24 Small Technology Companies Win Grants To Fund Innovation In New Round Of “One North Carolina Small Business Program” Grants

RALEIGH, N.C. — April 25, 2019 — Twenty-four innovative small companies across North Carolina will get grants to develop new products, hire more employees, and purchase needed materials, Governor Roy Cooper announced today. A total of $1.1 million from the One North Carolina Small Business Program will go to the selected technology-oriented businesses in 14 communities across the state.

“These innovative companies have the ideas to succeed but need help with seed money to create new technologies and bring them to market,” said Governor Cooper. “These grants can help spur new products and industries, increase the number of high-paying jobs across the state, and improve our quality of life.”

The One NC Small Business Program, one of the first of its kind in the nation, provides state grants to match federal funds awarded through the highly competitive Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs, which help small companies develop new and innovative technologies that have high potential for commercialization.

This year’s cohort of grantees is the most geographically diverse in the program’s history. Criteria were established for this grant cycle to prioritize new companies and companies outside the state’s most prosperous counties, resulting in an increased number of grants going to companies in the state’s 80 most economically distressed counties.

“The North Carolina Board of Science, Technology & Innovation recognized the growing split between urban and rural parts of the state,” said Michael Cunningham, executive vice president and general counsel, Red Hat Inc. and Board Chair. “In an effort to bridge this divide, the board was able to provide more grants to rural parts of the state in this cohort of grantees, thus supporting greater innovation statewide.”

Since 2006, the One North Carolina Small Business Program has helped more than 270 companies in 45 cities across North Carolina develop and bring to market hundreds of high-tech products. North Carolina is among a handful of innovative states that have chosen to bolster their economy this way. A 2017 evaluation of the program’s results found it has created or supported more than 900 high paying jobs, attracted more than $500 million in external investment, and generated $125 million in total commercial sales directly from the technology developed with the program’s funding.

“The One NC Small Business Program has been instrumental in driving technological innovation across the state,” said North Carolina Commerce Secretary Anthony M. Copeland. “The Program provides funding for companies in a wide variety of sectors, including life sciences, chemicals, agriculture, computers, communications, military/defense, pharmaceuticals, energy, materials, and others.”

The program’s grants support companies at a critical stage of their growth, shortening the time needed from takeoff to the point where they become large, successful companies. Many recipients have said the grants were the vital injection of capital they needed to put their companies on a successful trajectory.

The Office of Science, Technology, & Innovation, a division of the North Carolina Department of Commerce, administers the program on behalf of the Board. For additional information, see https://www.nccommerce.com/grants-incentives/technology-funds/one-north-….

