NEW YORK CITY — June 29, 2018 — UNTUCKit, one of the fastest-growing retail brands in the United States, announced today its addition of NASCAR driver Chase Elliott to its growing roster of athlete supporters, in a partnership that sits at the intersection of investment and brand ambassadorship. The relationship will kick off today with a two-race primary sponsorship of GMS Racing’s No. 23 UNTUCKit Chevrolet Camaro to be driven by Elliott at this weekend’s NASCAR Xfinity Series race at Chicagoland Speedway (June 30) and next weekend at Daytona International Speedway (July 6).

“I’ve been a fan of the UNTUCKit look, fit and feel for a while now and I’m excited to finally partner with them not only on a personal level, but also on their first race car sponsorship,” said Elliott, 22, who hails from Dawsonville, Ga. “They are a great fit with my lifestyle off the race track and I hope the success we have on the race track is a jumpstart to a long relationship together.”

Elliott, the 2014 NASCAR Xfinity Series champion, finished second at Pocono Raceway earlier this month in his last appearance in the No. 23 GMS Racing entry. Now in his third full season on the NASCAR Cup Series circuit, Elliott is racing a select number of NASCAR Xfinity Series races for GMS this season.

“Any time Chase gets in our car, it is an opportunity to win,” said GMS Racing President Mike Beam. “Therefore, it is a great opportunity for a brand like UNTUCKit that is new to the sport of NASCAR to make a splash right out of the gate and resonate with NASCAR fans.”

The partnership with UNTUCKit is reflective of Elliott’s casual lifestyle and popularity with the NASCAR fan base, as he joins a roster of other prominent UNTUCKit celebrity investors and brand ambassadors, most recently Drew Brees, NFL Super Bowl champion quarterback and entrepreneur.

“We’re excited to welcome Chase to the UNTUCKit family as an investor and watch his success on the track with GMS Racing,” said UNTUCKit CEO Aaron Sanandres. “Chase is incredibly humble, family-oriented and charitable, so it’s no wonder NASCAR fans have been drawn to him. His active career and laid back lifestyle both encompass the UNTUCKit brand, so bringing him on as a brand ambassador was a natural next step.”

The Overton’s 300 race at Chicagoland Speedway airs tomorrow, June 30, at 3:30 p.m. ET on NBCSN and the Firecracker 250 at Daytona International Speedway airs on July 6 at 7:30 p.m. ET on NBCSN.

Posted June 29, 2018

Source: UNTUCKit

GREENVILLE, S.C. —June 29, 2018 — Delta Apparel Inc., a leading provider of basic and branded apparel, headwear and related accessories, today announced the launch of Salt Life Lager, now available in Florida stores. Republic National Distributing Company, one of the nation’s leading wholesale alcohol beverage distributors, is now marketing and selling Salt Life Lager into the Jacksonville, Tampa and Miami markets, with plans to distribute statewide in the coming months. Salt Life Lager is crisp and refreshing with a 4.5% ABV, 17 IBU and a 4-5 on the Lovibond® color scale.

“Salt Life Lager is the perfect accompaniment to the Salt Life lifestyle,” Salt Life President Jeff Stillwell said. “We are not just an apparel brand. Salt Life embodies the lifestyle of people who love to be on the water, whether it’s surfing, diving, paddle boarding or enjoying a day at the beach. We believe we have developed a superior beer for everyone to enjoy while living the salt life.”

Salt Life continues to expand its brand reach, with a new retail store in Daytona Beach, Florida, and another soon to open in Tampa.  The brand’s newest licensee will debut the first Salt Life ladies swimwear line at the 36th Annual Swim Show scheduled for July 14-17 in Miami, Florida. Salt Life has also recently signed several additions to Team Salt Life, an elite group of athletes and sportsmen who represent the best in surfing, fishing, diving and more.

Robert W. Humphreys, chairman and CEO of Delta Apparel: commented, “Although we originally targeted a Labor Day weekend launch for Salt Life beer, we are delighted to be able to move up the launch to the Fourth of July weekend with the hard work of our management team and business partners. This is another important milestone in our development of Salt Life into a true lifestyle brand.”

Posted June 29, 2018

Source: Delta Apparel Inc.

LOS ANGELES —June 27, 2018 — Differential Brands Group Inc. — a portfolio of global consumer brands comprised of Hudson, Robert Graham and SWIMS — today announced that it has entered into a definitive purchase agreement with Global Brands Group Holding Ltd., a Hong Kong listed company, to acquire a significant part of GBG’s North American licensing business, comprised of licensed brands such as Disney, Star Wars, Calvin Klein, Under Armour, Tommy Hilfiger, BCBG, bebe, Joe’s, Buffalo David Bitton, Frye, Michael Kors, Cole Haan and Kenneth Cole, for a purchase price of $1.38 billion, subject to adjustment. It is anticipated that upon closing, DFBG will have in excess of $2.3 billion in pro forma annual revenue comprised of branded men’s, women’s, and kid’s apparel, along with accessories that will be distributed to a diversified base of consumers across all retail and digital channels. The acquisition is expected to close in the third quarter of 2018.

