NCTO Officials Map New Strategies


T
extile industry leaders and government trade officials are honing a new set of tools to
deal with the declining textile industry, and taking actions they hope will lead to eventual
recovery and growth opportunities.

As some 100 industry and government officials met recently in Washington for the seventh
annual meeting of the National Council of Textile Organizations (NCTO), a subtitle for the 
meeting’s theme – “Knowledge, Innovation, Speed and Integrity: Leveraging the U.S. Advantage” –
might well have been “Thinking Outside the Box.” Assistant U.S. Trade Representative for Textiles
Gail Strickler used that term in talking about government assistance for export financing. NCTO
President Cass Johnson did the same as he described NCTO’s lobbying activities. And Janet Labuda of
U.S. Customs and Border Protection (CBP) seemed to be saying the same thing as she described a new
program to crack down on Chinese import fraud.

NCTOmtgBright

Rep. Bobby Bright, D-Ala. (right), emphasizes the need for job creation and calls for tax
incentives to encourage manufacturers to hire new workers, as outgoing NCTO chairman Wally
Darneille looks on.

In his state-of-the-association report, NCTO Chairman Wally Darneille said 2009 had been a
“tough year for textiles,” pointing out that the nation faced the worst economic downturn since the
Great Depression. At the same time, Chinese imports surged after the removal of import safeguards;
subsidized imports from India, Pakistan, Bangladesh and Vietnam “gobbled up an even bigger share of
our market”; and textile exports to North America Free Trade Agreement (NAFTA) and Central
America-Dominican Republic Free Trade Agreement (CAFTA-DR) nations fell off by 20 percent.
“Hopefully, the worst is behind us,” he said, noting that NCTO members are reporting increased
orders and prices are inching up a little, although input costs also are going up.

Darneille urged NCTO members to “focus daily on the competitive advantages we can create
within our supply chain,” saying: “Our knowledge, innovation, speed and integrity give us a total
value proposition that is clearly superior. We know what our customers want better than suppliers
in other parts of the world. We constantly innovate our products and our processes and stay ahead
of the curve. We can react to changes more quickly, and shorter supply chains mean lower
inventories for our customers, and they know they can depend on our integrity to deliver them the
proper quality on a timely basis. Our challenge is getting our customers to quantify that.”

In a report covering trade issues, Johnson cited as a major problem the steady decline in
trade with Western Hemisphere nations with which the United States has preferential trade
agreements that require use of U.S. and/or regional yarn and fabrics in duty-free apparel imports.
NCTO issued a report showing a drop in trade in a range of products including trousers, underwear,
T-shirts, socks, knit shirts and brassieres. The data show that qualifying regional apparel imports
between 2008 and 2009 were down 14 percent within the CAFTA-DR region, 16 percent within the NAFTA
region, 43 percent within the Andean region and 16 percent under the Caribbean Basin Initiative.
Johnson said China is the “major contributor to the decline.”

He added that there is a dangerous trend line and “we are trying to prevent worse things
happening.” He cited the need for meaningful actions against China and other nations that illegally
subsidize their exports. He also said NCTO is working with government agencies on innovative means
to obtain export financing. Another high-priority area is working with CBP and Congress to develop
better means to combat illegal imports.

 


Legislation


NCTO’s staff outlined a number of legislative issues and placed considerable emphasis on the
need for immediate passage of the duty suspension bill, which grants duty-free treatment to imports
that do not compete with U.S.-made products. There are a number of textiles on the list of duty
exemptions that expired at the end of last year, and some  products have been added. Johnson
said failure to act on the bill “is coming at the worst possible time.” NCTO supports legislation
calling for tougher Customs enforcement, measures in the House and Senate that would make it easier
to take anti-dumping and countervailing duties against countries that manipulate their currencies,
extension and expansion of the Buy America requirements for government procurement, and extension
of the Andean Free Trade Agreement.

Listed as threats are bills under consideration that would grant assistance to Haiti;
preference reform legislation that would grant duty preferences to Cambodia and Bangladesh; and the
cap-and-trade environmental control legislation. With respect to Haiti, NCTO says it has taken a
leadership role in supporting measures the would help bolster the Haitian apparel industry, but it
feels some measures under consideration by Congress would permit inputs from Asian nations that
would result in U.S. textile job losses. NCTO is opposed to granting new trade preferences to
Cambodia and Bangladesh, as they already are major suppliers to the U.S. market without special
treatment.

NCTObox


Thinking Outside The Box


A number of speakers at the meeting discussed new and innovative approaches to addressing
problems. Labuda described a new Customs program designed to crack down on Chinese import fraud
stemming from undervaluing exports. She said her agency has uncovered countless cases of imports
entering the United States at declared values that are only a fraction of their actual value. She
said her agency is investigating how the declaration system is being abused, and that, where
possible, it will levy fines and exclude entry of offending products. Johnson said Labuda has
“discovered a large hole in the system [and she is] pressing the government to fill it.” Labuda
also said her agency is monitoring the performance of trade preference programs to ensure that they
are being properly enforced, and the agency is stepping up its training of textile and apparel
specialists.

