RISE® Conference Inspires New Thinking About Engineered Fabrics

CARY, NC. — February 3, 2016 — Technology scouts attending INDA’s Research, Innovation & Science for Engineered Fabrics (RISE®) left inspired by the valuable connections, solutions and new ideas they discovered at the recently concluded conference.

The January 25-28 event at the Le Meridien Hotel in New Orleans drew 100-plus technical professionals to network and learn from industry experts, scientists and R&D specialists on leading-edge topics with the potential to change the future of nonwovens and engineered fabrics.

“RISE is unlike any other event in our industry with its focus on ‘what’s next,’” said INDA President Dave Rousse. “In that way it is an eye-opener and gets people to think about applications and possibilities for the future they perhaps never imagined had they not attended.”

Jim Robinson, Technical Services Manager of BASF Hygiene Products said he came to RISE expecting a more traditional conference with a list of people he wanted to meet and valuable sessions to attend.

“What I didn’t expect was the fact that, over the two-and-a-half days of the conference, I would find solutions that I could apply to at least four current projects, each with different technical and market needs, and that the unplanned contacts would turn out to be so valuable to making progress on these projects in a timely fashion,” Robinson said.

Tony Wu, Senior Scientist at Owens Corning Science & Technology Center praised RISE as “a good platform for nonwoven technical exchange and learning on industrial trends.”

Topics that got attendees thinking differently included such concepts as rebuilding fibers and fabrics using revolutionary self-healing bio-formation structures; making lighter weight, economic and sustainable nonwovens from eucalyptus and milkweed materials; and recycling carbon fibers in the auto industry, among others.

RISE Durable Product Award Presented

The prestigious RISE® Durable Product Award was presented to Suominen for FibrellaTM Lite, a nonwoven product for absorbent hygiene products. RISE attendees selected Fibrella Lite over finalists Groz-Beckert’s Gebecon Needle and ITW Dynatec’s Ultra SCS.
“Suominen is honored to receive the prestigious RISE Award for Fibrella® Lite, a lightweight nonwoven spunlaced product which offers softness, strength and high elongation made with 100 percent thermoplastic fibers,” said Lynda A. Kelly, Senior Vice President, Care Business. “We thank INDA, the RISE committee and attendees of RISE for this recognition.”

INDA also announced the next RISE conference — the seventh edition — will be held January 23-26, 2017, at the Sugar Land Marriott Town Square in Sugar Land, Texas, near Houston.

Posted February 3, 2016

Source: INDA

Gore Introduces Next Generation Of Arc-Flash Rated Rainwear Fabric

ELKTON, MD — February 2, 2016 — W. L. Gore & Associates, Inc., has introduced a new line of protective fabrics that deliver the best combination of broad protection, comfort, and durability for arc-flash rated, foul-weather protection. From the inventors of GORE-TEX®fabric technology, GORE® PYRAD® fabric enables line technicians to work for longer periods without being distracted by discomfort in cold or wet conditions.

GORE® PYRAD® fabric delivers protection beyond ASTM F1891 requirements. Its revolutionary self-extinguishing properties enable the fabric to maintain its physical integrity even after direct exposure to flame. Rainwear made with this fabric also meets the requirements for ANSI 107 hi-visibility, improving linemen’s safety without having to wear additional vests while responding to service calls in high-traffic areas.

GORE® PYRAD® fabric has been proven in wear trials to deliver durable waterproof, windproof, and breathable protection. The fabric’s highly breathable and lightweight construction helps improve comfort in two ways. First, it decreases sweat buildup, keeping the linemen cooler in warm conditions and warmer in cool conditions. And, second, it decreases water pickup, allowing it to dry faster, which reduces that uncomfortable clammy feeling from reusing damp foul weather gear multiple times during a shift. Available in rainwear from leading manufacturers, GORE® PYRAD® fabrics have been storm-shower tested and field proven to ensure that line technicians stay dry and comfortable regardless of the weather.

