inc. to shred garments and repurpose the remaining fibers for future use.

“Because JW Marriott associates provided insightful feedback about fit and functionality during the design process, they really helped us curate the best collection possible for the brand,” said Jenn Pampenella, global account manager, Cintas. “Cintas and Marriott also worked closely to bring our shared commitment to sustainability to the program. Our garment recycling program will allow JW Marriott’s U.S. hotels to divert textile waste from our nation’s already strained landfills.”

Posted February 11, 2019

Source: Cintas Corp.

Chris Plotz Joins INDA As Education And Technical Affairs Director

CARY, N.C. — February 11, 2019 — INDA, The Association of the Nonwoven Fabrics Industry, today announced the appointment of Chris Plotz as its new director of Education and Technical Affairs. Plotz is a business leader with 19 years of technical nonwovens related experience in global product management and product development within leading manufacturers including Parker Hannifin, ITW Pro Brands and BHA Technologies Inc. Most recently, Plotz was the director of innovation with The Green Edge, management consultants, where he led product life cycle activities for sanitizing technologies.

At INDA, Plotz will direct, oversee and expand education and training programs for all levels of industry members, manage the international harmonized standards activities, Product Stewardship activities, Technical Advisory Board, and key services areas that INDA operates for its members.

“We look forward to having Chris on board to lead, direct and refine educational & technical activities to meet the evolving needs of our industry,” said Dave Rousse, INDA President. “Chris will directly engage with industry members to shape and refine INDA’s educational and technology services to better serve all industry sectors and help us manage the growing issue of plastics in the environment.”

Plotz has a Master of Textiles degree from North Carolina State University, a Master in Business Administration from Rockhurst University in Missouri and a Bachelor of Industrial Engineering degree from the University of Wisconsin-Stout. He is the author of five wet wipe patents and co-author of several patents pending.

Posted February 11, 2019

Source: INDA, The Association Of The Nonwoven Fabrics Industry

Mara Hoffman Receives REPREVE® Champions Of Sustainability Award At New York Fashion Week Reception

GREENSBORO, N.C. — February 11, 2019 — Tonight, Mara Hoffman will receive the REPREVE® Champions of Sustainability Leading the Change Award at an exclusive New York Fashion Week (NYFW) reception hosted by global textile solutions provider Unifi Inc. The Leading the Change Award recognizes Mara Hoffman’s longtime commitment to reducing environmental impact through conscious fashion.

The brand will be recognized as a sustainability advocate and for its part in helping Unifi recycle 14 billion bottles, by using Repreve. Many of Mara Hoffman’s bestselling swimwear pieces are made with Repreve, which helps divert bottles from ending up on our land or in our oceans. The brand hopes to make consumers more mindful and to evolve the relationship society has with clothing.

Mara Hoffman is known for its unique and focused commitment to sustainability. Realizing the impact the fashion industry has on the environment, the brand has implemented a strategy to drive effective change since 2015 with initiatives ranging from shipping its swimwear in compostable packaging, incorporating recycled, organic and responsibly sourced fabrics and researching ways to lessen the brand’s environmental footprint.

“Mara Hoffman exemplifies integrating sustainability and innovation for the good of tomorrow,” said Helen Sahi, vice president of Global Corporate Sustainability, Unifi. “The Mara Hoffman brand perfectly represents what the fashion industry can achieve when it pairs visionary leadership with sustainable materials that perform at the highest level with reduced environmental impact. We congratulate Mara Hoffman and applaud their continued commitment to be an advocate, partner and ultimately, a leader in this effort.”

The brand introduced Repreve fiber into its swimwear, beginning with the Resort 2017 collection, as an additional part of the brand’s commitment to sustainable fashion. The process to make Repreve transforms recycled plastic bottles into sustainable, performance fiber, offsetting the use of new petroleum, emitting fewer greenhouse gases and conserving water and energy in the process. Mara Hoffman currently uses Repreve in all of its textured swimwear.

Mara Hoffman continually challenges its team to implement sustainable processes and production in order to set new standards in achieving sustainability. The brand has attributed partnering with organizations as a key pillar in meeting these goals.

