Calvin Klein Announces The Spring/Summer 2018 Calvin Klein Underwear And Calvin Klein Jeans Global Advertising Campaign

NEW YORK CITY — January 22, 2018 — Calvin Klein Inc., a wholly owned subsidiary of PVH Corp., today announced its new CALVIN KLEIN UNDERWEAR and CALVIN KLEIN JEANS global multi-media advertising campaign. The campaign represents the latest iteration of the evolution in the Calvin Klein brand’s globally recognized #MYCALVINS call to action: Our Family. #MYCALVINS.

Shot by photographer Willy Vanderperre, the latest chapter of this new campaign features sisters Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner. The siblings are featured wearing styles of Calvin Klein Underwear that are available in stores and online now, including Calvin Klein Modern Cotton and the new Calvin Klein Body range. In addition, certain members of the family are featured in core styles of Calvin Klein Jeans as well as looks from the Spring 2018 Calvin Klein Jeans collection.

The evolved #MYCALVINS concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families — both born and made — to connect with one another, and celebrate the things that unite us.

This launch marks the latest moment of the new Our Family. #MYCALVINS campaign rollout, with a series of campaign launches that kicked off in November 2017 with Solange, Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge of Kindness, as well as A$AP Rocky, A$AP Ferg, A$AP Nast, A$AP Twelvyy, A$AP Ant, A$AP Lou, and A$AP J. Scott of A$AP Mob, and most recently with Kaia and Presley Gerber. The campaign will run through the Spring 2018 season, and the talent featured will represent the bridging of several generations stylistically, musically and culturally. They will bring their stories to life as “Our Family” with family and community at the epicenter of the conversation.

Calvin Klein continues to embrace a digital first, socially powered mindset in communicating the Our Family. #MYCALVINS narrative across all consumer-centric channels. With over 100 million impressions in the digital and social space, across 12 countries globally, with key high impact outdoor in several key markets, the #MYCALVINS campaign is designed to create magnetic consumer engagement across the spectrum of the Calvin Klein brand’s followers.

Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

Posted January 22, 2018

Source: Calvin Klein Inc.

INVISTA Unveils The Consumer Identity Of Its LYCRA® SPORT Platform

WILMINGTON, Del. — January 22, 2018 — Following the successful relaunch of the LYCRA® SPORT technology platform to its mill customers and trade partners, INVISTA, owner of the Lycra brand, turned its attention to developing new retail merchandising tools to help brands and retailers drive consumer sales in stores and online. The kit materials are designed to educate consumers about the exceptional comfort, fit and support this technology delivers to stretch activewear.

“Consumer insights reveal the key to driving retail sales is for brands and retailers to clearly communicate a technology’s benefits at the point of purchase,” said Huw Williams, global segment director for activewear/outdoor. “We’ve developed exciting new merchandising tools and concepts to help them accomplish this — it’s the type of marketing support our customers appreciate.”

The customizable materials are designed to leverage Lycra brand’s 87-percent global consumer awareness*, which is unmatched by any branded fiber, as well as its reputation for being a symbol of quality assurance by consumers. The merchandising toolkit includes photography for bespoke items, as well as hang tags, posters, and hanger cards that can be co-branded. Digital video, banner ads and social media guidelines are also available. All the pieces feature the Lycra Sport brand tagline as a signature look step and repeat watermark: “Because Comfort and Performance Matter™”.

Lycra Sport certified garments have compression levels tailored to fit a specific sport and are designed to meet the consumer’s need for outstanding comfort regardless of the application from low-impact activities like yoga, to high-impact activities like running. Lycra Sport technology fabric certification standards (based on Power, Comfort and Energy indexes) help ensure that garment makers easily select the right fabrics for the specific activity, and that wearers experience the best comfort and performance available.

Posted January 22, 2018

Source: INVISTA

Ralph Lauren And The United States Olympic Committee Unveil Innovative Heat Technology For Team USA’s 2018 Opening Ceremony Parade Uniform

NEW YORK CITY — January 22, 2018 — Ralph Lauren and the United States Olympic Committee (USOC) today unveiled the opening ceremony parade uniforms for the 2018 U.S. Olympic and Paralympic Teams, introducing a unique wearable heat concept, seamlessly integrating fashion and the latest in apparel innovation.

Continuing to explore wearable technology, Ralph Lauren’s limited-edition opening ceremony parka and limited-edition closing ceremony bomber jacket include a streamlined heating component, designed with the intent to keep Team USA’s athletes warm in PyeongChang’s cold temperatures.