One North Carolina Small Business Awards,
July 1, 2018 – June 30, 2019

  • Adamas Nanotechnologies Inc., Raleigh: $50,000 to develop multicolor fluorescent nanodiamonds for improved imaging in cancer research and diagnostics. This SBIR project is sponsored by the National Institutes of Health, Department of Health and Human Services.
  • Altis Biosystems Inc., Chapel Hill: $50,000 to develop a stem cell co-culture cassette for advanced compound screening to make drug discovery faster and cheaper. This SBIR project is sponsored by the National Institutes of Health, Department of Health and Human Services.
  • Arcato Laboratories Inc., Greenville: $34,986.50 to develop a local treatment for pain associated with tooth extraction that does not include opiates in the medication. This STTR project is sponsored by the National Institutes of Health, Department of Health and Human Services.
  • Arrevus Inc., Raleigh: $50,000 to develop an in vitro assay to aid in the treatment of antibiotic-resistant infections. This STTR project is sponsored by the National Institutes of Health, Department of Health and Human Services.
  • Energyxchain LLC, Huntersville: $50,000 to create a blockchain technology platform to track and improve efficiency in the natural gas industry’s contract/permissions, operations and settlement transaction processes. This SBIR project is sponsored by the National Science Foundation.
  • Goldfinch Sensor Technologies and Analytics LLC, Cary: $50,000 to assess and model the feasibility of a new sensor to measure voids that cause weaknesses in systems of energy production. This SBIR project is sponsored by the Department of Energy.
  • Haw River Mushrooms LLC, Graham: $50,000 to develop a replicable farming model ideal for small and mid-sized farms that can efficiently produce gourmet mushrooms, medicinal and culinary herbs, and vermicompost. This SBIR project is sponsored by the Department of Agriculture.
  • Ingateygen LLC, Elizabeth City: $50,000 to develop a commercial prototype for a hypoallergenic peanut to combat peanut allergies and potential food recalls. This SBIR project is sponsored by the National Science Foundation.
  • Intelli-Products Inc., Asheville: $50,000 to build and test an automated assembly system to reduce installation costs of solar panel arrays. This SBIR project is sponsored by the Department of Energy.
  • Isolere Bio Inc., Durham: $50,000 to develop a faster and more cost-effective method for the purification of antibodies during drug development. This SBIR project is sponsored by the National Institutes of Health, Department of Health and Human Services.
  • Kepley Biosystems Inc., Greensboro: $50,000 to validate a renewable approach to horseshoe crab blood harvesting that decreases the mortality rates of crabs and increases their long-term sustainability. This SBIR project is sponsored by the National Science Foundation.
  • Praetego Inc., Durham: $50,000 to develop and test new drugs for treating neuropathy caused by diabetes. This SBIR project is sponsored by the National Institutes of Health, Department of Health and Human Services.
  •  Primeneuro, Inc. of Durham: $50,000 to develop software methods and algorithms for improved detection of autism spectrum disorder. This SBIR project is sponsored by the National Institutes of Health, Department of Health and Human Services.
  • Rescindo Therapeutics Inc., Cary: $50,000 to develop a new therapeutic agent for the treatment of Kabuki Syndrome, a pediatric congenital disorder. This SBIR project is sponsored by the National Institutes of Health, Department of Health and Human Services.
  • Secmation LLC, Raleigh: $50,000 to develop high-assurance software cryptography to increase the security of communications in small defense satellites. This SBIR project is sponsored by the United States Air Force, Department of Defense.
  • Sinnovatek Inc., Raleigh: $48,958.50 to develop a low-cost and portable small-scale thermal processing system to help farmers get more of their products to market and reduce food waste. This SBIR project is sponsored by the Department of Agriculture.
  • Studio Hagler LLC, Chapel Hill: $50,000 to develop a bassinet to support the safe implementation of skin-to-skin contact for mothers and newborns. This SBIR project is sponsored by the National Institutes of Health, Department of Health and Human Services.
  • Treadwell Corp., Wilmington: $43,260 to develop momentum-enabled treadling methodology and device to improve mobility in patients with peripheral arterial disease. This STTR project is sponsored by the National Institutes of Health, Department of Health and Human Services.
  • Triangle Biotechnology Inc., Chapel Hill: $50,000 to advance a nanodroplet reagent to decrease cost and increase speed and consistency in genetic sequencing. This SBIR project is sponsored by the National Institutes of Health, Department of Health and Human Services.
  • United Protective Technologies LLC, Locust: $24,784.50 to develop nanocomposite gear coatings to increase fuel efficiency and reduce maintenance in air and ground vehicles. This SBIR project is sponsored by the Special Operations Command, Department of Defense.
  • Upstream Biotechnology Inc., Sanford: $50,000 to develop broad-spectrum, disease-resistant soybeans to enhance crop yield potential. This SBIR project is sponsored by the National Science Foundation.
  • Vigilant Cyber Systems Inc., Mount Airy: $50,000 to develop an electromagnetic, battle damage assessment toolkit to assess the effects of high-power electromagnetic attacks. This SBIR project is sponsored by the United States Air Force, Department of Defense.
  • Voxel Innovations Inc., Raleigh: $50,000 to develop and test additive components and methods for heat-free, stress-free surface finishing in rocket engine pumps, turbine blade tips, and other turbomachinery. This SBIR project is sponsored by the United States Navy, Department of Defense.
  • Zymeron Corp., Durham: $50,000 to develop a targeted and sustained-release aspirin formulation for preventing colon cancer. This SBIR project is sponsored by the National Institutes of Health, Department of Health and Human Services.

