Lectra Upgrades Diamino Marker-Making Solutions

Lectra, Paris, has upgraded its Diamino marker-making software – available as DiaminoFashion,
DiaminoFootwear, DiaminoFurniture and DiaminoTechTex – to provide more powerful marker-making
algorithms than previous versions and improved management of constraints specific to each market.

In addition to interactive manual marker making, the product offers automated marker making
that increases productivity and reduces fabric waste, according to Lectra. Customers report
material savings of 3 to 4 percent using the new software compared with previous versions. The new
system also takes into account the technical characteristics of the material to be cut and manages
patterned fabrics appropriately, recognizing and removing fabric flaws in cut pieces and monitoring
the grain line to improve cutting quality.

“The ability to combine these two modes of marker-making, applied to the specific business
constraints of fashion, furniture, automotive and industrial fabrics companies, is a considerable
competitive advantage for our customers and it is one of the key points which allows them to make
significant savings in terms of both fabric and time,” said Daniel Harari, Lectra CEO.

January/February 2009

New Lycra® Product Offers Function, Design Versatility

Wichita, Kan.-based Invista recently introduced Lycra® 2.0 tape for stretch apparel. Offering full
stretch and recovery, it is produced in film form and slit into tapes of varying widths. Through
the

application of heat, it bonds to hems, seams and bands, offering flat edges and no bulky
seams.

Initial focus is in intimate apparel. Invista launched Lycra 2.0 tape via a global student
competition. Design students from four internationally known design schools submitted 82 innovative
garments. Brandon Grimm of New York City’s Fashion Institute of Technology designed the winning
garment, a merry widow and knicker set that uses the tape for function and decoration.

lycra
Merry widow and knicker set by Brandon Grimm

Artwork courtesy of Doner

Reaction from the intimate apparel industry has been phenomenal, said Ninabeth Sowell,
Invista’s global marketing director, Intimate and Swim. Invista is working with major apparel
producers and brands as well as fabric companies in North and South America, Europe, and Asia.

In intimate apparel, the product is being used for waistbands, legs, bra straps and hems.
One firm is using it for drawstrings. It is available in a natural shade and was created to be
concealed, through a heat-bonding process, between fabric layers.

Currently being applied to nylon- or polyester-content fabrics, it has not been tested yet
with cottons or other fibers, but Sowell suspects it will work well with almost all fabrics.

The application of Lycra 2.0 tape to most garments requires no stitching. Although it costs
slightly more than other stretch products, there is a trade-off in reduced sewing costs.

“There is a lot of interest in Lycra 2.0 tape coming from other markets aside from
intimates,” Sowell added, mentioning activewear and swimwear as well as products for the home. “In
fact, interest has exceeded our expectations.

“It is gratifying to see our customers using imagination and creativity in creation of
garments,” she said. “Along with the obvious function and comfort factors, in many instances Lycra
2.0 tape is being used as part of the decoration. I do think that in difficult economic times,
innovation becomes more important.”

January/February 2009

Testing Update


W
hen asked “What types of capital equipment expenditures do

Textile World
readers’ companies make?” the leading response in the 2009 Reader Profile was lab/testing
equipment. Given the nature of textile products and processes, the response makes perfect sense.
Whether it is product quality, verification against regulated or vendor standards or even a little
reverse engineering – politely known in certain circles as deformulation – testing technology is an
everyday necessity. Recently, interest in product analysis has moved forward as concerns over
contaminants have made the news. Also, technical textile trends have made more people aware of the
physical testing necessary to market products like geotextiles and related performance products.

testingopen
Photography courtesy of X-Rite Inc.


Qualitest USA


According to Marcus Bergsten, product/marketing manager of Fort Lauderdale, Fla.-based
Qualitest USA, testers in the company’s Q-Line of Universal Testing Machines are typically used to
test breaking strength and elongation of textiles according to ASTM D5034. “They are used for
testing all textile products from yarns to heavy-duty geotextiles and fabric for personal
protection gear,” Bergsten said. “All manufacturers in the textile industry at all levels of the
added value chain will benefit from the Q-line, both for research and development work and for
quality control.”

