Wrangler And Genesco Sign Multiyear Licensing Agreement

GREENSBORO, N.C. — July15, 2025 — Wrangler and Genesco — a footwear industry leader with a portfolio of owned and licensed lifestyle brands and more than 1,250 retail stores — have signed a new multiyear licensing agreement for Genesco to design, source and market men’s, women’s and children’s footwear under the Wrangler brand.

The agreement between Wrangler and Genesco is a strategic move for both companies, designed to support Wrangler’s growth and development as a cross-category lifestyle brand and leverage and build on Genesco’s extensive branded footwear expertise. Wrangler seeks to expand its reach and accessibility, resonating with a broader audience looking for style and functionality across both apparel and footwear.

The initial collection will feature a blend of classic Wrangler inspired designs and more trend-driven styles. With Wrangler’s signature rugged look and Genesco’s track record for innovation and success, the partnership promises to deliver fresh and distinctive designs to the market.

“We are thrilled to partner with Genesco, an industry leader with a proven track record of successfully interpreting brands and bringing compelling footwear to market,” said Steve Armus, vice president of Licensing and Collaborations at Wrangler. “This licensing agreement represents a promising opportunity to introduce Wrangler footwear to a wide audience. We believe this partnership will strengthen our brand presence and allow more consumers to experience the quality and heritage of Wrangler in an exciting new product category.”

“Partnering with Wrangler presents a meaningful opportunity to accelerate growth in our Genesco Brands Group portfolio,” said Rick Higgins, president of Genesco Brands Group. “We’re excited to leverage our know-how to build a footwear assortment that honors Wrangler’s legacy of adventure, new frontiers and craftsmanship. From everyday workwear to casual lifestyle to Western-inspired silhouettes, we see significant potential to blend rugged authenticity with unique styling, storytelling, innovation and comfort.”

The first Wrangler footwear collection under the licensing agreement is expected to launch in Fall 2026.

Posted: July 15, 2025

Source: Wrangler®, of Kontoor Brands

Livinguard Technologies Launches Game-Changing Odor Control Solution — Significantly Reduces Microfiber Shedding In Textiles

PFAEFFIKON, Switzerland — July15, 2025 — The environmental impact of textiles arising from microfiber shedding has increased dramatically over the past years as the use of synthetic fibers in the apparel industry continues to grow and fast fashion business models continue to gain share. Fiber fragmentation and resulting microplastic and chemical pollution affects waterways, the air and soil.

Livinguard Better Fresh combines a functional and an environmental benefit in a single solution. On the one hand, the technology provides leading odor control which is a valuable functional benefit for consumers. On the other hand, the solution reduces fiber fragmentation by up to 80 percent and extends the product’s useful life — resulting in a superior safety, environmental, and cost profile for apparel brands. Both claims have been extensively validated in the course of several in-house trials and testing conducted with independent laboratories.

This new product is the result of a long development journey with deep global collaboration. Livinguard leveraged extensive R&D investments over the past 15 years to develop a proprietary blend of chemistry that has then been thoroughly tested for performance, safety, environmental impact, and compliance with the highest industry standards in mind (e.g. bluesign). Furthermore, Livinguard Technologies used the company’s extensive know-how in textile finishing to optimize and streamline the application of the technology in a real-world environment, ensuring the innovation can be deployed seamlessly on existing equipment and in established processes.

Recognizing that awareness for the environmental impact of textile microfiber shedding is still emerging among consumers and that demand for solutions addressing this issue alone may be consequently limited, Livinguard Technologies have chosen to integrate odor control functionality, a well-understood and valued benefit, with this innovative fiber protection technology.

This two-in-one solution allows brands and manufacturers alike to fund most costs for the chemical solution itself and for managing the complexity associated with its implementation by substituting their existing odor control technologies with Livinguard Better Fresh. Many established odor control solutions are prone to leach out over time and consequently increase chemical pollution arising from textiles. Livinguard’s new technology binds permanently to the treated fibers and strongly holds them together to ensure the least possible chemical and microfiber discharge.

The Livinguard Better Fresh technology is officially launched during the Functional Fabric Fair in NYC and Functional Textiles in Shanghai while further validation activities are carried out with partners from academia, external laboratories as well as pilot customers (apparel brands & textile mills) worldwide.

