ST. LOUIS — December 13, 2022 — Baldwin Technology Co. Inc. has appointed Adina Starke, a seasoned print and packaging professional with wide-ranging expertise, as regional sales leader for the West Coast.
Baldwin Technology Company Inc. is a global manufacturer and supplier of innovative process-automation equipment, parts, service and consumables for the printing, packaging, textile, plastic film extrusion and corrugated industries. Starke will be responsible for all product sales to print and packaging professionals in Washington, Idaho, Oregon, California, Nevada, Arizona, Utah, Alaska and western Canada.
Starke has spent the past 15 years in various technical and sales roles in the print and packaging industry. Most recently, she spent four years with All Printing Resources (formerly JVI Solutions), as a Territory Manager and a Technical Sales and Business Development Representative. Prior to that, she spent several years with Lohmann Specialty Coating and Sun Chemical.
Starke graduated from Clemson University with a Bachelor of Science degree in Graphic Communications.
“It’s exciting to have Adina join Baldwin and strengthen the team. Being based out of Los Angeles will give us a strong presence in a key market for us where we are looking to drive growth,” said Craig Black, Baldwin’s Vice President of Sales, Americas. “Her blend of technical and sales experience will be a great benefit coming into the role, as well as her experience in the flexo print industry. With Adina’s enthusiasm, drive and passion for delivering results, I look forward to seeing her contribute to Baldwin’s future growth across our print and packaging customer base out West.”
“I am excited to join such a dynamic and innovative organization,” Starke commented. “I look forward to meeting customers in the region, building new relationships as I settle into the role, and driving success for Baldwin Technology.”
AATCC President Harrie Schoots (right) unveiling new library plaque named in honor of former Executive Vice President John Y “Jack” Daniels.
RESEARCH TRIANGLE PARK, N.C. — December 13, 2022 — AATCC recently hosted hybrid Interest Group and Research Committee Meetings online and at the AATCC Technical Center in Research Triangle Park, N.C. Administrative meetings were held remotely in October.
Interest Groups started off the week with a series of speakers on Monday afternoon. The presentations were recorded and are available to AATCC members at https://members.aatcc.org/publications/.
Chemical Applications: Sustainable Dyeing for Black Knits; Bryan Dill, Archroma
Concept 2 Consumer: Dyestuff Overview; Rod Pedemonte, Dystar Americas
Materials: American Hemp for Textiles and Apparel—Where are We Now?; Guy Carpenter, Bear Fiber
Rising Professionals: Going from the Lab to Leading a Sourcing Team and How Being a Textile Chemist Helped; Rob Smith, Upwest
Research committees met Tuesday and Wednesday followed by the AATCC Board of Directors meeting on Thursday. Research committees develop and maintain all the standard test methods and procedures published in the AATCC Manual of International Test Methods and Procedures. In additional to this work, several informative presentations were shared that laid the groundwork for future standard development. Highlights from the research as well as administrative committee meetings are available online. https://www.aatcc.org/aatcc-events/research/#MeetingsHighlights
A total of 247 participants from 22 countries registered for the meetings. Represented countries include Bangladesh, Brazil, Bulgaria, Canada, China, Germany, India, Indonesia, Italy, Malaysia, Mexico, Morocco, Pakistan, Peru, Poland, South Africa, Switzerland, Taiwan, Thailand, Turkmenistan, United Kingdom, and United States of America.
A special feature of the Fall 2022 meetings was the dedication of the AATCC Technical Center library. The library was named in honor of former Executive Vice President John Y “Jack” Daniels with a small ceremony. Newly-elected members of the AATCC Board of Directors were announced at the Annual Meeting and incoming AATCC President John Crocker received the president’s pin from former President Robert Lattie at the conclusion of that meeting.
Bob Lattie (left) pinning incoming AATCC President John Crocker
Looking Ahead
While various committees hold meetings and events throughout the year, most meet during committee weeks each Spring and Fall.
The next round of Administrative committee meetings will be April 13-14 & 17-18, 2023. These meetings are all virtual. Committees addressing topics such as publications, conferences, and membership are free and open to all. Watch the AATCC website and other media for updates. Registration for Spring meetings will open early in 2023.
www.aatcc.org/aatcc-events/admin/
Research committees will meet May 16-18, 2023 virtually and at the Technical Center.
