Manufacturing PMI® At 48.7%; April 2025 Manufacturing ISM® Report On Business®: Apparel, Leather & Allied Products And Textile Mills Report Growth

TEMPE, Ariz. — May 1, 2025 — Economic activity in the manufacturing sector contracted in April for the second month in a row, following a two-month expansion preceded by 26 straight months of contraction, say the nation’s supply executives in the latest Manufacturing ISM® Report On Business®.

The report was issued today by Timothy R. Fiore, CPSM, C.P.M., Chair of the Institute for Supply Management® (ISM®) Manufacturing Business Survey Committee:

“The Manufacturing PMI® registered 48.7 percent in April, 0.3 percentage point lower compared to the 49 percent recorded in March. The overall economy continued in expansion for the 60th month after one month of contraction in April 2020. (A Manufacturing PMI® above 42.3 percent, over a period of time, generally indicates an expansion of the overall economy.) The New Orders Index contracted for the third month in a row following a three-month period of expansion; the figure of 47.2 percent is 2 percentage points higher than the 45.2 percent recorded in March. The April reading of the Production Index (44 percent) is 4.3 percentage points lower than March’s figure of 48.3 percent. The index returned to contraction last month after two months of expansion preceded by eight months of contraction. The Prices Index remained in expansion (or ‘increasing’) territory, registering 69.8 percent, up 0.4 percentage point compared to the reading of 69.4 percent in March. The Backlog of Orders Index registered 43.7 percent, down 0.8 percentage point compared to the 44.5 percent recorded in March. The Employment Index registered 46.5 percent, up 1.8 percentage points from March’s figure of 44.7 percent.

“The Supplier Deliveries Index indicated a continued slowing of deliveries, registering 55.2 percent, 1.7 percentage points higher than the 53.5 percent recorded in March. (Supplier Deliveries is the only ISM® Report On Business® index that is inversed; a reading of above 50 percent indicates slower deliveries, which is typical as the economy improves and customer demand increases.) The Inventories Index registered 50.8 percent, down 2.6 percentage points compared to March’s reading of 53.4 percent. The index indicated expansion for a second consecutive month after six months of contraction.

“The New Export Orders Index reading of 43.1 percent is 6.5 percentage points lower than the reading of 49.6 percent registered in March. The Imports Index dropped into contraction in April, registering 47.1 percent, 3 percentage points lower than March’s reading of 50.1 percent.”

Fiore continues, “In April, U.S. manufacturing activity slipped marginally further into contraction after expanding only marginally in February. Demand and output weakened while input strengthened further, conditions that are not considered positive for economic growth. Indications that demand weakened include the (1) New Orders Index continuing in contraction territory, (2) New Export Orders Index dropping sharply further into contraction, (3) Backlog of Orders Index contracting at a faster rate and (4) Customers’ Inventories Index remaining in ‘too low’ territory. Output (measured by the Production and Employment indexes) also weakened. Factory output (production) contracted further in April, indicating that panelists’ companies are continuing to revise production plans downward in the face of economic headwinds. The Employment Index ticked up but remained in contraction, as panelists’ companies continued to release workers. Companies generally opted for layoffs because they are quicker to implement than attrition. Inputs are defined as supplier deliveries, inventories, prices and imports. Except for Imports, the other indexes indicated expansion. Inventory growth is not a positive sign when demand is moving in the opposite direction; the recent expansion is considered a temporary move to avoid tariffs, and levels will decline when such trade issues are resolved. Supplier delivery performance reflects this pull-forward activity and delays in clearing goods through ports of entry.

“Demand and production retreated and destaffing continued, as panelists’ companies responded to an unknown economic environment. Prices growth accelerated slightly due to tariffs, causing new order placement backlogs, supplier delivery slowdowns and manufacturing inventory growth. Forty-one percent of manufacturing gross domestic product (GDP) contracted in April, down from 46 percent in March. The share of manufacturing sector GDP registering a composite PMI® calculation at or below 45 percent (a good barometer of overall manufacturing weakness) was 18 percent in April, an 11-percentage point increase compared to the 7 percent reported in March. Of the six largest manufacturing industries, four (Petroleum & Coal Products; Computer & Electronic Products; Machinery; and Chemical Products) expanded in April, one more as compared to March,” says Fiore.

The 11 manufacturing industries reporting growth in April — listed in order — are: Apparel, Leather & Allied Products; Petroleum & Coal Products; Plastics & Rubber Products; Electrical Equipment, Appliances & Components; Textile Mills; Computer & Electronic Products; Nonmetallic Mineral Products; Miscellaneous Manufacturing; Machinery; Chemical Products; and Primary Metals. The six industries reporting contraction in April, in order, are: Wood Products; Furniture & Related Products; Paper Products; Food, Beverage & Tobacco Products; Transportation Equipment; and Fabricated Metal Products.

WHAT RESPONDENTS ARE SAYING

  • “Uncertainty over tariffs is providing a big challenge from both Tier-1 suppliers we will have to pay tariffs on directly and Tier-2 suppliers that will try to pass tariffs through to us in the form of price increases and tariff surcharges.” [Chemical Products]
  • “Tariffs impacting operations — specifically, delayed border crossings and duties calculations that are complex and not completely understood. As a result, we are potentially overpaying duties. Unsure of potential drawbacks. Implementation of tariffs and their application is sudden and abrupt. The business is taking countermeasures.” [Transportation Equipment]
  • “Business climate is apprehensive, and with tariff costs implemented, all inbound Chinese shipments are on hold. It is not feasible for our business or customers to sustain the pricing required to provide an acceptable margin.” [Computer & Electronic Products]
  • “The most important topic is tariffs. Risks include margin erosion due to rising operational costs and freight delays disrupting delivery timelines. Supplier relationships are strained by pain-share negotiations, and competitors are gaining share by importing from lower-tariff regions.” [Food, Beverage & Tobacco Products]
  • “Tariff whiplash is causing us major issues with customers. The two issues we are seeing: (1) customers are holding back orders to understand what is happening with tariffs on their products or (2) they are forcing us to accept the tariffs, which causes us to ‘no quote’ the job as we cannot take on that type of risk for an order.” [Machinery]
  • “There is a lot of concern about the inflationary impacts from tariffs in our industry. Domestic producers are charging more for everything because they can.” [Fabricated Metal Products]
  • “Tariff trade wars are incredibly volatile, quickly changing, and disrupting a ton of our current work. We are 90 percent sourced out of China, and the cost models keep changing every week. We are flying to visit suppliers in a few weeks to negotiate current terms and pricing, as well as develop more long-term, strategic plans to reduce risk in the region.” [Apparel, Leather & Allied Products]
  • “Demand is slightly lower than plan, but it has been steady amid tariff concerns. Significant time has been spent quantifying the impact of changing tariff rates. Our costs will increase, and we are discussing how to share that impact across suppliers and customers.” [Electrical Equipment, Appliances & Components]
  • “The recently imposed 145-percent tariff rate on Chinese imports is significantly affecting our 2025 profitability. Due to the complexity of our parts and the lack of alternate sources, we are unable to find any alternate suppliers — especially at a reasonable cost — to our current Chinese sources. Incoming orders have slowed due to market volatility and uncertainty.” [Miscellaneous Manufacturing]
  • “Strategic procurement and the supply chain are paralyzed in a world that changes daily due to tariffs.” [Nonmetallic Mineral Products]
MANUFACTURING AT A GLANCE
April 2025
Index Series
Index