According to Mark Williams, Product Specialist, “When we are developing a new product at Gore, we work closely with end users to learn about their unique needs and the challenges they face in the environments where they work. Line technicians need to be able to focus on restoring customer service regardless of the weather conditions, so they need outerwear that is comfortable and provides the necessary arc-flash protection. Drawing from our years of experience with breathable protective fabrics, we engineered this new fabric to deliver the broad protection linemen aren’t getting today, while adding the comfort they deserve.”

Posted February 2, 2016

Source: W. L. Gore & Associates, Inc.

The Kooples Continues To Put Its Faith In Lectra As It Pursues Plans For Expansion

PARIS — February 2, 2015 — Lectra — an integrated technology solutions provider dedicated to industries using soft materials including fabrics, leather, technical textiles and composite materials — is pleased to announce The Kooples has chosen the expert version of Modaris, Lectra’s patternmaking, grading and prototyping solution, to support them in their expansion.

Founded in France in 2008 by three brothers, Alexandre, Laurent and Raphaël Elicha, The Kooples was an overnight success. Its accessible high-end product positioning and an identity centered on the concept of fashion for couples, sets the dandy rock brand apart from competitors. In 2014, the company’s turnover was 300 million Euros and it counts more than 850 employees worldwide.

The Kooples controls its entire supply chain, from design to
distribution. Lectra has accompanied the brand from the very
beginning; its product development department has been using
the standard version of Modaris on a daily basis for
patternmaking. To continue building on its current success, the company’s priorities are now to widen its product range by introducing sportswear and childrenswear lines, as well as to expand business internationally, particularly in Europe and the United States.

Looking to sustain its growth and manage the increase in collection volume, The Kooples has chosen to upgrade to the expert version of Modaris. The company needed to boost its responsiveness at the product development stage without sacrificing the quality of its clothing, whose minimalist design and unique fit are immediately recognizable.

“Lectra understands the fashion industry perfectly and knows it does not permit mistakes. Every new collection has to appeal to customers. The expert version of Modaris allows for greater creativity and makes it easier for patternmakers to respect the brand’s DNA,” declares Emmanuel Stern, The Kooples CEO. The most advanced version of Modaris has allowed the product development department to perfect its patternmaking process and the company to expand its collections without growing its team.

“The Kooples’ strategy centers on innovation, which is also one of Lectra’s founding values. We are happy to accompany this new iconic French company in its international growth,” comments Karen Elalouf, Managing Director, Lectra France.

Posted February 2, 2016

Source: Lectra

Crypton Home Launches At Pottery Barn

KINGS MOUNTAIN, N.C. — February 2, 2016 — Crypton Home fabric, a provider of performance fabrics for home furnishing industry, announced today that its performance fabrics are available at Pottery Barn. This is the first partnership with a global retail chain for Crypton Home.

Starting this month, Crypton Home Performance EVERYDAYLINEN™, a new designer fabric that is soft, durable and stain resistant, will be available as a fabric selection on any of Pottery Barn’s upholstered furniture collections at over 180+ stores, catalog and online. This is the first time Pottery Barn has offered a performance linen fabric option for its upholstered furniture collection. Crypton Home Performance EVERYDAYLINEN™ is also GREENGUARD gold certified.

“Crypton is bringing to the retail mass market something that hasn’t been easily available before, true performance attributes in upholstery fabrics that deliver performance for the life of the fabric,” says Randy Rubin, Chairman of Crypton. “Performance has become a need more than a want in today’s messy world, and Crypton, in conjunction with Pottery Barn, is best positioned to deliver the full range of protection and performance that consumers expect.”

The Crypton Home Performance line will be further expanded in Summer of 2016 to offer Performance Canvas at Pottery Barn. With the additional introduction, Pottery Barn will offer more than 200 furniture frames with Crypton Home Performance Fabric between the fabric and furniture selections.

The Crypton Home fabrics for Pottery Barn are produced in conjunction with Valdese Weavers, the leading designer and manufacturer of decorative textiles in the United States for use in residential and contract markets.

