The LYCRA Co. Launches Annual Fall Denim Co-Marketing Program

WILMINGTON, Del. — September 17, 2019 — The LYCRA Co., owner of the LYCRA® brand family of fibers, announced today that it has launched a global co-branded marketing program to promote denim jeans made with its LYCRA® dualFX® technology. The marketing program will premiere on Refinery29, a leading global media and entertainment company for young women.

Patented LYCRA dualFX technology combines two Lycra brand stretch fibers to add extra flexibility and bounce back recovery to denim. This means jeans hold their shape all day, every day resisting bag and sag while delivering exceptional comfort and fit.

Inspired by the two fibers in Lycra dualFX technology, diverse pairs of real women are featured in some of this year’s custom content campaign created by Refinery29. Whether it is a night on the town, on the dance floor or simply hanging out together, these women demonstrate how jeans with Lycra dualFX technology deliver a comfortable, lasting fit for all body types regardless of their shape or size.

The annual fall denim campaign is designed to drive interest and purchase of the co-brands’ jeans by educating the consumer on the lasting comfort, fit and performance of Lycra dualFX technology. Through a combination of compelling photo features and engaging serviceable content, audiences learn information on how to shop for denim, fit tips, and trending styles from a fashion authority. The custom content links to the featured denim brand’s website for a seamless shopping experience.

This year’s participating brands include 7 For All Mankind, American Eagle, C&A, Calvin Klein Jeans, DL 1961, ESprit, Guess, Joe’s Jeans, LEVI’S®, Long Tall Sally, Next, NYDJ, Superdry, Torrid and Target’S Universal Thread. Some of these brands will be featured exclusively on R29’s dedicated international platforms in the United Kingdom and Germany.

“We selected Refinery29 to develop our denim campaign because its custom content helps our co-brands connect with its target consumers in relevant and meaningful ways,” said Rita Ratskoff, senior strategic account manager, The LYCRA Co. “Refinery29 excels at storytelling and effectively communicating the value and differentiated benefits of our technology to drive sales of our co-brands’ jeans.”

The six-week campaign features high impact media including homepage and fashion channel takeovers and banner ads on Refinery29. In addition, content will be promoted through the global platform’s broad social and digital distribution channels including dedicated e-mails and newsletters.

The 360-degree activation is also amplified on Lycra brand owned and paid media channels to further drive consumer purchase intent and highlight the unmatched level of marketing support The Lycra Co. offers its global customers.

Posted September 17, 2019

Source: The LYCRA Company

Coats Launches Coats Digital

LONDON — September 17, 2019 — Coats, an industrial thread company, is launching Coats Digital. The integrated technology business brings together all its software solutions under a new single brand which describes and aligns with the offering to its customers across the apparel and footwear industries.

Coats Digital provides in-depth industry expertise combined with the practical application of the latest technology, including Big Data and AI, delivering market leading software solutions. It will build on the advantages associated with the Coats brand of trust, expertise, credibility and its global footprint. A key aspect of Coats’ growth strategy is to build an innovative software solutions business for its customers.

The benefit for Coats’ customers will be a one stop shop approach and an unrivalled suite of best in class and progressively integrated solutions, which will also adopt the new Coats Digital branding. The series of acquisitions it has made in this space of GSD, FastReact and ThreadSol have been highly successful. Now is the time to simplify the house of multiple software brands through a coordinated market expansion of a portfolio of products to support customers in the face of unprecedented industry pressures.

Keith Fenner, managing director, Coats Digital, said: “This is the beginning of an exciting new age for our software solutions offering. Coats Digital provides a clear and distinct focus and establishes that while Coats continues to be an industrial manufacturing company we are also innovating technologies of tomorrow to improve how the fashion industry develops, costs, sources and manufactures products sustainably into the future.”

The launch of Coats Digital includes a creative new logo with two units: graphic and text. The graphic is inspired by a detail of the Coats chain which is given a digitized feel and can also be interpreted as the initials CD. The strapline is “transform with intelligence.” The logo is blue to retain the connection with the Coats logo.