Apr

Series
Index

Mar

Percentage

Point

Change

Direction Rate of
Change
Trend*
(Months)
Manufacturing PMI® 48.7 49.0 -0.3 Contracting Faster 2
New Orders 47.2 45.2 +2.0 Contracting Slower 3
Production 44.0 48.3 -4.3 Contracting Faster 2
Employment 46.5 44.7 +1.8 Contracting Slower 3
Supplier Deliveries 55.2 53.5 +1.7 Slowing Faster 5
Inventories 50.8 53.4 -2.6 Growing Slower 2
Customers’ Inventories 46.2 46.8 -0.6 Too Low Faster 7
Prices 69.8 69.4 +0.4 Increasing Faster 7
Backlog of Orders 43.7 44.5 -0.8 Contracting Faster 31
New Export Orders 43.1 49.6 -6.5 Contracting Faster 2
Imports 47.1 50.1 -3.0 Contracting From Growing 1
OVERALL ECONOMY Growing Slower 60
Manufacturing Sector Contracting Faster 2

Manufacturing ISM® Report On Business® data is seasonally adjusted for the New Orders, Production, Employment and Inventories indexes.
*Number of months moving in current direction.

COMMODITIES REPORTED UP/DOWN IN PRICE AND IN SHORT SUPPLY

Commodities Up in Price
Aluminum (17); Aluminum Products (2); Brass (2); Construction Materials; Cooking Oils; Copper (3);Corrugated Boxes (2); Critical Minerals (2); Electrical Components (3); Electronic Components (3); Maintenance, Repair, and Operations (MRO) Supplies; Packaging (2); Personal Protective Equipment (PPE); Plastic Resin (3); Power Train Products; Road Freight; Steel (3); Steel — Hot Rolled (3); Steel — Stainless (2); and Steel Products (2).

Commodities Down in Price
Gasoline and Diesel Fuel; and Natural Gas (2).

Commodities in Short Supply
Electronic Components (2); Plastic Resin; and Semiconductors.

Note: The number of consecutive months the commodity is listed is indicated after each item.

APRIL 2025 MANUFACTURING INDEX SUMMARIES

Manufacturing PMI®
 
The U.S. manufacturing sector contracted in April for the second consecutive month after two months of expansion preceded by 26 months of contraction. The Manufacturing PMI® registered 48.7 percent, 0.3 percentage point lower compared to the 49 percent reported in March. “After reversing its recent momentum in March, the Manufacturing PMI® again registered below its reading in December. Of the five subindexes that directly factor into the Manufacturing PMI®, two (Supplier Deliveries and Inventories) were in expansion territory, the same as last month. Slower supplier deliveries and slightly expanded inventories in April are not considered positives for the economy: Both conditions figure to be temporary and are driven by tariff concerns, either delaying buyer/seller negotiations or advancing material deliveries that will be reversed after tariffs are deployed, leading to a drawdown of manufacturing inventory. Although the Employment and New Orders indexes recovered somewhat, they remained in contraction. Of the six biggest manufacturing industries, four (Petroleum & Coal Products; Computer & Electronic Products; Machinery; and Chemical Products) registered growth,” says Fiore. A reading above 50 percent indicates that the manufacturing sector is generally expanding; below 50 percent indicates that it is generally contracting.

A Manufacturing PMI® above 42.3 percent, over a period of time, generally indicates an expansion of the overall economy. Therefore, the April Manufacturing PMI® indicates the overall economy grew for the 60th straight month after last contracting in April 2020. “The past relationship between the Manufacturing PMI® and the overall economy indicates that the April reading (48.7 percent) corresponds to a change of plus-1.8 percent in real gross domestic product (GDP) on an annualized basis,” says Fiore.

THE LAST 12 MONTHS

Month Manufacturing
PMI®
Month Manufacturing
PMI®
Apr 2025 48.7 Oct 2024 46.9
Mar 2025 49.0 Sep 2024 47.5
Feb 2025 50.3 Aug 2024 47.5
Jan 2025 50.9 Jul 2024 47.0
Dec 2024 49.2 Jun 2024 48.3
Nov 2024 48.4 May 2024 48.5
Average for 12 months – 48.5

High – 50.9

Low – 46.9

New Orders
ISM®‘s New Orders Index contracted in April for the third consecutive month after three consecutive months of expansion, registering 47.2 percent, an increase of 2 percentage points compared to March’s figure of 45.2 percent. This reading is below the 12-month moving average (48.5 percent) for the New Orders Index, which hasn’t indicated consistent growth since a 24-month streak of expansion ended in May 2022. “Of the six largest manufacturing sectors, four (Petroleum & Coal Products; Machinery; Computer & Electronic Products; and Chemical Products) reported increased new orders. Two (Transportation Equipment; and Food, Beverage & Tobacco Products) reported declines. The percentages reporting ‘higher’ and ‘lower’ new orders both increased in April, an unusual sign and indication of a rare transition. Panelists noted a weakening level of demand performance, with a 1-to-1 ratio of positive comments versus those expressing concern about near-term demand. Overall, new orders continue to slow, as discussions about who will pay for potential tariff costs are the prime topic of negotiations between buyers and sellers. New orders are also struggling due to a lack of new orders from overseas customers,” says Fiore. A New Orders Index above 52.1 percent, over time, is generally consistent with an increase in the Census Bureau’s series on manufacturing orders (in constant 2000 dollars).

The eight manufacturing industries that reported growth in new orders in April, in order, are: Apparel, Leather & Allied Products; Petroleum & Coal Products; Plastics & Rubber Products; Machinery; Primary Metals; Computer & Electronic Products; Fabricated Metal Products; and Chemical Products. The six industries reporting a decline in new orders in April, in order, are: Wood Products; Paper Products; Furniture & Related Products; Transportation Equipment; Nonmetallic Mineral Products; and Food, Beverage & Tobacco Products.