“Ralph Lauren is excited by the convergence of fashion and function, and we are committed to supporting Team USA athletes by outfitting them with the latest innovative technology. We’re proud that we’ve worked so closely with the athletes, as well as the U.S. Olympic Committee, to keep evolving and improving,” said David Lauren, chief innovation officer. “The uniform celebrates the American spirit, with iconic pieces updated with modern details and technical fabrications.”

In a process developed exclusively for Ralph Lauren, the heating system is made from electronic printed conductive inks, printed in the shape of an American flag in carbon and silver ink and bonded to the interior of the jackets. The printed conductive inks are flexible and stretchable, and connect to a battery pack with three settings. With water-repellent properties and featuring 11 hours of heating time at full charge and immediate heat, the jackets are truly functional pieces for America’s brightest athletes.

Polo Ralph Lauren’s 2018 Team USA opening ceremony uniform is made in the United States and combines traditional American references refreshed with modern touches and techniques, interpreted in an all-American color palette. The look includes a heated red, white, and blue down parka, a slim jean with moto-inspired seaming, and a patriotic intarsia-knit wool sweater. Accessories include a navy wool ski hat, a USA-themed classic navy bandanna, a leather belt, brown suede explorer gloves with fringe and hand-beading, and brown suede mountaineering boots with red laces.

“Ralph Lauren has effortlessly woven style and functionality into the opening ceremony uniform for the 2018 U.S. Olympic and Paralympic Teams. The revolutionary design will keep American athletes warm as they proudly walk through PyeongChang Olympic Stadium during the Opening Ceremony,” said Lisa Baird, USOC chief marketing officer.

To help ensure the success of Team USA in this year’s Games and beyond, Ralph Lauren will launch the “Heat the Way for Team USA” social media campaign. For every post liked on Instagram, Twitter, or Facebook using #HeatTheWayForTeamUSA from January 22, 2018, to January 24, 2018, Ralph Lauren Corporation will donate $1 — up to a maximum of $100,000 — to the USOC.

The Polo Ralph Lauren Team USA collection is available in select Ralph Lauren retail stores and at RalphLauren.com and TeamUSAShop.com.

Posted January 22, 2018

Source: Ralph Lauren Corp.

New LushuLux Sheets Offer Luxury-Level Quality At Affordable Prices

NEW YORK CITY — January 22, 2018 — LushuLux — a new brand of affordable, luxury-quality sheets launched in 2017 — is now available on Amazon.com and at select retailers. The 100-percent cotton sheets come in six different colors in Queen and King sizes; thread counts (TC) range from 300 to 600 threads per inch.

To understand what really makes LushuLux products special, consumers need to understand a bit about their manufacturing process, said Melicia Palmer, senior relationship manager, for the LushuLux brand.

While it is true to some extent that higher thread counts tend to indicate better-quality sheets, Palmer explained, luxury consumers who focus on extremely high thread counts—in the extreme 800 to 1,000 TC range — may be unaware that more isn’t always better.

“Higher thread counts, such as 800 to 1,000, can only be achieved by adding extra threads called ‘picks’ that are twisted into the weft,” Palmer explained. “These extra threads, which you pay way more for, can actually make the sheets more fragile. They’re more likely to tear or fray.”

In fact, Palmer noted, most weavers consider 400 to 600 threads-per-inch to be the ideal count for softness and durability. “We’re proud that our LushuLux products are in that maximum-quality range,” Palmer said. “However, what’s most important about our brand is our insistence on 100-percent cotton.”

Even though the word “cotton” might appear on the label, sheets with extremely high thread counts and low prices are often not 100 percent cotton. “It is becoming more common in the marketplace for some manufacturers to market 800 to 1,000 TC ‘cotton’ sheets as low as $19.99,” Palmer said. “But don’t be fooled. These are CVC or blended-cotton sheets. They’re not 100 percent cotton.”

The new Lushulux brand sheets are manufactured by weaving more warp threads than weft. “This produces a luxurious, soft, silky feel — sheets that are durable and that you’ll love to sleep on in winter and in summer,” Palmer said. “It’s called a sateen weave and is what we use to produce all our LushuLux sheets.”

