DUBLIN — November 1, 2021 — Primark has launched a new denim collection designed and created to show what circular fashion means in practice.

The new collection is part of The Jeans Redesign, a project from the Ellen MacArthur Foundation’s fashion initiative, featuring denim that’s designed, produced and created to align with the Foundation’s vision of a circular economy for fashion. Based on the principles of the circular economy, the guidelines ensure jeans are used more, made to be made again, and are made from safe and recycled or renewable inputs.

As a participant of the project, Primark has released a new collection of jeans and denim jackets, featuring denim that is made from organic cotton and recycled fibers and that has been designed to be easily recycled so that they have the potential to be turned into new jeans once they can no longer be worn. The product is metal rivet-free, a common design element that can make jeans difficult to recycle. Labelling also includes guidelines on removing buttons and zips before sending to recycle to ensure this product has another life.

The jeans are made from 70-percent organic cotton, 29-percent recycled cotton and 1-percent elastane and the jackets are made from 80-percent organic cotton and 20-percent recycled cotton.

The collection includes denim jeans for women (£19) and denim jeans for men (£18), as well as an adult denim jacket for £21. The collection is available in store now in 161 stores across all 14 countries Primark operates in.

Lynne Walker, Director of Primark Cares said: “In September we launched our Primark Cares sustainability strategy and committed to making changes to the way we make our clothes, ensuring that that they are recyclable by design by 2027, that they are made from more sustainably sourced or recycled materials by 2030, and that they last longer by 2025. Denim is a wardrobe staple for our customers, from denim jeans to denim jackets, and I am proud of this new collection, which brings to life our ambition and shows what these changes look like in reality. Most importantly, we are showing that we can do this without compromising on the style and affordability that our customers love from us.”

Laura Balmond, Lead Make Fashion Circular at the Ellen MacArthur Foundation said: “The Jeans Redesign demonstrates that it is possible to create garments fit for a circular economy today, and this is just the beginning. By taking these first steps, organisations like Primark build the confidence to explore and learn how to put products on the market aligned with circular economy principles. We’re pleased to see the solutions identified by Primark and the growing understanding of the challenges that must be addressed to achieve the vision of a circular economy for fashion. Now the concept has been proven, we cannot delay progress. There is a need for industry and government to continue driving momentum, at pace and scale, towards a circular economy for fashion.”

The new circular denim collection follows on from the launch of Primark’s sustainability strategy launched last month. In it the international retailer outlined its plans to reduce fashion waste, halve carbon emissions across its value chain and improve the lives of the people who make Primark products. Underpinned by nine commitments stretching across the business, Primark is accelerating its work over the next few years to become a circular and more sustainable business. Key commitments include using recycled and more sustainably sourced materials in all of its clothing by 2030 – up from 25% today, ensuring clothes are designed to be recycled and improving the durability of clothing. It is also working to reduce carbon emissions by half across every stage of Primark product – from the farms where raw materials are sourced, through production and manufacturing, to when a customer purchases a Primark product in-store. When it comes to the people who make its products, Primark is working to protect and improve the lives of people who make its clothes by working to pursue a living wage by 2030.

Posted November 4, 2021

Source: Primark

MILAN — November 4, 2021 — For its 2021 Green Collection, the Italian luxury hosiery brand Sarah Borghi presents a broadened product offer in terms of colors and categories, meeting the needs of a stylish, yet sustainable consumer. By mixing fashion, quality, innovation and research, the tights and stockings powerhouse continues its development in the journey towards a conscious future.

Over the years Sarah Borghi has established itself as a leader in its market, thanks to a heritage of over 40 years in the selection of the finest yarns and in the application of cutting-edge process skills. The evolution of the Green Collection, the sustainable hosiery collection first launched in 2020, confirms the efforts of the brand in promoting a new generation of attractive fashion and design which actively encourages and supports a responsible change in culture and smart products offer.

Lately, a decisive step has been added to the brand’s history thanks to the publication of the Integrated Report by Gizeta Calze, Sarah Borghi’s top-notch producer and first Italian company in the hosiery sector to include sustainability throughout its business model. A commitment of responsibility and transparency on a path that has been carried on for years and that, today more than ever, becomes of the utmost importance, as stated by Luca Marzocchi, CEO of Gizeta Calze. The Integrated Report provides a complete view of the business strategy, operating model and governance, which combines financial information with sustainability insights, conceived as complementary to other strategies and, indeed, essential for increasing business value.