New Orders %Higher %Same %Lower Net Index
Apr 2025 28.1 45.2 26.7 +1.4 47.2
Mar 2025 19.9 56.8 23.3 -3.4 45.2
Feb 2025 20.3 62.4 17.3 +3.0 48.6
Jan 2025 26.3 53.7 20.0 +6.3 55.1

Production
The Production Index dropped further into contraction territory in April, registering 44 percent, 4.3 percentage points lower than the March reading of 48.3 percent. Prior to the readings of expansion in January and February, the index was in contraction territory for eight consecutive months, with the previous reading above 50 percent in April 2024 (50.7 percent). Of the six largest manufacturing sectors, two (Computer & Electronic Products; and Machinery) reported increased production. “Production levels in April showed a significant decrease for the second time in 2025, as order books remain weak and new orders continue to decline. Petroleum & Coal Products; Food, Beverage & Tobacco Products; and Transportation Equipment led the decline in output, causing head-count reductions at factories. Lack of capital investment due to business-climate uncertainty is also having a significant impact on production plans and output,” says Fiore. An index above 52.1 percent, over time, is generally consistent with an increase in the Federal Reserve Board’s Industrial Production figures.

The seven industries reporting growth in production during the month of April — in the following order — are: Textile Mills; Plastics & Rubber Products; Fabricated Metal Products; Computer & Electronic Products; Miscellaneous Manufacturing; Machinery; and Primary Metals. The eight industries reporting a decrease in production in April, in order, are: Furniture & Related Products; Wood Products; Petroleum & Coal Products; Paper Products; Food, Beverage & Tobacco Products; Transportation Equipment; Electrical Equipment, Appliances & Components; and Chemical Products.

Production %Higher %Same %Lower Net Index
Apr 2025 19.8 56.0 24.2 -4.4 44.0
Mar 2025 21.0 58.1 20.9 +0.1 48.3
Feb 2025 16.5 68.9 14.6 +1.9 50.7
Jan 2025 19.4 62.1 18.5 +0.9 52.5

Employment
ISM®‘s Employment Index registered 46.5 percent in April, 1.8 percentage points higher than March’s reading of 44.7 percent. “The index posted its third consecutive month of contraction after expanding in January, with seven straight months of contraction before that. Since May 2022, the Employment Index has contracted in 29 of 36 months. Of the six big manufacturing sectors, three (Petroleum & Coal Products; Transportation Equipment; and Computer & Electronic Products) reported expanded employment in April. Respondents’ companies continue to reduce head counts through layoffs, attrition and hiring freezes; an approximate 1-to-1 ratio of hiring versus staff-reduction comments reflects an acceleration of head-count reductions due to the uncertain near- to mid-term demand. Layoffs were the primary tools used, an indication that head-count reduction is becoming more urgent,” says Fiore. An Employment Index above 50.3 percent, over time, is generally consistent with an increase in the Bureau of Labor Statistics (BLS) data on manufacturing employment.

Of the 18 manufacturing industries, the five industries reporting employment growth in April are: Apparel, Leather & Allied Products; Petroleum & Coal Products; Nonmetallic Mineral Products; Transportation Equipment; and Computer & Electronic Products. The eight industries reporting a decrease in employment in April, in the following order, are: Furniture & Related Products; Food, Beverage & Tobacco Products; Fabricated Metal Products; Plastics & Rubber Products; Primary Metals; Miscellaneous Manufacturing; Chemical Products; and Machinery.

Employment %Higher %Same %Lower Net Index
Apr 2025 13.1 70.7 16.2 -3.1 46.5
Mar 2025 8.3 73.7 18.0 -9.7 44.7
Feb 2025 12.0 70.9 17.1 -5.1 47.6
Jan 2025 11.7 75.1 13.2 -1.5 50.3

Supplier Deliveries
Delivery performance of suppliers to manufacturing organizations was slower for a fifth straight month in April, with the Supplier Deliveries Index registering 55.2 percent, a 1.7-percentage point increase compared to the reading of 53.5 percent reported in March. This continued expansion follows a contraction (which indicates faster delivery performance) in November, preceded by four consecutive months of slower deliveries, with four straight months of faster deliveries before that. After a reading of 52.4 percent in September 2022, the index went into contraction territory the following month and remained there for 20 out of 21 months, with February 2024 the exception. Of the six big industries, four (Petroleum & Coal Products; Transportation Equipment; Computer & Electronic Products; and Chemical Products) reported slower supplier deliveries in April. “Deliveries continued to be marginally strained as (1) suppliers struggled to meet accelerated delivery requests from panelists’ companies, (2) materials are delayed in processing at ports of entry and (3) suppliers and panelists’ companies negotiate who pays for applied tariffs,” says Fiore. A reading below 50 percent indicates faster deliveries, while a reading above 50 percent indicates slower deliveries.

The 10 manufacturing industries reporting slower supplier deliveries in April — in the following order — are: Textile Mills; Nonmetallic Mineral Products; Petroleum & Coal Products; Transportation Equipment; Furniture & Related Products; Paper Products; Computer & Electronic Products; Chemical Products; Miscellaneous Manufacturing; and Fabricated Metal Products. The only industry reporting faster supplier deliveries in April is Machinery. Seven industries reported no change in supplier delivery behavior in April as compared to March.

Supplier Deliveries %Slower %Same %Faster Net Index
Apr 2025 16.6 77.2 6.2 +10.4 55.2
Mar 2025 13.4 80.2 6.4 +7.0 53.5
Feb 2025 14.9 79.1 6.0 +8.9 54.5
Jan 2025 7.8 86.2 6.0 +1.8 50.9

Inventories
The Inventories Index registered 50.8 percent in April, down 2.6 percentage points compared to the reading of 53.4 percent reported in March. Although the Inventories Index ‘gave back’ 2.6 percentage points of the 7.5 percentage points it gained in February and March, the last two readings have been the index’s highest since December 2022 (51.4 percent). Prior to March, the last time the Inventories Index was above 50 percent was in August (50.2 percent). Of the six big industries, two (Petroleum & Coal Products; and Chemical Products) grew input inventories in April. “Manufacturing inventories expanded in April, as panelists’ companies continue to pull forward (advance) deliveries of materials in an attempt to minimize the financial impacts of potential tariffs,” says Fiore. An Inventories Index greater than 44.5 percent, over time, is generally consistent with expansion in the Bureau of Economic Analysis (BEA) figures on overall manufacturing inventories (in chained 2000 dollars).