The geographic footprint of Coats Digital covers more than 65 countries. It has global customer relationships with over 5,000 retailers, bands, sourcing business and manufacturers.

Coats Digital will be showcasing its new brand at two forthcoming trade events to support its roll out to customers: PI Apparel in New York — Tuesday, September 17-Wednesday September 18 — and CISMA in Shanghai — Wednesday September 25-Saturday September 28.

Posted September 17, 2019

Source: Coats

Registration Opens For DOMOTEX USA 2020; Opening Keynote And Featured Speakers Announced

CHICAGO — September 16, 2019 — Hannover Fairs USA (HFUSA), the organizer of DOMOTEX USA, announced today that registration is open for the second annual DOMOTEX USA trade show. Attendees can register online now to attend the show’s exposition hall for free and buy discounted education passes through October 31. With an emphasis on the residential floor covering industry, DOMOTEX USA 2020 brings together flooring industry professionals, innovators and influential media to experience the leading U.S.-based and international flooring suppliers, manufacturers and technology providers. DOMOTEX USA 2020 exhibition hall is expected to exceed last year’s space by 30 percent. The trade show and education sessions will take place from February 5-7 at the Georgia World Congress Center in Atlanta; education will be available February 5-7, while the show floor will be open Februray 6-7.

To deliver the show’s opening keynote address on February 6, HFUSA has secured Denise Lee Yohn, a leading authority on building exceptional brands and great organizations. Yohn is the author of the bestselling book “What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest” and the new book “FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies”. She brings to the stage more than twenty-five years of working with world-class brands such as Sony, Oakley and Frito-Lay. Following Yohn’s keynote, attendees will have the opportunity to meet face-to-face with her, and can discuss their brand building needs with her and other attendees when Yohn facilitates the show’s new Discussion Hub. Yohn’s keynote is free to all DOMOTEX USA 2020 registrants.

“Yohn brings a fresh perspective to building exceptional brands and will inspire DOMOTEX USA 2020 attendees to create their own exceptional brands that form stronger bonds with their flooring customers,” said Donna Busse, show director of DOMOTEX USA at HFUSA. “We encourage all flooring professionals interested in attending DOMOTEX USA 2020 and hearing Yohn’s keynote to register today,” added Busse.

With more than three times the educational track offerings than last year’s show, DOMOTEX USA 2020 will feature continuing education accreditation tracks and world-class speakers in addition to the launch of the DOMOTEX USA Discussion Hub to foster peer-to-peer learning.

On February 5, featured speaker Alan Beaulieu, international economic analyst and president of the Institute for Trend Research, as well as contributing editor for Industry Week and senior economic advisor to the National Association of Wholesaler-Distributors, will discuss how attendees can capitalize on market opportunities and improve prosperity both in the near and long-term. Beaulieu brings to the stage unparalleled economic research and forecasting expertise, and more than 20-years of experience consulting and advising companies throughout the U.S., Europe and Japan on how to thrive through the business cycle. He has co-authored the book “Make Your Move: Change the Way You Look At Your Business and Increase Your Bottom Line” and has written a number of articles assessing the economy’s future.

On February 7, featured speaker James Dion, founder and president of Dionco Inc. of Chicago, an internationally known consultant, regular speaker for the National Retail Federation (NRF), trainer and author, will share his expertise on consumer trends, retail technology, selling & service, retail merchandising & operations, as well as best practices for sustainable retail and store management. Dion has authored the definitive retail selling manual titled “Retail Selling Ain’t Brain Surgery, It’s Twice As Hard” and has co-authored “Start and Run a Retail Business” and “The Complete Idiot’s Guide to Starting and Running a Retail Store”.

All education tracks are accessible to registered attendees via a one-day education pass for $69 until Oct. 31 or via an all-access education pass for $99 until Oct. 31.

“We look forward to hosting our global exhibitors, attendees and this year’s outstanding lineup of speakers at DOMOTEX USA 2020 – America’s stage for floor covering innovation,” said Busse.