Posted February 2, 2016

Source: The Crypton Companies

Sympatex To Exhibit Again At The Fabric Fair Lineapelle In Milan: The Functional Specialist Launches “Climate Technology® Seamless” For The Occupational Safety Sector

UNTERFÖHRING, Germany — February 2, 2016 — After the successful launch in September 2015, Sympatex Technologies will now also introduce “Climate Technology® Seamless” for the occupational safety sector at the Lineapelle fair to be held February 23-25, 2016. The innovative outer fabric technology offers waterproof knitted shafts to use in any season. Together with its long-term Italian distribution partner PIDIGI S.p.A., the ecological alternative among functional textile specialists will present high-performance technologies as well as the latest laminate developments in the footwear sector at the leading international fair for leather goods in Milan.

After the successful launch of the new highly functional outer fabric technology “Climate Technology® Seamless” for the “City and Sportswear” sector, Sympatex now offers for the first time laminated knitted legs for customers in the occupational safety sector. The new products are 100-percent waterproof and windproof thanks to the Sympatex membrane. In addition, they are highly breathable, have a very high abrasion resistance as well as an extreme tear resistance, and they are ISO 20335-7 certified. Further advantages: The leg is seamless, so it is only taped with one seam at the heel. The customer can choose between a wide range of colours and knitting patterns. Thanks to the material mix of the 100% recyclable “guaranteed green” Sympatex membrane and the hydrophobic knitted outer material, the products can be used in any season.
Moreover, “Moisture-tech® by Sympatex” has become increasingly popular in the occupational safety sector: Sympatex shoe customers who work in the fields of fire fighting, justice, police and customs are very interested in the high-performance lining technology. It is used in working boots as well as shoes for the daily work in service. Due to the extremely absorbent material, moisture is quickly transported away from the foot and is kept away from the lining by an outward suction effect. The advantage is a high level of comfort and dry feet for maximum performance in all weathers.

Posted February 2, 2016

Source: Sympatex Technologies GmbH

Epson To Host Second Digital Couture Event During Fashion Week In New York: High-Fashion Runway Show Spotlights Innovative Digital Textile Printing

LONG BEACH, Calif. — Februrary 1, 2016 — Epson announced it will host its second annual Epson Digital Couture event on Feb. 9 in advance of Fashion Week in New York City. Showcasing 11 designers’ collections from North and Latin America created using Epson’s state-of-the-art textile printing solutions, this runway experience is built around the theme “Harmony and Peace through Fashion.” The Epson Digital Couture event will showcase the design freedom, efficiencies and capabilities of Epson’s digital printing technologies for the fashion and textile industry.

Following its 2015 acquisition of For.Tex, a leader in the sales and marketing of textile inks, and leveraging its ongoing partnership with Robustelli, a company specializing in the development, manufacturing and sales of digital textile printers, Epson will also showcase an assortment of high-quality textile samples during the event. These relationships uniquely position Epson to further accelerate the growth of the global textile printing business.

“Digital technology has changed every industry it’s touched, and now it’s revolutionizing the fashion industry,” said Keith Kratzberg, executive vice president, Epson America. “The Epson Digital Couture event will showcase the amazing creative potential and stunning color reproduction that designers are able to achieve using Epson’s textile printing technology. Today this is a $7.5 billion market projected to grow more than 34 percent worldwide1, and a tremendous opportunity for Epson and its partners.”

