Anthropologie Announces Collaboration with Cotton Incorporated’s Blue Jeans Go Green™ Program

PHILADELPHIA — July 25, 2022 — Anthropologie is pleased to announce their collaboration with Cotton Incorporated’s Blue Jeans Go Green™ program: an initiative at the forefront of denim recycling. Beginning today, Anthropologie customers are invited to bring in their pre-loved denim to any of the brand’s 200+ US retail locations to be recycled into insulation materials used in various applications through Cotton Incorporated’s consumer sustainability program.

Earlier this year, Anthropologie announced its A Greater Good platform, which details their journey to becoming more environmentally sustainable and socially conscious. Through conservation initiatives, partnering with a diverse array of non-profit partners, and working to ensure the products they sell are ethically sourced, the brand hopes to incite meaningful change.

In support of their A Greater Good platform, Anthropologie aims to launch their denim circularity initiative, support their waste-reduction initiatives, and reduce their environmental impact. Aiming to divert denim waste from landfills and turn old denim into something new, the brand will bring together their loyal community and engaged social network to amplify this nationwide sustainability effort.

“At Anthropologie we are committed to creating a more sustainable future and being mindful of our environmental impact on the planet across our business operations,” states Elizabeth Preis, Anthropologie’s Chief Marketing Officer.  “We are continually ideating new and inventive ways to enforce sustainability efforts across all facets of our brand’s ecosystem by repurposing reclaimed objects into imaginative displays in our stores, utilizing upcycled materials in our one-of-a-kind windows, and transforming everyday materials into unique and surprising packaging. We are thrilled to be working with Cotton’s Blue Jeans Go Green™ program to extend the lifecycle of jeans by collecting unwanted denim from our devoted community which will be recycled to create something new.”

“As part of their ongoing commitment to sustainability, we are thrilled to have Anthropologie participate in the Blue Jeans Go Green™ program as they introduce denim recycling to their customers,” says Andrea Samber, director of consumer marketing, brand partnerships for Cotton Incorporated.  “While denim, made from cotton, is natural, sustainable, and durable, we know consumers change preference in style, size, or it can just get worn to the point that it’s time to move out of the closet.  By reimagining what their old denim can do, their customers can reduce textile waste and close the loop on cotton sustainability, ensuring Anthropologie’s continued mindfulness about their environmental impact.”

Today through August 7, 2022, customers who recycle their denim at Anthropologie stores across the US will receive $20 off a new, full-price jean purchase of $100 or more. Customers are invited to recycle any type of denim apparel item inclusive of jeans, jackets, shirts, skirts and more, as long as it’s made of 90% cotton or greater. The brand will be accepting denim drop-offs through August 31.

Posted: July 25, 2022

Source: Anthropologie

RUDOLF Turns 100 Years Old And Dresses Up Differently For The Occasion

GERETSRIED, Germany — July 22, 2022 — RUDOLF, the global provider of responsible specialty chemicals, sustainable solutions and services for the global textile industry celebrates the beginning of a whole new chapter with a new corporate brand identity.

Since time immemorial, Bavaria, the German area known for its pristine forests, clean air and wealth of culture, has been the cradle of technical and scientific wit with a dash of creativity. The first Nobel laureate for physics, Wilhelm Conrad Röntgen made his home in Munich, Bavaria. Levi Strauss, the German-American businessman who founded Levi Strauss & Co, came from the Bavarian town of Buttenheim. So it would seem almost inevitable that RUDOLF GmbH, a company deeply devoted to chemical research and rooted in the discovery of technologies – mostly for textile – often borrowed from Mother Nature’s work, would find home in Geretsried, a small town in Bavaria.

“Eng. Reinhold Rudolf begins operations of Rudolf & Co. on January 1, 1922” says Wolfgang Schumann, 3rd generation owner who have been Managing Director since the 70’s and who was the main driver of the international expansion of the Group. He continues: “My grandfather, Ernst Schumann, acquires shares in the company in January 1925 and plays a central role in the strategic orientation of the factory. Then, in the turmoil of WWII, contact with the company founder Reinhold Rudolf broke off and his trail is completely lost”.

