Uster Technologies: Automated Fabric Inspection Delivers Quality And Optimization Along The Process Chain

USTER, Switzerland — June 23, 2022 — Producing quality fabrics is much easier with automated inspection. Uster EVS Fabriq Vision gathers quality data and presents it in an album, which is used to certify the quality of each fabric roll, with total traceability. It combines quality assurance and process optimization – automatically – in a solution which is already popular in technical textiles.

In a survey, customers reported that data from the Uster fabric inspection system was useful in quality assessment of the final product, as well as reports for customers. Traceability data was viewed as a particularly strong point for customers serving the automotive industry. Suppliers to this sector, and to other sensitive applications, value Uster EVS Fabriq Vision as a solution which meets the high standards of traceability, they need throughout the production chain.

Smooth and fast

Fabric producers need to guarantee reliable quality, which demands a consistently high rate of defect detection. Uster EVS Fabriq Vision ensures this is by using automated control during intermediate and final inspection, removing the need for manual inspection.

Multiple spectroscopes inspect the material. Unique image processing algorithms identify all defects automatically, recording them in a dataset for each produced roll – which is also used for traceability. A defect map is automatically generated, to help operators understand the allocation of defects in the fabric roll. This information is also available at an offline PC in the Fabriq Album software, which is a valuable tool for optimizing data for final cutting or further processing steps.

Effective – and people-friendly

A good investment shows up in spreadsheets for performance and sales – but it’s also confirmed by feedback from shopfloor personnel, as with Uster EVS Fabriq Vision.

Staff working daily with this fabric inspection system soon recognize that it’s a game-changer, because the inspection routine is increasingly automated. It works smoothly and quickly, in real time, checking every roll and locating every defect, at line running speeds.

Fabriq Album has even more people-friendly tools to make life easier for users. With manual classification, defects can be given customer-specific codes to identify each defect clearly. Unwanted images, or defects which can be ignored, can be removed automatically from the dataset, but are then retained in a hidden layer, for completeness of the dataset.

The future starts

The Fabriq Album software ensures optimum inspection efficiency and throughput. Machine learning capabilities and the implementation of AI-assisted defect classification extend the use of quality data generated by Fabriq Vision. Uster Fabric Inspection solutions bring the added benefit of helping customers to prepare for a digital future.

Uster’s use of Artificial Intelligence for automated fabric inspection was the subject of Michelle Salg’s talk at Techtextil Frankfurt. The Uster Product Manager for Fabric Inspection spoke in the Digitalization and Artificial Intelligence session, on June 22. Anyone who missed it can see all the details from her white paper available at uster.com/adc.

Data-based delivers

Leaders in fabric manufacturing – including knitters – can use Fabriq Vision to help make their own customers more successful. The key is the Fabriq Album. The whole finishing process contains different steps, sometimes executed by various companies. The dataset in Fabriq Album, generated by automated fabric inspection, is effectively a quality status report of process inputs, allowing manufacturers to manage all process steps for optimal output. Therefore, Fabriq Album empowers quality control and optimized end-products along the production chain.

The quality report, automatically created by Fabriq Album, can be provided to customers as an add-on, to give full transparency for every meter of the fabric. In technical textiles, and everywhere fabric inspection is needed – or should be – Uster Fabriq Vision can tap the potential to deliver major benefits for business.

Posted: June 23, 2022

Source: Uster Technologies AG

Haelixa X Nettle Circle: Marking And Tracing Local Nettle From The Himalayas

ZURICH — June 23, 2022 — Haelixa partners with Nettle Circle to provide the first availably known traceable nettle fiber. The project is initiated to bring traceability to nettle fiber grown naturally in the Himalayas. The collaboration is set to be launched at the Future Fabric Expo in London on June 28th-29th 2022, where brands and designers will witness the potential of traced nettle fibers in yarns, different textiles, and finished products.

Nettle Circle provides a sustainable regenerative natural fiber that is versatile, high-performing, circular, and now traceable with Haelixa marking technology from bark to end consumer product. This next generation of natural fibers grows wildly and can be cultivated with a marginal ecological footprint.