Strickler discussed new inter-agency efforts to help facilitate exports of textiles and
apparel. She noted export financing is a major problem, as many of the countries that present
market opportunities do not have the resources and effective systems to come up with the credit
needed to finance trade. She said the office is working with the Export-Import Bank, the Commerce
Department and other agencies, and that it is in contact with factors and others in the industry
who can contribute to developing new ways to address export financing.

NCTO reported on the creation of TexNet, a new grassroots network that draws on the
resources of outside organizations that have similar interests in the area of international trade.
This effectively doubles the number of employees involved in issues on the textile industry agenda.

NCTOmtgGraham

Sen. Lindsey Graham, R-S.C., addresses problems with Chinese trade and says his
anti-currency manipulation bill would pass the Senate by a wide margin.



Congress And Textiles


Members of Congress speaking at the meeting emphasized the importance of trade to the U.S.
economy but said it must be not just free trade, but also fair trade. Sen. Lindsey Graham, R.-S.C.,
addressed problems with China trade and said, “We must bring balance to an imbalanced system.” One
way to do that would be to enact his bill, which for the first time would permit anti-dumping cases
to be brought based on currency manipulation. In view of widespread concern about China trade, he
believes his bill would pass the Senate by 75 to 80 votes. Rep. Bobby Bright, D-Ala., a member of
the Blue Dog Coalition of conservative Democrats, called for bipartisan legislation to bring down
the record level of unemployment, and said one step would be to improve credit access for small and
medium-size manufacturers to help them export. He also supports tax breaks for companies hiring new
employees. Saying there are many ways to promote fair trade, Rep. Linda Sanchez, D-Calif., called
for renewed efforts to open export markets but at the same time attack illegal subsidies of imports
and require fair labor standards in exporting countries. “We want to promote trade, and if we do it
right, we can boost our economy,” she said.

May/June 2010

Lenzing: Master Of Cellulosic Fiber Production


A
ustria-based Lenzing AG is the undisputed world leader in cellulosic fiber production.
From its humble beginnings in 1938, the company has become a global player. Lenzing provides the
global textile and nonwovens industries with high-quality products. The Lenzing Group is the only
manufacturer worldwide to produce all three man-made cellulosic fiber generations: classic viscose,
modal and lyocell. In an exclusive interview with Textile World, Friedrich Weninger, member of
Lenzing’s Management Board, explains why.

“Fibers are the core business,” Weninger said. “Our company philosophy is to be the leading
fiber innovation company.”

In 2009, Lenzing produced 570,000 metric tons of viscose fibers, and 88.4 percent of the
Austrian production was exported. The most important markets for Lenzing are Indonesia, China, the
United States, Turkey, Europe in general, and Austria as a country of origin.

ExecforumWeninger

Friedrich Weninger


The Person


Weninger, a sporty engineer, holds a master’s degree, and is married and the father of two
children. His hobbies are golf, skiing, reading and his family. And what is his personal challenge?

Weninger: For my family, I want to provide our kids with the optimal education so
that they can manage their future properly. In my job, Lenzing should achieve high profits on a
sustainable basis. This shows that it is possible to survive as a fiber producer in high-cost areas
like Europe — in an industry that is facing competitors mainly sitting in the low-cost areas [such
as India and China]. Nearly all the former European and American fiber producers shut down their
[domestic] units and left the industry. But Lenzing is still expanding in Europe and the U.S. The
key elements are commitment and innovation.


R&D At Lenzing



TW
: As an innovation-driven company, does Lenzing have machinery or process patents?

Weninger: “As a global market leader, Lenzing holds about 2,000 patents. The
Lenzing Group as the leader in technology and innovation has been setting standards in the world of
cellulosic fibers for decades. Continuous development of viscose, lyocell and pulp technology
ensures that Lenzing will continue to enhance its lead in the future.


TW
: Where do you set priority in your R&D work?

Weninger: We are setting priority in innovative applications of all our fibers,
especially in new applications for nonwovens, technical applications and high-end textiles. Some
150 people are directly involved in R&D.


TW
: You call Lenzing an innovation leader. Can you give some current examples?

Weninger: With pleasure. Tencel® [lyocell] in powder form enables enhanced
moisture absorbency: Lenzing and Eurofoam [a division of Germany-based Greiner Group] – a leading
European producer of foam plastic – jointly developed cellpur, an innovative filling material for
mattresses, making it the first successful incorporation of Tencel in foam plastic and creating a
material with high moisture absorbency. It not only provides first-rate moisture management, but
breathability and permeability as well. Body moisture released while sleeping is absorbed and
transported, thus creating an even more comfortable sleep.


TW
: At Heimtextil 2010 in Germany, you mentioned that you will launch Tencel in carpets.

Weninger: This is another example of innovation: This year, we launched Tencel as
the first cellulosic fiber worldwide to be used in carpets. For the first time, we can transfer all
the advantages of cellulosic fibers into the wall-to-wall carpeting industry. The special
moisture-management properties inherent in Tencel help to optimize the indoor environment and to
avoid mold. We can combine soft touch with perfect durability and a maximum of hygienic standards –
absolutely moth-free for decades. We expect a very strong market perception for this innovative
application.