Since 1922 RUDOLF has been fueling the textile, construction and other industries with very same innovative energy so necessary to ensure continuous progress and to solve some of our civilization’s current and future issues. An agent of positive change for a more sustainable living.

“Turning 100 years old is a very important milestone” says Dr. Wolfgang Anton Schumann, current MD at RUDOLF “However, it isn’t a finish line at all but, rather, the beginning of a whole new chapter. As we change pace, we send out a very important signal and transform what is most precious, intimate and meaningful to us. We change the essence of who we are: our corporate branding”.

RUDOLF’s products have always been rooted in science and experience, whereas RUDOLF’s brand has always been a celebration of trust, reliability and inclusiveness. The new brand identity is directly extracted from the historical and cherished company’s heritage mark and it is a very modern interpretation of the same. A very contemporary brand identity for a very contemporary organization that proudly steps into its second centenary of operations – with a global mindset.

Dr. Wolfgang Anton Schumann continues: “We took inspiration from our heritage mark with the idea of using it as launch pad to the future. Because the future isn’t going to be what it used to be”.

Posted: July 25, 2022

Source: RUDOLF GmbH

Walmart Removes Nearly 37 Million Pounds Of Toxic “Priority Chemicals” From Its Products

SEATTLE, WA — July 22, 2022 — Walmart recently published an update to its Environmental, Social, and Governance (ESG) website stating that, between 2017 to 2020, it achieved a 17% reduction in its footprint of “priority chemicals,” which equates to the removal of 36.5 million pounds of toxic chemicals from private-label and brand-name cosmetics, personal care, household cleaners, and formulated baby care products in the U.S. As the first major U.S. retailer to have announced a broad time-bound chemical footprint reduction goal, the 17% reduction in three years exceeds its original goal of 10% in five years.

Walmart’s update on its website states: “Based on supplier reports, our priority chemical footprint for 2020 for in-scope products sold in Walmart U.S. stores and Sam’s Clubs U.S. saw a 17% decrease over 2017, as measured by weight in pounds…We achieved this goal ahead of our target date through a combination of assortment changes, reformulation, and shifts in consumer purchases.”

The company also reported the “priority chemical weight as a percent of total formulated consumables weight” has decreased from 1.9% to 1.36%. This is notable as certain chemicals that are carcinogens and endocrine disruptors can be hazardous at very low levels.

In response, Toxic-Free Future released a blog that further explains Walmart’s progress and provides five key policy recommendations for Walmart to further improve and expand its chemicals policy. Additionally, Toxic-Free Future, Clean Production Action, and Safer States released the following statements:

“This demonstrates the power retailers have to drive toxic chemicals out of their products and throughout global supply chains,” said Mike Schade, director of Toxic-Free Future’s market transformation program, Mind the Store. “As the company prepares to adopt its next set of sustainable chemistry goals, it must set an even more ambitious chemical footprint reduction goal. We urge Walmart to set a goal to reduce its chemical footprint by 50% within the next five years and require suppliers to evaluate the hazards of alternatives to ensure substitutes are truly safer. It should continue to make progress on hazardous chemicals in formulated products and at the same time expand its goals to address other chemically intensive product categories and key classes of chemicals—like PFAS in its textiles and food packaging and toxic flame retardants in electronics. ”

“Walmart’s progress shows that the data and technology exist to calculate retailers’ chemical footprints and are already in use by many competing retailers for compliance purposes,” said Cheri Peele, senior project manager at Toxic-Free Future. “The question now is, will other retailers join Walmart in setting public, quantifiable goals to track and reduce their chemical footprints?”

“Walmart proves that companies, even the largest in the world, can track and reduce their chemical footprints,” said Dr. Mark S. Rossi, executive director of Clean Production Action. “Reducing their chemical footprint by almost 40 million pounds over 3 years is a significant accomplishment for human health and the environment.”

“It’s great to see Walmart responding to state policy leadership and taking concrete steps to reduce worker and community exposures to toxic chemicals,”said Sarah Doll, national director of Safer States. “Walmart should continue to follow the lead of states and restrict entire classes of toxic chemicals like PFAS and organohalogen flame retardants in the packaging and products they sell.”