Posted January 22, 2018

Source: LushuLux

Popreal Introduces New Line Of Clothing For Families

HONG KONG — January 22, 2018 — Popreal has become a household name in the fashion e-commerce industry thanks to its trendy designs, affordable prices, and great support.  The website had humble beginnings selling products for babies but has since evolved to carry products for the whole family. Popreal understands that raising a family can be an expensive process and makes sure to offer products that, on top of stylish, are affordable and have a long shelf life. The company is constantly looking for ways grow and today is proud to announce the launch of their winter line of matching family outfits and cute baby clothes. The winter line will keep families warm during the chilly months while also providing a flare of fashion.

Parents are more and more inclined to match with their kids or have their kids match, and Popreal has taken note and designed a new line of matching family outfits. Popreal designed these products to be both appropriate for children while still being sophisticated enough for an adult to wear. Popreal goes beyond just matching family outfits and provides matching accessories, matching clothing for mothers and their babies, and matching clothing for siblings. Customers should stay tuned because Popreal is gearing up to add even more new and exclusive matching family outfits for the spring.

Babies are often very fussy about the clothing that is put on them, Popreal has spent the last several months working with designers and parents to create cute baby clothes that are both comfortable and fashionable. New products include jackets, dresses, tops, rompers, and more. Parents will never have to settle for just any product, the site now carries over 99 pages of clothing for babies.

Families looking to add new matching clothes or get cute baby clothes are invited to check out Popreal today, the company is happy to answer any questions during the pre and post-order process. Staff will answer all questions within 48 hours. Popreal is not happy until customers are satisfied with the products they receive and will work with them to ensure that this is always the case.

Posted January 22, 2018

Source: Popreal

Kryptek Outdoor Group Announces Camouflage Technologies Division

EAGLE, Idaho — January 22, 2018 — The camouflage and apparel solutions company Kryptek Outdoor Group is proud to announce its “Camouflage Technologies” Division, which has evolved from the expertise gained during the infamous U.S. Army Camo Improvement solicitation.

Kryptek Camouflage Technologies (KCT) provides passive concealment solutions that are customized specific to region, environment, and organization. KCT dovetails with Kryptek’s combat apparel capabilities allowing a complete turnkey solution for units, organizations and countries that desire functional and effective uniforms while gaining separation and advantage from legacy camouflage options that have saturated various Areas of Operations.

As well as providing functional concealment options, KCT also addresses the psychological aspect of camouflage. “When used for combat or counter terror operations, the need to identify friend or foe, or IFF, is becoming more of a concern as legacy patterns now saturate the market and are easily obtained,” said Butch Whiting, Kryptek Outdoor Group CEO. “Kryptek can provide combat apparel options that are customized for units, while controlling the fabric printing process. This enhances the security of the program for the end user.”

KCT delivers a unique approach to obtaining combat apparel. Rather than just licensing or selling a pattern to an interested consumer, a complete package option is developed specifically to accommodate the end user.

“Apparel Programs with various Coalition Special Operations units have been underway with KCT for the past two years,” says Josh Cleghorn, president, Kryptek Outdoor Group. “When you couple our premium combat apparel collection with our KCT capabilities, you have a unique option, especially for foreign organizations that are less bureaucratic and want to move relatively rapidly.”

KCT has developed 20 never-before-seen camouflage patterns.

Posted January 22, 2018

Source: Kryptek Outdoor Group

CottonWorks™ By Cotton Incorporated — The Cotton Resource Just Got Better

CARY, N.C. — January 22, 2018 — The industry’s cotton resource for education, training and technical assistance for all-things cotton just got better.  Formerly known as COTTON UNIVERSITY™, the new site, CottonWorks™ brings a broad array of information, assistance and leading-edge information to textile professionals. It launches with a new look, a more streamlined navigation, and even more robust content. With more than 23,000 users, the site is the leading destination for designers, sourcing professionals and anyone using cotton in their products or business.

“If you work with cotton — in any capacity — you need to go to Cottonworks.com,” said Mark Messura, senior vice president, Global Supply Chain Marketing, Cotton Incorporated. “It’s all there — Product and fabric ideas, trend insights, technical assistance, innovation and marketing. You can access all the elements you need to bring better cotton products to market faster and more profitably.”

Along with enhanced navigation, CottonWorks replaces the original ‘college’ segmentations with broad topic areas, such as Knits, Wovens, Nonwovens, and Denim.  Registered users also have the ability to access content such as webinars, the Textile Encyclopedia, and new features such as lists.  Users can create, save, and share ‘lists’ of content, allowing for more focused and custom exploration of various topics.  A companion to the more than 50 real-life educational workshops offered as part of the ISP, CottonWorks will now serve as the sign-up portal for those physical workshops moving forward. Qualified industry professionals can now see the day, hour, and minute when workshop registrations will open.