Posted May 2, 2019

Source: North Carolina Office of the Governor

Cherokee Global Brands Appoints Patti Johnson to Board of Directors

SHERMAN OAKS, Calif. — May 1, 2019 — Cherokee Global Brands, a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands, today announced that it has appointed Patti Johnson to the company’s board of directors. Johnson began serving as director and chair of the Audit Committee effective April 26, 2019.

“As we continue to grow and enhance our company for future success, it is essential that we add new skillsets to our Board. The appointment of Patti Johnson falls right in-line with this goal, and we are honored to welcome her to our Board,” said Henry Stupp, CEO. “Patti joins our Board at an exceptional time in the company’s history, as we shift from a direct-to-retail licensing model to one that embraces both wholesale and retail partnerships. Her prior experience managing the financial and accounting operations for large, global retail operations will be a true asset to our team, and we look forward to benefitting from her deep financial expertise and guidance.”

Johnson brings to Cherokee’s board of directors over thirty years of financial and accounting experience at both public and private companies within the retail sector. Most recently, she served as CFO for Charlotte Russe, a women’s clothing company, from 2010 to 2018. Prior to that time, Johnson held senior financial positions at numerous companies including senior vice president of Finance at Petco from 2008 to 2010, CFO for Old Navy, a division of Gap Inc., from 2003 to 2007 and CFO and senior vice president of Finance for Kohl’s Department Stores from 1998 to 2003. Johnson received her BA from California State University, Fullerton and holds a Certified Public Accounting license from the state of California.

“I’m honored to join Cherokee Global Brands’ Board of Directors,” Johnson said. “The world of retail is quickly changing, and Cherokee is at the forefront of this revolution. I look forward to providing my financial expertise to the company as Cherokee continues to expand globally, through organic growth and select brand acquisitions, while deepening its retail and wholesale partnerships.”

To best serve the needs of the company on a go-forward basis, the Board has voted to reduce its size from eight to five directors effective as of the company’s annual meeting to be hosted on Monday, June 10, 2019. Further details on this change can be found in the company’s proxy statement which was filed today concurrent with this press release.

“I’d like to take a moment to thank our outgoing Board members for their contributions,” Stupp said. “Keith Hull has been a loyal supporter of Cherokee for over twenty years, and I want to acknowledge his valuable guidance over the past two decades. I’d also like to thank Carol Baiocchi and Robert Longnecker who have both provided solid expertise and professionalism as we addressed industry challenges and moved toward greater success. I look forward to working very closely with Patti and our remaining directors to successfully build upon our 360-degree platform of capabilities and position our company for long-term growth and increased profitability and stability going forward,” Stupp concluded.

Cherokee is a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California®, Sideout®, Hi-Tec®, Magnum®, 50 Peaks® and Interceptor®, across multiple consumer product categories and retail tiers around the world. The Company currently maintains license agreements with leading retailers and manufacturers that span approximately 80 countries, with distribution across 20,000+ retail locations and multiple ecommerce platforms.

Posted May 2, 2019

Source: Cherokee Global Brands

Johns Manville Names John Vasuta New President Of Engineered Products Business

DENVER — May 1, 2019 — Johns Manville (JM), a leading manufacturer and marketer of premium-quality building and specialty products and a Berkshire Hathaway company, announced today John Vasuta is the new president of the company’s Engineered Products business.

“John is an accomplished leader and a welcome addition to JM’s leadership team,” said Mary Rhinehart, JM’s president and CEO. “He brings to JM a proven track record of successfully growing businesses and global commercial leadership.”

Vasuta will lead a global business that manufactures premium-quality glass fiber nonwovens, polyester spunbonds and glass fibers for the building and construction industry, as well as for automotive, industrial and residential applications.