BACKGROUND ON MIND THE STORE

Mind the Store is Toxic-Free Future’s market transformation program. Mind the Store challenges retailers to eliminate toxic chemicals and replace them with safer alternatives. The program publishes the Retailer Report Card, which benchmarks and scores major retailers on their safer chemicals policies.

Retailers are increasingly adopting safer chemicals policies, according to Toxic-Free Future’s Retailer Report Card. Nearly 70% of companies surveyed in 2021 have better chemical safety programs compared to their first evaluation dating as far back as 2016. With a score of A- in the the most recent Retailer Report Card, Walmart was ranked in the top six retailers with highest grades of A- and above, which also includes Apple, IKEA, Sephora, Target, and Whole Foods. In the same analysis, 12 companies (out of 50) were found to have failing grades, which include 7-Eleven, 99 Cents Only Stores, Ace Hardware, Alimentation Couche-Tarde (Circle K, Couche-Tard), Metro, Nordstrom, Publix, Restaurant Brands International (Burger King, Tim Hortons, Popeyes), Sally Beauty, Sobeys, Starbucks, and Subway.

TOXIC-FREE FUTURE

Toxic-Free Future (TFF) is a nonprofit research and advocacy organization that advances the use of safer products, chemicals, and practices through research, organizing, advocacy, and consumer engagement to ensure a healthier tomorrow. Safer Chemicals Healthy Families is a Toxic-Free Future program dedicated to achieving strong federal policies that protect the public from toxic chemicals. Mind the Store is a Toxic-Free Future program that challenges retailers to eliminate toxic chemicals and replace them with safer alternatives, and scores major retailers on their safer chemicals policies in an annual Retailer Report Card.

SAFER STATES

Safer States is an alliance of diverse environmental health organizations and coalitions from across the nation committed to building a healthier world. By harnessing place-based power, the alliance works to safeguard people and the planet from toxic chemicals and sparks innovative solutions for a more sustainable future.

Posted: July 22, 2022

Source: Toxic-Free Future

Jake Ritchie Joins Direct Sales Team At Herculite Products

Jake Ritchie

EMIGSVILLE, Pa. — July 20, 2022 — Herculite Products Inc., an innovator and manufacturer of high performance and custom fabrics is pleased to announce that Jake Ritchie has been hired as Midwest Regional manager for the Direct Sales team.

Ritchie joins the Herculite sales team with over four years of B2B sales support. He received a degree in Business Management from Lincoln Land Community College. As a collegiate basketball player and an avid golfer, Ritchie brings a strong history of teamwork and competitive skill to the Herculite Direct sales team.

Herculite is excited to be expanding our sales team to support and continue the strong growth of this market. Ritchie will be managing the Midwest region of our Direct Sales team, which consists of the automotive, custom engineered solution, healthcare, agriculture, and tent and structure customers. Herculite strives be the most responsive, supportive, educated sales force in the industry and Ritchie’s addition to our team will help us to continue to strive to achieve that goal.

Posted: July 22, 2022

Source: Herculite Products Inc.

Geno And Aquafil Begin Pre-Commercial Production For Plant-Based Nylon-6

SAN DIEGO & ARCO, Italy  — July 20, 2022 — Sustainability leader Genomatica (Geno) alongside longtime collaborator Aquafil successfully completed the first demonstration scale production runs for plant-based nylon-6. The material is intended to reshape the $22B nylon industry, enabling brands to meet demand from consumers for sustainable everyday materials from apparel to automotive parts to carpets. Geno and Aquafil have produced the first several tons of plant-based nylon-6 building block caprolactam, have converted it to nylon-6 polymer and are now in the process of transforming it for evaluation in nylon applications — such as yarns for textile and carpet and engineering plastics as part of pre-commercial quantities from demonstration production taking place in Europe.

The companies have been collaborating to first produce pilot-scale quantities of plant-based nylon-6 and have now advanced to produce pre-commercial quantities at demonstration scale which will help determine the final design of future commercial plants. The material will go to leading global brands and their value chain partners who are eager to explore and develop renewable products, create showcase goods and test feedback with customers.

