MILAN — November 4, 2021 — For its 2021 Green Collection, the Italian luxury hosiery brand Sarah Borghi presents a broadened product offer in terms of colors and categories, meeting the needs of a stylish, yet sustainable consumer. By mixing fashion, quality, innovation and research, the tights and stockings powerhouse continues its development in the journey towards a conscious future.
Over the years Sarah Borghi has established itself as a leader in its market, thanks to a heritage of over 40 years in the selection of the finest yarns and in the application of cutting-edge process skills. The evolution of the Green Collection, the sustainable hosiery collection first launched in 2020, confirms the efforts of the brand in promoting a new generation of attractive fashion and design which actively encourages and supports a responsible change in culture and smart products offer.
Lately, a decisive step has been added to the brand’s history thanks to the publication of the Integrated Report by Gizeta Calze, Sarah Borghi’s top-notch producer and first Italian company in the hosiery sector to include sustainability throughout its business model. A commitment of responsibility and transparency on a path that has been carried on for years and that, today more than ever, becomes of the utmost importance, as stated by Luca Marzocchi, CEO of Gizeta Calze. The Integrated Report provides a complete view of the business strategy, operating model and governance, which combines financial information with sustainability insights, conceived as complementary to other strategies and, indeed, essential for increasing business value.
According to Rosanna Pegoraro, sales and product director of Gizeta Calze, companies that are able to integrate sustainability into their value chain will be increasingly appreciated by customers, suppliers and partners, considering that sustainability is actually a fundamental value capable of unlocking customer loyalty and brand reputation. Besides, conscious values are also appreciated by collaborators and stakeholders, since environmental and social responsibility are considered an indicator of internal well-being which can positively stimulate productivity.
The collection
The collection presents a range of versatile, colorful products combined with extra-luxury comfort and designed for every type of woman: from seductive tights to everyday socks, together with knee- highs, up to athleisure with leggings.
The responsible collection features two new generation materials. One is Amni Soul Eco®, the world’s first biodegradable in anaerobic conditions polyamide 6.6 yarn that degrades in around 5 years* after disposing of in landfill, developed by SOLVAY and produced and distributed by FULGAR. The other is ROICA™ V550 by leading fiber manufacturer Asahi Kasei, a premium sustainable stretch yarn boasting the Gold Level Material Health Certificate by Cradle-to-Cradle Product Innovation Institute** as it has been evaluated for impact on human and environmental health. Moreover, it smartly breaks down without releasing harmful substances in the environment according to Hohenstein Environment Compatibility Certification. Key elements that makes ROICA™ V550 a precious choice when it comes to Circular Economy material approach.
*Reference System: ASTM D5511 – Standard Test Method for the Determination of Anaerobic Biodegradation of Plastics Under High-solids Anaerobic Digestion Conditions
** The Cradle-to-Cradle Product Innovation Institute, a non -profit organization, administer the Cradle-to-Cradle Certified™ Product Standard. It was created to bring about a new industrial revolution that turns the making of things into a positive force of society, economy and the planet. The Cradle-to-Cradle Certified Product Standard™ provides designers and manufacturers with criteria and requirements for continually improving what products are made of and how they are made aiming to achieve a circular economy approach.
“Sustainability is not only about clothes, but all items we wear from hats to socks. Hosiery is a very important industry, hungry for innovation. With Sarah Borghi we wanted to inject responsible innovation at all levels”, says Takaaki Kondo, new Manager of ROICA™ Global Marketing Department. Focusing on the main products composing the collection, they are:
- Green 40 den tights, super opaque, all nude and with reinforced toes. The band-strap, ergonomic in seamless, guarantees ultra-comfort. Available in classic black, blue, forest green and burgundy.
- Green 40 den ankle sock in microfiber with reinforced toe and heel, available in a wide range of colors: ocean, rhubarb, mustard, cinnamon, cobalt, forest green and sunflower.
- Green 40 den knee-highs in microfiber with ultra- comfort strap. Here too, there are numerous chromatic variations: anthracite, black, blue, chocolate, ocean, rhubarb, mustard, cinnamon, cobalt, forest green and sunflower.
- And the Green panta, seamless leggings with an ultra-comfort ergonomic strap, strictly black.
And to confirm once more the commitment of the brand toward a good, transparent and “easy” offer to the consumer, the complete collection will be available on the official Sarah Borghi website (https: https://sarahborghi.com/it/) or on https://www.luxury-legs.com/, on Amazon and starting from September at Green Pea in Turin, the first Green Retail Park in the world dedicated to the theme of respect. Created to change the way of consuming, focusing on the search for harmony with the planet through a place where eco-sustainable and respectful purchases and consumption are made possible. Green Pea selects high quality products, designed for responsible use and made in harmony with nature, products made to last over time and which, at the end of their life, can be reused or recycled, in full respect of the environment and society, just like the Green Collection by Sarah Borghi.
The physical distribution of the products is also entrusted to selected boutiques such as ARIANNA BOUTIQUE – Verona, HIGH TECH – Milan, THE STORE – Milan, LE PARIGINE – Monfalcone, OFFICINAE – Naples, GALERIES LAFAYETTE – France, LUDWIG – Germany, FENWICK – UK.
Posted November 4, 2021
Source: C.L.A.S.S. Eco Hub