JM products cover an extensive range of applications such as waterproofing membranes, flooring, building and technical insulation, air and liquid filtration, energy storage, composites and gypsum boards. The business operates manufacturing plants in the United States, Germany, Slovakia and China.

“Johns Manville is built on a rich history and has a well-earned reputation as a global market leader,” Vasuta said. “I am excited to join the company and to lead the Engineered Products business.”

Vasuta most recently worked at Bridgestone Corp. as president and managing director, Firestone Building Products International as well as global senior vice president, Firestone Building Products. He joined Bridgestone as deputy general counsel and later held a variety of executive-level jobs, including President of Bridgestone’s 250 commercial store division and vice president of International Sales and Operations for building products.

He worked earlier in his career in private law practices and the semi-conductor industry.

Vasuta earned a bachelor’s degree in engineering, an MBA and a Juris Doctorate, all from the University of Akron.

Posted May 2, 2019

Source: Johns Manville

Applied DNA’s Molecular Tagging Technology To Ensure Authenticity Of Egyptian Cotton

STONY BROOK, N.Y. — May 2, 2019 — Applied DNA Sciences Inc., a supplier of PCR-based manufacturing for product authenticity and traceability solutions, announced today it received an order for the implementation of its SigNature® T cotton traceability system in Egypt to indelibly mark two varietals of high-value Egyptian cotton, widely acknowledged to be among the finest in the world. The molecular tag and delivery system have been shipped and cotton tagging is expected to commence within the month. The system, already installed in eight cotton gins worldwide, includes the use of unique SigNature T molecular tags, internet-based data collection linking evidence of tagging process quality to each bale ID, and bar code scanning of tagged packaged bales for inventory management and tracking. The cotton fiber will be managed with strict protocols throughout the supply chain to ensure purity and traceability.

“With receipt of this order for Egyptian cotton supply chain tagging and testing, we are moving to replicate our success in securing U.S. cotton through its supply chain. Given the uncertainty surrounding the provenance of Egyptian cotton in the marketplace and growing calls for increased transparency and traceability by consumers, brands and industry advocates, the implementation of our SigNature T cotton traceability system endeavors to ensure that the value of Egyptian cotton can be substantiated throughout its supply chain,” said Dr. James A. Hayward, president and CEO of Applied DNA.

According to the Mundi Report, Egypt produced approximately 240 million pounds of cotton in the prior 2018 growing season, just below total U.S. Pima output.

Posted May 2, 2019

Source: Applied DNA Sciences

Oden Technologies appoints Sam Cessna as Chief Revenue Officer

NEW YORK CITY — May 2, 2019 — Oden Technologies, the intelligent industrial automation provider, announced today the appointment of Sam Cessna as chief revenue officer. Cessna will oversee the expansion of Oden’s process improvement solutions into new manufacturing sectors and expand its operations into Asia and Europe.

Cessna joins Oden from PTC where he was responsible for launching ThingWorx and pioneering the use of Industrial IoT technologies in traditional industrial markets. At Oden, he will lead the commercial teams, including sales and strategic partnerships, to deliver IoT and industrial automation solutions to manufacturers and machine makers worldwide.

“What attracted me to Oden Technologies is its ground-breaking approach to industrial automation,” Cessna said. “Oden is uniquely positioned to solve the most fundamental problem facing all the manufacturers who want to improve their processes and increase efficiency.”

In contrast to existing process improvement solutions, Oden’s technology aggregates all the data distributed across different types of machine equipment, systems, and software and analyzes that dataset to provide actionable process intelligence. Machine Learning surfaces valuable insights for each role in the factory that can be quickly turned into measurable improvements. It effectively eliminates manual and time-consuming practices of downloading and sharing spreadsheets.

With more than 20 years of industry experience in providing software, hardware, and services that leverage emerging technologies, Cessna is known for delivering the promise of Industry 4.0 to manufacturing organizations.