“It’s encouraging to know sustainable practices are being celebrated by our industry partners,” said Mara Hoffman, president and creative director. “When we began our sustainable journey four years ago, we did so with the goal to generate awareness about the industry’s impact on the planet and subsequently to design and manufacture our garments with greater care. We’re honored to be receiving this award, which continues to drive awareness, and look forward to continued progress in the apparel industry.”

The Leading the Change Award is part of Repreve’s second annual Champions of Sustainability Awards, which recognized a total of 68 brand, retail and textile partners.  Unifi created the Repreve Champions of Sustainability Awards to recognize the company’s brand and textile partners that have achieved plastic bottle recycling milestones by using Repreve performance fibers. By creating these awards, Unifi hopes to inspire designers, customers and consumers to continue to invest in sustainability.

“Together, we can make everyday life better by transforming recycled plastic bottles into the products consumers use every day,” added Sahi. “Together, we can make a better today for the good of tomorrow.”

With its partners, Unifi has currently recycled over 14 billion bottles and is on track to recycle 20 billion bottles by 2020 and 30 billion by 2022.

Posted February 11, 2019

Source: Unifi Inc.

National Cotton Council Survey Suggests U.S. Producers To Plant 14.5 Million Acres Of Cotton In 2019

MEMPHIS, Tenn. — February 9, 2019 — U.S. cotton producers intend to plant 14.5 million cotton acres this spring, up 2.9 percent from 2018 (based on USDA’s December 2018 estimate), according to the National Cotton Council’s 38th Annual Early Season Planting Intentions Survey. (see table below)

Upland cotton intentions are 14.2 million acres, up 2.8 percent from 2018, while extra-long staple (ELS) intentions of 264,000 acres represent a 6.3 percent increase. The survey results were announced today at the NCC’s 2019 Annual Meeting in San Antonio, Texas.

Dr. Jody Campiche, NCC’s vice president, Economics & Policy Analysis, said: “Planted acreage is just one of the factors that will determine supplies of cotton and cottonseed. Ultimately, weather, insect pressures and agronomic conditions play a significant role in determining crop size.”

She said that with abandonment assumed at approximately 10 percent for the United States, Cotton Belt harvested area totals 13.0 million acres. Using an average U.S. yield per harvested acre of 840 pounds generates a cotton crop of 22.7 million bales, with 21.9 million upland bales and 782,000 ELS bales.

The NCC questionnaire, mailed in mid-December 2018 to producers across the 17-state Cotton Belt, asked producers for the number of acres devoted to cotton and other crops in 2018 and the acres planned for the coming season. Survey responses were collected through mid-January.

Campiche noted: “History has shown that U.S. farmers respond to relative prices when making planting decisions. The cotton-to-corn price ratio is lower than in 2018 due to higher corn prices as compared to last year. The cotton-to-soybean price ratio is higher than in 2018 due to lower soybean prices. A price ratio increase generally indicates an increase in cotton acreage.

“For the 2019 crop year, many producers have indicated a desire to reduce soybean acres due to low returns in 2018. As a result, corn is expected to provide the strongest competition for cotton acres in 2019.”

Southeast respondents indicate a 2.6 percent increase in the region’s upland area to 2.8 million acres. All states except North Carolina and Virginia show a decline in acreage. In Alabama, the survey responses indicate 0.6 percent less cotton acreage as well as a reduction in corn, wheat, soybeans, and ‘other crops’. In Florida, respondents indicated less cotton ‘other crops’, likely peanuts. In Georgia, cotton acreage is expected to decline by 3.6 percent. Georgia growers expect to plant more corn and ‘other crops’, likely peanuts. In North Carolina, a 0.1 percent increase is expected. Acreage of corn and ‘other crops’ is expected to increase in North Carolina, while soybean and wheat acreage is expected to decline. In South Carolina, cotton acreage is expected to decline by 5.4 percent, while corn and soybean acreage is expected to increase. Cotton acreage is expected to increase by 3.5 percent in Virginia as acreage moves away from soybeans and ‘other crops’.

