Ultrafabrics Announces Jeff Smith As New Head Of Residential, North America

Jeff Smith

TARRYTOWN, N.J. — July 13, 2022 — Ultrafabrics is proud to announce its most recent hire, North Carolina-based Jeff Smith, as head of Residential, North America. With 25 years of experience in the textile industry that spans the residential, retail, outdoor and casual markets, Ultrafabrics looks forward to integrating his knowledge base into its global strategy.

“I’m looking forward to continuing to invest in building the Ultrafabrics brand in the residential market,” Smith said. “The potential to build on its impeccable reputation is very exciting, and bringing the latest and greatest performance fabrics to specifiers is our number one priority.”

“The residential market is important to Ultrafabrics and is growing rapidly,” confirmed Sergio Prosperino, vice president of sales at Ultrafabrics. “Jeff is the right person to lead and guide this business through its next phase of growth. We are confident that his customer-centric approach will continue to reinforce our position as a leader in performance fabrics.”

Ultrafabrics continues to grow globally over 11 different markets but prioritizes serving sectors at a regional level. Smith’s future-focused knowledge of the residential market will ensure that partners have what they need now, and for years to come.

Posted: July 14, 2022

Source: Ultrafabrics

Elevate Textiles Expands Involvement With Textile Exchange Organization Through New Membership

CHARLOTTE, N.C. — July 13, 2022 — Elevate Textiles, a global provider of advanced, high-quality products and mission critical textile solutions, is excited to establish a membership with the Textile Exchange organization, a global non-profit driving positive impact on climate change across the textile and fashion industries. Elevate and its brands including American & Efird (A&E), Burlington, Cone Denim, Gütermann, and Safety Components will utilize this membership to accelerate and further expand upon their adoption of preferred fibers.

The Textile Exchange organization guides brands, manufacturers, and farmers towards more purposeful production starting at the source — raw materials and fibers. Its goal is to help the industry achieve a 45-percent reduction in the emissions that come from producing fibers and raw materials by 2030, speeding up the adoption of practices that improve positive impact in water, soil health, and biodiversity. Elevate supports Textile Exchange’s belief that for real change to happen, everyone in the industry must come together as a community to establish clear paths to positive impact.

Elevate Textiles currently participates in Textile Exchange’s 2025 Recycled Polyester Challenge and is pleased to now become a full member of the organization. The Challenge was launched by Textile Exchange and the United Nations Framework Convention on Climate Change’s Fashion Industry Charter for Climate Action to help initiate a shift in the market towards the uptake of recycled polyester and the associated reduction in greenhouse gases. This joint initiative challenges the industry to bring the percentage of recycled polyester up from 14 to 45 percent at 17.1 million metric tons by 2025.

“We are thrilled to further our involvement in the key initiatives that the experts at Textile Exchange are driving forward to reduce our impact and improve sustainability practices even more,” says Jimmy Summers, chief sustainability officer for Elevate Textiles. “This membership gives our company and brands additional tools needed to achieve preferred fiber goals and holistically reduce our impact from the start of the supply chain. We are currently using Textile Exchange standards at many of our facilities across the globe, specifically Organic Content Standard (OCS), Recycled Content Standard (RCS), and Global Recycled Standard (GRS). We look forward to continuing our work with the organization to provide our customers and stakeholders with the most responsibly and sustainably sourced materials possible.”

Posted: July 14, 2022

Source: Elevate Textiles

ASTM International Honors Richard Lacey With Top Annual Award

W. CONSHOHOCKEN, Pa. — July 14, 2022 — ASTM International presented its top annual award — the Award of Merit — to Richard Lacey for his contributions to ASTM’s geosynthetics committee (D35).

The prestigious award, which includes the accompanying title of fellow, is ASTM’s highest recognition for distinguished service and outstanding participation in ASTM International committee activities. Lacey was recognized for his exceptional contributions to the geosynthetics industry, including standards development, testing and research.