This new technology can substantially contribute to various established solution pathways for microfiber pollution as it allows for the development or further improvement of low-shedding fabrics with minimal impact on established production equipment and supply chains. Furthermore, due to its built-in odor control functionality, it enables consumers to use their clothes longer and adopt more sustainable laundry practices (e.g. washing at lower temperatures). Finally, it enhances product longevity without any negative impact on recycling / circularity of the treated clothes. Overall, Livinguard Better Fresh provides a cost-effective solution to make tangible and substantial progress in the fight against plastic pollution quickly.

“Environmental pollution caused by microfibers from textiles has reached absurd proportions,” said Sanjeev Swamy, CEO and founder of Livinguard Technologies AG. “There is an urgent need for action, and we cannot wait any longer and hope that the problem will solve itself. It is time to act quickly and decisively to prevent irreparable environmental damage. Our innovative technology can make a meaningful contribution to solving this global problem.”

“No solution is perfect — neither is this one,” said Dr. Alok Goel, R&D manager at Livinguard Technologies AG. “But this technology provides meaningful impact and it can be implemented today to complement ongoing efforts to mitigate microfiber shedding that are already ongoing. As a society we must act today and stop the bleeding.”

“Everybody talks about sustainability — however nobody is willing to pay for solutions that help to mitigate the environmental impact of the clothes we wear every day,” said Jan Hilger, head of Textiles at Livinguard Technologies AG. “The entire industry runs on nickels and dimes. I believe that with this combined solution that offers both a functional as well as an environmental benefit, we have a commercially viable approach available that allows actors to do better without breaking the bank.”

Posted: July 15, 2025

Source: Livinguard Technologies AG

Cupron® Performance Additives Unveils “Clear” Liquid Copper Platform For Sustainable Microbial Control Applications

RICHMOND, Va. — July15, 2025 — Cupron Performance Additives announced the launch of Cupron Clear™ — a new liquid microbial copper platform. Cupron Clear is a transparent, stable, and highly efficacious liquid form of copper, designed for broad use across polymers and liquids. This new breakthrough delivers unmatched microbial control while exceeding modern standards for sustainability, economics and safety.

Cupron Clear reinvents the chemistry of copper-based additives for liquid products, delivering over a hundred times the effectiveness of conventional copper solutions. With its innovative clear liquid format, Cupron Clear out-performs incumbent additives such as QUATs and Isothiazolinones, many of which are facing growing regulatory pressure. Cupron Clear sets a new standard for broad-spectrum efficacy against microorganisms. This next-generation technology provides end market and downstream users with a more sustainable, versatile, and high-performing copper-based biocide than ever before.

“This new liquid copper platform addresses the frustrations for so many different industries and dramatically expands the applications that can enjoy the benefits of Cupron innovations,” said Chris Andrews, CEO of Cupron. “It’s the direct result of focused R&D and our belief that economic, safer, sustainable technologies should replace legacy materials that no longer meet regulatory or performance standards.”

Representing a major leap forward in copper-based technologies, Cupron Clear is a first-to-market solution for personal care, hygiene, building & construction, textiles, plastics, paints and other coatings, adhesives, sealants, elastomers (C.A.S.E.) markets in need of the highest-performing form of cuprous copper in a colorless, liquid format.

“With the addition of Cupron Clear to the company’s product portfolio, we can now offer our partners unparalleled flexibility in manufacturing and application with a comprehensive suite of platforms across solid, dispersion and solution-based applications,” Andrews added.

In addition to securing patents and intellectual property rights across composition, process, and applications of Cupron Clear, Cupron is already in discussion with global partners and distributors to deploy it across core markets.

Posted: July 15, 2025

Source: Cupron Performance Additives

Covestro Extends Contract With CTO Dr. Thorsten Dreier Ahead Of Schedule Until 2031

LEVERKUSEN, Germany — July15, 2025 — Dr. Thorsten Dreier will remain chief technology officer (CTO) of Covestro for a further five years. The Supervisory Board has extended his contract, which runs until June 2026, ahead of schedule from July 1, 2026 to June 30, 2031. Dreier is CTO and member of the Board of Management of Covestro since July 2023 and Labor director since September 2023.

Dr. Thorsten Dreier

“Thorsten Dreier has significantly advanced Covestro’s transition to climate-neutral production over the past two years, making an important contribution to Covestro’s vision of a circular economy,” said Dr. Richard Pott, chair of the Supervisory Board of Covestro AG. “We are convinced that Mr. Dreier will successfully continue the transformation of Covestro and we look forward to our continued collaboration.”