Large Fiber Portfolio


The viscose process covers all cellulosic fibers except Tencel lyocell, which has a totally
different technology approach. Lenzing’s  fiber production is based on the four pillars
Lenzing Viscose®, Tencel, Lenzing Modal® and Lenzing FR®. Weninger said viscose is the most
important fiber at the moment regarding turnover.


TW
: What is the environmental impact of each process? The lyocell process is a closed loop, but
what about the other viscose processes? Is Lenzing’s rayon process more environmentally friendly
than other rayon processes?

Weninger: In the lyocell process, no critical chemicals are involved. The viscose
process is a bit more challenging in terms of environmental issues as there are chemicals involved
like sulphur, zinc and others. Lenzing developed a production technology with almost closed process
cycles that enables us to produce viscose fibers on a very environmentally friendly basis.


TW
: Buhler Quality Yarns Corp., Jefferson, Ga., now offers a MicroTencel® yarn in the
United States. What is the difference between Tencel and MicroTencel?

Weninger: Microfibers generally spun into yarns give a different feel, touch,
softness and optical effect because more fibers are in the cross section of the yarn. Fine yarn
counts need finer fibers.


Market Situation



TW
: How do you see the current market situation? Was Lenzing hurt by the recent financial
crisis?

Weninger: After a very challenging first quarter in 2009, we saw a market upswing
in all major fibers markets in the course of 2009. Up to now, we are faced with very encouraging
demand for Lenzing fibers, and the absolute top seller at the moment is Lenzing Modal.


TW
: Lenzing’s reputation is to be a market leader. What do you think are the reasons for that
image?

Weninger: Well, we are the world leader in cellulosic fibers in terms of fiber
capacity, innovation, technology and service. We are setting the standards — in the last decades,
all major developments came from Lenzing. We are the only company worldwide that can provide all
three generations of cellulosic fibers – viscose, modal and lyocell — on an industrial basis. We
are proud of what we have achieved in the last 70 years, but this does not mean we will stop our
efforts to serve the textile and nonwovens markets with the highest possible innovation and service
in the next decades.


TW
: Comparing today’s market requirements and those of 10 years ago, what are the biggest
differences, and why?

Weninger: China has boosted the viscose industry by high expansion — viscose is
not seen any more as a niche product, but as a substitute for cotton now. China and India have
become big end-consumers for textile and nonwoven products as their per capita income has risen.
This will boost global fiber demand. These countries look very much for specialties and
differentiation.


TW
: Is there any influence from the retailers?

Weninger: Retailers are looking much more for differentiation. They want new
products and not just [price differentiation]. I think it’s much easier to innovate new ideas with
retailers than it was 10 years ago.

ExecForumview

Lenzing’s headquarters site in Lenzing, Austria, is home to the company’s largest
integrated pulp and viscose production globally. Photograph courtesy of Lenzing AG


The Future



TW
: What will you do to keep your market position?

Weninger: We will keep our position as the global market leader through our speed
of innovation, the highest R&D expenses in the industry, an excellent technical service and
support as well as our global distribution power. We provide our customers with optimum quality for
their individual purposes. They get the best technical support and service worldwide. And we
guarantee reliability and environmentally sound production of our fibers.

Weninger is very optimistic that the strong demand for cellulosic fibers will continue over
the next couple of years, stating, “Reasons are the growing wealth in the emerging markets, the
fact that world cotton production has come to a limit, and the demand for fibers based on renewable
resources and produced on some environmentally friendly basis will steadily grow.”

May/June 2010

Changing Chinese Ground Rules


A
shifting trade strategy will continue to bear close monitoring. It’s now pretty clear
that by year-end, the value of China’s currency, the yuan, will be running somewhat above recent
levels — hopefully enough above at least to start slowing the tidal wave of Chinese shipments
abroad. And it’s coming none too soon for textiles and apparel, as U.S. imports of these products
recently have been running 25-percent above a year ago —  in sharp contrast to the 3.5-percent
increase in imports of these products from all other countries. Even the Chinese are beginning to
realize these huge increases in their exports can’t be maintained indefinitely. But aside from
correcting some huge trade imbalances, there are other compelling reasons for a shift in Beijing
thinking. A stronger yuan lowers costs of imports by China, which would help many Chinese
manufacturers who have been complaining increasingly about the high cost of energy and other raw
materials they must import. Revaluation also would allow China to boost interest rates — a move
urgently needed to dampen inflationary pressures; keep the economy from overheating to the point at
which it could cause a real-estate crisis; and reduce the need for its central bankers to purchase
low-yield U.S. Treasury securities.

bfchart


Gauging The Results


Chinese currency moves will still leave one big question unanswered: How much upward yuan
revaluation will eventually be needed to level today’s badly-tilted international playing field?
The answer depends on whom one talks to – with estimates ranging from just over 10 percent to as
high as 50 percent.