Of 18 manufacturing industries, the five industries reporting higher inventories in April are: Petroleum & Coal Products; Electrical Equipment, Appliances & Components; Plastics & Rubber Products; Chemical Products; and Primary Metals. The eight industries reporting lower inventories in April — listed in order — are: Paper Products; Textile Mills; Wood Products; Furniture & Related Products; Fabricated Metal Products; Transportation Equipment; Machinery; and Computer & Electronic Products.

Inventories %Higher %Same %Lower Net Index
Apr 2025 20.8 59.2 20.0 +0.8 50.8
Mar 2025 21.5 65.7 12.8 +8.7 53.4
Feb 2025 14.6 72.4 13.0 +1.6 49.9
Jan 2025 12.2 67.4 20.4 -8.2 45.9

Customers’ Inventories
ISM®‘s Customers’ Inventories Index registered a reading of 46.2 percent in April, a decrease of 0.6 percentage point compared to the reading of 46.8 percent in March. “Customers’ inventory levels in April continued to contract and moved slightly further from ‘about right’ territory. (For more information about the Customers’ Inventories Index, see the ‘Data and Method of Presentation’ section below.) Panelists are reporting that the amounts of their companies’ products in their customers’ inventories suggest a demand level that remains positive for future production,” says Fiore.

The two industries reporting customers’ inventories as too high in April are: Plastics & Rubber Products; and Computer & Electronic Products. The 10 industries reporting customers’ inventories as too low in April, in order, are: Furniture & Related Products; Wood Products; Primary Metals; Transportation Equipment; Electrical Equipment, Appliances & Components; Food, Beverage & Tobacco Products; Fabricated Metal Products; Machinery; Miscellaneous Manufacturing; and Chemical Products. Six industries reported no change in customers’ inventories in April as compared to March.

Customers’
Inventories
%
Reporting
%Too
High
%About
Right
%Too
Low
 

Net

 

Index

Apr 2025 76 11.1 70.2 18.7 -7.6 46.2
Mar 2025 77 11.8 70.0 18.2 -6.4 46.8
Feb 2025 77 8.0 74.6 17.4 -9.4 45.3
Jan 2025 77 9.0 75.4 15.6 -6.6 46.7

Prices
The ISM® Prices Index registered 69.8 percent in April, increasing 0.4 percentage point compared to the March reading of 69.4 percent, indicating raw materials prices increased for the seventh straight month after a decrease in September. The Prices Index has increased 15 percentage points over the past six months to record its highest reading since June 2022 (78.5 percent). Of the six largest manufacturing industries, five — Machinery; Chemical Products; Food, Beverage & Tobacco Products; Computer & Electronic Products; and Transportation Equipment — reported price increases in April. “The Prices Index indicated increasing prices in April for the seventh consecutive month, driven by increases in steel and aluminum prices impacting the entire value chain, as well as the general 10-percent tariff applied to many imported goods. Forty-nine percent of companies reported higher prices in April, compared to 46 percent in March. This share has consistently increased over the past six months, from a low of 12.2 percent in November,” says Fiore. A Prices Index above 52.8 percent, over time, is generally consistent with an increase in the Bureau of Labor Statistics (BLS) Producer Price Index for Intermediate Materials.

In April, the 15 industries that reported paying increased prices for raw materials, in order, are: Textile Mills; Furniture & Related Products; Nonmetallic Mineral Products; Machinery; Miscellaneous Manufacturing; Fabricated Metal Products; Chemical Products; Food, Beverage & Tobacco Products; Primary Metals; Paper Products; Computer & Electronic Products; Electrical Equipment, Appliances & Components; Transportation Equipment; Wood Products; and Plastics & Rubber Products. No industries reported paying decreased prices for raw materials in April.

 

Prices

%Higher %Same %Lower Net Index
Apr 2025 49.2 41.1 9.7 +39.5 69.8
Mar 2025 46.0 46.7 7.3 +38.7 69.4
Feb 2025 31.4 61.9 6.7 +24.7 62.4
Jan 2025 20.7 68.3 11.0 +9.7 54.9

Backlog of Orders
ISM®‘s Backlog of Orders Index registered 43.7 percent, a decrease of 0.8 percentage point compared to the March reading of 44.5 percent, indicating order backlogs contracted for the 31st consecutive month after a 27-month period of expansion. Of the six largest manufacturing industries, only one (Computer & Electronic Products) reported expansion in order backlogs in April. “Given the state of weak new orders and now reduced production output in key industries, the hoped-for return of expanding backlogs continues to be delayed until trade issues and other geopolitical tensions recede,” says Fiore.

Of the 18 manufacturing industries, five reported growth in order backlogs in April: Nonmetallic Mineral Products; Electrical Equipment, Appliances & Components; Primary Metals; Miscellaneous Manufacturing; and Computer & Electronic Products. The 11 industries reporting lower backlogs in April — in the following order — are: Apparel, Leather & Allied Products; Paper Products; Wood Products; Petroleum & Coal Products; Plastics & Rubber Products; Furniture & Related Products; Food, Beverage & Tobacco Products; Chemical Products; Transportation Equipment; Fabricated Metal Products; and Machinery.

Backlog of
Orders
%
Reporting
 

%Higher

 

%Same

 

%Lower

 

Net

 

Index

Apr 2025 92 15.1 57.2 27.7 -12.6 43.7
Mar 2025 91 15.4 58.2 26.4 -11.0 44.5
Feb 2025 92 14.0 65.5 20.5 -6.5 46.8
Jan 2025 93 12.6 64.6 22.8 -10.2 44.9

New Export Orders
ISM®‘s New Export Orders Index contracted for the second month in a row in April after expanding for two consecutive months, registering 43.1 percent in April, down from March’s reading of 49.6 percent. This 6.5 percentage point decrease is the largest since April 2020, when the index dropped 11.3 percentage points. “The rate of decrease for the New Export Orders Index is the fastest since the coronavirus pandemic, and excluding COVID-19, the reading is the lowest since the Great Recession (42.9 percent in April 2009). Export orders contracted for the second consecutive month after growing in January and February. This brief period of expansion followed an ‘unchanged’ status (a reading of 50 percent), preceded by six straight months of contraction. New export orders contracted sharply due to the combination of slow overseas growth as well as the application of counter tariffs applied to a multitude of U.S. manufactured products,” says Fiore.

Of the 18 manufacturing industries, none reported growth in new export orders in April. The 12 industries reporting a decrease in new export orders in April — in the following order — are: Electrical Equipment, Appliances & Components; Textile Mills; Paper Products; Furniture & Related Products; Transportation Equipment; Fabricated Metal Products; Primary Metals; Machinery; Chemical Products; Food, Beverage & Tobacco Products; Computer & Electronic Products; and Miscellaneous Manufacturing. Six industries reported no change in new export orders in April as compared to March.