“I am grateful for the trust placed in me. I am looking very much forward to continuing to drive the transformation of our company together with the Covestro employees and the Board of Management,” Dreier said. “As Labor Director, it is very important to me to continue the trusting and constructive collaboration with the employees and the employee representatives that I have been able to establish in the past years.”

In his role as CTO, Dreier assumes responsibility for the corporate functions Engineering, Process Technology, Group Health, Safety, Environment & Reliability and Group Procurement. In addition, the reporting segment Performance Materials is under his responsibility.

Other members of Covestro’s Board of Management are Dr. Markus Steilemann as CEO , Christian Baier as CFO, Sucheta Govil as chief commercial officer and Monique Buch, who will succeed Sucheta Govil as chief commercial officer from August 2025.

Posted: July 15, 2025

Source: Covestro AG

Universal Fibers® And Circular Building Solutions Join Forces On Accelerating Flooring Circularity

BRISTOL, Va. — June 15, 2025 — With demand growing for more sustainable, circular floor covering solutions, Universal Fibers® has announced its endorsement of Circular Building Solutions’ adhesive-free, reversible fixing technologies.

Bond Bryan featuring arctic® flooring by Burmatex®, installed using adhesive-free IOBAC MagTabs

The two companies are joining forces to highlight the critical role that holistic thinking plays in enabling flooring manufacturers to enhance the circularity of their products.

For over 50 years, Universal Fibers has pioneered sustainable practices in the production of high- performance carpet fibers, including the introduction of its innovative Thrive® matter yarn, the world’s first carbon negative recycled yarn. Thrive matter is the lowest carbon footprint yarn in the industry, made from 100 percent solution-dyed nylon 6 resin with 90 president total recycled content.

Circular Building Solutions’ fixing systems complement this by offering a reversible, adhesive-free alternative to traditional installation methods. Their solutions enable floor coverings to be securely installed throughout a project’s life — yet easily lifted at end-of-life for easier reuse or recycling. This approach supports material circularity, reduced waste and protects valuable sub-floor assets.

With specifiers increasingly recognizing the commercial and environmental benefits of designing for disassembly, detachable fixing methods are rapidly gaining traction across the UK, Europe, Australia and the United States.

A Collaborative Approach

Ian Spreadborough, co-founder of Circular Building Solutions Ltd,. explained: ”A truly circular flooring solution must consider the total flooring assembly, from the sub-floor to the fixing mechanism to the individual materials within a floor covering such as the backing and yarn.

We are proud to collaborate with Universal Fibers to promote how a holistic approach to flooring can deliver meaningful sustainability gains. With shared partnerships already in place with manufacturers such as Forbo, Milliken™, Burmatex® and Balsan, we look forward to driving broader industry change together.”

Anna Plumb, vice president, European sales and marketing at Universal Fibers, added: “Our ‘You First™’ commitment is a promise to our customers that we will continue to innovate unique fibers and finishes that ensure our customers can develop sustainable, high-quality products with confidence.

Supporting products designed for disassembly through reversible fixings is another way to continue diverting carpet waste from landfills, and we’re excited to formalize our support for Circular Building Solutions and to work together in promoting the transition to a more holistic approach to circularity with future-ready flooring systems.”

Posted: July 15, 2025

Source: Universal Fibers, Inc. / Circular Building Solutions Ltd

Introducing Hyphyn™: A Breakthrough In Biodegradable Performance Vinyl

NEW YORK CITY — July 15, 2025 — Hyphyn™, a biodegradable performance vinyl, redefines the future of sustainable materials, proving that high performance and environmental responsibility can coexist. Engineered with a patented enzyme system and proprietary resin formulation, Hyphyn delivers commercial-grade durability while biodegrading over 90 percent within two years in landfill conditions —a first for performance vinyl. “True innovation isn’t just about creating something new — it’s about rethinking what’s possible,” says Iwan Nassimi, executive vice president of Nassimi, maker of Hyphyn. “Hyphyn reimagines vinyl’s lifecycle, offering the performance the industry relies on while solving the long-term environmental impact challenges of traditional vinyl.”