Textile World
sees the yuan’s value having to increase some 20 to 40 percent if current trade
imbalances are to be corrected. But odds of this happening overnight, or even over the next year or
so, are practically nil. Internal Chinese political pressures would seem to rule out any big
one-shot move. Much more likely: a slow, gradual upward revaluation such as occurred in the
2006-2008 period just prior to the recent worldwide downturn. Equally important, it will take time
for currency changes to work their way through the system and ultimately make a real difference.
Federal Reserve Chairman Ben Bernanke recently noted that moving the exchange rate would not have a
significant short-term effect. Given this kind of thinking, don’t expect any quick miracles. Thus,
while the recent huge monthly increases in incoming Chinese shipments are not likely to be
repeated, it would be unrealistic to expect any big slowdown in overall textile and apparel imports
over the next few quarters. Best bet: anywhere from a 5- to 10-percent boost over the current year.
On the other hand, if all goes well, U.S. textile and apparel import gains should begin to taper
off – averaging out in the tolerable 3- to 5-percent range over the 2011-2013 period.


Another Long Look Ahead


Meantime, new Bureau of Labor Statistics employment projections provide another perspective
on how the U.S. textile and apparel industries will be faring over the coming years. The key
finding: Jobs will decline an eye-opening 48 percent over the decade ending in 2018. But no need to
push the panic button – the slippage isn’t nearly as bleak as first blush would seem to indicate.
Remember, we are talking 10 years here. Convert this 48-percent figure to a compounded annual rate,
and the yearly pace of decline drops down to a not-all-that-bad 4 percent. Further consider that
during the first year of the forecast – recession-ridden 2009 – employment dropped 16 percent.
Upshot: Annual slippage over the next nine years is likely to be only somewhere in the 3- to
3.5-percent range. Moreover, translate this annual job decline into an annual decline in industry
output,  and things begin to look even better. This conversion from jobs to production can
best be accomplished by adjusting employment projections for productivity gains, which are likely
to continue running at about a 2- to 3-percent annual rate. Do the math, and annual textile and
apparel production declines are estimated at only around 1 percent or so. That’s a lot better than
the average double-digit drops of the last three years – and pretty much in line with

TW
‘s long-term demand forecasts spelled out in last month’s column

(See
“Business & Financial: An Encouraging First Quarter,” April 20, 2010)
.

May/June 2010

Move Expected On Chinese Currency


I
t is becoming increasingly clear that China is willing to revalue its currency, but it
will likely happen gradually, and it will not be a major increase. Chinese government officials
have made it clear that it will be done in their own way and in their own time, and they will save
face at home and abroad by saying they are not reacting to outside pressure. In a recent meeting
with President Barack Obama, Chinese President Hu Jintao made that point, and Obama responded by
saying he understands the Chinese position. He added that he believes “a more market-oriented
currency approach would be in China’s and our own best interests, as it would help China reduce its
dependence on exports and encourage more domestic consumption.”

In recent weeks, there has been more talk along that line from Chinese government officials
and economists.

By linking the yuan to the dollar, China makes its exports cheaper and imports more
expensive, something U.S. manufacturers maintain is an illegal trade subsidy.

Although members of Congress continue to urge the Obama administration to brand China a
currency manipulator and take action under U.S. trade laws and impose sanctions, the administration
continues to call for a diplomatic approach, not only with China, but with other countries as well.
Treasury Secretary Timothy Geithner has said there are some high-level meetings coming up in the
next three months at which there will be opportunities to address the issue with policies “that
will help create a stronger, more sustainable and more balanced global economy.” Geithner said
China’s inflexible exchange rate has made it difficult for other emerging market economies to let
their currencies appreciate, and a move by China to a more market-oriented exchange rate will make
an essential contribution to global rebalancing.

However, during a recent visit to Beijing, Commerce Secretary Gary Locke said that even if
China permits its currency to float, the impact will not amount to much unless China removes some
of its trade barriers. “It’s like two steps forward and one step back,” Locke said. “They can
revalue their currency, but if they have market barriers or if they favor domestic companies, then
that revaluation of currency will not make much of a difference.” Federal Reserve Board Chairman
Ben Bernanke also indicated that the U.S. problems with China trade go beyond the currency issue.
While charging that the yuan is undervalued “to promote a more export economy,” Bernanke said that
moving the exchange rate alone would not have a major short-term effect but could have some impact
over time.

Sen. Lindsey Graham, R-S.C., who is sponsoring get-tough legislation on the currency issue,
told a recent meeting of textile executives that the currency issue has become a “defining moment”
in U.S.-Chinese relations and “we are going to press hard to get the administration to act.”
Graham’s bill would for the first time permit U.S. manufacturers to pursue anti-dumping cases based
on currency manipulation. Although there is considerable support in Congress to go the legislative
route, the pending bills are not very likely to be enacted into law in view of the administration’s
reluctance to go that route. The legislation does, however, serve to put pressure on both the
Chinese and U.S. governments to try to resolve the issue.

The next developments are likely to take place around the next U.S.-China Strategic Economic
Dialogue in Beijing and a meeting of the G-20 largest developed nations in Toronto in June.


Working With New Allies


As the U.S. textile and apparel industry has seen its employment fall from more than 1
million to 421,000 over the past decade, the once-powerful fiber/textile/apparel coalition has lost
some of its clout with Congress and various administrations. But that is in the process of being
turned around. Industry representatives in Washington are joining a wide array of coalitions and
business groups that share some common goals, particularly in the area of international trade, and,
as a result, their influence is increasing.