In the Mid-South, growers have demonstrated their ability to adjust acreage based on market signals. The relative prices and potential returns of competing crops play a significant role in cotton acreage. Mid-South growers intend to plant 2.3 million acres, an increase of 13.6 percent from the previous year as some land is shifted away from soybeans. Across the region, all states intend to increase cotton acreage. Arkansas producers intend to plant 14.4 percent more cotton acreage and reduce soybeans and ‘other crops’. They also expect to increase corn acreage. The largest percentage increase was reported by Louisiana producers who expect to plant 22.2 percent more cotton acreage in 2019 and less corn and soybeans. In Mississippi, cotton acreage is expected to increase by 18.4 percent and plant less soybeans and ‘other crops’. Missouri growers expect to increase cotton acres by 6.9 percent and plant less soybeans. In Tennessee, cotton acreage is expected to increase by 5.9 percent as land shifts away from soybeans and wheat. All states in the Mid-South expect to plant less soybeans in 2019.

Southwest growers intend to plant 8.8 million cotton acres, a 2.2 percent increase. Increases in cotton area are expected in each of the region’s three states. In Kansas, producers intend to plant 3.4 percent more cotton acres along with more wheat and less ‘other crops’, likely sorghum. In Oklahoma, a 1.0 percent increase in cotton acreage is expected. Oklahoma growers also plan to increase acreage of wheat and ‘other crops’. Texas acreage is expected to increase by 2.3 percent.

Far West producers are expecting to plant 86,000 upland cotton acres — a 2.9 percent increase from 2018. Cotton acreage is expected to increase in Arizona and California and decrease in New Mexico. Results for Arizona suggest a 1.0 percent increase in upland cotton acres and a decrease in all other crops. In California, growers intend to plant 14.4 percent more upland cotton acres and more ELS cotton and wheat.

Many producers will continue to face difficult economic conditions in 2019. Production costs remain high, and unless producers have good yields, current prices may not be enough to cover all production expenses. Despite these challenges, cotton is still the better alternative for many growers. Based on current prices, projected cotton returns are currently more favorable than some competing commodities. Improved seed varieties continue to increase yield potential and improve cotton’s profitability. In the West, expected water availability may be influencing cotton acreage decisions.

NCC delegates were reminded the expectations are a snapshot of intentions based on market conditions at survey time with actual plantings influenced by changing market conditions/weather.

Prospective 2019 U.S. Cotton Area

 2018 Actual (Thou.)  1/  2019 Intended (Thou.)  2/ Percent Change
SOUTHEAST 2,886  2,812  -2.6% 
  Alabama 510 507 -0.6%
  Florida 118 111 -6.1%
  Georgia 1,430 1,379 -3.6%
  North Carolina 430 430 0.1%
  South Carolina 300 284 -5.4%
  Virginia 98 101 3.5%
MID-SOUTH 1,985  2,256  13.6% 
  Arkansas 485 555 14.4%
  Louisiana 195 238 22.2%
  Mississippi 620 734 18.4%
  Missouri 325 347 6.9%
  Tennessee 360 381 5.9%
SOUTHWEST 8,645  8,833  2.2% 
  Kansas 165 171 3.4%
  Oklahoma 780 788 1.0%
  Texas 7,700 7,874 2.3%
WEST 278  286  2.9% 
  Arizona 150 151 1.0%
  California 50 57 14.4%
  New Mexico 78 78 -0.6%
TOTAL UPLAND 13,794  14,186  2.8% 
TOTAL ELS 248  264  6.3% 
  Arizona 14 11 -19.9%
  California 210 230 9.7%
  New Mexico 7 7 -1.4%
  Texas 17 15 -10.0%
ALL COTTON 14,042  14,450  2.9% 
1/ USDA-NASS December Estimate
2/ National Cotton Council

 

Posted February 9, 2019

Source: National Cotton Council (NCC)

National Cotton Council: Ongoing Trade Tensions Between The U.S. And China Creating Uncertainty In The World Economy And Global Cotton Market

MEMPHIS, Tenn. — February 9, 2019 — National Cotton Council economists point to a few key factors that will shape the U.S. cotton industry’s 2019 economic outlook. This past year can be characterized as a year with significant uncertainty and volatility in the global economy and the world cotton market. For this outlook, the ultimate fate of the tariffs is a significant wildcard impacting the global market. Based on the positive statements resulting from the recent negotiations, the NCC assumes that the additional tariffs being imposed by the two countries will be removed in advance of the 2019 marketing year.

In her analysis of the NCC Annual Planting Intentions survey results, Campiche said the NCC projects 2019 U.S. cotton acreage to be 14.5 million acres, 2.9 percent more than 2018. However, it is important to note that although the survey results suggest a slight increase in acreage, the increase is largely the result of weaker competition from soybeans.