The Q-line has been in full production since 2006, and its development was based upon a
previous product line.

“We have been supplying the market with High Quality Universal Testing Machines for more
than 15 years,” Bergsten said.

Bergsten added that the main attributes are that the company supplies lightweight testers
with a small footprint, which makes the testers easy to place in a lab; and they offer a wide test
range per load cell with extremely accurate test results that conforms to all applicable standards.


Measured Solutions


Measured Solutions Inc., Spartanburg, supplies laboratory instruments for testing cotton and
man-made fibers, and all types of yarns including spun, filament, textured, carpet, and industrial
yarns. Managing Director Mark Reese and his staff represent various firms including Germany-based
Textechno, Switzerland-based Rothschild-Instruments and Japan-based Keisokki; as well as FCS
Procedyne and Schwing Cleaning Systems, Aspex/SpinTrak Spinneret Inspection Systems, and Ceccato
Spinnerets.

Reese said spinners, weavers, institutes and yarn dealers can save testing costs by using
Textechno’s Statimat DS. First exhibited at ITMA 2007 in Munich and with the first delivery in
2008, the Statimat DS combines testing of yarn and thread tensile properties, unevenness, and count
in one tester.

“Common use of all peripheral components of the tester – like package changer, threading
mechanism for introducing the yarn sample into the test sections, yarn feeding device, waste yarn
disposal and instrument housing with protective front panel, as well as control electronics
including the personal computer (PC)-based Textechno Testcontrol system for the different test
modules built in – all lead to a very economic price for the Statimat DS compared to that for three
separate testing appliances. The operator presents the test samples to only one instead of several
different testers, which results in considerable time and labor savings, and all measured data are
presented in one test protocol, so that the data can be easily interrelated, for example, to
calculate tenacity from the measured strength- and yarn-count values,” Reese said.


Uster Tackles Slub Quality


Introduced in July 2008, the Uster® Fancy Yarn Profile for the Uster Tester 5 is a solution
for the quality control of slub yarns.

According to Gabriela Peters, product manager, yarn testing, Switzerland-based Uster
Technologies AG, the importance of quality control in yarn manufacturing is magnified when the
end-use is a high-cost product such as the latest denim jeans with fashionable slub yarns.
Producers of these yarns need to make them appear irregular, yet retain precise and consistent
control over quality – which means fewer complaints and, ultimately, more profit. Uster has tackled
this requirement with a system that analyzes slub yarn quality. The Uster Fancy Yarn Profile uses a
unique measuring method that makes it easier than ever to obtain all the quality-relevant
information for slub yarns, while maintaining the high standards of precision and reliability for
which the Uster Tester family is acknowledged, she explained.


A.B. Carter/Mesdan-Lab


Henderson Wise, national marketing manager of Gastonia, N.C.-based A.B. Carter Inc.,
represents the Autodyn 300 Automatic Strength Tester from the Mesdan-Lab division of Italy-based
Mesdan S.p.A.

The Autodyn 300 tests the tensile strength of 24 different yarns. Wise said Autodyn 300 has
modular features that also can work in semiautomatic mode for industrial yarns, hanks and fabrics.
The tester is controlled by flexible, easy-to-operate software, complying with all current
international textile standards. More than 30 test modules are available in the software. The
tester is versatile, accurate and reliable, thanks to a complete range of interchangeable clamps
and load cells, he said.


Advanced Testing Instruments (ATI)


Advanced Testing Instruments (ATI), Greer, S.C., has been featuring the TruBurst2 pneumatic
burst strength tester, which complies with ISO 13938-2 and ASTM D 3786. The TruBurst measures the
distension and time to burst as well as the pressure at burst. The TruBurst Advanced + includes a
cyclic function that allows the pressure to cycle up and down for a stretch and recovery test.
According to the company, the fully pneumatic and non-contact laser distension measurement
guarantees accurate, consistent and reproducible results. In production for two years, this
bursting strength tester for fabric and nonwovens testing offers pneumatic versus hydraulic
bursting.