“We are delighted to have Sam on board, he has unrivaled experience in introducing new technologies to a wide range of traditional manufacturers,” said Willem Sundblad, co-founder and CEO of Oden Technologies. “Building on Sam’s expertise, we will offer new solutions to help manufacturers extract more value from their existing industrial automation investments.”

During his career, Cessna has lead significant revenue growth utilizing his knowledge of the Industrial Internet of Things (IIoT), operations, automation and controls creating some of the industry’s most highly regarded products and solutions. Prior to Oden, he held leadership positions at PTC, Wonderware, Standard Automation & Controls, Fairchild Systems, and Texas Instruments.

Oden Technologies is the intelligent industrial automation company empowering manufacturers to achieve perfect production by providing complete visibility into all the production processes in real-time. The Oden platform collects data from any machine, integrates it with third-party systems, and delivers instantaneous insights leading to effective quality control, timely maintenance and lower machine downtimes, optimized operations, and higher customer satisfaction. Oden investors include Atomico, EQT Ventures, Inbox Capital, and LocalGlobe.

Posted May 2, 2019

Source: Oden Technologies

Cintas Donates More Than 30,000 Garments To The Salvation Army In Canada

CINCINNATI— May 2, 2019 — Cintas Corp. today announced a donation of more than 30,000 pieces of Cintas garments to The Salvation Army Thrift Store in Canada. The donation is valued at over $3 million.

“We’re always looking for ways to give back to the local communities we serve and are proud of our ongoing relationship with The Salvation Army,” said Abby Deere, Six Sigma Black Belt, Cintas Corp. “These donated items will help generate funds for the Salvation Army to operate the much-needed programs that are a vital part of the community.”

The Cintas donation includes discontinued inventory such as blazers, vests, dress shirts and suits. All items donated by Cintas will be offered for sale in 107 The Salvation Army Thrift Store locations across Canada at a reduced cost which allows the Thrift Stores to support several of The Salvation Army’s social service programs. Donated items are also given directly to those most in need through The Salvation Army’s voucher program.

“Donations are at the heart of what we do that allow us to support Salvation Army programs, services and emergency relief efforts that provide assistance to hundreds of neighbours in need,” said Tonny Colyn, National Donations Manager, The Salvation Army Thrift Store. “Through the generosity of businesses like Cintas Corporation, together we are able to make a huge impact and difference in our local communities.”

As one of Canada’s largest charities, The Salvation Army relies on generous donations to operate its Thrift Stores which help to fund programs, services and emergency disaster relief efforts throughout Canada.

Posted May 2, 2019

Source: Cintas Canada Ltd.

DICK’S Sporting Goods Appoints Ed Plummer As New Chief Marketing Officer; Welcomes Steve Miller As Senior Vice President Of Strategy And Analytics

PITTSBURGH — May 2, 2019 — DICK’S Sporting Goods announced it has appointed Ed Plummer as the company’s chief marketing officer (CMO) and Steve Miller as the senior vice president of Strategy and Analytics. Both will report to Lauren Hobart, president of DICK’S Sporting Goods.

As CMO for DICK’S, Plummer will lead the company’s overall marketing strategy and implementation, including brand building, traffic driving elements, and its continued digital transformation across all consumer touch points. Most recently, Plummer served as the company’s interim CMO since February 2019 and prior to that he spent three years as senior vice president – DICK’S Team Sports HQ. Plummer joined the company in 2010 as the vice president of customer relationship management in marketing. Earlier in his career, he worked for American Express holding a variety of leadership roles.

Miller joins DICK’S from Joann Stores where he served as the senior vice Ppesident of marketing and eCommerce. Prior to Joann Stores, Miller held a variety of leadership roles at McKinsey & Co., Arizon Companies and UrbanFuture. In this newly created role, Steve will be responsible for driving strategic initiatives across the company and adopting a centralized test and learn approach across all channels, in addition to providing leadership to DICK’S Strategy & Innovation and Strategic Initiative Management teams.