VANCOUVER — December 8, 2022 — Restoring sleep through constant innovation in material and technology, Rest Duvet, in collaboration with Noble Biomaterials, proudly unveils Silvercool™ Performance Sheets and Pillowcases. The high thermal conductivity incorporated into the Silvercool fabric absorbs and transfers heat faster than cotton, bamboo, and silk creating one of the coolest and highest Qmax (cooling) fabrics available. Noble’s IONIC+® Antimicrobial Technology eliminates bacteria that causes odors and stains, a permanent feature that does not wash out and helps the fabric last longer. The proprietary combination of both of these features, along with temperature-regulating capabilities establishes Silvercool as a unique and technologically advanced type of bedding that brings new meaning to a dream come true.
“It’s important to our brand to continue pushing boundaries when developing the most comfortable, luxurious and health conscious products possible,” said Rest Duvet Co-founder Andy Nguyen. “The creation of sheets and pillowcases with the Silvercool technology was a natural next phase in Rest Duvet’s line of bedding, and we couldn’t have imagined partnering with a better and more forward-thinking company than Noble Biomaterials to help us create and bring this to the market.”
The ultra fine yarn mimics silk proteins resulting in the Silvercool fabric being sensationally soft and cool to the touch, while also boasting moisture wicking and bacteria reducing capabilities. In line with the Rest Evercool™ Comforter, Silvercool’s sheets and pillowcases are gentle on the skin.The breathable fabric is beneficial to all types of sleepers, including hot sleepers, individuals going through menopause and individuals with generally sensitive skin.
“We’re excited to partner with Rest Duvet and continue our expansion into the bedding space,” said Noble Chief Marketing Officer Allon Cohne. “Our permanent IONIC+ technology requires fewer washes and saves energy, complimenting Rest’s mission to provide consumers with a cooling, sustainable bedding solution.”
The Silvercool Sheet Set includes a flat and fitted sheet as well as two pillowcases. Offered in Aqua Blue and Cool Gray, with free shipping and returns, as well as a 30-night risk-free guarantee. The sheets are 100 percent machine wash safe and are available in Queen Size ($299), King Size ($319) and Cali King Size ($329).
No matter what you’re producing, or for whom, that phrase likely conjures up a specific time of year in your mind. Producing licensed gear for schools means the “busy season” could be late summer — stocking shelves and fulfilling rush orders to coincide with the beginning of a new year. If most business comes from outdoor sports or concert festivals, early spring might be the “busy season.”
For a great many businesses, however — perhaps most commonly of all — the “busy season” comes between Halloween and Christmas. The holiday rush. Black Friday. The gift-giving peak. Your last chance to make a prosperous year even more profitable, or to at least break even when times are tougher.
Unfortunately, more traditional fashion, apparel and textile production/fulfillment mechanisms are limited in terms of efficiency. If your operational strategy isn’t built with peak periods in mind, you may be frantically working overtime at the last minute to meet demand — a predictable yet hellish “crunch time” leaving you especially vulnerable should something go wrong such as technology malfunctions, supply chain disruptions, natural disasters, or other unforeseen possibilities. If the operational strategy is geared towards meeting demands of a peak period, production may take place months and months ahead of time in anticipation of demand that may never come to fruition or might be delayed by significant periods of downtime — or both.
Answering the unique market dynamics of the “busy season” is a key virtue of sustainable, on-demand digital production. What’s going to be the popular item when the holidays come? How many garments will we need to produce?
With versatile, single-step digital textile print capabilities, the need to forecast such critical figures disappears.
What sells today, we make today. If something different sells tomorrow, we’ll make that tomorrow. And if there’s an opportunity to fulfill new demand throughout the next year — a virtual certainty in the age of social media monetization, micro moments, the proliferation of online design tools, the explosion of apps giving creators outlets for monetizing inspirations and building personal brands, NFTs, the Metaverse — agile digital production capabilities empower producers to meet those opportunities and grow, regardless of broader economic conditions. What sells on any given day, we make that day.
Take Trevco — an on-demand fulfiller of custom and licensed apparel with production facilities in Michigan and Utah. While it uses multiple production mechanisms to answer demand for various products in a timely manner, single-step, pigment-based digital Direct-to-Garment (DTG) production means meeting the heaviest seasonal volumes while supporting a consistent growth trajectory.
Describing these systems as a “game-changer” for on-demand fulfillment, vice president of Operations James Drake notes quick, digital production means “we don’t have to worry about pre-buying shirts and then pre-printing them to sell. We can grab a blank, print it after the order’s placed, and then ship it. The labor savings that you get and the savings in speed of production, because you don’t have to worry about pretreating, because you can print on demand, as long as you feel that you can capitalize on those savings, labor, being able to print on demand — getting shirts out your door faster; you know, a lot of times we work off of a one-day turnaround and a two-day turnaround — and being able to do that really saves a good amount of money.”