An ASTM International member since 1988, Lacey had been previously honored by the committee with an Award of Recognition (2008) and two Awards of Appreciation (2001, 2018).

Lacey works as a senior engineer at TRI Environmental, Inc., a position he has held since 2007, where his work involves equipment design projects and internal calibration and quality control systems. He earned his bachelor of science in geotechnical engineering from the University of Pittsburgh in 1982.

Posted: July 14, 2022

Source: ASTM International

Accelerating Circularity Europe Launches Polyester Textile-To-Textile Trials 

CAMPBELL HALL, N.Y. — July 14, 2022 — Accelerating Circularity’s mission is to design and implement commercial systems in which textile waste is repurposed as raw material through reuse and recycling, and therefore ensure that they are not incinerated or sent to landfills. For the last year, Accelerating Circularity Europe has been working with their European Steering Committee, Spent Textile, and Brand & Retailer Working Groups to research, map, and identify expertise and infrastructure to accelerate the move to circular systems; this work is now complete. The next step is to move into the trial phases to demonstrate what is possible at scale. The first trials will focus on post-consumer and post-industrial polyester textiles feedstocks. These will be the sources for both mechanically and chemically recycled fibers.

“According to the EU Commission Strategy1 by 2030, textile products placed on the EU market will be long-lived and recyclable, to a great extent made of recycled fibers,” shared Karla Magruder, Accelerating Circularity founder and president. “The circular textiles ecosystem will be thriving, driven by sufficient capacities for innovative fiber-to-fiber recycling, while the incineration and landfilling of textiles will be reduced to the minimum. Accelerating Circularity Europe trials are completely aligned with this strategy.”

“Our work has been based on collaborative efforts of more than 80 members of our working groups representing all levels of the value chain from the EU-27 plus members from Norway, Switzerland, UK, Morocco, and Turkey,“ Magruder added. “Our goal with the textile-to-textile polyester trials is to demonstrate circular systems at scale so our participants will be able to really demonstrate the feasibility.”

“To scale textile-to-textile recycling using post-consumer textile waste, we need collaboration to develop the corresponding value chains and the business case. With our participation in the Accelerating Circularity Europe trials, we want to help develop these systems and enable products to be produced with raw materials coming from post-consumer textile waste,” said Martin Böschen, CEO, TEXAID.

“To effectively close the loop of textile waste, at least national or even better international collection systems and infrastructures for end-of-life textiles have to be established. From an economic and efficiency perspective, but also from a consumer acceptance point of view, brand specific return systems only, will not be sufficient. Accelerating Circularity Europe systems trials for polyester will bring various players of a future circular textile value chain together to test and validate polyester fiber-to-fiber recycling at scale, here in Europe, and thus perfectly fulfill these requirements,” said Dr. Martin Mayershofer, Research & Development at Sympatex, Focus Closing the Loop. “At Sympatex, we believe, an industry-wide, common pursuit of circularity and reclosing the textile loop together are indispensable,” he added.

“Accelerating Circularity Europe has brought together the top minds in the European design and textile markets to develop real, achievable solutions that will sustainably change the apparel industry for the better,” said Regina Goller, director Fabric & Trim Management Apparel for Jack Wolfskin. “True circularity will give synthetic fabrics that are essential for performance, comfort and protection multiple lives with minimal impact on the environment. Design for sustainability has been a driving force for Jack Wolfskin for decades. By collaborating with our peers in the industry, together we will be able to create optimal systems and implement them throughout the marketplace.”

Accelerating Circularity Europe system trials for polyester include these partners among others:

Amazon, Antex, Avery Dennison, Brav, Covation Biomaterials, Craghoppers, Elis Textil Service, Enviu, Erema Group, European Outdoor Group, Eurotex, GIZ / Partnership for Sustainable Textiles, Gr3n, Jack Wolfskin, Oberalp, Recyclatex Group, Reverse Resources, Sympatex, TEXAID, VAUDE, WWF, Zalando.