“Now, more than ever, global brands are taking action to incorporate sustainable materials into their products,” said Christophe Schilling, Geno CEO. “We’re working to build purposeful, traceable and transparent supply chains, in this case for nylon-6, with the goal to provide more sustainable products that consumers demand and material solutions that can help brands achieve their ESG goals.”

“The world needs every possible approach put into action to make supply chains sustainable, and making bio-based nylon is an essential piece of that,” said Giulio Bonazzi, Aquafil CEO. “Plant-based nylon can perfectly complement our approach to depolymerizing nylon products once they reach the end of their useful life. Together, we share a vision to lead the transition to more sustainable materials which has driven our long-term collaboration.”

Plant-based nylon-6 is Geno’s third major product line on a path to commercialization. The company has executed high impact deals with a range of brands to accelerate the global commercialization of sustainable materials, with the potential to reduce greenhouse gas emissions by 100 million tons in upcoming years. Recent milestones advancing the sustainable materials transition include: a collaboration with lululemon to bring plant-based materials into lululemon’s products, a production milestone with partner Covestro for plant-based HMD used in sustainable coatings, a partnership with Asahi Kasei and a newly formed venture with Unilever to commercialize and scale plant-based alternatives to feedstocks like palm oil or fossil fuels to make key ingredients used in everyday cleaning and personal care products.

Posted: July 22, 2022

Source: Genomatica (Geno) / Aquafil

EUROJERSEY Presents The New AW 2023 “FAIRY CORE” Lingerie Collection Made With Sensitive® Fabrics

CARONNO PERTUSELLA, Italy — July 20, 2022 — EUROJERSEY’s Sensitive® Fabrics are entering a new season with proposals for eclectic lingerie, a synthesis of a fantastical journey that adds that sense of magic to everyday life. An aesthetic, enchantingly impetuous and happy as fairies in another world, it combines seduction and sophistication through a declination of nuances from the coolest and lunar to the most intense and passionate, interspersed with neutral and earthy tones.

Metallic geometries, chiné floral patterns, and nature-inspired textures combine with theatrical sets and calligraphic artistry for a collection that enhances the most sensual sphere. A true ode to femininity with the new gothic style with a dark aesthetic but equally balanced by that touch of essentiality and attention to detail.

As intangible as a second skin, Sensitive® Fabrics offer breathability, freshness and lightness. Delicate and super comfortable they feature three-dimensional stretch for a perfect fit.  Innovative, inimitable and pilling-free, they are the undeformable and irreplaceable fabrics for the pleasure of the wearer, adapting to the body and lending sophistication to every undergarment.

Posted: July 22, 2022

Source: EUROJERSEY

Kraig Biocraft Laboratories Releases First Behind The Scenes Look Into The Production Of Recombinant Spider Silk

ANN ARBOR, Mich. — July 20, 2022 — Kraig Biocraft Laboratories, Inc. (“Company” or “Kraig Labs”), the biotechnology company focused on the development and commercialization of spider silk, announces the release of a behind the scenes look into its silkworm breeding facility in Vietnam. This video is the first in a series designed to bring the viewer inside the Company’s recombinant spider silk production operations.

This video tour edition highlights the breeding and egg production center that the Company established in Vietnam, to support in-house and third-party contract manufacturing of its eco-responsible and cost-effective spider silk.

Operated by its wholly owned Vietnamese subsidiary, the Company believes that this facility is now equipped to meet the production demand for its proprietary specialized spider silk silkworm eggs through 2025 and has the capacity to expand far beyond that.

“Our team has built out what we believe to be one of the most advanced silkworm breeding facilities in the world. We are excited to share these first behind-the-scenes looks into our operations and to bring the viewers along on this incredible journey bringing our eco-responsible cost-effective spider silk to the global consumer markets,” said Company COO Jon Rice.

Interested viewers can find the video at www.kraiglabs.com/videos or through the Company’s YouTube Channel https://youtu.be/qeM2hzXbtRM, where they can subscribe to be notified of future video releases in this series.