At minimum, the benefits of on-demand production are twofold. While ending the need for forecast-based production models reduces overstock and optimizes profit margins, the model also supplies an environmental benefit. By producing only what’s sold, you’re creating less landfill and using less energy. You’re producing less greenhouse gas emissions — all while offering consumers and brands more graphic and color possibilities, spanning a broader range of fabrics and applications, faster than ever before, without compromising quality or durability.
We believe the perfection of sustainable, on-demand digital textile production capabilities are the key to making apparel production less wasteful, more eco-friendly, and more responsive to the needs of a wildly creative and increasingly web-centric global marketplace.
As expressed in our 2021 Impact Report for Environmental, Social, and Corporate Governance, the ultimate goal is “to boldly transform the world of fashion and textiles for a better, more sustainable planet.” While this may sound lofty in the context of answering challenges of a busy holiday season, we believe digital on-demand production has matured to the point of empowering producers to meet any operational challenge — including seasonal ebb and flow, unforeseen disruptions (as experienced during COVID-19), the sudden popularity of new product applications, and localizing production to eliminate logistical complications and time to market. Producers who’ve shifted operations to on-demand digital production increasingly view sustainability as a core component of a growth strategy, rather than a compromise than must be accounted for.
“I think all companies should be doing absolutely everything they can do within their power to be as sustainable and eco-friendly as they possibly can,” says Axel Jones, director of Welsh apparel fulfiller My Needs Are Simple. While the business prioritizes responsible production practices in their technology investments, he noted the Kornit on-demand solution was “really head and shoulders above the competition when it comes to cost per print. It really is, you know, the most cost-effective direct-to-garment machine.”
The sentiment was echoed by Sherri Barry of Arizona-based fashion incubator The Fashioneer, which uses sustainable on-demand production to eliminate barriers to fulfillment for private and aspiring fashion designers: “I want fashion to be fun to create, to make people feel wonderful, so they have a unique piece they wear forever, which is the most sustainable garment available,” Barry said. “Technology like this allows all of these creators to have their creations printed, automated, cut, packaged, and shipped to their consumer.”
Digital on-demand production results in creating only what you sell, meaning higher margins and less waste. That generates the highest possible yield from your “busy season” while delivering an experience that is eco-conscious and elevates the apparel industry to something that makes producers, creators, and consumers feel good, in more ways than one.
May this holiday season see your business greener and stronger than ever.
Editor’s Note: Don Whaley is an industry veteran with more than 20 years of experience in leadership roles across sales, marketing, and the channel. He currently serves as vice president at Kornit Digital
KENNESAW, Ga. — December 12, 2022 — The INVISTA-owned CORDURA® Advanced Fabrics brand is celebrating 55 years of continuous advancements that have helped shape the world of military, workwear and outdoor products and gear with performance fabric innovations. The 55th year of the ingredient brand was a year celebrating milestones in innovation, exciting end-use applications and on-trend collaborations. Overall, the CORDURA Advanced Fabrics portfolio now consists of more than 15 different performance technologies, with 2,500-plus certified CORDURA fabrics available through its worldwide partner network.
“Since commercialization of the fabric in 1967, the CORDURA brand has worked hand-in-hand with its mill and supply chain partners to break molds and blaze new trails — with all signs, roads and paths leading to the next generation of durable solutions. Our continuous evolution of end-use apparel continues to generate demand for ingredient brands to diversify possible applications in end use products. By collaborating to innovate, we can work ever more closely with brands and mill partners to maximize on strengths and develop the next generation of sustainable solutions,” explained Malayka Erpen, Global Consumer Segment leader CORDURA® Brand.
Highlights of the 55th celebration year 2022 include:
New Fiber Technologies — CORDURA re/cor™ Recycled Nylon 6,6 (RN66) launched in January this year with one of the main goals to continue to deliver the performance expected of CORDURA Advanced Fabrics, while expanding our portfolio of responsible products. The CORDURA re/cor RN66 portfolio is ‘durable, responsible and innovated to last’ using 100 percent pre-consumer nylon 6,6 fiber material that is GRS certified. In terms of quantifiable benefits versus Virgin Nylon 6,6, the production of CORDURA re/cor RN66 fabric creates 83-fewer greenhouse gas emissions, uses 82-less energy and uses 57-percent less water.