According to Rosanna Pegoraro, sales and product director of Gizeta Calze, companies that are able to integrate sustainability into their value chain will be increasingly appreciated by customers, suppliers and partners, considering that sustainability is actually a fundamental value capable of unlocking customer loyalty and brand reputation. Besides, conscious values are also appreciated by collaborators and stakeholders, since environmental and social responsibility are considered an indicator of internal well-being which can positively stimulate productivity.

The collection

The collection presents a range of versatile, colorful products combined with extra-luxury comfort and designed for every type of woman: from seductive tights to everyday socks, together with knee- highs, up to athleisure with leggings.

The responsible collection features two new generation materials. One is Amni Soul Eco®, the world’s first biodegradable in anaerobic conditions polyamide 6.6 yarn that degrades in around 5 years* after disposing of in landfill, developed by SOLVAY and produced and distributed by FULGAR. The other is ROICA™ V550 by leading fiber manufacturer Asahi Kasei, a premium sustainable stretch yarn boasting the Gold Level Material Health Certificate by Cradle-to-Cradle Product Innovation Institute** as it has been evaluated for impact on human and environmental health. Moreover, it smartly breaks down without releasing harmful substances in the environment according to Hohenstein Environment Compatibility Certification. Key elements that makes ROICA™ V550 a precious choice when it comes to Circular Economy material approach.

*Reference System: ASTM D5511 – Standard Test Method for the Determination of Anaerobic Biodegradation of Plastics Under High-solids Anaerobic Digestion Conditions


** The Cradle-to-Cradle Product Innovation Institute, a non -profit organization, administer the Cradle-to-Cradle Certified™ Product Standard. It was created to bring about a new industrial revolution that turns the making of things into a positive force of society, economy and the planet. The Cradle-to-Cradle Certified Product Standard™ provides designers and manufacturers with criteria and requirements for continually improving what products are made of and how they are made aiming to achieve a circular economy approach.

“Sustainability is not only about clothes, but all items we wear from hats to socks. Hosiery is a very important industry, hungry for innovation. With Sarah Borghi we wanted to inject responsible innovation at all levels”, says Takaaki Kondo, new Manager of ROICA™ Global Marketing Department.
Focusing on the main products composing the collection, they are:

• Green 40 den tights, super opaque, all nude and with reinforced toes. The band-strap, ergonomic in seamless, guarantees ultra-comfort. Available in classic black, blue, forest green and burgundy.
• Green 40 den ankle sock in microfiber with reinforced toe and heel, available in a wide range of colors: ocean, rhubarb, mustard, cinnamon, cobalt, forest green and sunflower.
• Green 40 den knee-highs in microfiber with ultra- comfort strap. Here too, there are numerous chromatic variations: anthracite, black, blue, chocolate, ocean, rhubarb, mustard, cinnamon, cobalt, forest green and sunflower.
• And the Green panta, seamless leggings with an ultra-comfort ergonomic strap, strictly black.

And to confirm once more the commitment of the brand toward a good, transparent and “easy” offer to the consumer, the complete collection will be available on the official Sarah Borghi website (https: https://sarahborghi.com/it/) or on https://www.luxury-legs.com/, on Amazon and starting from September at Green Pea in Turin, the first Green Retail Park in the world dedicated to the theme of respect. Created to change the way of consuming, focusing on the search for harmony with the planet through a place where eco-sustainable and respectful purchases and consumption are made possible. Green Pea selects high quality products, designed for responsible use and made in harmony with nature, products made to last over time and which, at the end of their life, can be reused or recycled, in full respect of the environment and society, just like the Green Collection by Sarah Borghi.

The physical distribution of the products is also entrusted to selected boutiques such as ARIANNA BOUTIQUE – Verona, HIGH TECH – Milan, THE STORE – Milan, LE PARIGINE – Monfalcone, OFFICINAE – Naples, GALERIES LAFAYETTE – France, LUDWIG – Germany, FENWICK – UK.

Posted November 4, 2021

Source: C.L.A.S.S. Eco Hub