In upcoming video releases, the Company expects to bring viewers along for tours inside the R&D and quality control labs as well as the feeding, rearing, and breeding operations.

To view the most recent news from Kraig Labs and/or to sign up for Company alerts, please go to www.KraigLabs.com/news.

Posted: July 22, 2022

Source: Kraig Biocraft Laboratories, Inc.

Lenzing Partners With Red Points To Fight Counterfeits And Protect Its Customers

LENZING, Austria — July 20, 2022 — Lenzing Group, a leading global producer of wood-based specialty fibers, has announced a partnership with Red Points, a global leader in online IP infringement detection and removal, to strengthen Lenzing’s existing brand protection efforts globally and enable round-the-clock brand monitoring services. As Lenzing’s textile brands TENCEL™, LENZING™, ECOVERO™, as well as nonwovens brand VEOCEL™ continue to generate widespread demand from industry partners and customers worldwide, it is becoming increasingly important to protect the company’s trademarks and provide full visibility into the brands’ presence online.

“Brand protection has always been a top priority at Lenzing. The purpose is not only to avoid infringement and counterfeiting issues, but also to protect our supply chain and brand partners. Our ultimate aim is for end- consumers to receive greater value for money in terms of sustainability,” says Harold Weghorst, Vice President of Global Marketing and Branding at Lenzing AG. “Our verification, certification, and licensing efforts provide partners and consumers along the value chain confidence in the authenticity of Lenzing fibers in the finished products.”

Protecting the interest of Lenzing’s partners and consumers 
Red Points provides the ideal technology solution to help Lenzing monitor and remove unauthorized use of its trademarks and counterfeits online. The technology works by using Artificial Intelligence (AI) to automatically detect intellectual property infringements of Lenzing’ trademarks with high accuracy and efficiency.

“We are delighted to partner with Lenzing and provide them with effective solutions to detect and remove online counterfeits at scale. There is an increasing need for brand protection across all industries and having Lenzing on board shows us that consumers are looking for more transparency.” said Sergi Garcia, Chief Marketing Officer of Red Points. “At Red Points, our mission is to make all ecommerce channels –from global social media to NFT marketplaces– a safer place for brands and consumers.”

Brand protection is just one of Lenzing’s ongoing proactive measures aimed at enhancing transparency in the supply chain and protecting the interest of Lenzing’s partners by ensuring they are purchasing genuine Lenzing fibers which meet their high standards.

In 2018, Lenzing launched the Lenzing E-Branding Service which allows Lenzing’s customers, retailers and brand partners to effectively use trademarks in their marketing materials. The platform has been welcomed by partners globally as it continues to deliver value to the fashion, textile and nonwoven sectors by facilitating the traceability of Lenzing’s fibers and enabling customers to promote them effectively.

Posted: July 22, 2022

Source: Lenzing Group

HUGO BOSS And CWF Extend Kidswear License Agreement To HUGO Brand

METZINGEN, Germany — July 19, 2022 — The HUGO BOSS Group, via its HUGO BOSS Trade Mark Management GmbH & Co. KG, has extended its BOSS Kidswear license agreement with the CWF Group to the HUGO Brand.

The exclusive license covers the design, production, and worldwide distribution of a HUGO Kids collection developed for boys and girls aged 4–16 with a focus on teenagers. The product range offers complete looks, from head to toe. Key products are T-shirts and sweatshirts, elevated with the red label logo or seasonal eye-catching mini-me prints, designed to correspond with HUGO’s seasonal fashion collections for adults. The collection is inspired by style and leisure and includes statement HUGO denim pieces.

’’Our CLAIM 5 Strategy is broad-based, as we want to grow across all regions, touchpoints, brands, and product areas. We are very pleased that with CWF, we have the right license partner on our side to exploit the full potential of HUGO, also in the kidswear business. As the European leader at top of the range, offering luxury children’s fashion under license, CWF has been a long-standing and competent partner for HUGO BOSS for more than ten years. We look forward to extending this successful relationship with the HUGO Kids license” explains Daniel Grieder, CEO of HUGO BOSS.