ATI also offers the Textest Air Permeability Tester FX 3300 Labotester III, which is used to
determine the air permeability of flat materials and foam cubes. The measuring range covers dense
papers and airbag fabrics as well as extremely open nonwovens and forming fabrics.

By means of the Labodata III Evaluation Program, the test results can be converted from air
permeability into the pressure drop at a given air velocity. This value, which is important for gas
filter materials, is shown both numerically and as a curve depicting pressure drop versus air
velocity in double logarithmic scale. According to ATI, the instrument works in accordance with
AFNOR G 07-111, ASTM D 737, ASTM D 3,574, BS 5,636, DIN 53,887, EDANA 140.1, EN ISO 7,231, EN ISO
9,237, JIS L 1,096-A, TAPPI T 251, and other standards.

 


Q-Lab Corp.


Westlake, Ohio-based Q-Lab Corp. offers new lightfastness testing technology with the Q-Sun
B02 Lightfastness Tester. In production for approximately 18 months, the Q-Sun B02 incorporates the
newest xenon technology to meet ISO 105 B02 and AATCC textile standards more efficiently and
affordably. According to Q-Lab, the B02’s optical filters maintain the required spectrum
indefinitely, so they do not need to be replaced unless they are broken, or the test method
followed specifies regular filter replacement. Its patented Solar Eye Irradiance Control sets a new
standard in calibration and takes only seconds, so there is little chance for operator error, and
expensive calibration contracts are not required.

According to Q-Lab, while any textile lab can benefit from the Q-Sun B02, the tester’s
affordability and efficiency make it an ideal choice for small labs that previously could not
afford xenon lightfastness testing.


X-Rite


Kentwood, Mich.-based X-Rite Inc.’s Product Manager Richard Knapp said the Color iQC Version
6.0, introduced in November 2008, is the new major release in the X-Rite Color iMatch and Color iQC
family of color formulation and quality control products.

“While there have been several color supply chain solutions available over the last five
years, none of them has been very successful or received broad adoption,” Knapp said. “When we
tried to understand why this was, we quickly found that no two companies followed the same process
and that all existing systems were far too rigid in their implementation and imposed a specific
workflow on the users. With Color iQC Version 6.0, we have produced a color supply chain solution
that can significantly reduce the time it takes to develop colors, is adaptable to existing
customer workflows and business methods, and can be aligned with a customer’s parallel business
processes.”

In terms of prospects, Knapp added: “This new product allows us to work with customers
throughout the color development process: designers, buyers, brand managers, quality control, and
producers. This product also allows for the expansion of color supply chain management into areas
that were previously excluded and into hard-line products as well.”


HunterLab


Hal Good, director of marketing services at Reston, Va.-based HunterLab, explained that the
UltraScan Pro® color measurement spectrophotometer has interesting attributes, and scanning as low
as 350 nanometers (nm) enables measurement of ultraviolet (UV)-blocking materials. He also said
scanning up to 1050 nm enables measurement of camouflage materials. The 5-nm optical resolution and
reporting interval enables precise color measurement of dyes that have sharp spectral cutoff
characteristics. According to Good, the wavelength range is wider than any other color measurement
spectrophotometer. Target customers are those that need to have accurate color measurement of
fabric, yarn, thread or fiber. In addition to measuring visual color, the UltraScan Pro also
enables measurement into the near infrared for camouflage materials, as well as the measurement of
UV-blocking characteristics of materials and the effect of whitening agents.


Datacolor


Bob Karpowicz, Lawrenceville, N.J.-based Datacolor’s product manager, instruments, spoke of
the December 2008 release of the Check® II Portable Spectrophotometer.

“Most users sort right on the factory floor, so measuring with a portable instrument is the
key to efficiency,” Karpowicz said. “However, the competing instruments do not have the versatility
of the Check II, which sorts using L*a*b*, LCh or CMC tolerances, depending on the needs and
preferences of the user.

“Additionally, we’ve reduced the time our customers spend transferring data to their PC
software by implementing wireless data transfer on the Check II. Now Datacolor Check II users can
send data via Bluetooth or existing Wi-Fi® networks straight from the instrument.