Epson dye-sublimation and direct-to-garment technologies enable limitless design possibilities across the textile and fashion industry. The end result is original prints of the highest quality unique to each designer on fabrics that can define and convey their signature style. The second annual Epson Digital Couture event will showcase the design capabilities through the featured collections of designers from North and Latin America:

Chloe Trujillo from Los Angeles, Calif.
Cristina Ruales from Brooklyn, N.Y.
Fabrizzio Berrocal from Costa Rica
GM by Gustavo Moscoso from Ecuador
Kaleidoscopic by María de Lourdes Ramírez and Isabel Navarro Landa from Mexico
LENERD by Felipe Santamaría Luque from Colombia
Matías Hernán from Chile
Ossira by Agostina Orlandi and Ludmila Osikovsky from Argentina
Pionier by Janet Ríos and Carmen Artica from Peru
Santika by Danny Santiago from Miami, Fla.
Tigresse by Fabio Yukio from Brazil
“For the second year in a row, the Epson Digital Couture event showcases how today’s fashion designers are leveraging innovative printing technologies to bring their creative visions to life,” said Agustin Chacon, Epson America’s vice president of international marketing. “Epson’s digital textile printing technologies provide fashion designers with the flexibility to produce ultra-creative designs.”

Epson Digital Textile Printing Solutions

Epson’s dye sublimation and direct-to-garment printing allow entrepreneurs and established fashion brands to print on a variety of fabrics in real-time, including cotton and synthetic fibers, for a new level of creative freedom.

The Epson SureColor® F-Series dye sublimation printing technology provides designers an accessible means to bring their ideas and inspiration to life with unsurpassable quality. The SureColor F-Series leverage Epson UltraChrome® DS ink with an all new high density Black ink to deliver black density with better tonal transitions and grayscale, plus rich colors and smooth gradations onto fabric. Including a Wasatch SoftRIP workflow with specialty features for textile and fashion printing, the SureColor F-Series enables designers to create and print original designs with greater flexibility and control.

The Epson SureColor F2000 Series direct-to-garment (DTG) ink jet printers deliver industrial-level production, image quality, and reliability. With the ability to print directly onto garments ranging from 100 percent cotton to 50/50 fabric blends, the SureColor F2000 offers fashion entrepreneurs a quality, affordable printing solution. The Epson SureColor F2000 Standard Edition is a high-speed CMYK-only model and the White Edition offers the added benefit of white ink for printing on dark or color fabrics.

“Epson’s Digital Couture event fuses technology, style and culture that represents the Epson brand,” said Lucie Milanes, Epson America’s director of marketing strategy and communications. “The designs showcased are magnificent examples of how digital textile printing is having a profound impact on today’s global fashion industry.”

Posted February 1, 2016

Source: Epson 

Nautica Introduces New Brand-Positioning And Design Strategy

NEW YORK CITY — February 1, 2016 — Nautica®, a global lifestyle brand for modern nautical style, is shifting course with a re-imagined take on its image. Nautica’s new approach to design and marketing celebrates the brand’s roots in New York City and its established nautical heritage through its new message: “Inspired by the sea, designed in the city.”

Two years ago the Nautica team embarked on a brand journey interviewing over 15,000 people worldwide in an effort to better address the needs of its target consumer and refine their brand positioning. The results will enable the brand to resonate more with the target consumer, broaden its reach, and differentiate itself from other fashion brands.

“By concentrating on our target consumer and having a clearly articulated brand positioning, Nautica is truly being reimagined for a more modern, sophisticated take on nautical style,” says Karen Murray, President of Nautica. “Unwavering focus on our consumer’s desires has helped us refocus the brand’s design and messaging to meet their needs in regards to style and sophistication. Our new advertising campaign is inspired by, and speaks to, our target’s versatile lifestyle.”

Starting with the Nautica Spring 2016 Collection, consumers will see an extended range of nautically inspired looks and styles that can be worn day-to-night. Infusing more neutrals, such as blacks, whites and tans, in addition to the brighter colors the brand is known for, adds more tonal pieces that allow for more versatile wearing occasions.

The men’s selection will offer updated outerwear in new fabrications, such as high-twist poly and water repellent cotton nylon as well as new elements such as engineered pockets and inverted pleats. More wovens, sweaters, sport coats and pants have been added to help consumers build head-to-toe looks.

The women’s line will include timeless pieces that are versatile. Expect to see day-to-night staples, like chambray shift dresses, tailored trousers, and modern jumpsuits, available in a feminine mix of neutrals and sea glass shades.