New Export
Orders
%
Reporting
 

%Higher

 

%Same

 

%Lower

 

Net

 

Index

Apr 2025 74 8.7 68.8 22.5 -13.8 43.1
Mar 2025 73 12.1 74.9 13.0 -0.9 49.6
Feb 2025 73 12.9 77.0 10.1 +2.8 51.4
Jan 2025 74 12.0 80.8 7.2 +4.8 52.4

Imports
ISM®‘s Imports Index contracted in April after expanding for three straight months. The April reading of 47.1 percent is 3 percentage points lower than the reading of 50.1 percent reported in March. Before expanding in January, the index contracted for seven months in a row, preceded by five consecutive months of expansion, with 14 straight months of contraction prior to that. “Imports contracted as demand has reduced the need to maintain the same level of imports compared to prior months,” says Fiore.

The six industries reporting an increase in import volumes in April, in order, are: Apparel, Leather & Allied Products; Wood Products; Textile Mills; Primary Metals; Plastics & Rubber Products; and Miscellaneous Manufacturing. The seven industries that reported lower volumes of imports in April — in the following order — are: Petroleum & Coal Products; Furniture & Related Products; Machinery; Fabricated Metal Products; Chemical Products; Transportation Equipment; and Electrical Equipment, Appliances & Components.

Imports %
Reporting
 

%Higher

 

%Same

 

%Lower

 

Net

 

Index

Apr 2025 82 15.4 63.4 21.2 -5.8 47.1
Mar 2025 86 16.5 67.1 16.4 +0.1 50.1
Feb 2025 85 16.4 72.3 11.3 +5.1 52.6
Jan 2025 85 11.6 78.9 9.5 +2.1 51.1

The Supplier Deliveries, Customers’ Inventories, Prices, Backlog of Orders, New Export Orders, and Imports indexes do not meet the accepted criteria for seasonal adjustments.

Buying Policy
The average commitment lead time for Capital Expenditures in April was 169 days, an increase of four days compared to March. The average lead time in April for Production Materials was 84 days, an increase of four days compared to March. The average lead time for Maintenance, Repair and Operating (MRO) Supplies was 46 days, a decrease of one day compared to March.

Percent Reporting
Capital
Expenditures
Hand-to-
Mouth
30 Days 60 Days 90 Days 6 Months 1 Year+ Average
Days
Apr 2025 16 4 11 14 28 27 169
Mar 2025 17 3 10 15 30 25 165
Feb 2025 17 4 9 14 30 26 168
Jan 2025 17 4 8 15 30 26 168
Percent Reporting  
Production
Materials
Hand-to-
Mouth
30 Days 60 Days 90 Days 6 Months 1 Year+ Average
Days
 
Apr 2025 10 24 25 26 9 6 84  
Mar 2025 8 24 27 28 9 4 80  
Feb 2025 8 22 28 28 8 6 85  
Jan 2025 6 25 29 26 9 5 83  

 

Percent Reporting
MRO Supplies Hand-to-
Mouth
30 Days 60 Days 90 Days 6 Months 1 Year+ Average
Days
Apr 2025 31 33 18 12 5 1 46
Mar 2025 30 33 20 10 6 1 47
Feb 2025 29 37 16 13 4 1 45
Jan 2025 29 34 19 11 6 1 47

 

 

Posted: May 2, 2025

Source: Institute for Supply Management

U.S. Textile Industry Hails Significant Step By Trump Administration As De Minimis Loophole Closes For Chinese Imports

WASHINGTON, D.C. — May 1, 2025 — The National Council of Textile Organizations (NCTO), representing the full spectrum of U.S. textiles from fiber, yarn and fabrics to finished sewn products, issued the following statements from NCTO President and CEO Kim Glas and several U.S. textile executives in support of President Trump’s order closing de minimis for China, effective May 2.

Kim Glas , National Council of Textile Organizations (NCTO) President and CEO:

“We are grateful to President Trump and his administration for closing the destructive de minimis loophole that has allowed unsafe and illegal Chinese goods—including goods made with forced labor—to flood the U.S. market duty-free and largely unchecked for years.

“This loophole, largely exploited by Chinese e-commerce giants and others to skirt U.S. tariffs, regulations and laws, has contributed to the closure of 28 textile mills in the past 22 months.

“The U.S. textile industry is a critical and strategic sector, supplying more than 8,000 products to the U.S. military, as well as industrial and commercial markets, while supporting local communities across country, and employing 471,000 workers nationwide.

“Today’s action by the administration is an important step forward to help rebalance the playing field for American manufacturers, preserve good-paying American manufacturing jobs, spur more investment and innovation in manufacturing facilities here at home, and close the backdoor to China once and for all.

“We urge the administration and Congress to move swiftly to end de minimis for commercial shipments from all countries to prevent circumvention and to make sure Made in China products cannot enter the United States through third countries. The U.S. textile industry stands ready to assist the administration as it continues its work to end the de minimis exemption and implement this critical provision.”

 

Anderson Warlick, Chairman and CEO of Parkdale Mills:

“The de minimis loophole has impacted our businesses and our workforce significantly. Roughly half of de minimis shipments contain textile and apparel products which get an unfair competitive advantage at our expense. Illegal products like fentanyl and products made with Uyghur forced labor come into the United States under the de minimis exemption, causing economic damage and impacting the lives of many Americans.

“I am pleased to see President Trump take action to eliminate de minimis for products from China, and I encourage the administration to end de minimis for imports from all countries so we textile manufacturers can compete on a more level playing field.”

Amy Bircher Bruyn, CEO & Founder of MMI Textiles:

“The de minimis loophole has wreaked havoc on the U.S. textile industry by enabling duty-free access for massive volumes of fast fashion imports, largely from China. This policy undermines American manufacturers who play a critical role in our national security and industrial resilience.

“At MMI Textiles, we employ 39 direct team members and support an additional 21 indirect workers — including a printer of camouflage patterns who operates exclusively within our NC facility, summer interns who represent the next generation of textile leaders, and specialized industry consultants. More broadly, through our robust contract manufacturing network, we directly support hundreds of jobs across the U.S. supply chain. Our company is a catalyst for employment and innovation in domestic textiles, producing essential components for U.S. military and law enforcement applications.

“The U.S. textile industry is vital to our nation’s industrial base. We supply the U.S. military, and during the COVID-19 pandemic, our industry pivoted rapidly to manufacture lifesaving PPE for frontline workers. Despite these contributions, the current de minimis threshold has created an unfair advantage for foreign competitors, particularly China, by allowing them to bypass duties and flood the market with underpriced goods — at the direct expense of American jobs.