“Besides the the Check II’s exclusive three-mode 555 Shade Sorting function and high-speed
wireless operation, the Check II offers unparalleled agreement with our Datacolor 600 reference
grade spectrophotometer that most textile mills use for color matching. That means that the numbers
you get sorting with the Check II will agree very closely with your mills’ numbers,” Karpowicz
concluded.


Update: Textile Technology Center At Gaston College


Belmont, N.C.-based Textile Technology Center Director John A. Anderson stated that the
center’s mission is to be of service to the textile industry and assist the industry in solving
problems. The center has five testing labs specializing in fiber, yarn, fabric performance, defect
analysis and microscopy. New capabilities are currently being installed as a result of a recent
donation from Fort Mill, S.C.-based Wellman Inc. New services will include testing for metals, such
as lead in fabrics, to the parts-per-million level using inductively coupled plasma spectroscopy;
determining polyester composition using gas chromatography (GC); ultraviolet/visusal analysis of
polymers for component levels; differential scanning calorimetry analysis for thermal properties of
polymers and other materials; various wet analytical techniques and custom analysis of materials
for purity using high-pressure liquid chromatography (HPLC); GC/Mass Spec for unknown analysis of
polymer or material components and impurities; and determining oligimer content of polyester using
gel permeation chromatography/HPLC.

“As we carry out our mission to be of service to the textile industry, we continue to search
for emerging segments that can benefit from our services, technologies and cumulative expertise
through the ‘Center of Excellence’ shared resource concept,” Anderson said. “To use Benjamin
Franklin’s words in a slightly different context than he originally spoke, ‘We must hang together,
gentlemen … else, we shall most assuredly hang separately.'”

January/February 2009

Retech Introduces ABSR Separator Roll

Retech AG, Switzerland, reports its Air Bearing Separator Roll (ABSR) for the man-made fiber
industry operates at speeds of more than 28,000 revolutions per minute — equivalent to a winding
speed of 5,500 meters per minute — and uses 30-percent less air compared to standard separator
rolls. The roll, 58 millimeters (mm) in diameter and 228 mm in length, resists radial and axial
forces of up to 400 Newtons, making it suitable for ultra-high-tenacity yarn production such as
industrial yarns and bulk continuous filament yarns. The roll also generates a low breakaway
torque, making it suitable for micro- and nano-sized fiber production. Retech can customize the
roll with a variety of coatings and surface finishes.

January/February 2009

Into The West


T
hough the US textile industry has been dealing with some intense competition in the
marketplace from products manufactured in low-wage developing countries, it has been experiencing
growth in the demand for technical textiles, an area that remains globally competitive. According
to the US Department of Commerce’s Office of Textiles and Apparel (OTEXA), US exports of technical
fabrics grew by 31 percent to $3.4 billion between 2003 and 2007. This increase is one indicator
that US technical textile manufacturers are continuing to find new market opportunities for their
products, and that there are opportunities for expansion. One way in which the US textile industry
remains competitive is by participating in trade shows.

vegassign


New Location


Techtextil North America (TTNA), the North American trade show for the technical textiles and
nonwovens industry, was formerly a biennial show held in Atlanta. In early 2008, show organizer
Atlanta-based Messe Frankfurt Inc. announced TTNA would become an annual event with venues
alternating between Atlanta in even-numbered years and a Western US location in odd-numbered years.
(See ”
Techtextil
North America To Go Annual,
” March 18, 2008
). This year’s edition will be held April 21-23
at the Sands Expo and Convention Center in Las Vegas.

Messe Frankfurt says the Western region provides an opportunity to expand TTNA’s US presence.
An analysis released last year noted close to 90,000 companies in that region that would be
potential participants in the show, with interest areas including general technical textiles as
well as more specific agricultural, transportation, industrial and medical sectors.

Agrotextiles are seen as having the greatest growth potential, with consumption projected to
increase from nearly 1.4 million tons in 2000 to nearly 2 million tons in 2010. Transportation
textiles represent the most valuable technical textiles market, worth $25.6 billion in 2000, and
are expected to remain the most valuable at $29.3 billion in 2010.