Existing users’ login credentials remain unchanged with the transition.  An informational brochure and tutorial video are available outside the registration wall for both existing users and those interested in learning more about what the website has to offer.

The CottonWorks.com will be live as of January 18, 2018. The site is a project of the Cotton Board Importer Support Program (ISP) and managed by Cotton Incorporated.

Posted January 22, 2018

Source: Cotton Incorporated

Pennsylvania Launderer Again Attains Clean Green Certification

ALEXANDRIA, Va. — January 19, 2018 — CVR Uniforms, Shippensburg, Pa., has been recertified Clean Green, reflecting the company’s dedication to standards for operational efficiency and sustainability. The certification quantifies green performance by measuring adherence to TRSA-designated water and energy use thresholds and verifies use of green best management practices (BMPs) by inspecting laundry plant operations.

CVR Uniforms’ customers can be assured their uniforms, mats and other reusable textiles are washed, dried and finished with processes that maximize sustainability and reduce greenhouse emissions. Clean Green certified operations demonstrate significant commitment to conservation and green operations through these BMPs:

  • Recovering heat from drained hot water and heat dispersed from the process of warming water;
  • Recapturing drained water from rinses for reuse;
  • Using environmentally friendly detergents;
  • Removing solids and liquids from wastewater;
  • Solar energy and energy-efficient lighting;
  • Recycling programs;
  • Re-routing trucks to save vehicle fuel; and
  • Spill prevention plans.

CVR Uniforms earned Clean Green certification initially in 2014. The designation is valid for three years at a time. TRSA approves documentation of water and energy use and BMP deployment through production reports submitted to auditors during the inspections. TRSA’s certification management protocol includes auditor training by the association’s inspection program administrator.

Clean Green encompasses the ASTM International standard, Guide for Sustainable Laundry Practices, which recognizes key criteria for the certification as universal indicators of maximum sustainability in commercial laundry work. ASTM’s review of TRSA BMPs verified these as the most effective and practical techniques for a laundry to achieve green objectives.

TRSA members prompted development of the ASTM standard, which was vetted in the sustainability subcommittee of the group’s Committee on Textiles. Top technical experts, scientists and environmental professionals from outside the linen, uniform and facility services industry reviewed the BMPs. ASTM is the global leader in developing and delivering voluntary consensus standards unparalleled in building consumer confidence in product and service quality.

“I applaud CVR Uniforms for their ongoing sustainability efforts and maintaining the highest standards in their production and delivery operations,” said Joseph Ricci, TRSA president and CEO. “Meeting all the criteria for certification is not easy, but the company is committed to industry-leading processes and technologies.”

Posted January 19, 2018

Source: TRSA

 

DHL Launches Global Trade Barometer, A New And Unique Leading Indicator For World Trade

BONN, Germany/NEW YORK CITY — January 18, 2018 — DHL has introduced a new and unique early indicator for the current state and future development of global trade. The DHL Global Trade Barometer is based on large amounts of logistics data that are evaluated with the help of artificial intelligence. Since global trade fuels the world economy, the DHL Global Trade Barometer not only provides an outlook on future trade, but also on the prospects for the global economy. The indicator has been developed in cooperation between DHL and Accenture and will be published quarterly.

“As the world’s leading logistics provider, DHL has both, a deep understanding of the driving forces behind global trade volumes and the industry expertise to analyze and interpret market data. Our network, knowledge and experience uniquely position us to understand global supply chains in order to derive a global trade outlook,” said Tim Scharwath, CEO of DHL Global Forwarding, Freight. “The DHL Global Trade Barometer shows impressively how digitalization — with the use of Big Data and Predictive Analytics — opens up entirely new opportunities that we can use for the benefit of our customers.”

Accenture will provide data modeling and predictive analytics to forecast future trade trends for DHL. DHL will receive one unified view of the insights which will give them a stronger understanding of current and future state of global trade logistics for its customers.

Detailed bottom-up data modeling

The DHL Global Trade Barometer is based on import and export data for a number of intermediate and early-cycle commodities that serve as the basis for further industrial production, e.g. brand labels for clothes, bumpers for cars or touch screens for mobile devices. Sources for the index are aggregated market data from air and containerized ocean freight in seven countries, which account for more than 75 percent of world trade. Using artificial intelligence and various statistical methods this data is compressed to a single index value, which is published on a global level and individually for the seven countries evaluated.