As the brand moves into Fall 2016, consumers can look forward to even more design updates, with the first runway debut of the brand’s new direction at New York Fashion Week: Men’s this February.

To serve the target consumer and build experience around the new positioning, a newly redesigned store concept has been created. The Nautica Cityscape concept, unveiled in Barcelona and Prague in late 2015, celebrates where the city meets the sea with a reimagined nautical environment, including a more sophisticated color palette, natural white oak flooring, and a redesigned storefront. Two U.S. stores are planned to open in 2016.

Communicating the new strategy takes an equally fresh approach in the Spring 2016 advertising campaign. Shooting the television and print campaign in New York City, where the brand was founded in 1983 and is headquartered today, was a first in the history of Nautica and essential to bringing the message, “Inspired by the sea, designed in the city,” to life. Photographed by Anders Overgaard, the print campaign feels like a high-end fashion editorial with city backgrounds and street style shots, featuring sophisticated, nautically inspired looks that are designed to be worn for a more versatile lifestyle.

In 2016, the marketing plan will include advertisements placed across all media platforms, including print, digital, television, and out of home. Print advertisements are set to run in more style-focused men’s and women’s publications, connecting strongly to the brand’s target consumers. Social campaigns and partnerships will align the brand with top influencers, and there will be experiential updates to ecommerce. Guerrilla marketing and in-store events will celebrate the new brand positioning in US stores and key cities around the world.

The spirit of the Nautica brand will always remain the same: effortless, classic, and inspired by the sea. Now, by celebrating its roots, designed in the city, the brand is set to evolve its position as the authority in nautical style.

Posted February 1, 2016

Source: PRNewswire

Virent Announces Strategic Collaboration With Tesoro To Advance The Commercialization Of Virent’s BioForming Technology For Low Carbon Fuels And Chemicals

MADISON, Wis. — February 1, 2016 — Virent has entered into a new strategic relationship with Tesoro to accelerate the development and commercialization of Virent’s BioForming technology to produce cost effective, low-carbon, drop-in, bio-based fuels and chemicals. The agreement provides funding to Virent to advance its technology and commercialization while establishing a framework for Tesoro to provide broader support and involvement in Virent’s deployment efforts longer term.

“This agreement with Virent furthers our plans to foster the development of renewable feedstocks that we can co-process at our refineries,” said CJ Warner, Executive Vice President of Strategy and Business Development at Tesoro. “Virent’s innovative technology produces high quality products including chemicals and fuels that are fully compatible with our existing infrastructure and meet our customers’ demand for lower carbon fuels.”

“I am delighted with our new relationship with Tesoro and their support for both our low carbon fuel and chemicals development. Tesoro’s plan embraces innovative approaches to provide drop-in, low carbon fuels for many of the largest fuel markets in the U.S., while utilizing the existing refining and logistics infrastructure.  It is a great fit for Virent” said Lee Edwards, CEO.

The Virent relationship with Tesoro connects the technology, resources and capability required to commercialize low carbon solutions with the greatest efficiency and lowest cost.  It is a powerful example of the potential of partnering to meet the growing demands for more sustainable products.

Posted February 1, 2016

Source: Virent

EuroFibers Appoints Gruschwitz As First Distributor Of Prisma® Shielded Dyneema® 

MAASTRICHT, The Netherlands — February 1, 2016 — EuroFibers BV announced that it has signed a distribution agreement with Gruschwitz GmbH. The agreement is EuroFibers’ first direct distribution agreement in Prisma® Shielded Dyneema®. The two companies are well acquainted premium distributors of DSM Dyneema in Europe. Gruschwitz, located in South Germany, serves the German speaking countries and Eastern Europe as its sales area. Because of its knowledge of the market and its dense network, Gruschwitz is the partner of choice for EuroFibers to sell and brand Prisma® Shielded Dyneema® in these areas. The distribution agreement will take effect on February 1, 2016 with immediate benefits to customers and end users.