This past year, the National Council of Textile Organizations says it has worked with the
American Iron and Steel Institute, Fair Currency Coalition, Unite Here, AFL-CIO, National
Association of Manufacturers, and Citizens Trade Campaign as well as the traditional allied
organizations – the National Cotton Council, American Manufacturing Trade Action Coalition,
American Fiber Manufacturers Association and National Textile Association. Much of the work with
these organizations involved international trade issues, but the new alliances were helpful in
connection with the cap-and-trade environmental legislation and other issues in which the groups
have a common interest.

On top of this, textile lobbyists have been working with various congressional caucuses to
make direct appeals to members of Congress beyond those that have been reached traditionally
through the House Textile Caucus and an ad hoc Senate textile caucus. Contacts have been made with
the Blue Dog Coalition, which has more than 50 House members. This coalition was formed 15 years
ago by Southern Democrats, but since then, it has been expanded to include members of Congress from
25 states coast-to-coast. It has worked primarily on fiscal responsibility issues, but it now has
expanded its scope to focus on job creation, and that has meant becoming involved in international
trade issues. Textile lobbyists also are plugged into the House Trade Working Group, with 
more than 100 members who are sponsoring legislation calling for a major overhaul of U.S. trade
policy. Members of this group also have mounted an effort to pressure the Obama administration to
address the China currency issue.

All of this adds up to a much stronger voice for dealing with textile issues in Washington.


Some Legislation Expected This Year


Although Congress generally is reluctant to deal with international trade issues in an
election year, this year may be a different story because of the emphasis on the need to address
the nation’s economic woes and find ways to create jobs. Some bills are what have often been
described as “press release bills” that show members of Congress are working on issues of interest
to their constituents but that have little chance of enactment. Others, such as the currency
manipulation measures, are designed to put pressure on the Obama administration to act. There is a
pretty good likelihood Congress will enact legislation providing for more direct assistance and
trade liberalization with Haiti because of the urgency of the situation and the strong desire of
Congress and the administration to help that beleaguered nation.

Textile and apparel trade will be a major element in whatever Congress and the administration
come up with. Congress is likely soon to extend the duty suspensions on imports that do not compete
with U.S.-made products but are important components in a number of products, including textiles
and apparel. In connection with the reauthorization of Customs and Border Protection, there appears
to be an opportunity to incorporate some provisions, sought by U.S. textile manufacturers, that
would provide Customs with additional authority and resources to combat illegal imports.

May/June 2010

Sage Expansion To Add 80 Jobs

Sage Automotive Interiors, Spartanburg, plans to invest some $10 million to expand its Gayley,
S.C., manufacturing plant, and expects to add about 80 employees to the facility’s workforce of
more than 200. The state-of-the-art plant produces Sage’s YES Essentials line of durable,
stain-resistant, odor-eliminating fabrics, used by auto makers including Chrysler, Dodge, Jeep and
Hyundai.

The company originally was the Automotive Body Cloth division of Milliken & Company,
Spartanburg, which sold the division last year to Azalea Capital LLC, Greenville. Sage currently
employs some 1,000 people at locations in the United States and abroad.

Sage CEO Dirk Pieper said the company has been investing in the Gayley facility from the
first, and will continue to upgrade the plant as well as install new equipment. “This initiative …
will extend our capacity to serve [original equipment manufacturers] the world over as both the
domestic and international markets improve during the next several years,” he said. 

Sage also will move its headquarters to a facility on Clemson University’s International
Center for Automotive Research campus in Greenville.

May/June 2010

Parkdale Acquires Wellstone Plants

Parkdale Mills Inc, Gastonia, N.C., has signed a lease/purchase agreement with Wellstone Mills,
Greenville, to acquire four spinning plants in South Carolina and Georgia.

Wellstone was taken over in late January by bank representatives and the plants were closed,
according to a former Wellstone employee. The plants — one in Gaffney, S.C., and three in Lavonia,
Ga. — employed some 600 workers in ring-spinning and open-end operations. Parkdale CEO Anderson
Warlick said Parkdale is rehiring former plant employees, and expects to retain most of those who
had been terminated. The former Wellstone operations will supplement Parkdale’s existing
operations, which include 25 production facilities employing 2,300 workers in the United States,
Colombia and Mexico.

May/June 2010

Global Textile Industry Heads To Shanghai


T
he second edition of the biennial exhibition ITMA Asia + CITME will open its doors to the
global textile industry June 22-26, at the Shanghai New International Expo Centre (SNIEC) in
Shanghai’s Pudong district. The show brings together two previously independently produced events –
the International Textile Machinery Exhibition (ITMA) Asia and the China International Textile
Machinery Exhibition (CITME).