“I am encouraged by President Trump’s commitment to ending de minimis eligibility for Chinese imports. I urge the administration to move swiftly to eliminate this loophole for all imports and restore a level playing field that protects U.S. manufacturing, jobs, and national security.”

Ron Sytz, CEO of Beverly Knits:

“I am truly thankful to President Trump for closing the de minimis loophole for Chinese imports. This loophole has been devastating to my family’s 44-year-old textile manufacturing business in Gastonia, North Carolina, forcing us to lay off 175 workers and significantly reduce capacity in our plants. We can’t compete against subsidized imports from China that enter the U.S. duty free through the de minimis loophole. With the administration’s action, our company which provides hundreds of jobs and supports our community and the U.S. economy, will once again have a level playing field that will allow us to expand, invest and hire more associates here in the United States.”

Posted: May 1, 2025

Source: The National Council of Textile Organizations (NCTO)

BW Converting To Showcase Sustainable Finishing Innovations At Techtextil North America 

GREEN BAY, Wis.— April 30, 2025 — Under its Baldwin brand, BW Converting will partner with Fi-Tech, Inc. at Techtextil North America to demonstrate its TexCoat™ G4 precision spray finishing system, an advanced, sustainable solution designed to reduce chemical waste, minimize water usage and cut energy consumption in textile manufacturing.

Held May 6-8 in Atlanta, Techtextil North America is the premier event for technical textiles and nonwovens in the United States. BW Converting will be present in the Fi-Tech booth A3207 to connect with textile professionals seeking to streamline operations while improving finishing quality and sustainability outcomes.

Rick Stanford, VP global business development at Baldwin

“We’re excited to bring the TexCoat G4 system to a North American audience alongside our valued partner Fi-Tech,” said Rick Stanford, Vice President of Global Business Development, Textiles, BW Converting. “This non-contact precision spray technology helps mills and finishers meet both environmental and performance goals by eliminating chemistry waste and enabling faster, more consistent production.”

The TexCoat G4 applies chemistry with pinpoint accuracy — on one or both sides of the fabric — with no contamination, overspray or dilution. By eliminating pad baths and reducing the frequency of changeovers, the system significantly improves operational efficiency.

Also featured at Techtextil North America will be BW Converting’s Baldwin Plasma Pure surface modification technology. Plasma Pure boosts adhesion and uptake in dyeing, coating and laminating processes by optimizing surface energy at the molecular level, without the need for added chemicals.

To learn more about Baldwin’s textile solutions and BW Converting’s full portfolio, visit bwconverting.com or stop by the Fi-Tech booth A3207 at Techtextil North America 2025.

Posted: May 1, 2025

Source: BW Converting / Barry-Wehmiller

KBR Selected As Key Commercialization Partner For Samsara Eco’s First-Of-A-Kind Enzymatic Recycling Plant

CANBERRA, Australia— April 30, 2025 — KBR announced today it will support biotech innovator, Samsara Eco, to design its first-of-a-kind plastics and textile enzymatic recycling plant, due for completion in early 2028.

Samsara Eco’s enzymatic recycling technology aims to create a continuous recycling loop for some of the most common types of plastic and synthetic fibre – materials that have traditionally been difficult or impossible to recycle. Powered by Samsara Eco’s proprietary AI platform, the company’s patented enzymes break down plastic to its original building blocks (monomers) which aim to allow plastics to be continuously remanufactured into new products without degradation in quality and with a low carbon footprint.

Unlike other recycling methods, Samsara Eco’s technology has demonstrated the recycling of notoriously difficult plastics, including nylon 6,6 and mixed fibres, as well as colored and dyed fabric blends. This breakthrough technology is expected to be critical towards achieving the goal of creating a circular loop for all plastics recycling, helping companies utilise resources and divert waste otherwise destined for landfills.

Under the terms of the agreement, KBR will perform a pre-FEED (front-end engineering design) of the project by the end of Q2 2025. KBR’s technical and commercial experts will then deliver a FEED engineering package for the process design to build a 20,000 metric tons per year commercial facility for nylon 6,6.

“KBR is uniquely equipped to deliver world-class solutions that help our customers bring sustainable technology to market, and we are thrilled to support Samsara Eco on this unique opportunity,” said Jay Ibrahim, President, KBR Sustainable Technology Solutions. “With this award, KBR continues to solidify our commitment to sustainability and technological innovation.”

Paul Riley, Founder and CEO of Samsara Eco commented, “We are charging full speed ahead to deliver our first-of-a-kind plant to fuel a circular economy and support our brand partners’ ambition to create more circular products from low-carbon recycled materials. KBR brings unmatched engineering expertise. This will ensure we can design and build our facility with speed and precision. We’re proud to have KBR in our corner, helping bring our technology to industrial scale.”

Samsara Eco is already working with leading brands including lululemon to swap virgin materials for recycled materials. Last year, it debuted the world’s first enzymatically recycled nylon 6,6 product. It also launched the first product made from enzymatically recycled polyester, creating lululemon’s limited edition Packable Anorak jacket.

At KBR, a sustainable future begins now.

Posted: May 1, 2025

Source: KBR

Dilo Systems GmbH And Kansan Group Partnership Announcement

MIAMI, Fla. — April 29, 2025 — Dilo Systems GmbH, a Germany-based manufacturer specializing in complete nonwoven lines, and Kansan Group, a Turkish manufacturer specializing in nonwoven converting lines, end-of-line solutions, and Wetlaid Nonwoven machinery, have signed a strategic partnership agreement to supply custom nonwoven lines. As part of this partnership, comprehensive solutions will be offered by integrating fiber preparation and carding equipment, wetlaid, hydroentanglement and needling lines, as well as converting and end-of-line equipment. Engineering work will be carried out by Dilo Systems GmbH as the main contractor.

This collaboration primarily focuses on specialized nonwoven markets, particularly for hygiene, medical, and technical applications. The production of specialized nonwovens consisting of short and long staple fiber layers is the goal. These nonwovens are typically made from cellulose pulp and carded materials. In hygiene and medical applications, short-cut cellulose materials play a critical role in absorbing and retaining liquids. When the fiber length drops below 12 mm, the faster flushability of cellulose material offers a significant advantage in terms of waste management.

Wetlaid pulp can be hydrodynamically shaped using headbox technology (flowlip, inclined wire), which can be designed according to demand.

Wetlaid products can be further processed with carded web layers and hydroentanglement, integrating into different production processes.

Kansan Materials has successfully established a production line capable of processing hybrid raw materials developed based on the latest hydrodynamic simulation calculations. This line is equipped with advanced software technologies that assist operators in managing production processes in a fully automated, computer-supported mode.