Awarded — New CORDURA re/cor RN66 already awarded across ISPO Textrends, Functional Fabric Fair & PERFORMANCE DAYS®.
Expansion of CORDURA re/cor RN66 into workwear segment — C.F. Weber launches as first German mill to provide CORDURA re/cor RN66.
Expansion of CORDURA re/cor RN66 into footwear segment with Tiong Liong Corporation (TLC) — Starting collection consists of two versions of CORDURA re/cor RN66 rip-stop wovens in 4-way stretch and non-stretch.
Acceptance onto Material ConneXion library — Marking another milestone in the CORDURA re/cor Recycled Nylon 66 (RN66) platform launch, Material ConneXion, a leading material insights company, has accepted the CORDURA re/cor RN66 collection that features ten new CORDURA re/cor RN66 fabrics onto its platform.
Brand collaborations
Debut of CORDURA re/cor RN66 from US backpack company MYSTERY RANCH® – already available in 16 countries. German market entry coming soon.
Debut of Sapphire Finishing Mills Limited X CORDURA Advanced Fabrics Capsule Collection, marked a 5+ year working relationship. Inspired by iconic utility silhouettes, such as workwear overalls from the Gold Rush era, Americana inspired cowboy classics and vintage tactical, the latest Sapphire Finishing Mills Ltd. and CORDURA Advanced Fabrics partnership explores the versatility of CORDURA NYCO Fabrics re-imagined.
New workwear brand Schöffel PRO heralds new generation of workpants with CORDURA Naturalle™Fabrics – Lightweight, yet highly functional, tough and durable.
Debut of CORDURA re/cor RN6 into apparel – The iconic Skidoo jacket has been recreated using fully recycled CORDURA re/cor RN6 as part of Napapijri´s The Premium Collection.
CORDURA x Sapphire Finishing Mills Ltd. x Dovetail Workwear to produce the new Ready Set Cargo Pant. This latest Sapphire Finishing Mills Ltd. CORDURA NYCO Fabric innovation is designed for ultimate endurance. This third Dovetail Workwear x CORDURA Advanced Fabrics launch is yet again a testament to innovation through collaboration which has resulted in building durable relationships and products designed to withstand the test of time.
European launch of CORDURA re/cor RN66 with a Limited Edition tote bag from BACH EQUIPMENT – six different styles will be commercially available in 2024 collection
“At CORDURA® Advanced Fabrics, we stand behind the importance of products powered by performance-driven, built-to-last fabrics,” said Cindy McNaull, CORDURA Brand Business Development director. “With 55 years of delivering durable, reliable, and trusted solutions, we put our fabrics through rigorous laboratory testing and certification screenings. The CORDURA brand ethos has always been summed up in the belief that “Sustainability Begins With Products That Last™”. Our extensive CORDURA Advanced Fabrics portfolio is designed to challenge the throwaway mentality within the textile industry. This resonates in the marketplace now more than ever, and we are continuing to partner with our valuable authorized mills, brand customers and designers to push the limits of durability for the consumer of today and tomorrow”,
Sneak Peak on the new CORDURA brand family member, expected beginning of 2023
Stay tuned for exciting updates to the CORDURA fabric technology known for its unparalleled color durability. Innovative, sustainable color that stays true — engineered with high tenacity nylon 6,6 multi-filament fiber that is solution dyed, locking the color in at the molten polymer extrusion level with a manufacturing process that uses less water, energy and CO2 to help leave a lighter footprint along the path to sustainability.
GRAZ, Austria— December 12, 2022 — RecyOuest, France, has successfully started up the world’s first recycling line for agricultural plastic waste nets at its mill in Argentan. The innovative recycling line featuring a unique dry-cleaning system was delivered, installed and commissioned by the international technology group ANDRITZ in August 2022.
The ANDRITZ recycling line can process up to 8,000 tons of waste and produce recycling fibers for nonwoven applications and also for pellets made of waste from agricultural single-use plastic nets and twines. These pellets are then returned to the plastics industry by mixing both recycled and virgin raw materials, thus reducing the amount of virgin plastic used.
This line, inspired by the techniques from textile wastes recycling, is equipped with a unique mechanical dry-cleaning system that allows resource savings by avoiding the use of water and chemicals. This state-of-the-art ANDRITZ equipment allows RecyOuest to produce recycling fibers for nonwoven applications and also pellets for ever new eco-designed nets and twines for the agricultural sector, with the lowest possible environmental impact.