The event’s owners – the European Committee of Textile Machinery Manufacturers (CEMATEX); the
Sub Council of Textile Industry, China Council for the Promotion of International Trade
(CCPIT-TEX); China Textile Machinery Association (CTMA); and China International Exhibition Center
Group Corp. (CIEC) – again selected the Beijing Textile Machinery International Exhibition Co. Ltd.
(BJITME) along with co-organizer MP International Pte. Ltd. to organize the event. The Japan
Textile Machinery Association (JTMA) also is a partner organization involved in the event.

itmaasiaopen

The Pudong skyline, viewed from the Bund side of the Huangpu River, is punctuated by many
modern and futuristic buildings.

“ITMA Asia + CITME is a milestone event for the global textile industry,” said Gao Yong,
president, CTMA. “It epitomizes the spirit of cooperation among major textile machinery
manufacturers.”

“From the outset, the vision of combining two established shows into a leading-edge platform
was to offer textile machinery manufacturers a cost-effective exhibition of the highest quality in
Asia,” said Edward Roberts, president, CEMATEX. “We are delighted that the strong debut of the
combined show [in 2008] has clearly validated our decision.”


Show Exhibition Space Sold Out,

Wait List Filling Up



Show organizers are pleased to report that more than 1,100 companies will exhibit at the
show, filling 100,000 square meters of floor space in nine halls at SNIEC. As of press time, more
than 50 prospective exhibitors are on a wait list.

“Global economic recovery is underway and growth is expected to return to positive territory
in 2010,” said Maria Avery, secretary-general, CEMATEX. “Generally, businesses are more upbeat in
their outlook, hence there is strong demand for the show. As the show date approaches, we are now
actively promoting the exhibition in China and the rest of Asia.”

Chinese companies have reserved nearly 50 percent of the available exhibit space.
Manufacturers from Europe and Japan form the next- largest exhibitor group, taking up some 35
percent of the floor space. Spinning will be the most strongly represented sector at the show,
occupying approximately 30 percent of hall space at SNIEC. Companies from the finishing sector will
take up 25 percent of the exhibit space, followed by knitting, garment-making and
textile-processing technologies with 20 percent; and weaving with 15 percent.

ITMA Asia 1


The opening hall at the Shanghai New International Expo Centre


Visitor Predictions, Promotions


ITMA Asia + CITME organizers currently are executing a promotional campaign to increase
visitor numbers at the show. In 2008, more than 90,000 visitors attended the event, traveling from
96 countries and regions. Approximately 70 percent of the visitors were from China and 20 percent
from Europe, the Middle East and other parts of Asia. Organizers predict a 10-percent increase in
visitor numbers, for a total of approximately 100,000 guests at the 2010 edition.

The visitor promotion campaign will target domestic visitors from China as well as textile
associations in India, Pakistan, Bangladesh, Vietnam, Indonesia and Turkey. In addition, an ITMA
Asia + CITME roadshow traveled to 11 cities in India in early 2010 to promote the show to Indian
textile trade visitors.

To ensure high-quality visitors at ITMA Asia + CITME 2010, guests will be required to pay a
small fee for an entry badge. Visitors may select a five-day pass for 100 renminbi or a single-day
pass for 50 renminbi – both available at a 40-percent discount if guests register online prior to
June 10. Visitors registering online also will be able to print a badge prior to the show to avoid
waiting in lines onsite to receive a badge.

ITMA Asia2

Toyota Industries Corp.’s booth in the exhibit hall



Product Categories


CEMATEX announced recently that ITMA 2011 – to be held in Barcelona, Spain, Sept. 22-29, 2011
– will incorporate garment-making technologies and machinery, braiding technologies, and embroidery
technologies in its list of product categories. ITMA Asia + CITME 2010 will organize its exhibition
area in the same fashion.

“The ITMA brand was established in 1951, and is very well known and respected in the
classical textile machinery sector,” Avery said. “Although we have always showcased garment-making
machinery, we have greatly enhanced its profile for the 2011 show, adding many new categories to
our Index of Products and featuring the sector in our forum which will take place during the show.”

Products will be arranged in 17 different chapters as follows:

  • Chapter 1 – Spinning preparation, man-made fiber production, spinning and auxiliary machinery
    and accessories;
  • Chapter 2 – Winding, texturing, twisting and auxiliary machinery and accessories;
  • Chapter 3 – Machinery for web formation, bonding and finishing of nonwovens and felting, and
    auxiliary machinery and accessories;
  • Chapter 4 – Weaving preparatory, weaving, tufting and auxiliary machinery and accessories;
  • Chapter 5 – Knitting and hosiery machinery, and auxiliary machinery and accessories;
  • Chapter 6 – Embroidery machinery, and auxiliary machinery and accessories;
  • Chapter 7 – Braiding machinery and accessories;
  • Chapter 8 – Washing, bleaching, dyeing, printing, dyeing, finishing, cutting, rolling and
    folding, and auxiliary machinery and accessories;
  • Chapter 9 – Garment-making and other textile processing machinery, and auxiliary machinery and
    accessories;
  • Chapter 10 – Laboratory testing and measuring equipment and accessories;
  • Chapter 11 – Transport, handling, logistics, storing and packing equipment and
    accessories;
  • Chapter 12 – Equipment for recycling, waste reduction and pollution prevention and
    accessories;
  • Chapter 13 – Software for design, data monitoring, processing and integrated production;
  • Chapter 14 – Dyestuffs and chemical products for the textile industry;
  • Chapter 15 – Equipment and products to ensure machinery and plant operations;
  • Chapter 16 – Services for the textile industry; and
  • Chapter 17 – Research and educational institutions.