In Summer 2021 the first batches were marked with a unique Haelixa DNA marker made specifically for Nettle Circle to confirm the authenticity of the Himalayan origins of the wildly growing nettle plant. Nettle bark is extracted from the nettle plant to produce fibers, yarns, and eventually textiles.  To ensure traceability at the source, the nettle barks are marked on-site with the unique DNA marker formulation, which is GOTS and OekoTex Standard 100 compliant. The robustness of Haelixa DNA markers has proven to withstand raw material transformation into fiber and all stages of industrial processing, The markers were verified and detected in the produced yarn with a quick PCR forensic test. By verifying the presence of this unique DNA marker in a garment, it can prove that the garment is made of nettle which has been responsibly sourced in the Himalayas by the Nettle Circle.

Brands and retailers are currently taking part in the global race to map textile supply chains and introduce physical traceability solutions like Haelixa, with the aim to comply with stricter regulations and prove claims and qualities that consumers prize. Nettle is not an exception and traceability will be required at every step of the supply chain. As opposed to established textile commodities, having an early collaboration with Nettle Circle, allows nettle to get transparency right from the beginning. This results in a new level of visibility and accountability across the supply chain.

Furthermore, nettle is an important livelihood for people living in the remote mountainous villages of the Himalayas. Promoting the use of this environmentally friendly material brings visibility to the communities in the Himalayan Villages, while DNA marking traceability technology meets the fundamental demands of the market and provides a clear competitive advantage to brands.

“We are excited to support Nettle Circle in their efforts to bring traceability into nettle value chains and promote the use of such fibers, whose production has a low environmental impact. By providing forensic evidence of fiber origin and identity, we are helping to establish transparent supply chains and credible sustainable alternatives, which is even more relevant for emerging options such as nettle, where there are no formal certification routes.”

Michela Puddu, CEO and co-founder at Haelixa

“We are proud to have Haelixa partner with Nettle Circle to provide a physical traceability solution and transparency from the fields to finished products. Since nettle fiber is new to the textile market, we wanted to ensure from the beginning that Nettle Circle fibers were uniquely identifiable. Using Haelixa’s unique technology, allows Nettle Circle to guarantee full traceability and transparency in the entirety of the nettle fiber supply chain. Thus, supporting our customer’s sustainability commitments. Together with Haelixa, our next steps are to scale-up nettle production as the next generation of natural fibers.”

Cornelia Bamert, CEO & Founder at Nettle Circle

Posted: June 23, 2022

Source: Haelixa AG

International Textile Manufacturers Federation (ITMF) Announces Annual Conference September 18-22, 2022

ZURICH — June 23, 2022 — After 3 years, the ITMF Annual Conference is back as an in-person event. Participants will meet from September 18-20, 2022, in Davos, Switzerland in the wonderful settings of the Swiss Alps in the heart of Europe.

ITMF is proud and delighted that both Swiss Textiles and Swiss Textile Machinery are co-hosts of this year’s conference.

General Theme: “Climate Change and a Sustainable Global Textile Value Chain”.
The world is faced with many short- and mid-term challenges as a result of the pandemic and disrupted supply chains. The consequences and learnings resulting of these challenges will be addressed. The long-term challenge our industry must deal with is climate change. Identifying solutions for sustainable textile production, new products, and market opportunities are key for a successful textile value chain. The conference will provide an ideal platform to exchange best- practises and demonstrate successful cooperation models.

Speakers: Industry experts from the following companies and organisations will share their expertise and vision and will engage in discussions:

Keynote Speaker: Dr. David Bosshart is a renowned philosopher, futurist, retail & consumer analyst with in-depth knowledge about consumer behaviour and the retail industry. He was CEO of the GDI Gottlieb Duttweiler Institute for Economic and Social Studies in Rüschlikon/Zurich for 22 years. He will deliver a keynote-address with the title “Between cheap, aspirational, and sustainable – textile manufacturing in a fully disruptive and interconnected world”.

Start-up Sessions: Next to speakers with a long history in the fibre, chemical, textile machinery, textile, garment, and home textile industry we are also inviting up to 6 start-up companies to share their innovations and business models. Engaging with start-ups is an effort to learn from each other and to help identify new solutions that turn challenges into opportunities

ITMF Awards 2022: For the first time, ITMF will recognise persons/companies for their outstanding achievements with the newly introduced ITMF Awards. In 2022, the ITMF Awards will be granted in two categories, namely “Innovation & Sustainability” and “International Cooperation”.