Redefining Sustainable Performance

Traditional vinyl has been widely embraced by workplace, hospitality, healthcare, retail, education, and other high-traffic spaces for its cost-effectiveness, unwavering durability, and versatility. However, it comes with an environmental cost — offering little in terms of responsible disposal, persisting for generations in landfills, and contributing to microplastic pollution.

Hyphyn changes the equation for designers, specifiers, and businesses prioritizing sustainability, providing a worry-free, regenerative solution to coated upholstery fabrics. Designed to perform like traditional vinyl, Hyphyn offers a critical differentiator: it biodegrades only in landfill conditions, reducing long-term waste without compromising strength, cleanability, or ease of maintenance. Like its namesake, Hyphyn acts as a connector — bridging lasting performance with a more responsible future.

A Breakthrough in Material Innovation

What sets Hyphyn apart is its ability to disappear responsibly. At its core is a patented enzyme system embedded in both the PVC and polyester backing, ensuring the entire material is biodegradable. Once in a landfill, the enzyme activates in response to landfill-specific microorganisms, accelerating microbial breakdown into inert gases — without releasing microplastics or toxic residues. These gases are captured and converted into energy, creating a closed-loop solution that benefits the environment.

Additionally, Hyphyn enables safe disposal through incineration without emitting harmful dioxins — a significant advantage over conventional vinyl.

Proven Environmental Safety: Five-Part Health & Sustainability Testing

Beyond landfill degradation, Hyphyn has undergone five rigorous health, safety, and sustainability tests to verify both performance and environmental integrity:

  1. Material Safety – Before degradation, Hyphyn has been tested for chemical content to confirm responsible production. It is free of lead, heavy metals, PFAS, and formaldehyde and meets Prop 65, RoHS, and REACH compliance standards.
  2. Biodegradation Testing – In a controlled lab study, Hyphyn was proven to biodegrade over 90 percent within 24 months in landfill conditions.
  3. Post-Biodegradation Soil Testing – The remnant soil was analyzed for over 1,000 potentially toxic chemicals. The result? No harmful chemicals were detected.
  4. Soil Health Validation – A side-by-side germination study compared soil samples from Hyphyn™ degradation with those from conventional vinyl. The result? 100-percent seed germination in Hyphyn treated soil, confirming its healthy, toxin-free soil.
  5. Indoor Air Quality – Hyphyn has been tested for VOC emissions to ensure low-VOC performance and safe indoor air quality.

“Hyphyn isn’t just about where a material begins or how it performs — it’s about where its journey ends,” concluded Nassimi.

Hyphyn available exclusively through the following premier fabric distributors Arc-Com, Burch Fabrics, Stinson, Fabricut Contract, Justin David, KB Contract, Kravet Contract, Mayer Fabrics, Momentum Textiles & Wallcovering, Pallas Textiles, Reliatex, Workshop Twenty One and Wolf Gordon.

Posted: July 15, 2025

Source: Hyphyn™ —  a product of Nassimi LLC

 

Gen Phoenix Secures $15 Million Investment Round As Tapestry Expands Strategic Partnership With Supply Agreement

PETERBOROUGH, England — July 15, 2025 — Gen Phoenix, a sustainable recycled leather fiber material manufacturer at scale, today announced a new chapter in its ongoing partnership with Tapestry, Inc. — the house of iconic brands including Coach, Kate Spade, and Stuart Weitzman. The partnership includes a three-year, contracted supply agreement, along with an increased investment from Tapestry as part of Gen Phoenix’s $15 million Series round led by venture capital firm, Material Impact. As part of the round, Tapestry has increased its equity stake in Gen Phoenix to 9.9.percent, nearly quadrupling its initial 2023 investment.

This multi-faceted partnership solidifies Gen Phoenix’s role as a core material innovation partner to Tapestry brands, enabling access next-generation materials at unprecedented scale and consistency.

“This expanded partnership marks a major milestone — not just for Gen Phoenix, but for the future of sustainable materials,” said John Kennedy, CEO of Gen Phoenix. “Together with Tapestry, we’re proving that circular innovation can meet the demands of global brands without compromise. It’s a powerful example of what happens when you combine material innovation, leather heritage, shared values, and a commitment to scale.”

A Partnership Built for Scale, Resilience, and Impact

The partnership between Gen Phoenix and Tapestry — first initiated in 2022 — has evolved far beyond a typical vendor relationship, serving as a blueprint for how brands and material innovators can co-create sustainable solutions. The two companies have worked side-by-side — sharing R&D access, factory floors, and design insight — to engineer a material that honors the heritage of leather Tapestry brands are known for while extending its life through circular transformation.