In addition to the polyester trials, Accelerating Circularity Europe is planning a range of cellulosic trials of mechanically and chemically recycled cotton for circular knits and woven items with their partners of Recover™, Lenzing (Refibra™), Inditex, Tomra among many others from the value chain.

Posted: July 14, 2022

Source: Accelerating Circularity

France Relance Program Strengthens Stability Of B.I.G. Yarns Comines (FR) In A Challenging Market Environment

WIELSBEKE, Belgium — July 13, 2022 — On Wednesday, July 13, Beaulieu International Group (B.I.G.) Yarns Comines (FR) received a delegation of institutional representatives as part of its France Relance program.

At the end of 2021, B.I.G. Yarns Comines was selected as one of the laureates for the French government’s Program that is highly focused on accelerating economic growth.

The France Relance program created for this purpose aims to provide financial support to companies after the Covid crisis and ensure the recovery of the economy. They give oxygen to companies that are committed to additional employment, strengthening of skills (employment, training), innovation, competitiveness and, of course, sustainability.

The financial support allowed B.I.G. Yarns to increase the production capacity of its best-in-class 1-step 3-layer PA yarn technology by 20 percent through the installation of new state of the art production lines at the Comines production site. The new lines utilize B.I.G. Yarns’ cutting-edge PA yarn technology that increases design, contrast and color freedom for carpet tile manufacturers, but also provides increased flexibility. This realization allows customers to respond faster to new developments in the contract market.

Staff and the environment also benefit from this new technological development. Specific energy consumption is also optimized, contributing to energy savings at the site.

In addition to strengthening and renewing its production infrastructure and technology, B.I.G. Yarns also focused on developing new innovative products that contribute to the sustainability efforts of its customers.

For example, B.I.G. Yarns will start producing PET yarns for the first time and will be able to offer a completely new portfolio of PET yarns to its customers in the automotive industry.

This strategic reinforcement project will ensure that B.I.G. Yarns Comines can sustainably hold its own in a very challenging and rapidly changing market affected by high raw material and energy prices, strong competition, and fluctuating demand that affects the entire sector. In addition, all realizations contribute to reducing the carbon footprint which ensures that B.I.G. Yarns can continue to build a sustainable future for its customers, its employees and the community.

Emmanuel Colchen, General Manager of B.I.G. Yarns concludes, “We are extremely grateful to the Hauts-de-France region and the “France Relance” Program for the support we receive, for the encouragement and the belief in our efforts to strengthen the future of the B.I.G. Yarns division.”

Posted: July 14, 2022

Source: B.I.G. Yarns Comines

RadiciGroup’s Sustainability Report 2021 Published: The Document Combines Financial And Non-Financial Performance Indicators

BERGAMO, Italy — July 14, 2022 — The new RadiciGroup Sustainability Report has been published. With the goal of continuous improvement, the 2021 report has a broader reporting boundary compared to prior years and takes into consideration all the Group companies, including sales and service companies. Over 30 sites located across Asia, North America, South America and Europe have provided their 2021 data on economic, social and environmental performance.

Not only indicators of a financial nature but also measures of environmental impact (E), social values (S) and good organizational governance (G): the latter so-called ESG criteria have become a priority for RadiciGroup, which is preparing for the new European Union non-financial reporting directive in order to contribute to the transition towards a fully sustainable economic system and increase the value of its companies.

“The Sustainability Report always offers me the opportunity to observe RadiciGroup from a privileged vantage point: a future perspective,” Angelo Radici, president of RadiciGroup, stated. “Today, the United Nations 2030 Agenda for Sustainable Development is our main guideline on sustainability issues. It shows us an ambitious scenario and urges us to confront a multitude of challenges that affect our enterprise from every point of view. We try to be quick to react and tenacious, staying faithful to our roots and our style, but expanding our perspective to become increasingly more competitive and proactive in the businesses we are engaged in. From the viewpoint of achieving less environmental impact in the future, we propose to be an enabler and facilitator for our stakeholders on themes such as the circular economy, where we see ourselves as protagonists in ecodesign and recycling, as well as innovation, which we put at the service of anyone who is processing and using our products, so as to offer real sustainability solutions together.”