World Café: The format of the World Café, which was introduced for the first time in 2019 in Porto, Portugal, will provide delegates with the opportunity to discuss actively in smaller groups selected questions about how to navigate the current and future business environment. The results of the different groups will be shared among the participants at the end of World Café with some main take aways.

Networking Opportunities: The delegates will have many opportunities to discuss with old and new friends and colleagues the state of the industry and the way forward. The networking opportunities during the conference are numerous – breakfast, coffee breaks, lunches, and dinners. The traditional Welcome Dinner will take place in a mountain restaurant “Fuxägufer” high above the city of Davos. The informal get-together will take place in an extraordinary setting with traditional entertainment. The traditional Gala Dinner will take place in the Hotel Schweizerhof in the city of Davos and will feature a fashion show by the Swiss Textile & Design School.

All information about ITMF 2022 Davos can be found on the ITMF Conference 2022 Website. People interested to attend this unique event can contact the ITMF-secretariat at

secretariat@itmf.org.

Posted: June 23, 2022

Source: International Textile Manufacturers Federation (ITMF)

OCEANIA Pioneers Eco-Sustainable Shoes

SAN JUAN, Puerto Rico — June 21, 2022 — OCEANIA, presents ECO – their most recent footwear collection dedicated to environmental sustainability.  Inspired by Puerto Rico’s culture, its’ lush evergreen sceneries, and the exceptional blues of the Caribbean, Oceania has brought style into sustainability. ECO stems from company’s mission to pledge green in the footwear industry by repurposing.

As unwanted manufactured material is often thrown out, levels of water pollution and carbon emissions increase, thus affecting the surrounding ocean and environment that inspire our brand. The collection is based on the concept of minimizing the damage done to our planet, building a stepping-stone for others to follow in lowering the industry’s trace of pollution. Made in Spain, the shoes are crafted with 100% recyclable materials such as Recy-tex organic cotton and shock-absorbing insoles made from recycled foam and wine corks. By doing so, Oceania exemplifies the 3 pillars that rectify ECO’s purpose. These 3 pillars are:

  • E – Environmental Awareness,
  • C – Corporate Responsibility,
  • O – Ode to Sustainability.

“Our goal in launching the ECO collection is to take a step forward into a new phase of sustainable business practices to reduce our ecological footprint.” stated Antonio Perez, Brand Manager for Oceania.

Using ECO’s 3 pillars as a framework to design Oceania’s collection, the brand is positioned as a top choice for the eco-friendly consumer.

Posted: June 22, 2022

Source: NOVUS INC

Nominations Are Open For Prestigious RISE® Innovation Award

CARY, NC — June 22, 2022 — INDA, the Association of the Nonwoven Fabrics Industry, has announced the nomination process is now open for the annual RISE® Innovation Award. The prestigious award will be presented at the RISE® (Research, Innovation & Science for Engineered Fabrics) Conference – September 27-28, 2022, at North Carolina State University, Raleigh, NC.  RISE® 2022 is a two-day conference presenting insightful research and science that propels product development.

Companies, academic institutions, research centers, and individuals are invited to nominate their advances in nonwovens and engineered materials at https://www.riseconf.net/award-submission.html until the July 15, 2022 deadline.

The RISE® Innovation Award recognizes innovation within and on the periphery of the nonwovens industry that uses revolutionary science and engineering principles to solve current and future industry needs. Raw material advances, advances in process or manufacturing technologies including web forming and converting, new product or application development, and other areas that may extend or enhance the use of nonwovens will be considered for nominations.

Industry professionals involved with product development, material science, and disruptive enabling technologies for both consumer and industrial products are encouraged to nominate their product(s) for the RISE® Innovation Award.

Nomination Process

Technical experts serving on the INDA Technical Advisory Board will review nominations and select three finalists who exemplify the use of cutting-edge science and engineering principles to advance the field of nonwovens. Finalists will present their innovations to technology scouts, scientists, researchers, and next level industry professionals at the RISE® Conference on Tuesday, Sept. 27, 2022.

Last year’s RISE® Innovation Award was presented to Canopy for their fully mechanical, non-electrostatic, Canopy Respirator featuring a filter designed for superior breathability while offering the wearer facial transparency.