The analysis also found 41 percent of potential attendees are in California; 21 percent in
Texas; 8 percent in Washington; and 7 percent in Colorado. With this in mind, Messe Frankfurt chose
Las Vegas as the venue for TTNA 2009, as it is convenient for each of these key states.

“The Western region features a significant concentration of manufacturers and customers in
important growth markets,” said David Audrain, president, Messe Frankfurt Inc.”By offering
Techtextil North America annually in two US regions, this event will be accessible and beneficial
to significantly more buyers, [making] it even more valuable for our exhibiting companies.”

The last edition of TTNA saw 310 exhibiting companies from 21 countries and 3,711 visitors
from 40 countries. At this year’s show, more than 200 exhibiting companies are expected to fill the
Sands Expo and Convention Center, and more than 3,000 visitors are expected to attend.

“We are continually looking for ways to enhance the experience and engage new participants in
Techtextil North America,” said Stephanie Everett, TTNA show manager. “TTNA 2009 promises to
deliver a new mix of global decision makers and suppliers, more innovation and increased
opportunities for all participants, and demonstrates Messe Frankfurt’s continuing commitment to the
growing technical textiles industry.”

This year’s industry partners include the Fiber Economics Bureau Inc.; North Carolina State
University’s The Nonwovens Institute for Innovative Fibrous Systems; the Cordage Institute; and
various textile-related publications, including

Textile World
,

Textile World Asia
and
Textiles Panamericanos.

Page16


Symposium


The 2009 Techtextil North America Symposium – held concurrently with the exhibition – offers
a three-day educational conference for high-level technical textiles. International specialists and
industry consultants will present the latest technology, applications and market trends, as well as
the overall direction of the technical textiles and nonwovens sectors. Thirteen sessions with more
than 65 presentations will cover topics ranging from aerospace, automotive and military defense
textiles to medical textiles, performance textiles and nanotechnology. Several sessions will focus
on the expanding role of nonwovens in the industry. There also will be presentations on new
materials and technology, such as research being conducted in universities and government labs.

Richard C. Brown, CEO of Richmond, Va.-based Performance Fibers, will give the keynote
speech, “Adapting to Changing Times,” concentrating on how the fiber industry has evolved and the
ways in which companies are adjusting to changes in order to remain competitive. Other topics to be
discussed in the opening session include global competition and the overall state of the technical
textiles/nonwovens industry, as well as the current state of the US textile manufacturing industry.

For the first time, the symposium will hold a session on the first day featuring an
international team of presenters who will provide an introduction to technical textiles for those
who are new to the industry.


Show Details


Show exhibitors will be categorized into 10 product groups, which represent the technical
textile sector’s entire value-added chain:

•    Research, development, planning and consultancy including international
institutions, government research institutes, universities, polytechnics, industrial research
bodies, and planning and consultancy companies;

•    Technology, machinery and accessories including production processes,
processing technology, machinery and equipment, control procedures, cleaning and regeneration
systems, disposal and recycling systems, technical accessories and quality assurance;

•    Fibers and yarns;

•    Wovens, scrims, braids and knitted fabrics including tapes, string,
cords, belts, ropes and nets;

•    Nonwovens;

•    Coated textiles including laminated textiles, tent/canvas materials,
packaging materials, sacking, awning cloth and materials, coverings and accessories;

•    Composites including reinforced textiles, composite textiles, prepregs,
structural components and moldings, fiber-reinforced materials, membrane systems, films and
sheeting, textile-reinforced plastic and concrete components, pipes and containers, and textile
sheet products for lamination on solids such as metal, plastic and glass;

•    Bondtec including finishing processes, adhesive, sealing and molding
materials, laminating and coating materials, raw materials and additives, application processes,
material pretreatment, plastics and other hardening masses, adhesive mixing and application
equipment, robot technology, surface treatment technology, plasma treatment and flocking;

•    Associations; and

•    Trade publications.