Marcela Moisson, founder and president, RecyOuest, comments: “We are very grateful for the excellent cooperation with the R&D team from ANDRITZ, who fully supported us in their technical center. Thanks to ANDRITZ Laroche’s expertise in textile industry, we succeeded in finding the exact process required for recycling agricultural waste, which was a huge challenge.
This unique dry-cleaning process allows us to minimize our environmental impact drastically in the long run, while giving a second life to agricultural waste for which, until now, there was no recycling solution, neither in France, the leading country in the agricultural sector, nor worldwide.”
RecyOuest, based in Argentan, France, is a green economy company that handles the recycling contaminated filamentary thermoplastics such as round bale nets and twines. With its recycling process, RecyOuest is part of a circular economy approach.
Peter Broom (center), director and technical innovator at Meryl Fabrics, is presented with the Med Tech Innovation, Sustainability Award
CONGLETON, England — December 12, 2022 — A jubilant Meryl Fabrics® is celebrating a record year for awards, after chalking up an impressive 11 winner and finalist trophies presented by international and UK bodies in recognition of their firm’s major achievements in achieving sustainability with textile innovation.
As a pioneer in hi-tech sustainable materials and owners of the first in-house circular economy offering in textiles, Meryl Fabrics was awarded the following major accolades this year:
Winner – Circular and Recycling Award, National Sustainability Awards 2022
Winner – Industry Award for Sustainability, Professional Clothing Industry Association Worldwide Ltd (PCIAW®)
Highly Commended – Best Fabric & Fibre Innovation, Professional Clothing Industry Association Worldwide Ltd (PCIAW®)
Highly Commended – PPE Innovation in Clothing, Professional Clothing Industry Association Worldwide Ltd (PCIAW®)
Finalist – Innovation Award, National Sustainability Awards 2022
Finalist – Sustainable Business of the Year, The British Business Awards 2022 ·
Finalist – Water Reduction Award Finalist, National Sustainability Awards 2022
Highly Commended – Manufacturer of the Year, Business Green Leaders Awards 2022
Finalist – Sustainable Fabrics in Healthcare, Tomorrow’s Care Awards 2022
Kevin Simpson, co-founder of Meryl Fabrics commented: “Looking back on 2022, we are absolutely thrilled with the immense industry recognition we have received this year.
“At the heart of our organization lies our purpose to stop climate change in its tracks.
The environmental impact of our reusable materials is the most exciting aspect of what we have pioneered. Our innovative technology uses hydrogen bonding to create strong molecular chains that seal all microfibers into the filaments. There is no release of microfibers into the air or oceans.
“Meryl Fabrics doesn’t use the traditional water dying processes, so we don’t contaminate or use water, and we have virtually eradicated all production waste at the manufacturing stage, which can be as high as 22 percent, by returning, weaving, and cutting waste for reuse in new yarns. We integrate all coloring and treatments into the filaments at the spinning stage.
“Washed at a lower temperature to reduce energy usage, the fabrics, tested after 300 washes at 40°C, show no reduction in protection or appearance. They have a hugely reduced transport route, significantly lowering the product’s carbon footprint from its creation to the end of its life when it can be fully recycled and made into another sustainable development.”
Driven by problem solving, the award-winning Meryl Fabrics uses Nylstar Hydrogen bonding technology to enhance the molecular structure of fibers; seal-in microplastics within the yarn and improve the durability of garments. Their continual innovation in Meryl Eco Dye offers a waterless dyeing process, saving thousands of liters of water during manufacture of fabric as they re-engineer the present of apparel. Meryl Fabrics seeks to replace cotton with its exceptionally soft touch fabrics that feature natural stretch and moisture management properties that are designed to be recycled and offer other businesses a fully circular model in one place.
PARIS — December 12, 2022 — CELC has today announced its new name and visual identity. The organization, which is the only European agro-industrial organization that serves as a global reference, will now be known as the Alliance for European Flax-Linen & Hemp.
The new name — Alliance for European Flax-Linen & Hemp — reflects a newly restructured European industry which brings together the entire value chain around a common goal: to make European Flax-Linen and Hemp the preferred sustainable premium fibers worldwide for Fashion, Technical Textiles and Natural Fiber Composite Applications.
The new brand identity is accompanied by a new logo that connects the identity, values and strategic direction of the Alliance for European Flax-Linen & Hemp. In addition to visual changes, the Alliance has announced enhanced values and a clear strategic path to turn European Flax-Linen and Hemp into the preferred sustainable premium fibers worldwide.