“I am thrilled to announce both Ed and Steve’s appointments,” said Lauren Hobart, President of DICK’S Sporting Goods. “These two executives’ skills and experience in the industry will be tremendous assets to our leadership team and will undoubtedly help accelerate our business and continue our strong track record of innovation and success.”

Posted May 2, 2019

Source: DICK’S Sporting Goods, Inc.

Performance Apparel Brand HYLETE Honors Military Appreciation Month

SOLANA BEACH, Calif. — May 2, 2019 — HYLETE announces a new offer in recognition of Military Appreciation Month. Since Hylete was founded in 2012, they have proudly supported veterans, active duty military, and first responders year-round, through the Hylete Service League and Military Morale programs.

The Hylete Service League was created to show appreciation for those who utilize their personal fitness to ensure the safety of others, by providing high quality performance apparel and gear at an exclusive price. Currently, over 10,000 Service League members in Hylete’s network receive a discount of 40-percent off the suggested retail value on every HYLETE.com order placed.

To acknowledge Military Appreciation Month, all Service League account holders are eligible to receive an additional 10-percent off of their Service League pricing, during the month of May.

Additionally, to help boost the morale of deployed service men and women, Hylete’s Military Morale Program outfits troops, companies, squadrons, and platoons in Hylete apparel.

Those interested in the Service League or Military Morale programs can learn more at the links below.

https://www.hylete.com/service-league

https://www.hylete.com/service-morale

Posted May 2, 2019

Source: HYLETE

Frontier Spinning Announces New Investments From Cerberus And TCW

SANFORD, N.C. — May 2, 2019 — Frontier Spinning Mills Inc. today announced that it has received a substantial capital investment from two leading investment management firms. Affiliates of Cerberus Business Finance LLC and TCW Asset Management Company LLC are providing new capital and operating expertise to support Frontier Spinning and help drive the company’s future growth.

Founded in 1996, Frontier Spinning is one of the largest U.S.-based producers of cotton and cotton/polyester blend yarns for the knitting and weaving industries and holds market-leading positions in open-end and air-jet spinning. Offering a diverse product line to fulfill the demands of customers worldwide, the yarn produced by Frontier Spinning is used in sportswear, undergarments, socks, sweaters, fleece, denim, and home furnishings. The company operates five state-of-the-art manufacturing facilities in North Carolina and Alabama and employs approximately 1,200 team members. It will continue to be led by Robin Perkins, Frontier Spinning CEO, and the rest of the current management team, as it looks to expand its leading market position in partnership with Cerberus and TCW.

“We are proud of the long-standing relationships we have with our customers and the ability to offer them a high-quality, reliable product supply,” Perkins said. “We are excited to begin our Company’s next phase of growth with partners that not only bring exceptional financial acumen, but also substantial industry and operating expertise.”

Joseph Naccarato, COO, Cerberus Business Finance and senior managing director of Cerberus, commented: “Over the past two decades, Frontier Spinning has become an industry-leading business, supported by a portfolio of high-quality products and strong customer relationships. In partnership with the talented team at Frontier Spinning, we look forward to helping the company capitalize on strategic opportunities, while continuing to deliver for their customers every day.”

Posted May 2, 2019

Source: Frontier Spinning Mills, Inc.

Yarn Expo Spring 2019, Messe Frankfurt Presents Case Study: Birla Cellulose Talks Trends In The Global Textile Market

HONG KONG — May 2, 2019 — At Yarn Expo Spring 2019, Messe Frankfurt visited the ever-busy Birla Pavilion to chat with Manohar Samuel, senior president of marketing & business development at Grasim Industries Ltd. (of the Aditya Birla Group), about shifting trends that open up new collaborative opportunities for the yarn and fibre market.

Messe Frankfurt: Thank you for taking some time to meet with us, Mr. Samuel! To begin, please could you tell us more about current industry trends?