The Sustainability Report is an important tool for understanding RadiciGroup’s results and implementing new improvement action plans. It is a document that is produced starting from the Group’s values expressed in the Code of Ethics, which is the true guideline for the various chapters of the Sustainability Report and the basis of RadiciGroup governance.

On the environmental front, the themes of climate change and decarbonization are RadiciGroup priorities and part of a policy aimed at the uncoupling of growth and resource usage. The Group undertakes to lower emissions from production and choose limited-impact energy sources. This commitment is confirmed by the numbers: in the 2011-2021 period, total emissions per metric ton produced were reduced by 60 percent, while renewable source energy used by the Group reached 51.7 percent. Specific investments to decrease environmental impact are ongoing: in 2021, EUR 3.1 million were allocated to introduce best available techniques and improve emissions abatement and energy efficiency.

Not only environmental sustainability, but also social sustainability. “RadiciGroup is a family-run business,” Angelo Radici pointed out. “My brothers, Maurizio and Paolo, and I are involved in sustainability matters on a daily basis. In the future, we want our companies to continue to be places where people are valorized for their uniqueness and workers can count on safe working conditions and respect for their rights. We are particularly connected to our employees and our local communities and respect the territories where we operate. I take this opportunity to thank everyone, because RadiciGroup’s sustainability results are the fruit of the hard work of more than 3,000 collaborators worldwide, aided by the support of our other stakeholders.”

Posted: July 14, 2022

Source: RadiciGroup

Bio-bean, Manufacturer Of Inficaf, Recognized For The Second Year Running As A Best For The World™ For Exceptional Impact On The Environment

ALCONBURY WEALD, England — July 13, 2022 — Bio-bean, manufacturer of Inficaf, has once again been named a Best for the World™ B Corp™ in recognition of its exceptional positive impact on the environment. Best for the World is a distinction granted by B Lab to Certified B Corporations (B Corps) whose verified B Impact Scores in the five evaluated areas — community, customers, environment, governance, and workers — rank in the top 5 percent of all B Corps in their corresponding size group (10-49 people).

Bio-bean earned this honor for the second year running because of its impact business model of recycling spent coffee grounds and transforming them into a variety of sustainable bio-products, including Inficaf: a sustainable, bulk, raw material for product designers and developers in industries such as plastics, automotive friction, cosmetics, foundry, building construction materials, and more.

Inficaf reduces carbon dioxide emissions, is a homogeneous, yet versatile material, and helps businesses meet sustainability demands. It’s a cost-competitive material, and, as it turns out, is better for the environment than spent grounds going to any of the other standard disposal methods. In fact, Inficaf saves up to 17 times more in greenhouse gas emissions versus spent grounds going to anaerobic digestion.

George May, managing director of bio-bean, had this to say of the company’s Best for the World recognition: “Being recognized as a Best for the World B Corp in the Environment impact area for a second year is a huge honor for us. To be among the top 5 percent of more than 5,000 B Corps globally, and one of only six UK companies to be honored for positive environmental impact is something we’re extremely proud of.

Environmental sustainability is at the heart of what we do, but we’re also focused on continuous improvement, including in our day-to-day operations. We will continue collaborating with the global B Corp community and others to improve and positively impact all our stakeholders, in every impact area.”

Every year, Best for the World recognizes the top-performing B Corps creating the greatest positive impact through their businesses. More than a badge of honor, Best for the World provides an opportunity for recognized companies to share knowledge, learnings, and best practices with the B Corp community and businesses outside of the community to encourage innovation and transformation across the business sector. The full lists are available at bcorporation.net.

The Best for the World recognition is administered by B Lab, the global non-profit network that certifies and mobilizes B Corps, which are businesses that meet high standards of positive social and environmental performance, accountability, and transparency. Today, there are more than 5,000 B Corps across 80 countries and 155 industries, unified by one common goal: building an inclusive, equitable, and regenerative economic system.