“This investment reflects our belief in the power of innovation to drive both purpose and profit. Gen Phoenix’s platform enables circularity at scale — delivering high-quality materials that meet the style, performance, and impact expectations of today’s consumer,” said Scott Roe, Tapestry CFO and COO. “As global leader in quality leather goods, we see significant opportunity to be a catalyst of next-generation materials that are consistent with our heritage of craftsmanship. This partnership reinforces our commitment to leading the fashion industry in sustainable innovation and ensuring a resilient, future-ready supply chain.”

Fueling the Future of Circular Materials with New Funding

Tapestry’s latest investment advances both companies’ sustainability and business goals:

  • For Tapestry, it delivers supply chain resilience, quality performance, and alignment with next- gen consumers’ values.
  • For Gen Phoenix, the collaboration further validates the scalability and commercial potential of its material platform—proving it can meet the three key criteria that matter most to leading brands: price, performance, and planet. In other words, delivering sustainability without compromising on price or quality.

Through Gen Phoenix’s $15 million investment round, the company will be enabled to:

  • Expand into new categories and global markets.
  • Scale its production infrastructure at its U.K. facility, which has capacity for 60+ million ft² annually.
  • Accelerate R&D and commercialization of its fully circular leather solution that integrates post-consumer and end-of-life waste.

As luxury retail brands increasingly embrace a trend Gen Phoenix calls ‘luxcycling’ — the use of innovative materials and proprietary manufacturing processes to extend the lifespan of luxury fashion and accessories products while maintaining the heritage and quality standards – this expanded partnership underscores how Gen Phoenix and Tapestry continue to pave the way in circular leather innovation for an industry-wide transformation toward sustainable luxury materials.

Posted: July 15, 2025

Source: Gen Phoenix

Continuous Composites Secures Multi-Year Award To Validate High-Performance Materials

COEUR D’ALENE, Idaho — July 14, 2025 — Continuous Composites (CCI) has been awarded multi-million-dollar funding from the U.S. Air Force as part of a multi-year contract to advance the development of high-performance materials using CF3D® technology. This funding is divided into two phases:

Diamond Weave Coupon by Continuous Composites CF3D.

The first phase, currently underway, focuses on establishing baseline material properties and a performance validation campaign to benchmark CF3D-produced components against traditional manufacturing methods, such as those used for materials like Carbon-Carbon.

The second phase of the funding will support the expansion of this work, enabling full-scale component production and flight testing. This phase will allow CCI to refine production processes, conduct additional testing, and further advance CF3D’s capabilities for high-temperature applications.

Fiber Architecture Leading Edge printing on CCI’s 7th-axis mandrel by Continuous Composites.

CF3D (Continuous Fiber 3D) technology enables the automated manufacturing of continuous fiber composites in near-net shapes, offering precise control over fiber orientation and geometry. This capability facilitates the scalable production of complex parts with enhanced design flexibility and the ability to meet the high-performance requirements of high-temperature applications.

Continuous Composites

Completed Fiber Architecture Leading Edge by Continuous Composites CF3D.

Continuous Composites is redefining composite manufacturing with CF3D, its patented Continuous Fiber technology. By integrating advanced materials fiber steering and automated manufacturing, CF3D enables the production of lightweight, high-performance structures with unmatched precision and scalability. This innovative approach transforms how complex components are made, unlocking new possibilities across aerospace, defense, and UAV sectors.

Posted: July 14, 2025

Source: Continuous Composites

bluesign® Celebrates 25 Years As A Global Leader In Sustainable Textile Innovation

ST. GALLEN, Switzerland — July 14, 2025 — The year 2025 marks a pivotal milestone for bluesign, the global authority in sustainable chemical and environmental management for the textile and fashion industry, as it celebrates 25 years of advancing cleaner, safer, and more responsible manufacturing practices across the global supply chain.

Since 2000, the Swiss-founded company has led the global charge towards a more sustainable future, developing a science-based, input stream management system to eliminate harmful substances at the source of textile production.

Now spanning more than 900 system partners across the globe, bluesign continues to deliver measurable reduction in environmental impact at an unprecedented scale. The company sets the global benchmark for responsible production with stringent criteria for chemical use, environmental performance, and resource efficiency, and  serves as a one-stop resource for navigating ESG and upcoming legislation  (CSDDD, CSR, ESPR, DPP etc), helping partners stay ahead of global compliance standards while embedding verified sustainability into every stage of production.