’’CWF is honored and proud to reinforce its long-term collaboration with the HUGO BOSS Group, and to launch HUGO Kids as of spring 2023” says Pascal Leblanc, CEO of CWF. “HUGO’s unique positioning and momentum will be a great asset for the development of the new children’s collection. To our group, this collaboration represents a great additional offer for our clients and, ultimately, for the end consumer.”

HUGO Kids will launch two collections per year, starting in December. The products will be available worldwide at the online store hugoboss.com, at online pure players as well as in  department stores and children’s stores.

Posted: July 21, 2022

Source: HUGO BOSS Group

Xcel Brands Appoints Ken Downing As Creative Director For Halston

NEW YORK  — July 21, 2022 — Xcel Brands, Inc., a media and consumer products company with unparalleled expertise in livestream shopping, today announced that it has appointed Ken Downing as Creative Director of the Halston brand, effective August 1, 2022. Widely known for his tenure as the visionary fashion director of Neiman Marcus, Downing will oversee the evolution of Halston in his new role and serve as the public face and voice of the brand, including through hosting Halston livestream sessions over all screens.

“This appointment is another key step in bringing our vision for Halston to full fruition and in our broad strategy of continuing to build our live-selling ecosystem, supported by well-known and authentic personalities, that enables our brands to connect directly with customers,” said Robert W. D’Loren, Chairman and Chief Executive Officer of Xcel. “Ken’s creative vision and expertise in brand building are unparalleled and his magnetic, warm personality has made him one of the most highly recognized and respected people in fashion. We’re extremely pleased to bring Ken on board to guide the creative vision of Halston as we solidify our leadership within the fast-growing retail livestreaming marketplace.”

Xcel Brands is one of the largest apparel and jewelry providers within the interactive TV market and is strategically investing in livestreaming technology platforms and partnerships. The company produces and distributes apparel and accessories under the Halston label, available at premium retailers that include Neiman Marcus, Saks Fifth Avenue and Bloomingdale’s and others, including Macy’s, HSN and more.

“It’s an honor to reenvision and evolve the future of Halston, an iconic American luxury brand that has been a cultural touchstone for more than 50 years,” said Ken Downing, Creative Director of Halston. “Live selling through livestreaming platforms will continue to be a key way for Halston to communicate and engage directly with customers and fans and the momentum Xcel is building through these channels makes this an incredibly exciting time to join the company.”

Downing previously served as Senior Vice President and Fashion Director for Neiman Marcus, where he was credited with revitalizing the retailer’s voice by bringing a freshly relevant and global point of view to the brand. His bold style proclamations, fearless approach to seasonal trends, and close relationships with designers and customers alike helped catapult Neiman Marcus to a position of international fashion leadership, while driving unprecedented sales volumes both in-store and online.

During his tenure at Neiman Marcus, Downing drew on his instinctive knowledge of trends and customer shopping habits, overseeing the fashion direction and image of the company and serving as the public face and voice of the brand. The company launched a series of high-touch customer experience and fashion-centric digital initiatives under his guidance, including real-time runway fashion coverage, VIP events and social media interviews with designers, celebrities, models and influencers, to cement the company’s relevance among the next generation of shoppers.

He also previously served as Chief Creative Officer of international retail developer Triple Five Group Worldwide, for which he helped launch American Dream, a revolutionary 3.3 million square foot shopping, dining and entertainment complex in East Rutherford, New Jersey. For Triple Five, he was responsible for reinventing the retail experience for all of the group’s properties through architectural and interior design, advertising and marketing campaigns, public relations, and special events. He joins Halston from Hearst’s HLC Commerce division, where he served as Chief Brand Officer.

Downing holds degrees in fashion design from the Fashion Institute of Technology (FIT) and apparel design from the School of Apparel Design and Development at Seattle Central College. He currently serves on the boards of the FIT Museum, Delivering Good and the With Love Halston Foundation and is a former member of the CFDA/Vogue Fashion Fund.

Posted: July 21, 2022

Source: Xcel Brands, Inc.

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