BOULDER, Colo. — October 24, 2018 — Otero Menswear officially announced its collaboration with cutting-edge tech startup Perfitly to offer an extraordinary new option in online retail: a free 3D-AR/VR, cloud-enabled fitting-room experience. This technology takes the guesswork out of online shopping by allowing anyone to create a 3D body type avatar to see how will look before purchasing an item.

The partnership extends Otero’s commitment to providing appropriate dressing for men between 5’4″-5’9″ in height. Otero menswear was launched early this year with the introduction of the industry-changing 3D Proportional Sizing System to ensure ideal fitting. Each piece in the collection is designed in precise proportion to a man’s height, size, and body-type including details such as collars, cuffs, placket, etc.) to achieve a custom look at accessible prices. As founder Steve Villanueva says: “It is really all about confidence, confidence in your purchase and confidence in your look.”

And Perfitly, founded by Dave Sharma, brings together two key technologies: a smart algorithm using five key body measurements to create an avatar that represents the shopper’s body, and a CAD-based proprietary system that accurately drapes each garment based upon Otero’s product specifications (design, patterns, fabric, etc.). Not only is the experience fun to use for anyone with gaming experience, the technology takes the “Will it actually fit?” question out of online shopping. As Sharma said, “It’s the closest thing there is to trying it on yourself in the fitting room, but the experience is actually better, because you can try on every garment in the store effortlessly, and in minutes.”

How it works: When a man enters five key measurements, Perfitly technology creates a personal avatar modeled to his exact height, size, and body type. He can then choose an Otero shirt and click between the options to see whether an Otero size Medium will fit better than a Large, or easily determine whether he has a Triangle or a Rectangle body type. Each garment’s technical specifications has been entered into Perfitly’s model, so that they are scalable with accurate measurements, and the digital rendering is so detailed that anyone can see how a particular fabric will stretch against muscle and mass. This virtual fitting room experience is seamlessly integrated, so the shopper won’t even have to navigate away from the Otero Menswear website to use it.

And because Otero and Perfitly have the highest privacy standards, each avatar is encrypted and stored on Perfitly’s secured servers, and is accessible only by the customer to see and control. Even Perfitly will not be able to identify their unique avatar. Once again, Otero Menswear is at the cutting edge of apparel design, pushing “a better way to dress,” to new heights with “a better way to shop.”

Posted October 24, 2018

Source: Otero Menswear


LAS VEGAS — October 24, 2018 — Representatives with Adam Block Design announced today that the company has officially partnered with Trees for the Future, a non-profit organization that has planted over 115 million trees worldwide.

“We’re very excited to partner with Trees for the Future,” said Jenny Ruvalcaba, design and marketing manager for Adam Block Design.

Trees for the Future provides training to local farmers on forest garden planning, nursery establishment, planting design and maintenance. The organization provides oversight, and also provides materials such as seeds, nursery bags, shovels, watering cans and wheelbarrows.

“Since the Greek community is all about helping the world, we decided to get involved too,” Ruvalcaba said. “On top of contributing to our clients’ philanthropies, we plant one tree with every order. That’s right: when you order t-shirts, we plant a tree. When you order sweatshirts, we plant a tree. When you order yoga pants, hoodies, totes and tank tops, we will plant four trees.”

Ruvalcaba went on to point out that Trees for the Future help farmers diversify their planting sites, and train them on sustainable harvesting methods. The gardens they help plant provide families with sustainable food sources, livestock feed, products to sell, and up to a 500 percent increase in their annual income.

Once established, trees create sustainable sources of crop shade, soil rehabilitation, food, windbreaks, medicine, mudslide control, timber and more for communities in Africa, Asia and Latin America, all while reducing CO2 levels and raising biodiversity worldwide.

“It’s an honor to be a part of this mission,” Ruvalcaba said of Adam Block Design, a company that features a very creative graphic design team, friendly customer service, stylish clothing choices, real silk screens, and high-quality ink.

Posted October 24, 2018

Source: Adam Block Design

TOLLAND, Conn. — October 24, 2018 — Global companies who work with many partners need a secure, flexible system to manage data across their business. “With such a large global product line, understanding milestones for the next season of garments is imperative to success and implementing YuniquePLM will allow us easy access to this data regardless of location,” stated Federico Pagnetti, COO, Citizens of Humanity.

Citizens of Humanity designs, markets and produces Citizens of Humanity denim fashion products in a full vertical facility to ensure the product is unparalleled. Citizens of Humanity is distributed in more than 35 countries including high-end specialty boutiques such as 10 Corso Como, Club Monaco, Trilogy, and Anthropologie; online at Moda Operandi, The Dreslyn, Shopbop.com, Revolve, Need Supply, and MyTheresa.com as well as in luxury department stores Nordstrom and Selfridges.

“We are excited to have Citizens of Humanity on YuniquePLM Cloud and applaud them for taking the next step to decrease development time,” stated Bill Brewster, vice president and general manager, enterprise software solutions at Gerber. “Executing software that is easy to try, easy to buy and easy to consume was our mantra as we brought YuniquePLM Cloud to market.”

YuniquePLM Cloud product lifecycle management software serves as a central repository of critical data and eliminates problems companies often face when using multiple excel spreadsheets, email or tracking documents to communicate throughout the stages of product development and management. YuniquePLM Cloud creates a single version of the truth, connecting a company’s creative process with their supply chain and production processes.

Posted October 24, 2018

Source: Gerber Technology