Manohar Samuel: The global textile market is going through an exciting time! We find that there are four key trends, which are evolving very quickly. First of all, there’s sustainability, and in turn traceability, digitalization and innovation. In recent years, we’ve seen a quantum jump for sustainability from brands across the world. What’s shifted is the traceability of products. Our role now, as a fiber manufacturer, is to establish a common definition of sustainability. We understand our brands’ requirements and translate that on the ground — for example, with the Birla LivaEco brand, as well as eco-friendly Birla Spunshades and Birla Excel.

Circularity in the textile supply chain still needs to be worked on, but interestingly, we now see all stages of the supply chain working together to be more sustainable. A spinner cannot be sustainable by themselves. We see it as B2B2C. All of us face the common consumer, because the entire textile supply chain is now visible to the consumer. It’s through meaningful collaboration that we can prove to consumers that a product is fully sustainable, from start to finish.

MF: And how do you see digitalization impacting the yarn and fibre industry?

MS: The entire industry is going through a metamorphosis. Firstly, there’s e-commerce — yes, it’s known for fast fashion, but the advantage is that each click of the smartphone creates data, which provides a lot of market insight. By aligning with e-commerce brands, we can better understand consumer demand and adjust production accordingly. There’s enough information for us all to innovate and find sustainable solutions. The market is full of innovation now, everyone is focusing on innovation! I’ve been at this fair for eight years, and I feel this trend has shifted a lot in China. Everybody at Yarn Expo is exhibiting something interesting now.

MF: Last year, Birla Cellulose described Yarn Expo as a platform where yarn and fibre companies can be visible to the wider textile industry. Are you still experiencing this?

MS: This sourcing trend is definitely growing, for two important reasons. The first being sustainability – creating an environmentally-friendly product begins with fibre, and brands are increasingly recognizing this. The second reason is innovation – in order to create product differentiation, to be more rooted in industry trends, brands are required to collaborate with companies further up the supply chain. For example, at Birla Cellulose we come up with our own innovations, and we even work with trend forecasters around the world, like WGSN. This can be very useful for brands.

MF: How do you capture these opportunities with fashion brands?

MS: We access the market through different levels of engagement. We work with the headquarters of globally acclaimed big brands, and we work with buying houses and brand offices. To find these opportunities, we always participate in Yarn Expo. It’s important to be here, because it provides a good platform to meet everybody in one place over just three days. We’ve also met more brand offices, coming from different stages of the supply chain, at this fair. And to work with smaller companies, we use technology as a major tool. We have started a website called LAPF Connect to make networking easier.

MF: It’s great to hear that the Birla Pavilion continues to find exciting opportunities at this platform. As one of Yarn Expo’s most prominent pavilion leaders, what do you think are the strongest benefits of exhibiting here?

MS: The strongest pillars of Yarn Expo are the opportunities to connect with customers, and the opportunities to see what is new in innovation. Birla Cellulose has a lot of customers here at Yarn Expo – not only spinners, but from the entire supply chain. The concurrent events, like Intertextile, also support this. We meet brands from Europe, the US, Hong Kong and more here — and our existing customers all come here to see what is new. We use Yarn Expo as a marketing platform to tell our own innovative story. We are happy to see that our peers in this hall also have yarn and fibre innovations, which are more relatable to our own brand. The fair has grown a lot, it’s huge — we would like to bring a larger team next time!

MF: Thank you Mr Samuel, and enjoy the rest of the fair!

Yarn Expo overview

Yarn Expo Spring 2019 was held concurrently with Intertextile Shanghai Apparel Fabrics – Spring Edition, Intertextile Shanghai Home Textiles – Spring Edition, PH Value and the China International Fashion Fair (CHIC) from March 12-14, 2019, and featured 468 exhibitors from 12 countries & regions and 28,302 trade buyers from 87 countries & regions. The fair is organized by Messe Frankfurt (HK) Ltd and the Sub-Council of Textile Industry, CCPIT.

The next edition of Yarn Expo Autumn will take place from September 25-27, 2019, once again at the National Exhibition and Convention Center (Shanghai).

Posted May 2, 2019

Source: Messe Frankfurt (HK) Ltd

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