ITMA asia 4

VDMA Textile Machinery Association Vice Chairman and Trützschler Group Managing Partner
Heinrich Trützschler (left) speaking with an entourage of Chinese officials.


IPR Infringements Not To Be Tolerated


In 2008, ITMA Asia + CITME organizers announced that intellectual property (IPR)
infringements would not be tolerated. Some 26 IPR complaints were received during the show, and
after investigation, organizers reported any products found to be in violation of patents were
removed from the exhibition floor. In 2010, an active IPR office again will be available to assist
exhibitors who have suspected patent issues.


Improving Business Climate


This year’s show is taking place at a time when many are cautiously predicting an improving
economic business climate worldwide.

According to exhibition organizers, the United Nations (UN) predicts the world economy will
bounce back in 2010 with a growth rate of 2.4 percent globally. The UN also predicts strong growth
in developing countries such as China, which is expected to experience 8.8-percent growth; and
India, 6.5-percent growth.

“Both China and India are major textile manufacturing centers, and their positive economic
growth is extremely good news for the industry,” Roberts said.

ITMA asia 3

A view of the weaving section at ITMA Asia + CITME 2008
 

“Clearly, we see warmer prospects since the end of 2009,” said
Bruno Ameline, president of the French Association of Textile Machinery Manufacturers, a CEMATEX
member organization. “Spare parts business is getting back to usual levels, which means the
utilization of the existing production facilities has improved, orders for new machines also and
many new projects are under discussion. I expect a robust rebound end of 2010 and in 2011.”

“The high number of Italian exhibitors, in spite of the economic downturn, bears witness to
the fact that businesses have a positive outlook on the future,” said Sandro Salmoiraghi, president
of CEMATEX member organization the Association of Italian Textile Machinery Manufacturers. “The
Chinese market, for its part, represents the primary destination for Italian exports – over the
first 11 months of 2009, the value of Italian machinery exported to China totaled 215 million
euros. Asia on the whole is a constant benchmark for our manufacturers, absorbing 49 percent of
their sales abroad.”

The Association of German Textile Machinery Manufacturers reports 100 Germany-based companies
and their subsidiaries in China will participate in the show, illustrating confidence in increased
orders from important textile markets such as China.

Show owners and organizers report they are confident that experience gathered in 2008 will
ensure ITMA Asia + CITME 2010 will be a success for exhibitors and visitors alike in spite of the
challenges presented by today’s difficult economic climate.

“We are delighted with the response to our exhibition,” Roberts said. “It proves that there
is great need for an industry-leading platform in Asia where established textile machinery
manufacturers can promote their products and services and network with their customers.”

For more information about ITMA Asia + CITME 2010, visit
www.itmaasia.com.

May/June 2010

The Rupp Report: Wool Is Facing The 21st Century

Wool is without any doubt one of the best raw materials for textile yarns. Its inherent properties
are still today second to none compared with any other fiber material. Decades ago, the
International Wool Seal (IWS) for pure new wool was probably the most popular label in the Western
world, sewn into countless pieces of wool apparel. First-class and traditional apparel brands with
their sophisticated double-twist fabrics from Great Britain were in the lead of the premier league
of the suit business.

Top Fiber Material

At the other end of the apparel bridge, silk was the pillar holding first place for highly
desired lingerie and outerwear. Silk was the leader for luxury lightweight fabrics, and wool was
the undisputed leader in high-end fabrics for medium- and heavyweight garments.

Both fibers nearly vanished from the top league in the last two decades, becoming commodities
for various reasons, which could be the subject of many additional Rupp Reports. In a nutshell, the
IWS label was sort of crushed between strong national interests from the main wool-producing
countries. For wool, fortunes have changed in the last few years.

The IWTO

The main wool-producing countries around the world got together and formed the International
Wool Textile Organisation (IWTO), based in Brussels, Europe’s “capital city.” The IWTO is the body
of the global wool trade, armed with a skillful crew and backed by the major wool-producing
countries around the world. A considerable number of documents have been produced to provide more
in-depth information about wool, and these are available online at
www.iwto.org. To exchange information among its members and its
very active technical committees, the IWTO organizes a congress every year somewhere on the planet.
This year, from May 3 to 5, Paris was the venue for the event.

Textile World
and its sister magazines will publish more information of the event in forthcoming issues.

A Healthier And Safer Environment

Speakers from many sectors of the wool industry presented their papers under the slogan “Wool
— Change to a Healthier and Safer Environment.” And, in fact, there is a trend in the wool
industry, too, to produce the fibers in a better environment. And, needless to say, wool is
regaining its popularity, thanks to the work of IWTO and its member countries, but also thanks to
its natural qualities.

However, there are some clouds in the sky: wool is not only a pure, natural fiber, but,
moreover, it is an animal fiber from sheep and goats. And environmental and social consciousness,
mainly in the Western world, is increasing toward animal breeding. One session referred to the
positive efforts by the wool industry regarding animal welfare. Participants agreed to cooperate in
the future, ensuring that the welfare of the animals is in the center of attention. And the clock
is ticking.