These product groups also are classified according to 12 application areas: Agrotech,
Buildtech, Clothtec, Geotech, Hometech, Indutech, Medtech, Mobiltech, Oekotech, Packtech, Protech
and Sporttech. The show has marked each application area with a special pictogram that will be
displayed with the product.


Sector Offers Opportunities


Though the US economic situation has been trying, experts such as William C. “Bill” Smith,
TTNA Symposium director, a principal of Industrial Textile Associates and technical textile
industry product/market development consultant, believes the technical textiles industry will
survive and prosper. Smith says opportunities are available for companies to develop new products,
applications and markets, and compete successfully, but they must use the time to learn and network
at shows such as Techtextil.

“I am confident in the success of the upcoming Techtextil North America in Las Vegas,” Smith
said. “Though we are certainly in tough economic times, most individuals I speak with are still
upbeat. Some are even reporting record sales while others are new suppliers entering the market.
And the chance to expose in greater detail our industry to those in the Western part of the United
States is receiving a growing enthusiasm.”

For more information about Techtextil North America, contact Stephanie Everett (770) 984-8016,
Ext. 424; fax (770) 984-8023;
stephanie.everett@usa.messe
frankfurt.com
;
ttnainfo@usa.messefrankfurt.com;
www.techtextilNA.com. For more information about the
Techtextil North America Symposium, contact Bill Smith (864) 292-8121; fax (864) 292-5333;
billsmith@intexa.com.




January/February 2009

Sales Plummet; Companies Close


F
or years, US yarn spinners have struggled with the concept of equilibrium. Plants have
closed, companies have restructured, and product lines have been eliminated. At some point, the
number of spindles would align with demand, and the industry would begin to see an increase in
profit margin. Many spinners made substantial progress in streamlining operations and focusing
efforts on specialty and/or service-intensive markets where they could effectively compete with
low-cost Asian products.

“We were happy with what we had for most of 2008,” said one spinner. “We have worked for a
long time to get into markets where we had a competitive advantage. Things were going well – not
great – and then, the bottom fell out. Everybody just quit buying.”

For some, the collapse in sales during the fourth quarter was just too much.  R.L.
Stowe Mills, for example, announced in January that it would cease operations in March, ending more
than 100  years of continuous production.

“The signs of a recession appeared for us when we didn’t get the spike in sales we would
normally expect for the holiday season,” a spinner noted. “Retailers stopped replenishing
inventory, and they aren’t buying anything now they absolutely don’t have to. We had hoped to see a
little bit of a surge early in the year as stores restocked, but it hasn’t happened – at least, not
yet.”

Current projections have the US economic recession lasting at least through most of 
2009. In an industry that struggles to be competitive even in boom times, many likely will need to
make hard decisions in the coming months.


Sound Strategy


In lean economic times, the first reaction for many companies is to make wholesale cuts,
said an industry observer. “But knee-jerk reactions often cause more problems than they solve. For
example, in cost-cutting mode, many companies begin by eliminating their higher-paid people. From a
bottom line standpoint, that might make short-term sense. From a long-term competitive standpoint,
it might be suicide. They need to be careful not to eliminate the technical expertise, product
knowledge and institutional equity that made them successful to begin with. Otherwise, they may
find that they save a few dollars in lean times but are completely unprepared to take advantage of
the market surge that inevitably follows recession.

“Certainly, companies have to react and do whatever is necessary for survival,” he
continued. “But, as the old saying goes, don’t throw the baby out with the bath water. When sales
are hard to come by,

I think the first priority is to protect the core business and assets that will keep an
enterprise solvent. Then, realize there are opportunities in bad times because so many other
companies are cutting back. I often advise companies to be as aggressive as possible about earning
new business. Market share you gain in bad times because others are cutting back in service is
business likely to stay with you when an upturn comes.”


Man-Made Fibers – Slow But Optimistic


For man-made fiber and yarn producers, business has been up and down for the last year.

“If you are still making the 1.5 x 1.5 fiber, it is going to be a struggle,” said one
executive. “Most of the customers have gone offshore. But there are plenty of opportunities still
out there for niche markets.”