Posted September 16, 2019

Source: Hannover Fairs USA (HFUSA)

Master S.r.l. Focuses On A Compact, Flexible And Versatile Dyeing Machine — BINGO®

MACHERIO, Italy — September 16, 2019 — In its 55th year, Master, a manufacturer of continuous indigo dyeing machines, after agreeing to the request of patents transfer about the dyeing into inert environment of yarn for warp for denim fabric, implicit acknowledgement of their value, has changed its specific core business.

Interpreting the new demands of the textile market, Master gives life to a new core business transferring its exceptional and exclusive know-how, fruit of decades of research and industrial application of this innovative technology, to the field of fabric dyeing.

Hence, Master introduce in this field the possibility to dye in accordance to the most modern concepts of sustainability.

Master enters in this sector introducing a new and revolutionary machine for dyeing, into inert environment, with indigo and other reduction dyes, a several kind of fabric and denim. With this new machine, which is multipurpose, named BINGO®, in a simply ingenious way, the dyeing of fabrics with indigo and reduction dyes takes a new form: advanced and exclusive technology based on innovation, ecology and economy. It is a compact, flexible and versatile machine. It goes beyond tradition, to open new market opportunities

Posted September 16, 2019

Source: Master S.r.l.

Chattanooga State To Add FloorTek’s Future Connections To Its Curriculum

DALTON, Ga. — September 14, 2019 — Dr. Tremaine Powell, dean of Engineering and Information Technologies at Chattanooga State Community College, both staffed the Chatt State booth at FloorTek and participated in the Future Connections event. Some of his students participated, but Powell and other education professions who attended intend to make FloorTek’s Future Connections networking event a part of the curriculum for next year’s classes.

The inaugural Future Connections drew the HR departments of Engineered Floors, Apache Mills, Qualified Staffing, American Carpet Wholesalers, and Express Employment professionals, and students from Dalton State, Chatt State, Cleveland State, Georgia Northwestern, and Belhaven. This year’s event was strictly networking, but in collaboration with Dr. Powell, next year’s event has the potential to be more immersive and educational.

Lloyd Bryson, vice president of sales & operations for American Carpet Wholesalers also participated in the event. He stated “We secured two very promising leads today. While two may not sound like a lot, I consider it a success. If we had used the usual route of using ads or agencies it could have taken two weeks to get two worthwhile leads.” Bryson also stated that the AFA team did a great job organizing the Future Connections program.

Some of the proposed additions to the next Future Connections include publishing specific job opportunities from industry companies ahead of time, providing career and technical workshops for students, and guided tours of local exhibitor’s booths. Future Connections stands to be an eye-opening event for the next generation of job seekers, as students not only learn which jobs are open, but also more generally what kinds of jobs are available in the floor covering industry.

American Floorcovering Alliance (AFA), a not for profit association created to promote and market the flooring industry, created Future Connections as a means to assist the industry with finding its next generation of workers. Stephanie Manis, executive director of AFA, states “FloorTek is the perfect opportunity to connect future leaders with the current industry. Partnering with local schools in an industry networking environment such as FloorTek is the perfect space to connect students and industry businesses to show what options are available in the industry.”

Posted September 14, 2019

Source: American Floorcovering Alliance (AFA)

TRSA 2nd Annual Marketing And Sales Summit: Advance To The Next Level With Emotional Intelligence Overview, Dec. 4-5 in Tampa

ALEXANDRIA, Va. — September 13, 2019 — EQ v IQ: is one better than the other? Emotional Intelligence, or EQ, is often referred to as “the other kind of smart.” EQ, the ability to identify and manage not only your own emotions, but those of others, can be increased, resulting in tangible, lasting professional and personal growth. Marketing and sales professionals working in the linen, uniform and facility services industry have a chance to separate themselves from the rest of the pack by gaining first-hand knowledge of EQ and strategies by which you can increase it through Executive Coach Joel Landi’s Dec. 4 keynote presentation at the TRSA 2nd Annual Marketing and Sales Summit, December 4-5 at the Embassy Suites Tampa USF/near Busch Gardens in Tampa.