Criteria and eligibility, nomination process timing, and prior award recipient information is available online: https://www.riseconf.net/award-submission.html

For questions about the RISE® Innovation Award, contact Chris Plotz, Director of Education & Technical Affairs at cplotz@inda.org

Posted: June 22, 2022

Source: INDA, the Association of the Nonwoven Fabrics Industry

“IME South” Event Launch Draws Attendees from 3M, Amazon, DuPont, Johnson & Johnson, Space X, Stryker, Toyota, Among Others

CHARLOTTE, NC — June 22, 2022 — IME South, a conference and exhibition serving the multi-billion-dollar advanced manufacturing industry, convened nearly 2,300 buyers and 300+ exhibitors across the advanced manufacturing industry for the event’s launch.

Held last week from June 14 through 16 at the Charlotte Convention Center in North Carolina, IME South comprises six complementary event brands to facilitate cross-category discovery: Medical Design & Manufacturing (MD&M) South, Automation Technology Expo (ATX) South, SouthPack, Powder & Bulk Solids (PBS) South, Design & Manufacturing (D&M) South, and Plastec South.

An event of IME South’s categorial breadth was highly anticipated in the Southeastern region of the U.S., as industrial production and capacity utilization continue to surpass pre-pandemic levels and address new market demands born from accelerated digitization and smart factory adoption. Thousands of senior-level engineers, executives, and buyers from the industry’s most sought-after companies participated in the three-day event, keen on discovering solutions to pressing challenges, networking, inking deals, and learning from renowned experts.

“Nearly every major segment in the advanced manufacturing industry was represented at IME South last week, from automotive and aerospace, medical and pharmaceutical, packaging and plastics, industrial automation and energy, to infrastructure and construction,” said Steve Everly, Group Event Director, IME South, organized by Informa Markets – Engineering. “Nearly half of our attendees hold significant decision-making power and leveraged IME South as a strategic means to move business forward, whether that be learning a solution to a challenge they are facing in an expert-led session, meeting a customer face-to-face, or discovering a new partner to break into a new vertical.”

Notable attendee companies represented at IME South include 3M, Abbott Laboratories, Amazon, BASF Corporation, Boston Scientific, Bosch Rexroth, Chevron Phillips, DuPont, Corning, Covestro, Dow Chemical, Eli Lilly, Eastman, Electrolux, G.E. Healthcare, Johnson & Johnson, Hanes Brands, Honeywell, Michelin, Panasonic North America, Red Star Yeast, Siemens, Space X, Stanley Black & Decker, Stryker, Toyota Motor North America, and Yamaha Motor Corporation.

Everly continued, “It was remarkable to see the event come to fruition after so many years of planning. We walked away with learnings and new opportunities to tap into that will greatly elevate the experience for our second edition in 2024.”

Given IME South is a Smart Event, event participants benefit from an online platform in addition to the live event. The platform is strategically designed to augment the in-person experience, enabling exhibitors to hold meetings with new leads and houses educational content to tune into conveniently.

The expo floor hosted more than 310 exhibitors representing the automation, design manufacturing, plastics, processing, packaging, and medical sectors. Prominent exhibiting companies that played a substantial role in the event’s success include ARBURG, AstroNova Product Identification, Automation NTH, B. Braun OEM, Bole Machinery, Carclo Technical Plastics, Cefamol, Delta Modtech, FANUC, Invotec, Japan Steel Works Americas, Inc., Jenike & Johanson, JR Automation, Keyence, LUTZE, Medical Murray, National Bulk Equipment, NETZSCH, Nordfab Ducting, PAC Machinery, Pak-Tec, PakSouth, Qosina, Renishaw, Vac-U-Max, among others.

In addition to a robust selection of companies and technologies on display, event participants benefited from three days of free and paid education. The PBS Conference explored a range of highly technical and topical issues impacting the processing and bulk solids handling industry.

IME South produced a robust free educational agenda focused on topics pertaining to the medical, processing, and advanced manufacturing segments and partnered with The Society of Plastics Engineers (SPE) to host the highly specialized ANTEC® conference, bringing 80+ years of global and national advocacy for advancing the plastics industry to curate the event’s conference and networking opportunities.

Well-attended sessions are as follows, indicating industry-wide challenges and bringing to light upcoming trends to watch.