Then & Now: A Mission That Endures

From its inception, bluesign’s mission has remained clear: remove harmful chemicals from textile production from the beginning, and hence ensure safer working conditions, reduced harm on the environment, and deliver safer products for consumers. Over 25 years, this mission has only strengthened, evolving to meet global challenges like PFAS elimination, decarbonization, and circularity, while driving continuous improvement across the industry.

Measurable Impact at Scale

The bluesign System enables its partners to make verified, measurable progress toward sustainability goals:

  • Safer chemistry and materials: Over 28,000 chemical products and 70,000 textile materials carry the bluesign APPROVED status, signaling compliance with the strictest industry criteria and elimination of hazardous substances including CMRs and PFAS.
  • Environmental Performance: Since 2019, bluesign System Partner manufacturers have collectively achieved the following improvements in environmental footprint:
  • Global Reach: The bluesign network now includes over 900System Partners across the world, including chemical suppliers, textile mills, manufacturers, and brands.
  • Worker & Consumer Safety: The bluesign System ensures safe conditions for workers and non-toxic products for consumers, built on a foundation of transparency and accountability.

Why It Matters: A Holistic, Verified Approach

bluesign’s unique value lies in its holistic system, which tracks and verifies impact at every stage – from chemical inputs to final product. The independent, science-based verification process goes beyond traditional certification to ensure ongoing compliance and continuous sustainability improvements, building trust with stakeholders and empowering the industry to move forward responsibly.

Looking Ahead: The Next 25 Years

As the industry faces new challenges, including circularity and legislative shifts, bluesign continues advancing solutions that protect workers, consumers, and the environment, and remains committed to innovation and global impact.

As the industry faces new challenges, including due diligence, extended producer responsibility, and digital product passports, legislative shifts under the EU Green Deal, and rising expectations around circularity, bluesign remains committed to innovation and impact.

“bluesign was born out of a bold idea, that sustainability could be embedded into the DNA of product creation,” said Daniel Rüfenacht, CEO of bluesign technologies. “Twenty-five years later, we’re proud to be a beacon of trust, innovation, and responsibility, and to partner with industry leaders worldwide in building a more sustainable future together.”

To commemorate its 25th anniversary, bluesign will host a series of events, expert panels, and global activations celebrating the progress of its partners and educating the industry on the future of sustainable textiles.

Posted: July 14, 2025

Source: bluesign®

Indo Count Global Relaunches Iconic American Brand Wamsutta With Direct-To-Consumer Strategy

NEW YORK — July 10, 2025 — Indo Count Global — the U.S. subsidiary of Indo Count Industries Ltd. and a provider of home textile solutions — proudly announced the launch on July 9th, 2025, of its iconic brand Wamsutta as a direct-to-consumer brand, available exclusively at wamsutta.com in the United States. Acquired from Beyond Inc. in April 2024, the Wamsutta brand is being reintroduced to the market with an updated product assortment and brand positioning designed to strengthen Indo Count’s presence in the premium segment of the U.S. home textiles market.

Founded in 1846, Wamsutta quickly grew to be the preeminent American producer and ultimately the largest cotton weaving plant in the world. Beloved by millions, the brand became a household name and a category leader across bedding and bath. The relaunch reflects Indo Count’s strategy to leverage heritage-rich brands with high consumer awareness and reposition them for modern growth through a digitally led, vertically integrated approach.

“Wamsutta has always stood for quality and comfort that endures,” said Mohit Jain, executive vice chairman of Indo Count Industries. “Now, with a refreshed brand, premium positioning, and the direct-to-consumer channel, we are connecting with a new generation of consumers while honoring the brand’s legacy.”

The new Wamsutta.com debuts with a curated selection of premium bedding and bath products focused on quality, simplicity, and timeless design. Indo Count’s deep commitment to quality, sustainability, and consumer-first service underscores every product offered.

The DTC model allows Indo Count Global to continue the brand’s mission to bring timeless comfort, thoughtful design, and enduring quality to the spaces where life unfolds, while owning the customer relationship, gathering real-time insights, and building long-term brand equity through digital storytelling and product experience.

Posted: July 14, 2025

Source: Wamsutta

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