“Each Best for the World edition is an opportunity to raise the bar for how businesses can and should operate to create real and lasting positive impact for their workers, customers, communities, and the environment,” said Dan Osusky, Head of Standards and Insights at B Lab Global. “While no company is perfect and even the best companies can and should continue to strive to improve, the B Corps recognised as Best for the World can provide us all — standards setters, B Corps, non B Corps, and sustainability advocates — with inspiration on what true leadership in business can look like to make progress on addressing our current global challenges.”

B Corp Certification doesn’t just evaluate a product or service, it assesses the overall social and environmental impact of the company that stands behind it. To achieve B Corp Certification, a company must meet a score of at least 80 points on the B Impact Assessment, an evaluation of a company’s positive impact, and pass a risk review, an evaluation of a company’s negative impact; change their corporate governance structure to be accountable to all stakeholders, not just shareholders; and exhibit transparency by allowing information about their B Corp Certification performance to be publicly available on their B Corp profile on B Lab’s website.

Posted: July 14, 2022

Source: bio-bean Ltd.

KM Fabrics: Certified Clean Air Gold

GREENVILLE, S.C. — July 14, 2022 — All KM Fabrics 100-percent inherently flame-resistant (IFR) polyester velvets have been certified by Intertek, a leading Total Quality Assurance provider to industries worldwide. Intertek’s Clean Air Certification validates the level of volatile organic compound (VOC) emissions from products using a global network of testing labs accredited to ISO 17025.

“We are excited to share that KM Fabrics IFR polyester fabrics are now Clean Air GOLD Certified! Whether being specified for drapery, upholstery, wall covering or wrapped panel applications this certification ensures consumer and client confidence in the user-health and safety of our product,” said Paul Tantillo, president of KM Fabrics.

Intertek’s Clean Air GOLD designation independently verifies that the level of volatile organic compound (VOC) emissions from our 100% IFR polyester velvet fabrics comply with various VOC standards, such as ANSI/BIFMA e3, CDPH SM v1.2, LEED and WELL.

In addition, all KM Fabrics 100-percent IFR polyester velvets qualify for the following LEED credits and WELL features:

  • LEED credit Low-Emitting Materials under the category Indoor Environmental Quality
  • LEED credit Indoor Air Quality Assessment under the category Indoor Environmental Quality
  • WELL Feature A01 – Air Quality
  • WELL Feature A05 – Enhanced Air Quality
  • WELL Feature X06 – VOC Restrictions

Posted: July 14, 2022

Source: KM Fabrics

AATCC Announces Scholarship Winners

RESEARCH TRIANGLE PARK, N.C. — July 7, 2022 — Each year, AATCC Foundation recognizes a new group of students who were selected to receive AATCC Foundation scholarships. This year, 26 recipients were awarded more than $90,000 in scholarship and fellowship funds for the fall 2022/spring 2023 semesters. To learn more about each individual scholarship, please visit https://www.aatcc.org/foundation/#grants.

AATCC Foundation is proud to introduce this year’s scholars:

AATCC Foundation Charles E. Gavin III Family Scholarship
Jonathan Shaheen: I am a 4th year Polymer and Fiber student in the Georgia Tech Materials Science and Engineering department. I am honored to have been selected as a recipient of the 2022 Foundation Charles E. Gavin, III Family Scholarship. In my 3 years at Georgia Tech, I have had the privilege of taking many interesting courses across a wide range of subject matters. Material Science has always interested me because of its diverse quantity of applications and meaningful impact on the industries it is applied to. Outside of the MSE department, I am minoring in Computer Science and swim with the varsity team for Georgia Tech. I enjoy the computer science classes I am taking and am excited to apply that knowledge toward a better understanding of material system modeling. This scholarship will allow me to continue to focus wholeheartedly on my classes while also providing me the opportunity to swim and conduct research without so much pressure to offset the cost of higher education. I would like to thank the Gavin family for their generosity in giving this scholarship, and AATCC for the dedication of their member corporations to continuing the education of Polymer and Fiber science in the US.