  • Keynote: Miniaturized Devices: Current and Future State-of-the-Art High-Volume Micro Molding
  • Keynote panel: Collaborative Manufacturing to Keep America Competitive
  • Keynote panel: Everything Old is New Again – Reviving a Legacy Industry in the U.S.
  • Digital Tech in the OR: How to Plan for SaMD & A.I. in your Medical Devices
  • State of Medtech Investment in the North Carolina Region
  • Taking the Sting Out of Growth – Financial Incentives & Tax Strategies for Manufacturers
  • Redefining the Manufacturing Cell: New Economics, New Teams, New Tech
  • Fighting the Maintenance Crisis
  • New Workforce Development Strategies for a New Era
  • How Local Governments Play a Role in Energizing the Manufacturing Sector

IME South Exhibitor Commentary:

“The Southeastern region of the U.S. is an area that has seen significant growth in the injection molding market and plastics industry as a whole. We’re very excited to have a trade show back in this area – it’s a huge benefit to us to meet with our customers in the area and connect with potential new customers.”— Dale Bartholomew, National Technical Manager, Japan Steel Works Americas, Inc.

Bartholomew added: “The return to in-person events like IME South is priceless – you can’t, no matter how many sales calls you make in a day, get the visibility that you can face-to-face at a show like this. You have a captive audience of your customers all under one roof. You can do your presentations, and they can see your equipment running live, which during a sales call, you can’t do. Having this level of visibility is invaluable in front of our customers.”

“IME South was pretty extensive as far as attending companies are concerned – for example, there is a company here from Virginia Beach that is a very large, well-represented company. But this show is so much more than a regional show, it’s attracted a wide range of attending companies geographically, and I must say, even some of the exhibiting companies are our customers. It’s very exciting to have IME South in Charlotte; there is so much going on here, and it’s only just begun.” – Jeff Sauter, Director of Business Development, SteriTek

“IME South has been a very successful event; we had strong leads only halfway through day two and were able to leave the show with new prospects. A show like this is a great opportunity for us to grow and find new customers, and I’m blown away by how many people we’re seeing attend from outside the Carolinas. We’re already starting to plan for the show’s return to 2024.” – Mitch Davey, Sales Development Manager, Pak-Tec

Davey continued: “Face-to-face events are essential for us. We sell industrial equipment, and our selling approach is visiting our customers, seeing their processes, feeling their products, and talking person-to-person. Events like IME South are crucial for us to show off our equipment and what’s new and meet new customers.”

IME South is held on a biennial cadence and thus is confirmed to return to Charlotte for the second edition in two years’ time, slated for June 4-6, 2024, at the Charlotte Convention Center. In the interim, the industry is encouraged to reunite next year at IME East, the sister event held from June 13-15, 2023, in New York City at the Jacob Javits Convention Center, which is home to six leading event brands: MD&M East, EastPack, ATX East, D&M East, Plastec East, and Quality Expo East.

Posted: June 22, 2022

Source: Informa Markets

Schumacher Announces Exclusive US Partnership With Boråstapeter

NEW YORK — June 22, 2022 — Schumacher, the venerable American design house, announces a partnership with Boråstapeter, one of Scandinavia’s most legendary wallpaper companies. As of late spring 2022, Schumacher will be the exclusive distributor across North America for Boråstapeter’s original designs.

Like Schumacher, Boråstapeter has been a leader in the design industry for more than one hundred years. However, while both companies have been known to tap into the past by bringing out classical designs, their thrust is to be forward thinking, to anticipate trends and to bring exceptional designs to their customer that are just right for contemporary living and will positively impact people’s homes and lives. Both brands are relentlessly committed to craftsmanship and innovation, honoring age-old techniques while always pushing the needle forward.

Boråstapeter’s livable motifs and Scandi-forward patterns that range from the charming to the chic will sit perfectly alongside the Schumacher portfolio and augment the brand’s kaleidoscopic offerings to their clients.

“When design is well rooted, both locally, historically and in its time, wonderful things arise, whether it happens in Sweden or in the United States. The love of excellent interior design is universal,” Boråstapeter Head of Design Sissa Sundling.

“Boråstapeter’s portfolio of wallpapers is incredibly diverse, but each pattern – whether it’s naïve and charming, exuberant, and contemporary, modern, and edgy, pretty, and traditional – pushes the limits to achieve great design that people want to be surrounded by. We couldn’t be more thrilled to partner with a company that shares so many of the same values as Schumacher,” says Dara Caponigro, Chief Creative Officer of F. Schumacher & Co., the parent company of Schumacher.