The Alliance’s future development pathway will focus on three distinct strategic pillars:
Enhancing its work in publishing structured, reliable economic data and information on a regular basis, in order to be able to continuously deploy a set of specific decision-making support tools.
Transforming the Alliance for European Flax-Linen & Hemp into an innovative and sustainable international reference which continuously improves its environmental footprint through two essential elements: traceability and Life Cycle Analysis.
Guaranteeing quality and better describing the quality of its fibers by using technological innovations to create a reference for describing long fibers. A description of European Flax® fibers through optical imaging will soon complement the organoleptic method.
“Europe is the top global producer of Flax fiber. In an international context of growth and reindustrialization, Flax, which accounts for just 0.4 percent of global textile fibers, is a globalized fiber with remarkable technical and environmental properties. At the same time, the European textile Hemp industry is organizing itself to boost growth. Today, the European Flax-Linen and Hemp ecosystem thus embodies an innovative and sustainable European textile dynamic that meets the needs of consumers and brands.” Bart Depourcq, President, Alliance for European Flax-Linen & Hemp.
Posted: December 12, 2022
Source: The European Confederation for Flax and Hemp (CELC) / Alliance for European Flax-Linen & Hemp
MOREE, Australia — December 12, 2022 — With two more of Pakistan’s most prominent textile manufacturers now adopting FibreTrace®, it is clear to see the region is committed to making a change in the global textile supply chain, championing conscious textiles and source-to-store transparency using physical traceability technology.
This commitment extends to climate accountability, as both new partners, Diamond Denim by Sapphire (vertically integrated mill) and Artistic Apparels (garment manufacturer) will use climate positive Good Earth Cotton® in their conscious collections — all audited and traced at each step of the supply chain.
The new partners have adopted FibreTrace VERIFIED and Good Earth Cotton with the recognition that authenticated and quantifiable physical traceability is a prerequisite to sustainability in the global supply chain.
Diamond Denim by Sapphire, a vertically integrated mill under ownership of one of the country’s largest conglomerates, looks forward to being able to transparently validate and confirm the provenance of their Good Earth Cotton textiles using FibreTrace in an initiative which aligns with the company’s ongoing investment in sustainable textiles, solar-powered operations, and environmentally beneficial upgrades to departments
“Our key area of focus in developing fabrics today is sustainability and transparency. Working with Good Earth Cotton will drive us forward in this journey by providing our customers with verified, accurate, and traceable details on their cotton supply chain,” said Ali Abdullah, CEO at Diamond Denim by Sapphire.
Future-forward garment manufacturer, Artistic Apparels, is proud to lead the industry by example. By joining forces with FibreTrace and Good Earth Cotton, the manufacturer hopes to pave the way for a sustainable textile industry built on the principles of transparency and traceability.
“As a garment manufacturer, we felt the pressing need to deliver sustainable and traceable products to our customers and integrate a system of accountability and transparency within our supply chains,” said Ayesha Jan, head of Department, Development & Innovation, Artistic Apparels.
“Our collaboration with FibreTrace allows us to be cognizant of the impact of each product we manufacture and ensure that we’re able to play our part in combatting climate change by reducing our carbon emissions.”
FibreTrace-marked collections from Diamond Denim and Artistic Apparels will be available early 2023.
SEOUL, South Korea — December 12, 2022 — Hyosung, a textile solution provider, has hired Simon Whitmarsh-Knight as its new Textile global marketing director.
In this position Whitmarsh-Knight will lead Hyosung’s global marketing for creora® spandex/elastane, Mipan® nylon and specialty polyester fibers to deliver continuous innovation, superior value, and collaborative services throughout the textile value chain.
In his most recent roles as managing director, HD® Wool Active Insulation, EMEA marketing director for Hyosung, and previously Invista, Whitmarsh-Knight directed high-level partnerships across the textile value chain — from mills to packagers, garment makers, fiber ingredient brands, distributors, licensees, and major consumer brands.
“Simon brings extensive sales, marketing, and team-building experience growing business across the specialty fiber, technical textile and performance apparel industries — not to mention a deep understanding of Hyosung,” said Sora Yoo, chief marketing officer, Hyosung. “We are thrilled to have him lead our team as global marketing director.”
“It is an exciting time to be at Hyosung given its commitment to continuous innovation, and its investment to provide ongoing sustainable textile solutions across our value chain,” said Whitmarsh-Knight. “I am looking forward to collaborating and working alongside such a talented team.”
Whitmarsh-Knight will be based in the UK and travel extensively to support the team and connect with leading international, brands, retailers, and value chain partners.