Alan Gonzalez: I am Alan Gonzalez, a 4th-year Materials Science & Engineering major (polymers concentration) at Georgia Tech. I am fortunate to receive the AATCC Foundation Charles E. Gavin III Family Scholarship for the 2022-2023 school year. This will be my final year at Tech and this scholarship will contribute tremendously towards paying my tuition and achieving graduation. I spend a lot of my time conducting research work (thermal studies of hybrid organic-inorganic fabrics) on campus for Professor Mark Losego and I plan to continue that work in the upcoming year. After graduation, I am hoping to work in the materials industry, specifically with smart apparel or sports performance wear. Of course, graduate school is always a possibility down the line in the future if I want to continue down the research path. I am incredibly grateful for this scholarship and excited for the opportunities it will bring to my career! 

AATCC Foundation Charles H. Stone Scholarship

Sophie Frain: I am a rising junior at NC State University in Polymer and Color Chemistry (American Chemical Society Certified concentration). I am heavily involved with our student chapter of AATCC, first as Social Media Chair (2021) and currently as President. Additionally, I have gotten to explore dyeing and finishing through working at the Zeis Textiles Extension over the past year. This summer, I am interning at National Fiber Technology with their production and soft goods teams. This year, I will also begin taking courses for a Masters in Textile Chemistry through NC State’s Accelerated Bachelor’s/Master’s program. Post-graduation, I plan to be contributing to textile development and innovation. I am so thankful to the AATCC Scholarship Foundation for selecting me as a recipient of the Charles H. Stone Scholarship! I am forever grateful for the opportunities, resources, and friends that AATCC has provided me during my academic career.

Madigan Petri: I am a Polymer and Color Chemistry student ant NC State University and am set to graduate in 2024. I spend most of my free time hiking and playing tennis in my home state of Colorado. At school, I fence for the club team and participate in science workshops for young women with Girls Engineering Change. After graduating, I plan on continuing my education and getting my master’s degree in Textile Chemistry. As a career, I am very interested in research on sustainable packaging and dye techniques. Far into the future, I would like to teach classes at a university. This scholarship is proof that I have the industry backing my goals; it also gives me the ability to help finance further studies.

Sruthi Koppol: I am a rising junior from Cary, N, studying Polymer & Color Chemistry with a Medical Sciences concentration at NC State University. I am beyond grateful for the support of AATCC Foundation to receive the Charles H. Stone Scholarship for the 2022-2023 school year! Over the last two years as an undergraduate student, I’ve been able to make so many connections through the Wilson College of Textiles. With an interest in Optometry School in the future, I’ve worked as an Optometric Technician in the past year, and currently research with Dr. Gao through the STEPs program in the textile labs, conducting experiments to develop 2-D material-based sorbent materials for phosphorus sustainability. I served as the Vice President for NC State’s Chapter of AATCC this past school year, and currently work at the Textile Dean’s Office. I am curious to see how my interests in organic/analytical chemistry and the medical field will push me independently to work on a research project addressing an important environmental concern. I look forward to learning more about myself and my skills with these experiences to pursue a career in STEM. With this scholarship, I am thankful to be able to continue to take on more opportunities to further my education and contribute to the Wilson College of Textiles!

AATCC Foundation Varley Family Scholarship

Andie Zion: This fall, I will start my second year in the Textile Development and Marketing program at the Fashion Institute of Technology. I am so pleased to be a member of the AATCC community as it is such a strong network, and it is truly inspiring to see the accomplishments of those in it. This scholarship is so significant for me because it will allow me to pursue more research on my own time outside of school. I am fascinated by new developments in textile sustainability and would love to work towards the collective mission of helping our planet and its biosystems. I will be double minoring in Psychology and Ethics and Sustainability while earning my bachelor’s degree at FIT and plan to use these topics together to look for new approaches to sustainability. I am beyond grateful for this opportunity and look forward to hearing about more accomplishments from fellow members of the Association.