All Boråstapeter’s goods are sustainably made across their entire production chain—from the responsibly managed forests and water-based dyes that comprise their raw materials to the recyclable packaging in which the wallpapers ship. Their facilities are powered entirely by renewable energy, and they operate their own water- treatment plant.

Posted: June 22, 2022

Source: Schumacher

3DLOOK Recognized In Latest Gartner® Innovation Insight For Best Fit Technology For Fashion Retailers Report

SAN MATEO, CA— June 22, 2022 — 3DLOOK, the global leader in AI-first mobile body measuring and virtual try-on solutions, has been recognized as a Representative Provider of virtual fit and try-on technology by Gartner, a company that delivers actionable, objective insight to executives and their teams, and the market analysis firm CB Insights.

Gartner recognized 3DLOOK in its ‘Innovation Insight for Best Fit Technology for Fashion Retailers’, a comprehensive report covering the innovative solutions addressing size and fit uncertainty in the apparel sector.

“Retailers who have implemented best-fit technology into the buying journey have witnessed a net incremental revenue lift. Two major contributors to this are greater conversion rates and increases in average order value (AOV)”, the Gartner report states. We believe this is evidenced by the results achieved by 3DLOOK’s clients. Brands using the company’s virtual fitting room YourFit, have seen 13-16% higher conversion rates, an increase of up to 20% in AOV and 4-6% decreases in product returns. Gartner clients can access the full report here. https://www.gartner.com/document/4014381?ref=solrAll&refval=329618172

3DLOOK was also among the select companies that CB Insights included in its 2021 ‘E-Commerce Tech: Consumer & Retail Market Map’, an in-depth report detailing the technologies securing and enhancing the retail experience. In this report, 3DLOOK was featured in the ‘Virtual Try On’ category. Recognized among the leading e-commerce solutions, 3DLOOK’s YourFit provides a unique virtual fitting room experience that helps shoppers to visualize how products will look and fit on their body, providing them with the confidence to checkout. Powered by a simple body scanning process, the platform offers an engaging, frictionless and customer-centric experience that enables brands to stand out in the competitive fashion retail space. The full report can be found on CB Insights website. https://www.cbinsights.com/reports/CB-Insights_Tech_Market_Map_Ecommerce_Tech_Consumer_Retail.pdf

“The growing interest in virtual fit and try-on among analysts is indicative of the technology’s vast potential to address considerable challenges in fashion retail. Soon enough, solutions such as YourFit will be not an innovation, but a must-have for brands as demand for digital, personalized, sustainable and inclusive shopping experiences grow,” Vadim Rogovskiy, CEO and co-founder of 3DLOOK, said. “As a leader in the space, 3DLOOK is working closely with well-known and mission-driven brands to unlock, enhance and showcase the incredible benefits virtual fit technology can provide to businesses, consumers and our planet.” This recognition from CB Insight strengthens 3DLOOK’s track record of positive endorsements from industry leaders and market shapers.

In 2021, the company was named as a highly commended vendor by PCIAW®, recognized in the Gartner® ‘Hype Cycle™ for Retail Technologies’ report, and received Digiday Technology and RTIH Innovation Awards.  3DLOOK’s leadership team has also been honored, with co-founder and CSO Whitney Cathcart recently named as a Women in IT Awards finalist, and co-founder and CEO Vadim Rogovskiy receiving the Retail TouchPoints 40 Under 40 Award.

In April 2022, 3DLOOK strengthened its position as a leader in virtual fit technology further with the release of the first omnichannel shareable fitting room YourFit 2.0, which combines photorealistic virtual try-on with data-driven size recommendations, personalized product recommendations and an engaging social sharing feature. Since its launch, innovative brands including Careste and Date of Birth have turned to the solution to boost fit confidence, customer engagement and brand loyalty.