Action, Not Reaction

In a discussion during the Q&A session, a young lady came up to the stage to accuse the
Australian wool breeders of mistreating their animals through the mulesing process. What was
striking was not whether she’s right or wrong, but, rather, the reaction of one panelist who is a
farmer: “We love our animals, we treat them right, we have been doing this [practicing mulesing]
for more than 100 years,” and so on. That is a strange reaction when a change of attitude on this
issue by the wool growers could and should help the wool industry regain the top place in the
premier league of fibers. Panelists were arguing that wool is “not a fiber of young people.” That’s
perfectly true, but wool has been used for thousands of years to protect the human body from the
elements. Old-fashioned production mills and methods such as mulesing in Australia have reinforced
the image of an old-fashioned textile industry in general, and an old-fashioned wool industry in
particular.

The Way Back To The Top

But what an opportunity for wool to rise to the top of young people’s minds: the animals are
raised completely in nature, they are not killed by harvesting the wool, and at the end of their
life cycle, the meat can be used to feed people. The list of positive reasons is never-ending. To
disregard modern and positive thinking in different cultures seems very shortsighted. If the wool
industry does not take seriously the concerns of the current generation of young people — respect
not only nature, but also the animals living in it — it would miss the biggest opportunity for
success. And, on top of that, the wool industry would be in trouble again — in spite of the fact
that nearly 80 percent of Australian wool is currently exported to China. The congress in Paris
could mark the start of a rethinking.



May 11, 2010

Congress Considers Amending Consumer Product Safety Law

As Congress considers amending the consumer product safety law, apparel manufacturers are seeking
more flexibility in testing and reporting requirements and for federal preemption of a growing
number of state regulations.

The Consumer Products Safety Improvement Act (CPSIA) of 2008 gave the Consumer Product Safety
Commission (CPSC) broad new authority to regulate products used by children 12 years of age and
younger, and both industry and regulators believe it may have gone too far. As a result, the House
Subcommittee on Commerce, Trade and Consumer Protection is considering the Consumer Product Safety
Enhancement Act, which addresses what many in industry feel are “unintended consequences” of the
previous act that have caused considerable disruption and unnecessary costs.

Testifying at a subcommittee hearing on behalf of the American Apparel & Footwear
Association (AAFA), Steve Levy, director of operations of Star Ride Kids, a New York City-based
wholesaler of children’s apparel, called on Congress for relief from some of the testing and
certification requirements of the CPSIA by giving CPSC more flexibility in writing regulations.

Levy cited as an example of regulatory overkill in CPSIA a requirement for testing and
certifying the lead content of textile components in apparel when it is well-known that textiles do
not contain lead.

Levy said AAFA supports efforts to give CPSC authority to grant testing and certification
relief for small businesses, but it believes such relief should be available to all businesses
regardless of their size. Warning that “the system we are about to see will treat all components
and materials equally regardless of risk,” Levy said consumer safety would be better-served if
testing focuses on those products where there is reason to believe there is a risk of lead content.

Levy also urged Congress to provide relief from a rash of state regulations that complicate
doing business. He said more work needs to be done to ensure that CPSIA preempts state and local
product safety rules so that “we can achieve a single, harmonized national product safety
standard.”

May 11, 2010

Karl Mayer Malimo Unveils Weftronic Parallel Weft Insertion Warp-Knitting Platform

Karl Mayer Malimo, the technical textiles business unit of Germany-based Karl Mayer
Textilmaschinenfabrik GmbH, now offers the RS MSU S warp-knitting machine with parallel weft
insertion, the first model in its new Weftronic platform. The machine, which recently made its
debut at Karl Mayer (China) Ltd.’s facility in Wujin, China, features a working width of 268 inches
— 600 millimeters wider than previous models offering parallel weft insertion — and operates at
the same speed, thereby offering a substantially increased square-meter production rate.

malimo
Karl Mayer Malimo’s RS MSU S Weftronic

For the Weftronic program, Karl Mayer Malimo has re-engineered the weft insertion system,
making improvements to the weft chain and fitting it on both sides of the unit comprising the
transfer station, yarn-laying carriage and yarn take-off device; and using new technology to
enhance the mode of operation. The Weftronic’s design makes all main components easily accessible,
and the machine is made up of compatible component groups. In addition, the company reports
assembly costs and the amortization period are reduced thanks to rapid integration into the
manufacturing process.

“The working width and productivity of our latest new development are unparalleled anywhere
in the world,” said Axel Wintermeyer, head of sales, Karl Mayer Malimo. “With this system, we will
set new standards in terms of efficiency and applications, especially on the rapidly growing market
of backing and coating substrates.”

The Weftronic will be available as of ITMA Asia + CITME 2010 in June. The company also is
implementing the Weftronic platform in its entire line of weft-insertion warp-knitting machines. In
addition, Karl Mayer Malimo is developing a Weltronic model with a working width of 138 inches and
additional upgrades, and expects to make that model available by the end of this year.



May 11, 2010

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