The DHL Global Trade Barometer index represents the weighted average of the current growth and the upcoming two months of global trade. An index value above 50 indicates a positive development; values below 50 point to a decline in world trade. Tests with historical data have revealed a high correlation between the DHL Global Trade Barometer and real containerized trade, providing a three-month forward-looking estimate.

January index points to continued moderate growth in global trade

The DHL Global Trade Barometer for January 2018 indicates that global trade will continue to grow within the next three months. On its initial release, the index scored 64, which is slightly below the values calculated for previous months. That means that world trade is still considered to be in an expansive mode, but growth loses momentum. The decline is due to weakening prospects for Chinese and Japanese trade, which is only partially offset by improved prospects for India, South Korea and Great Britain.

In addition to the findings on world trade in general, the DHL Global Trade Barometer provides deep insights into specific issues, e.g. the main macroeconomic factors that are affecting trade trends or the countries and regions that are driving global trade. By breaking down the global supply chain, volume trends within industry sectors could be identified, pointing to outperforming and declining sectors.

The insights from the DHL Global Trade Barometer will help DHL customers to optimize their business processes, for example providing guidance for investment and supply chain decisions. Moreover, DHL itself will leverage the indicator to fine-tune its own resource planning for its international logistics operations. Due to the high quality of the data, the company believes that the DHL Global Trade Barometer has a high significance also beyond logistics. Since it is an indicator for future trade and economic growth worldwide, the index could be integrated into forecast models by banks, associations or economic research institutes.

“In a world characterized by volatility and uncertainty, we are contributing to greater transparency and predictability — for the benefit of our customers, our business and society,” Tim Scharwath said.

Posted January 19, 2018

Source: DHL

Citi Ventures Launches Citi® University Partnerships In Innovation & Discovery

SAN FRANCISCO — January 18, 2018 — Citi Ventures today announced the launch of Citi® University Partnerships in Innovation & Discovery (CUPID), a new program that engages and embeds students from leading universities in innovation efforts across Citi. Currently, more than 80 students from 12 U.S. universities are receiving course credit for their work in semester-long projects focused on emerging technologies such as machine learning, natural language processing, and big data analytics. CUPID leverages talent from beyond business graduate programs to include individuals studying design, engineering and public policy.

“We are diligently working to create a fabric of innovation across Citi and an important part of that is interacting with a wide array of diverse and emerging talent,” said Vanessa Colella, Head of Citi Ventures and Citi’s Chief Innovation Officer. “While our employees continue to test and validate new solutions that help our clients, we want to also create a platform in partnership with leading academic institutions where new ideas can percolate. The energy and creativity of the students is palpable, and it’s been incredible to work alongside them.”

The students are matched based on their interest and skill set with internal Citi initiatives including projects within Citi’s D10Xsm program, an internal strategic growth model managed by Citi Ventures that enables employees to take new business ideas from concept to launch. Grounded in the disciplines of venture capital and Lean Startup methodology, D10X provides employees with the opportunity to discover and validate new ideas that are at least ten times better for clients and could potentially solve critical pain points. We currently have more than 200 employee founders actively working on nearly 100 internal D10X startup ideas, and over 1,500 employees have been involved in D10X since it was introduced two years ago by Citi Ventures.

“NYU Stern students are really responding to the opportunity to work on these types of real-world innovation projects, and doing so at a global bank will not only help them hone their skills in strategy and technical product development, but also expand their awareness of future career opportunities at Citi and beyond,” said Jamie Tobias, Assistant Dean, NYU Stern, who oversees the School’s Stern Solutions experiential learning projects.

Participating universities include Cornell Tech, Columbia University Business School, Georgetown University, NYU Stern School of Business, NYU Wagner Graduate School of Public Service, Parsons School of Design at The New School University, The Wharton School at the University of Pennsylvania, University of Texas at Austin and others. Citi recently expanded its collaboration with Cornell Tech, as the only financial institution at the Tata Innovation Center at Cornell Tech. The new Cornell Tech campus opened in September on Roosevelt Island in New York.

CUPID builds on existing efforts including hackathons and design sprints to create, test and prototype new ideas that have the potential to generate the best solutions for clients. Since the start of this work in early 2017, more than 200 university students from 16 different universities in the U.S, U.K and Canada have participated in some element of innovation work through CUPID. The program will continue and expand into 2018 through new partnerships with additional universities.

Posted January 19, 2018

Source: Citi Ventures

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