Posted: June 22, 2022

Source: 3DLOOK

TRSA Holds 5th Annual Marketing & Sales Summit In Tampa Bay

ALEXANDRIA, Va. — June 22, 2022 — TRSA will host its 5th Annual Marketing & Sales Summit Oct. 25-26 at The Embassy Suites U.S.F. and Busch Gardens in Tampa, FL. TRSA members expressed their opinions through a recent survey that the summit should focus on several key topics, such as what is working in digital marketing and how a company can benefit, and how they can develop consistent messaging between sales, service, and marketing departments. Acting on those recommendations, TRSA has developed an agenda offering an interactive workshop, dynamic presentations, and an informative panel discussion.

Corey Perlman will be this year’s keynote speaker; as a digital marketing specialist, author and founder of Impact Social Media, a full-service digital marketing company, Perlman will share insights, experience and current trends of what is working in the digital marketing B2B space and how your company can benefit.

Attendees will be inspired during a variety of keynote presentations and panel discussions scheduled throughout the summit. Sessions include:

  • Developing a Marketing Strategy with Proven ROI
  • Bridging the Gap Between Marketing: Sales & Service Marketing & Sales Panel
  • Digital Marketing Masterclass

Opportunities for attendees to network and discuss business strategy with colleagues both old and new are included in the agenda. In addition, the summit will offer “Best of the Best” breakout sessions during breaks, with each break highlighting selected marketing and sales successes submitted by fellow attendees. Attendees will have the chance to score the successful ideas and at the end will collectively select a winner who will take home a $250 Amazon Gift Card.

Registration is open, and further information is available at trsa.org/marketingsummit.

Posted: June 22, 2022

Source: TRSA

Elkem Appoints Larry Zhang As New SVP For Silicones Division

OSLO, Norway — June 22, 2022 — Larry Zhang has been appointed as the new Senior Vice President for Elkem’s Silicones division, a leading global player in fully integrated silicone manufacturing. He will step into the role with immediate effect and be based in Shanghai, China.

Mr. Zhang comes from the position as the Vice President for Operations in Elkem’s Silicones division and Director of the Asia-Pacific region. He has significant leadership experience from China National Bluestar and holds an engineering degree from Central South University. This follows the previously announced appointment of Frederic Jacquin as Elkem’s Senior Vice President for Strategy & Business Development from 1 March 2022.

Elkem is a fully integrated producer from silicon metal to upstream siloxane and downstream silicone specialties. The Silicones division in Elkem has more than 4400 employees, 14 multi-functional manufacturing sites and 13 research and innovation centres around the globe. It offers a full range of silicone solutions for diverse specialty markets, and in 2021 delivered revenues of NOK 17.4 billion.

“Elkem is one of the world’s leading suppliers of silicon-based advanced material solutions shaping a better and more sustainable future, and we are proud to be a global leader in fully-integrated silicone manufacturing. Elkem pursues a strategy of growth through operational excellence and increased specialisation, and this will continue in the Silicones division under Larry’s strong leadership. Silicones will also continue to develop and grow both in China and the rest of the world, supported by megatrends such as the green transition and the rise of middle class worldwide. I know Larry as a committed business leader and I very much look forward to having him as a member of Elkem’s corporate management team. With this change, our corporate management represents five nationalities from three continents, further reflecting Elkem’s diverse global organisation,” says Elkem’s CEO Helge Aasen.

Due to its wide range of application areas, silicone solutions are used in a large number of products and industries, including manufactured goods, construction materials, electronics and consumer items. An electric vehicle contains on average four times more silicones than a traditional car, as the insulation material of choice for EV battery cables. Silicones also enable CO2 reductions equal to nine times the emissions from production and end-of-life.

In April 2021, the Elkem board approved a NOK 3.8 billion strategic expansion of the Xinghuo Silicones plant in China to strengthen Elkem’s position in the fastest growing silicones market and to further support the specialisation strategy. In addition to supporting Elkem´s specialisation and growth strategy, the project will also significantly improve Elkem’s overall cost position and environmental profile based on state-of-the-art technology.

In July 2021, Elkem announced the official opening of its new EUR 25 million Research & Innovation Centre in Saint-Fons in Lyon’s “Chemical Valley” in France, hosting 120 researchers to work on innovations in partnership with customers, mainly in the fields of the circular economy, digitalisation, consumer goods, living comfort and new materials for energy and mobility. Elkem also announced, in October 2021, a EUR 36 million capacity extension of its upstream silicone intermediate units in Roussillon in France, which in February 2022 received financial support from the French government.

Posted: June 22, 2022

Source: Elkem

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