As the main contractor, Dilo Systems GmbH aims to enhance the efficiency of nonwoven production for the hygiene and medical sectors by integrating Kansan’s wet wipe converting lines and end-of-line equipment. In this scope, the integration of materials produced with Dilo’s “CycloPunch” and “MicroPunch” needling machines into Kansan’s wet wipe converting lines is planned. Kansan is a strong partner in this field, with its expertise and leading position in the industry.

This joint development process and marketing efforts lay an excellent foundation for offering complete lines that can produce carded and needle-punched, carded and hydroentangled, carded and wetlaid nonwovens, as well as combinations of these techniques.

With a vision of offering innovative and sustainable solutions in the nonwoven sector, this partnership aims to increase production efficiency while minimizing environmental impact. Dilo Systems GmbH and Kansan’s technical expertise provides faster, cost- effective production processes tailored to customer needs. Furthermore, solutions

have been developed in line with sustainability goals, such as energy efficiency and the use of recyclable materials. This collaboration is designed to create new opportunities in global markets, particularly in the hygiene, medical, and technical sectors, while expanding our reach to a broader customer base.

Posted: May 1, 2025

Source: Dilo Systems GmbH / Kansan Group

The Martindale Motion: A New Era In Abrasion And Pilling Testing From James Heal

HALIFAX, UK — April 30, 2025 — Achieve higher productivity and efficiency cost savings in abrasion and pilling testing with James Heal’s latest innovation, the Martindale Motion. A re-imagined 9-station Martindale instrument with individual lifting heads, offering the flexibility to run each station independently for different textile tests concurrently.

James Heal’s Martindale in Motion

Historically having worked with Dr Martindale of WIRA in the 1940s, James Heal created the Martindale test instrument as we know it today and has continued its innovation ever since. When the Martindale hit 80 years of existence, the team at James Heal decided it was time to take a fresh look at this classic instrument, elevating it to the next level.

Speed, efficiency, and as you would expect precision, accuracy and user-safety, were put at the heart of the strategy for the next chapter of the Martindale. Following three years of research, engineering design, stringent testing and critical evaluation, the next generation of Martindale has arrived.

Multiple textiles can now be tested at the same time through to conclusion without intervention. Once set up the Martindale Motion can be left running with the sample holders automatically lifting at the required evaluation points, freeing up the operator’s time to do other work without the need to return until the abrasion or pilling test is fully completed, including overnight.

Each sample is kept in-tact at the end point for evaluation and checking, reducing queries on grading, and the potential need for re-testing. With the addition of sophisticated new features, further refinements include a new hinged access to change the self-aligning drive pins, allowing quick and safe switching between tests.

Designed and manufactured in the UK, the James Heal Martindale range has seen numerous updates, new models and innovations over the years such as touchscreen and user-friendly software, best-in-class safety features combined with the signature near silent running of this lab staple instrument. Add to that the introduction of the DurAbrasion multi-function testing machine, later followed by the market-leading evolution, the AquAbrasion wet abrasion tester launched in 2019.

Posted: May 1, 2025

Source: James Heal

Reliance Industries Secures Legal Victory In Trademark Dispute Over Selling Apparel Under ‘Vimal’ Brand Name

AHMEDABAD, India — May 1, 2025 — In a significant trademark ruling, Ludhiana-based Jaipal Gaba and his firm Mack Hosiery have been barred from using the ‘Vimal’ trademark on their products, with the court affirming that the rights to the ‘Vimal’ brand belong exclusively to Reliance Industries Limited (RIL).

The Gujarat High Court recently upheld an order issued earlier by a Commercial Court in Ahmedabad, which had restrained Jaipal Gaba and Mack Hosiery from selling apparel under the brand names ‘Vimal,’ ‘Vimal Jonney,’ and ‘Mack Vimal.’ The action followed a lawsuit filed by RIL for trademark infringement.

RIL, in its 2021 suit, asserted exclusive ownership of the ‘Vimal’ trademark, a brand it has actively used since 1967 and registered under Class 24 (textile and textile goods). The company highlighted the significant investments made over decades to build the brand, including major endorsements by film and cricket celebrities.

The complaint noted that Jaipal Gaba and Mack Hosiery, which retail their products through various online platforms, were prominently using the ‘Vimal’ trademark for similar products like apparel, ready-made garments, T-shirts, and shirts. RIL also alleged that Gaba’s products used the ‘Reliance’ name alongside ‘Vimal,’ compounding the trademark infringement.

In response, Gaba contested the suit’s maintainability, arguing that the Ahmedabad court lacked jurisdiction since his business operations are based in Punjab and other states. Gaba maintained that his rights stemmed from a separate registration of the ‘Vimal’ brand under Class 25 (covering clothing, footwear, and headgear) by Milap Hosiery, with records dating back to 1976. He cited an assignment deed from 1986 transferring usage rights to him and noted registrations of ‘Vmark,’ ‘Vimal Jonney,’ and ‘Mack Vimal’ between 2016 and 2018, backed by user details from 1993.

Following a preliminary hearing, the court observed that although RIL’s and Gaba’s products fall under different trademark classes, they are typically sold in the same retail spaces and are closely associated. Given RIL’s longstanding use and brand recognition, the court established RIL as the prior user of the ‘Vimal’ trademark.

The court further ruled that the similarity between the marks could cause confusion among consumers, particularly since RIL’s brand has strong nationwide visibility, whereas Gaba’s market presence is more limited. The court stated, “The plaintiff’s case for passing off under Section 135 read with Section 27(2) of the Trademarks Act is prima facie made out,” and found that the defendant’s use of ‘Vimal,’ ‘Mack Vimal,’ and ‘Vimal Jonney’ was deceptive and infringed upon RIL’s goodwill.

The Gujarat High Court subsequently upheld the commercial court’s stay, strengthening RIL’s trademark protection for its iconic ‘Vimal’ brand.

Posted: May 1, 2025

Source: Reliance Industries Limited

Improving Productivity And Efficiency (IPE) Taps Industry Veteran Dan Teel To Expand Sales Of Manufacturing Solutions

GREENVILLE, S.C. — April 29, 2025 — — IPE, experts in Improving the Productivity and Efficiency of apparel, furniture, and other labor-intensive manufacturers, announces the appointment of Danny (Dan) Teel as an Independent Sales Consultant for the North and Central American apparel and related sewn products industries.

Dan Teel

Mr. Teel brings over 25 years of relevant industry experience as a manufacturing executive, operations director, plant manager, engineer, and consultant for leading brands, including Brooks Brothers, Valley Forge Flag, Fox River Mills, and others. His experience with incentive payroll, engineering, shop floor control, and other manufacturing solutions uniquely qualifies him to help diverse manufacturers realize the far-ranging benefits of IPE’s daily (IP-Batch™) and advanced real-time (IP-Realtime™) systems.