Overall abandonment is projected to be lower in 2019 because most regions currently have adequate moisture levels. With abandonment assumed at approximately 10 percent for the United States, Cotton Belt harvested area totals 13.0 million acres. Using an average 2019 U.S. yield per harvested acre of 840 pounds generates a cotton crop of 22.7 million bales, with 21.9 million upland bales and 782,000 extra-long staple bales. U.S. cottonseed production is projected to increase to 7.0 million tons in 2019.

Regarding domestic mill cotton use, the NCC is projecting a modest increase of U.S. mill use to 3.25 million bales in the 2019 crop year. As the single largest user of U.S. cotton, U.S. mills continue to be critically important to the health of the cotton industry. In the face of rising textile imports from Asian suppliers, the U.S. textile industry has focused on new investment and technology adoption in order to remain competitive.

Campiche noted that export markets continue to be U.S. raw fiber’s primary outlet. World trade is projected to be higher in the 2018 marketing year, but the trade tensions and increased competition from other major exporting countries has led to a decline in the U.S. trade share. Despite the decline, the U.S. will remain the largest exporter of cotton in 2018. U.S. exports are projected to reach 15.0 million bales in the 2018 marketing year.

Prior to the implementation of tariffs, the United States was in a prime position to capitalize on the increase in Chinese cotton imports. With the imposition of the 25.0 percent tariff, China has turned to other suppliers during the 2018 marketing year, allowing Brazil, Australia, and other countries to gain market share. Vietnam is currently the top export market for the 2018 crop year, followed by China and Mexico.

China is projected to consume 40.5 million bales in 2018. For the 2018 crop year, China is expected to import 7.5 million bales, which is 1.8 million bales higher than in 2017. The gap between China’s cotton consumption and production is currently around 13 million bales. From 2015-2018, the gap was filled with reserve sales and a small level of imports. The reserve stock level now is considered to be approaching a normal or maintainable level, and China is expected to increase imports in 2019.

Assuming a resolution to the U.S.-China trade dispute, China is expected to increase mill use in 2019 to 41.4 million bales. With a further reduction in stocks for the 2018 crop year, China’s imports are expected to increase in the 2019 crop year to 11.1 million bales. Chinese stocks are projected to fall by 4.2 million bales during the 2019 marketing year to 28.2 million bales. With a resolution to the U.S.-China trade dispute, the United States is expected to export more cotton to China in the 2019 marketing year and gain back some market share.

U.S. exports are projected to increase to 17.4 million bales in the 2019 marketing year. If realized, it would represent the 2nd highest level of U.S. exports, second only to the 2005 marketing year. When combined with U.S. mill use, total offtake falls short of expected production, and ending stocks are projected at 6.1 million bales. In absolute terms, stocks would be the highest since the end of the 2008 marketing year. A stocks-to-use ratio of 29.4 percent would be the highest since the 2015 marketing year.

Campiche said world production is estimated to increase by 7.0 million bales in 2019 to 125.5 million bales, which would be the highest level since the 2011 crop. World mill use is projected to increase to 126.5 million bales in 2019. Ending stocks are projected to decline by 1.3 million bales in the 2019 marketing year to 74.2 million bales, resulting in a stocks-to-use ratio of 58.7 percent. Stocks outside of China are projected to increase to a record level in 2019.

Based on the underlying assumptions and resulting cotton balance sheet, the level of stocks outside of China in the 2018 marketing year along with higher projected production in 2019 may contribute to a more bearish tone for cotton prices in the coming year. However, the increase in world trade due to higher Chinese imports along with a resolution to the U.S.-China trade dispute could provide some price support.

As with any projections into the future, there are uncertainties and unknowns that can change the outcome. For the coming year, a key factor affecting the U.S. cotton industry is the ongoing U.S.-China trade dispute and the 25 percent tariff on U.S. cotton imported into China.

Under a scenario with tariffs remaining in place, the projected expansion in world trade and the opportunity to backfill trade into other markets would allow U.S. exports in the 2019 marketing year to increase from 2018, but not to the extent as expected in the absence of tariffs. The longer-term imposition of tariffs also would dramatically increase the likelihood of permanent losses in market share in China.

Posted February 9, 2019

Source: National Cotton Council (NCC)

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