Said one specialty manufacturer: “We cover a gamut of fibers, particularly those that are
not made by other producers. We make fibers with different additives. We make colored fibers and
eco-friendly fibers. We do solution-dyed fibers that go into things like Under Armour® shirts. We
make fibers that go into heather blends. All of these have been going well.”

Like the rest of the industry, the man-made fiber business took a hit during the fourth
quarter, he said. “We noticed orders slowing late in the year. But, we don’t have many big
customers. We have a lot of small and medium-sized customers. And we’ve been able to move along
with those.

“We expect apparel and automotive to be down for most of the year. But we have opportunities
in such areas as government contracts. We’re going to focus on the part of our business that does
best for the next three to six months and wait for the others to upturn again. I think we will see
that by the end of the year.”

January/February 2009

Textiles: Effective Crisis Management


T
here is no doubt that there will be extreme challenges in US textiles in 2009. Some
companies already have been swept away by the swift current of economic change. The irony is that
companies that made market shifts into technical and industrial textiles – the mantra of so many in
recent years – also are adversely affected as automotive, aerospace and other cutting-edge
consumers of technical textiles have slowed down.

The real challenge is how to effectively manage in the current business climate. Leadership,
partnership and collaboration take on new meanings and are more in demand. These are times when the
industry needs to come together, to reach out through the various supply chains to partner and
offer higher-value and better-cost solutions.

Companies will quickly reduce capacity, reduce workforces and cut costs. Two casualties that
won’t get much press are innovation and marketing – areas that actually should be in higher demand
in a tough business environment.

Innovation is one of the few solutions to the current crisis. Whether it takes the form of
something truly groundbreaking or is a refinement of product, process or delivery, innovation could
be the very change that wins market share from weakened competitors or whets the appetites of
stingy consumers.

Marketing is suffering from a complete paradox. Unfortunately, marketing is an expense that
is easy to cut – often faceless at a time when managers are releasing employees and facing the very
human effect of reducing operating costs. Marketing, in its various forms, should increase in a
difficult sales environment if a company plans to survive an economic downturn. Withdrawing from
the market is a great way to reduce sales if in fact you believe that being present at trade shows,
advertising and personal selling generate sales. You really can’t have it both ways – 
marketing either means more sales, or it doesn’t.

Innovation and marketing, together, form a potent package in good times, but they are
essential in tough times. You might say, “Easy to say, hard to do.” And you are right – that’s why
the real challenge is how to effectively manage in a tough business environment. If you say to
yourself or aloud, “Times are tough. I expect business to be off 30 percent,” are you finishing the
sentence with “let’s cut capacity, cut marketing, cut product development; and maybe we can wait it
out”? Or are you saying, “We need a solution. We need to find new customers. We need something new
to sell. We need to go to our existing customers and see if we can help them find new business. We
need to support sales through aggressive marketing. We need to challenge everybody in our company
to build through tough times”?

It may sound trite, and there is nothing more painful than the downward spiral of a failing
business, but for those with choices, current market conditions offer a sales advantage over
competitors who choose to hibernate. Choosing to lead, partner and collaborate with redoubled
efforts in innovation and marketing means survival and, when the market improves, a stronger market
position that reaps the dividends of effective crisis management.

January/February 2009

3M Implements 360° Enhanced Visibility Program For Scotchlite™ Reflective Material

St. Paul, Minn.-based 3M has launched a 360° Enhanced Visibility program for 3M™ Scotchlite™
Reflective Material. The program features guidelines for designers to help them create apparel and
other activewear using Scothlite Reflective Material that enhances visibility in low-light and
nighttime conditions. If the product meets the program design guidelines and requirements — which
specify that certain amounts of the reflective material be visible on all sides of the garment or
footwear in specific locations — it will qualify for hangtags and in-store marketing support. One
such product already participating in the program is the Fila Special Edition Melrose women’s
running shoe. The footwear features highly reflective custom print and color panels made using 3M
Scotchlite Reflective Material.