Landi, a physiologist, certified Executive Coach and founder of The Performance Group, has more than 25 years’ experience speaking, coaching and mentoring top executives, professional athletes and leaders in a variety of industries. Landi will review the five points of EQ, help attendees create a personal EQ “dashboard” and more during his keynote address: Emotional Intelligence: The Secret Sauce of Intuition, Influence and Income.

And there’s more! These Summit general sessions will benefit all attendees:

  • A facilitated “Great Ideas” story swap;
  • Sales, Marketing and the Digital World;
  • Strategic Partnership: Serving Your Customer’s Customer; and
  • Laundry Operator Panel on the State of the Markets: F&B, Healthcare, Hospitality and Industrial.

Breakout sessions include topics for the Marketing track such as The Importance of Marketing Environment Sustainability and Practical Applications in Marketing, and the Sales track will explore Motivating and Retaining a Productive Sales Team and Processing Innovation: Developing Internal SOPs to Align with New Products.

Opportunities to network with fellow attendees include a 5 pm reception on Wednesday, Dec. 4th and a closing event hosted at Busch Gardens, Tampa, from 5-8 pm on Thursday, Dec. 5th.

The TRSA 2nd Annual Marketing and Sales Summit is an outstanding investment to aid marketing and sales professionals with the reinforcement or building of new skills, but it can also be an excellent resource to reward and retain valued employees. Discover more, access early registration (through Oct. 25) and multi-attendee discounts at www.trsa.org/marketingsummit.

Posted September 13, 2019

Source: TRSA

Bridgestone Ecopia™ Tire Line Specified As Original Equipment On 2020 Ford Escape

NASHVILLE, Tenn. — September 12, 2019 — Bridgestone Americas Inc. (Bridgestone) today announced the company’s premium Bridgestone Ecopia H/L 422 Plus tire is specified as original equipment on select models of the 2020 Ford Escape SUV. Engineered for trusted performance and enhanced fuel efficiency, the Bridgestone Ecopia H/L 422 Plus is standard equipment on the Titanium and Titanium Hybrid models of the 2020 Ford Escape in size 225/55R19. The Bridgestone Ecopia H/L 422 Plus will also be available as an upgraded option on the SE Hybrid and SEL models.

“We are pleased to work with Ford to deliver a premium tire that is engineered with low rolling resistance for enhanced fuel efficiency,” said Shannon Quinn, president, original equipment, U.S. and Canada, Bridgestone Americas Tire Operations. “In addition to its eco-friendly benefits, the Bridgestone Ecopia tire line is designed to deliver trusted all-season performance making it a great fit for the new Ford Escape.”

Manufactured at the Bridgestone passenger and light truck tire plant in Aiken, S.C., the Bridgestone Ecopia H/L 422 Plus tire is engineered with a unique tread block design that offers enhanced traction and braking performance on wet roads. It also features an optimized tread pattern to give drivers a secure, comfortable ride in all-season conditions.

Posted September 13, 2019

Source: Bridgestone Americas Inc. (BSAM)

The Crypton® Companies Acquire Abercrombie Textiles

BLOOMFIELD HILLS, Mich. — September 13, 2019 — The Crypton Companies — Crypton LLC & Nanotex LLC — providers of performance textile technologies in the contract, home furnishings, and apparel markets, announced they have entered into a formal agreement to acquire the operations of Abercrombie Textiles, a North Carolina-based textile mill. With a deep commitment to U.S. manufacturing and the preservation and advancement of the American textile industry, Crypton and Abercrombie share a long working relationship and a common customer base.

“This acquisition will create the perfect synergy out of a shared vision. Bringing together an American mill and an American textile innovator will not only preserve jobs but will also create growth and generate new opportunities for American-made textiles,” says Lance Keziah, CEO of Crypton LLC. “It will add a key vertical platform to our business that will help Crypton continue to grow and better serve the needs of our expanding customer base.” Crypton is immediately infusing capital into the company and has been working closely with all suppliers and customers to ensure a smooth transition.