AATCC Foundation Grady, Hauser, Houser Daniels Graduate Fellowship

Mark Gaskill: Born in Goldsboro and raised in Raleigh, I have recently received my M.S. in Textile Chemistry from NC State University. I have elected to continue my education as a PhD student in the Fiber and Polymer Science program at NC State. My graduate research focuses primarily on the evaluation of protective textiles against the infiltration of particulate and chemical vapor. The bulk of this research focuses on garments used by firefighters and fire investigators. As occupations in the fire service have seen steep increases in the rates of cancer, a greater effort has been put forward to ensure these individuals are properly protected. The goal of my research is to develop and improve methods of evaluating garments used in the fire service and to ensure complete ensembles provide adequate protection at the system-level. I am very thankful to the AATCC Foundation for their support and look forward to repaying this kindness in the future.

AATCC Foundation Scholarships help fund over 20 students in their collegiate journey each year. These scholarships are helping fund the future of the textile industry. If you would like to fund a scholarship and make your mark in textiles, please visit https://members.aatcc.org/store/foundation/1330/ to donate!

Posted July 12, 2022

Source: AATCC

Royal Robbins Ramps Up Marketing Team In Colorado

SAN FRANCISCO — July 7, 2022 — Royal Robbins, the outdoor lifestyle apparel brand
born in Yosemite and designer of versatile trail to table clothing since 1968, announces Gareth Martins as the brand’s new director of marketing to lead the overall strategy and marketing operations for all of Royal Robbins in North America. Martins joins Royal Robbins from an impressive career spanning more than two decades in the outdoor industry and will be based at the Fenix Outdoor North America headquarters in Louisville, Colo. Royal Robbins was acquired by Fenix Outdoor in 2018.

Martins has earned positive kudos for work in brand stewardship, marketing and organizational leadership, public lands advocacy and product sustainability communications, outdoor industry and conservation spaces, and board service for several conservation organizations. Martins began his outdoor industry career at Osprey Packs, eventually leading marketing for the brand during multiple years of extraordinary growth. In line with Royal Robbins growth plans, Martins will help identify and execute on key marketing strategies that will aid in broadening brand awareness for the iconic outdoor apparel brand.

“As we experience continued growth of the Royal Robbins brand, we’re excited to bring on Gareth, and a great new marketing team, as we look to strengthen and expand our brand footprint,” said Michael Millenacker, CEO of Royal Robbins. “We feel strongly that this trio of outdoor industry marketing professionals will help us push the envelope in showcasing
Royal Robbins product versatility and our commitment to producing outdoor activewear that lets consumers adventure more with less.”

Also joining the Louisville, Colo.-based marketing team, Stevie Gluck has been named Royal Robbins Brand Marketing Manager to oversee the management of seasonal workbooks, correlative lifestyle and studio photography, management of direct mail content, and work to develop key marketing stories for the brand throughout the year.

Gluck arrives at Royal Robbins with a lifelong love for the outdoors and a background and experience set that significantly adds to the brand storytelling and creative outlook at Royal Robbins. With stints at Junket Productions, REI, and The North Face, Gluck has years of experience in influencer marketing and social media. His work experience, combined with a personal and professional love for the outdoors, will serve Royal Robbins as the brand continues to grow in new and emerging markets, authentically and creatively.

Rounding out the marketing hires is Samantha Silverman, who joins the Royal Robbins team as Marketing Coordinator. Most recently, Silverman worked as an editor at Outdoor Life, and brings with her experience in content and digital marketing, outdoor gear testing, and editorial backing. Silverman is excited to bring her expertise to the team and engage the Royal Robbins network through newsletters, brand storytelling, social media and overall marketing strategy.

Posted July 12, 2022

Source: Royal Robbins

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