William Sweedler, chairman of the Board of Directors of Differential Brands Group and managing partner of Tengram Capital Partners LP, which played a pivotal role in bringing the parties together and getting the Transaction to signing, stated, “On behalf of the Board, I am thrilled that we were able to structure a transaction with the Fung family to acquire one of the leading branded consumer soft goods companies in North America with a world class management team led by Jason Rabin.” Sweedler continued, “Jason and his team plan to invest significant capital into this Transaction, which will transform Differential into a large scale North American branded platform.” Jason Rabin, current president of GBG North America stated: “We are thrilled to join Differential Brands Group and lead our combined platform by leveraging our expansive infrastructure, distribution and sourcing networks to drive growth, and we look forward to working with the Differential management team and Tengram to help support the company’s growth as it capitalizes on promising market opportunities. We are proud of what we have accomplished since joining Li & Fung in 2009, judiciously expanding the GBG platform and driving profitability, and thank them for their long-standing support and partnership.” Sweedler added: “Mr. Rabin has a proven track record of successfully growing numerous world class brands since inception. We are confident this transaction will create tremendous value for our stockholders, as well as provide enhanced opportunities in North America for our brands and business partners.”

The purchase price for the transaction will be paid in cash. Fully committed debt financing for the transaction is being provided by Ares Capital Management LLC, HPS Investment Partners, LLC and GSO Capital Partners LP. Relatedly, certain members of GBG’s existing management team, co-investors and lenders will be making an equity investment in the common stock of DFBG. Upon the closing of the transaction, Tengram Capital Partners, LP will convert all of its Series A and Series A-1 Convertible Preferred Stock into common stock of DFBG.

The closing of the transaction is subject to satisfaction or waiver of customary closing conditions, including the expiration or termination of the applicable waiting period under the Hart-Scott-Rodino Antitrust Improvements Act, the approval of the GBG’s stockholders under applicable Hong Kong listing guidelines and the approval of DFBG’s stockholders in connection with the Equity Issuance pursuant to NASDAQ listing requirements and regulatory approvals. As part of the Transaction, certain stockholders of the company, namely Tengram Capital Partners LP and its affiliates, have agreed to vote in favor of such Equity Issuance, and certain stockholders of GBG, namely, Fung Holdings (1937) Ltd., have agreed to vote in favor of the transaction.

Dechert LLP acted as lead counsel to DFBG and Richards, Layton and Finger acted as Delaware counsel to DFBG. Freshfields Bruckhaus Deringer LLP acted as lead counsel to GBG and Reed Smith LLP also advised GBG on the Transaction. Goldman Sachs (Asia) L.L.C. acted as financial advisor to GBG on the Transaction.

Posted June 28, 2018

Source: Differential Brands Group Inc.

NASHVILLE, Tenn. — June 27, 2018 — Authentically American™, a veteran-owned start up that offers premium-branded merchandise exclusively made in the USA, today announced that TV broadcaster and NASCAR Hall of Famer Darrell Waltrip has become an investor in the company.

“We are honored that Darrell Waltrip, who embodies Authentically American’s spirit and values, has joined our team of investors,” said Dean Wegner, a West Point graduate, Army veteran and businessman who founded the company in July 2017 with the intent of helping create American jobs.

“After hearing Dean’s passion for supporting U.S. workers by selling top quality merchandise that is made in America — and nowhere else — I was hooked. The product and story are so compelling that I decided to invest in Authentically American,” said Waltrip, a three-time NASCAR Cup Series champion.

Wegner noted that in its first year of operation, Authentically American has served more than 100 customers ranging from Fortune 500 companies and non-profits to small but patriotic businesses. The common thread with Authentically American’s customers is their support for Made in USA merchandise and American manufacturing.

“We could not be more pleased with what you brought to our organization, and we are excited to expand our designs in the future to maintain a cutting edge of fashion for our company,” said Roddy Thompson, director of sales for ITW/Hobart Welding North America. “Your quality is truly amazing and the fact that it is made in America fits our organization perfectly,” he added.

While organizationally branded merchandise for businesses, political campaigns, schools, nonprofits, etc., comprises the largest part of Authentically American’s sales, consumers also can make individual purchases of American-made apparel — ranging from tees to dress shirts — online.

As part of its expanding product line, the company also has ultra-soft, high-performance medical scrubs that are moisture wicking, antimicrobial and wrinkle resistant.

Each item displays Authentically American’s vintage USA flag logo, which is available in a variety of colors.

Wegner said he and his team aim to build an iconic American brand that is truly American made and sets the standard for Made in USA merchandise. Every Authentically American product is guaranteed, and the company donates 10% of its revenue to veteran-focused charities.

Posted June 28, 2018

Source: Authentically American™