In his new role, Dan will also leverage his deep industry experience to offer focused engineering services to prospective and new clients, enabling them to accelerate the time required to achieve maximum benefits from IPE solutions.

“We are excited to have Dan representing IPE and our solutions,” said IPE Founder & Managing Partner Brad Mikes. “Along with achieving legendary results in his prior corporate and consulting roles, he shares our customer-centric culture. We look forward to him expanding sales and empowering clients to achieve the full power of our systems.”

“I am pleased with the opportunity to work with IPE and my current and future industry friends,” added Dan Teel. “I am confident in my ability to help clients and contribute to IPE’s success. I look forward to continuing my career-long support for the sewn products industry in this hemisphere”.

Posted: May 1, 2025

Source: IPE – Improving Productivity and Efficiency

Advanced Textiles Association® (ATA): Women In Textiles Go Big In The Big Apple

ROSEVILLE, MN — May 1, 2025 — ATA’s 7th annual Women in Textiles Summit took place March 31–April 2 where an engaging and dynamic event took place in New York City. 140 attendees gathered at the Fashion Institute of Technology (FIT) for two full days of industry content, confidence building, networking, workshops and more.

A welcome reception kicked off the event to begin networking and provide a chance for over 80 first time attendees to get to know the group prior to programming. Shanya Scott from AATCC discussed her experience, “As a first-time attendee and as someone newer to the textile industry, it was a truly invaluable experience! The conference fostered intentional networking and deeper conversations throughout each day.”

FIT graciously hosted this event at their conference center in the Chelsea neighborhood of Manhattan where attendees were greeted by emcee and presenter, Tina VanSteenbergen. Tina began with a session on “debunking the confidence myth” and the valuable perspective that confidence is a spectrum, and not something that can be turned on and off. The rest of the day’s sessions focused on a variety of topics such as sustainability, imposter syndrome and bridging the industry and academia gap. Samantha Marion, TVF, Inc. said, “[I] really enjoyed each session. I’ll be taking home so many new tools and friends.”

Industry sessions included a session on understanding 3D material creation from W.L. Gore & Associates Textile Engineer, Christina Rapa who reviewed benefits of 3D design software to enhance efficiency in prototyping and innovation. Jasmine Cox-Wade from the Textile Technology Center at Gaston College also led an update on sustainable practices and trends in textiles along with a spotlight series on how three companies in attendance are doing their part.

Other event highlights included workshops and tours provided by FIT such as working with their natural dye garden, weaving recycled materials and infusing scents into fabric. “[I] loved the FIT workshops [and] hands-on ways to learn more we don’t always have exposure to,” stated Lindsey Hynek from Lectra. Active networking discussions, student posters, lively receptions and more also filled the days and evenings with a variety of content creating ample movement and opportunities to connect.

Engaging with the next generation is also a crucial part of networking. With this, FIT students were able to join the conference and listen into sessions throughout the day and join discussions with attendees, giving them the chance to network as the future of textile professionals, “I really enjoyed the education panels and discussions, I also got a lot out of the networking and speaking to many strong and empowering women!” stated FIT student, Andie Zion.

Day two of programming began with a discussion on how to navigate competition into community and to establish healthy relationships with women in the workplace, asking the question—who is on your team? A panel later took place titled, “Beyond the Runway: Bridging Industry and Academia in Textiles.” This discussion included a recent graduate, textile professionals and FIT professor offering advice and guidance on how industry can connect and support students into their careers. Finally, FIT graduate, Nicole Meier, Director of Product Marketing at Pantone ended the day with the crucial message to trust your gut, because intuition is a superpower.

The summit opened and closed with a Word Cloud for attendees to assess how they felt going into and leaving the conference. Some popular words and phrases as the event concluded were, “community”, “Inspiration”, “confidence” and “connection.” Participants left with a sense of invigoration and motivation both professionally and personally. As stated by Shanya, “I was able to learn from so many women across sectors, generations, and years of experience. I recommend anyone attend who’s looking for comradery, guidance, and building connections with supportive women in the textile industry. Can’t wait for the next one!”

Women in Textiles Summit will be back in 2026! Stay tuned for an update on dates and location.

Posted: May 1, 2025

Source: Advanced Textiles Association® (ATA)

Innovative Sustainable Fashion Leader Liz Hershfield Named CCI Executive Director

WASHINGTON, D.C. — May 1, 2025 — Fashion industry veteran and sustainability expert Liz Hershfield will lead Cotton Council International (CCI), the export promotion arm of the National Cotton Council of America (NCC), as its new Executive Director. Hershfield succeeds Bruce Atherley, who retired at the end of March.

Liz Hershfield

“Strong leadership and innovative strategies are essential to maintaining U.S. cotton’s competitive edge,” NCC President & CEO Gary Adams said. “Liz is well poised to enhance COTTON USA™ programs by communicating U.S. cotton’s benefits, giving U.S. cotton growers more opportunities to thrive in the complex global market.”

Hershfield’s specialized expertise in sustainability, global sourcing, product development and end-to-end supply chain strategy, alongside extensive experience with U.S. cotton, will advance CCI in leading the world to cotton’s next level through its COTTON USA™ brand and help drive global U.S. cotton initiatives.

“There’s never been a more important time to champion U.S. cotton,” Hershfield said. “U.S. cotton has an incredible story to tell—rooted in quality, innovation and an unwavering commitment to sustainability, underscored by trust earned through reliable COTTON USA™ partnerships.

I’m honored to join the talented team at CCI to bolster growth in demand and preference for U.S. cotton across the global textile supply chain.”

Throughout her distinguished career, Hershfield has spearheaded supply chain and sustainability initiatives for globally established brands such as J.Crew, Madewell and Gap Inc. She also founded Green-ish, a consultancy that helps businesses navigate the complexities of environmental, social and governance (ESG) and supply chain management.

Her contributions to sustainable fashion have earned her widespread recognition, including the prestigious Textile Exchange Ryan Young Climate+ Award for her pioneering regenerative cotton program supporting U.S. cotton farmers. Hershfield was also honored with The Lead’s “The Direct 60” award and named to the Rivet 50 Index for her leadership in the denim industry.

In her new role as CCI Executive Director, Hershfield will leverage her vast experience with U.S. cotton and her proven track record in sustainable fashion and supply chain management to globally elevate “The COTTON USA™ Difference” of superior U.S. cotton plus unrivalled partnership across the global textile supply chain.

Posted: May 1, 2025

Source: Cotton Council International (CCI)

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