“We are not simply acquiring a mill, we’re carrying on the work of an established, respected partner. We’re uniquely positioned to support the ongoing success of Abercrombie’s venerable customer base,” continues Keziah. Crypton will also be expanding Abercrombie into new markets with cutting-edge designs and product innovation. “Importantly,” adds Keziah, “all of this innovation and expansion means we’ll be positioned to create more jobs for American textile workers.”

Keziah will oversee the company and has tapped respected industry veteran, Ernest Benbassat, as the Executive Vice President of Operations. “We’ve worked with Ernest for several years. He is absolutely the right guy for the job as he embodies the passion and operational leadership to take Abercrombie to the next level,” says Keziah. Former Abercrombie owner John Regan will remain with the company providing continuity, knowledge and sales leadership. “We’re committed to upholding John’s principles for Abercrombie. We plan to continue and expand upon his work, using it as a foundation for innovation while improving the lives of our dedicated employees as we work to win more business,” says Keziah.

As a category leader and innovator of performance technologies for the contract and residential markets, with deep industry relationships and expanding distribution, Crypton is ideally suited to propel Abercrombie into new markets and strengthen its existing customer base. That said, their relationship is not new. Since its inception, Crypton has been committed to supporting American mills. Abercrombie has been working with Crypton for 17 years as a licensed mill partner.

Under Crypton, Abercrombie Textiles will continue to manufacture dobby and jacquard fabrics for a variety of applications, including upholstery, bedding, wallcovering, cubicles and drapery for commercial, residential and transportation end markets. Crypton looks forward to unveiling a new residential collection at the November 2019 Showtime Market that will include a mix of solids, textures and jacquards.

Posted September 13, 2019

Source: Crypton

New Industrial Drying System Promises To Save Water And Reduce Energy Use By 65 Percent

LOS ANGELES, Calif. — September 12, 2019 — Today, Southern California Gas Co. (SoCalGas) and Gas Technology Institute (GTI) announced they have successfully demonstrated a new industrial drying technology that uses far less energy, reduces greenhouse gas emissions and saves money. The new technology can be used for drying or heat processing across a broad spectrum of industrial, agricultural and commercial applications—including drying livestock feed, textiles and pharmaceutical ingredients.

Compared to existing industrial dryers, the new technology uses 61- to 65-percent less natural gas, at least 40-percent less electricity, and recovers a substantial amount of water, all while drying up to eleven tons of wet material per hour. Utilization Technology Development (UTD) co-sponsored the project along with SoCalGas, and project funding for developing this innovative process was awarded by the California Energy Commission.

“SoCalGas is pleased to support the development of this natural gas drying system, which produces very low emissions and offers significant energy savings,” said Yuri Freedman, senior director of business development at SoCalGas. “This is yet another example of quickly evolving natural gas technology that benefits many industries and businesses while positively impacting the environment.”

The new technology was demonstrated at Martin Feed LLC, an industrial food processing site based in Corona, Calif. The site collects waste bakery material, such as dough, crackers and pastries, then dries and processes it to sell to dairy farms for feed. Prior to implementing this new natural gas drying system, processing the bakery waste was an extensive and time-consuming process of sun drying that was affected by climate conditions such as wind and rain especially during the fall and winter months.

This new technology uses natural gas to generate a vacuum and captures excess heat from the process to preheat the incoming material being dried. The combination of the heat and vacuum results in faster, more efficient drying. The material is loaded into a feeding hopper and supplied into the drying chamber where controlled heat is applied to the continuously moving product while a vacuum draws out the moisture, allowing the product to be dried to specified moisture requirements in a shorter time. The product can be dried over a wide range of temperatures and production rates providing reliable operation, better product quality, and improved energy efficiency. Once the product is dried, it exits the system and is stored in a loading area.