“Reflective material in high-performance apparel and footwear that is placed and designed
appropriately doesn’t just enhance the visibility of the active person, it also increases the
awareness of the specifier’s brand,” said Paul Amos, global marketing manager for 3M’s Visibility
and Insulation Solutions business. “As more and more consumers have less free time, many are doing
their work-outs early morning or late evening. These enthusiasts are looking for ways to help get
noticed when on the road and to increase their level of safety while doing what the love, whether
running, biking or walking.”

February 3, 2009

Textile Buy American Measure Moving Through Congress

Following passage by the US House of Representatives of an economic stimulus  package, the US
Senate takes up its version of  the legislation this week amid controversies surrounding a
number of proposals, including “Buy American” requirements.

On January 29, the House passed an $819 billion bill by a one-sided vote of  244 to 188
with the overwhelming support of Democrats, but not a single Republican vote. The House-passed bill
includes an amendment sponsored by Rep. Larry Kissell, D-N.C., that would require the US
Transportation Security Administration to buy uniforms and other textile products made with
100-percent US content and labor. The program could be expanded to cover other agencies within the
Department of Homeland Security – such as Customs and Border Protection, the Federal Emergency
Management Agency and the US Citizenship and Immigration Service – which altogether have as many as
100,000 employees. That expansion could happen only if the Obama administration gets countries that
are signatories to the World Trade Organization Agreement on Government Procurement to go along.
Those countries would have to agree because the Kissell amendment states the Buy American
requirement will apply only if it does not violate any US obligations under international trade
agreements. Auggie Tantillo, executive director of the American Manufacturing Trade Action
Coalition, said the textile industry will be asking the President to take that action.

During the House debate on his amendment, which eventually passed by a voice vote, Kissell
pointed out that 44 textile factories closed last year, eliminating 60,000 jobs. He said passage of
his amendment would put many Americans back to work right away. Rep. Bennie Thompson, D-Miss.,
raised questions about the security of uniforms made in foreign countries that could fall into the
wrong hands and said he  is concerned about the high formaldehyde content in some recently
imported uniforms. Anderson Warlick, chairman of the National Council of Textile Organizations,
said the bill should provide “an important stimulus” to the US textile industry. Karl Spilhaus,
president of the National Textile Association, pointed out that the Kissell amendment does not
require any additional taxpayer money because it applies to programs that are already in place and
funded.

On the Senate side, Sen. Bryan Dorgan, D-N.D., is offering a much broader Buy American
amendment. It would exclude most foreign manufactured goods from projects funded under the stimulus
program. The US Chamber of Commerce and many multinational corporations are opposing the Buy
American provisions, charging that they amount to protectionism that will invite retaliation
against US exports. In a television interview last week, Vice President Joe Biden said domestic
sourcing does not amount to protectionism.

Because there will be major differences in the two versions of the legislation after Senate
passage, it will have to go to a House-Senate conference committee to iron out the differences.
Textile interests are hoping the Senate will incorporate a version of the Kissell amendment in its
bill so it would hold up in a conference.

February 3, 2009

Delta Apparel To Shutter Fayetteville Textile Operation

Duluth, Ga.-based Delta Apparel Inc. has announced it will shut down its textile manufacturing
operation in Fayetteville, N.C., and consolidate production for its M.J. Soffe business into its
Maiden, N.C.-based operation and its Honduras-based Ceiba Textiles operation. The consolidation,
which will affect 107 associates in Fayetteville, is expected to be complete in June 2009 and is
expected to result in annual savings of approximately $1 million.

The M.J. Soffe business will continue to employ approximately 550 associates in Fayetteville
in operations including sewing, screen printing, packaging, distribution, and product and art
development, as well as administrative and sales.

“As our business becomes increasingly competitive, we can no longer justify the additional
cost associated with operating two US textile facilities,” said Delta Apparel President and CEO Bob
Humphreys. “We believe this economic decision is in the best long-term interest of Delta Apparel
and our shareholders.”

The company will attempt to place associates impacted by the closure in open positions in
continuing Fayetteville operations or at other company facilities.

February 3, 2009

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