EuroFibers has a dedicated mission in offering smart fiber solutions that enhance features of High Performance Fibers like Dyneema®, Twaron®, Technora®, Vectran® and Zylon®. Marcel Alberts, Managing Director, says: “Appointing Gruschwitz as distributor of Prisma® Shielded Dyneema® forms part of the company’s strategy to focus on innovation and further build the Prisma® brand in- and outside Europe.” EuroFibers will continue to provide extensive technical support to all direct and indirect customers through its network of experts.

Ditmar Schultschik, Managing Director of Gruschwitz, is very excited about the agreement: “We have been premium distribution partner for uncoated Dyneema® in the German speaking and Eastern Europe countries for almost 5 years now. With the addition of Prisma® shielded Dyneema® to our current product range, we can now serve our customers even better.”

Posted February 1, 2016

Source: EuroFibers BV 

Clariant Presents ColorForward® Interiors 2017 At Heimtextil Trade Fair 

MUTTENZ, Switzerland — February 1, 2016 — Clariant chose Heimtextil 2016, the international trade fair for home and contract textiles, as the venue for introducing ColorForward® Interiors 2017, the fourth annual trend and color forecasting guide for the fiber and textile market. Clariant Designer Judith van Vliet, who works at ColorWorks® Europe/IMEA in Merate, Italy, made the presentation before more than 100 interested visitors on the third day of the conference, which ran January 12-15 at Messe Frankfurt.

ColorForward Interiors is an annual color forecasting guide for producers of textile, yarn and filaments, and designers and manufacturers of textiles, upholstery and carpeting. It is derived from Clariant’s groundbreaking ColorForward trend-analysis and color-design tool, which presents four global societal trends that can be expected to influence consumers and then links them to colors that evoke an emotional response related to each trend. TheColorForward Interiors presentation kit includes not only twenty basic trend colors, but also a like number of complementary colors. They are presented in the form of pompons made of polypropylene (PP) and polyamide (PA) fibers, and also “wrap cards” with polyester fiber samples. All fibers in ColorForward Interiors 2017 are dope dyed or spin dyed using Clariant masterbatches (color concentrates) to impart color to the yarn.

“Only a small number of companies are invited to speak at Heimtextil,” van Vliet noted, “and so we were very excited and honored to be able to debut the newest ColorForward Interiors at this prestigious event.”

Van Vliet’s presentation — entitled “Clariant ColorForward 2017 Consumer Color Directions; Life is a trap!” — introduced the four trend themes for 2017. The colors for 2017 are more muted and earthier than in recent years, she told the Heimtextil audience. “We believe the mood is becoming a bit more fearful, more introspective and reflecting the disconnectedness that many people seem to be feeling today. There are some exceptions of course, but in general the colors are softer, darker and even ambiguous.”

The ColorForward Interiors portfolio uses different materials in order to represent the diversity of regional and industrial segments in the fibers and textile market. The pompons are made from PP and PA in bulk continuous filaments (BCF) to create a texture that is favored for carpeting made in Europe, the Middle East and North America. The polyester fibers on the wrap cards are produced as air-textured yarn (ATY), which is also commonly known by the old DuPont trademark, Taslan. ATY yarn is used in the automotive industry and also in furniture upholstery and clothing.

“Clariant created ColorForward over a decade ago as a way to engage with designers and marketers in an interactive and creative exchange,” explains Francis Baud, Global Head of Marketing – Fibers for Clariant Masterbatches. “ColorForward Interiors, now in its fourth year, provides that same experience but customized to the interests and needs of the fibers and textiles industry. We’re not trying to tell our customers what colors to choose. Instead, we want to help them discover that for themselves by stimulating their imagination.”

Judith van Vliet will next present the ColorForward 2017 story at the Stockholm Furniture & Light Fair, scheduled for February 3 -13 at the Stockholmsmässan Centre.

Posted February 1, 2016

Source: Clariant

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