SoCalGas has been a leader in the research and development of new technologies that increase energy efficiency, reduce air pollution and greenhouse gas emissions, and keeps bills affordable for customers. Between 2014 and 2018, SoCalGas energy efficiency programs delivered more than 180 million therms in energy savings, enough natural gas usage for 403,000 households a year, and reducing greenhouse gas emissions by nearly 955,000 metric tons, the equivalent of removing more than 202,000 cars from the road annually. These advances have also helped save SoCalGas customers more than $198 million in utility bill costs. In 2018 alone, SoCalGas’ energy efficiency programs saved customers $57 million.

“This new drying system has been a gamechanger for our processing site. Not only does it save us copious amounts of time and money, but it’s better for the environment. We are very pleased with this new technology,” said Brian Hopkins, general Manager at Martin Feed, LLC.

“The Energy Commission works with researchers throughout the state and is proud to invest in innovative technologies to reduce greenhouse gas and other air pollutants while cutting energy use and costs,” said Michael Lozano, CEC senior mechanical engineer.

“This emerging gas-fired thermo-vacuum drying technology offers significant energy and water savings across the industrial sector and has the potential to impact a lot of drying positively, and perhaps one day, can be replicated for commercial use as well,” said Yaroslav Chudnovsky of GTI and principal investigator of the project.

Posted September 13, 2019

Source: Southern California Gas Company (SoCalGas)

Ridge Merino Partners With Polartec To Debut Women’s Crowley Compression Merino Wool Tights

MAMMOTH LAKES, Calif. — September 12, 2019 — In partnership with Polartec®, Ridge Merino® announces the debut of the Crowley Compression Merino Wool Tights, a high-performance alternative to traditional synthetic tights or yoga pants.

Designed, tested and sewn in the U.S.A, the tights are made from a new compression version of Polartec Power Wool™ fabric technology, a superior bicomponent knit that features the best of both natural and synthetic fibers, with soft merino wool next-to-skin and durable synthetic fibers on the outside.

“For years, our design team collaborated with our athletes, our customers and outdoor enthusiasts to understand what they wanted in a compression merino wool tight. The product needed to fit great, perform technically and incorporate natural materials,” said Jeff Russell, president of Ridge Merino. “We realized early on that Polartec was the perfect partner, based on their commitment to innovative and sustainable textile solutions.”

According to Russell, the response has been positive, with customers calling the tights a “game changer for winter workouts,” and the “Holy Grail of performance leggings.”

With winter running and long-distance hiking in mind, the Crowley Tights perform in all areas of outdoor adventure. The merino wool tights feature a highly durable exterior and a comfortable interior that allows for natural movement while on the pavement or trail. Polartec Power Wool fabric consists of a unique plated construction that places high quality merino wool next to the skin to moderate body temperature, wick away moisture, and fight odor, and man-made fibers on the exterior which enhance stretch and maximize movement, without any restrictions.

Offering superior shape retention and wind resistance, the compression merino wool tights gently squeeze the legs in all the right places, offering optimal support to help alleviate muscle fatigue and improve post-workout recovery when logging long miles. The natural fibers feel great next to skin and deliver warmth in harsh conditions.

“Ridge’s attention to technical detail, and their innovative use of our new compression Polartec Power Wool fabric, is exactly the type of collaboration we’re looking for,” said Polartec Vice President of Marketing and Creative Director David Karstad. “We are always interested in partnering with companies who seek creative, new applications for our fabrics.”

Additional features of the Ridge Merino Crowley Tights include:

  • Patented bicomponent knit fabric combines the best of both natural and man-made fibers;
  • Advanced synthetics (nylon + spandex) on exterior provide compression and durability;
  • Soft merino wool twill knit puts natural fibers next-to-skin and provides extra warmth and wicking power not possible with typical fully synthetic tights;
  • Odor resistant;
  • Side pocket with bonded flap;
  • Mid-waist fit keeps you covered during any activity;
  • Tight compression knit has superior shape retention and is wind resistant; and
  • Made in USA: Designed and tested in Mammoth Lakes, Calif., and sewn in San Francisco.

Posted September 12, 2019

Source: Polartec®

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