TENCEL’s CARVED IN BLUE® Wins A Prestigious 2020 Content Marketing Award

NEW YORK CITY — August 26, 2020 — The Content Marketing Institute (CMI) announced Carved in Blue® won a 2020 Content Marketing Award for Best Topic Specific Blog. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world.

You can see a full list of the 2020 Content Marketing Award category winners and finalists are here including Microsoft, Verizon, Salesforce, SAP, TD Ameritrade, and Delta: http://cmi.media/winners20

This year’s panel of all-star judges reviewed hundreds of entries to determine the best of the best in content marketing excellence. The 80+ categories recognizes all aspects of content marketing, including the best in strategy, automation, research, social media, video, editorial, illustration, design and much more, across many different industries from healthcare to manufacturing.

The Carved in Blue blog was the brainchild of Lenzing’s TENCEL™ Denim Team, whose membership consists of Tricia Carey, Hale Ozturk and Michael Kininmonth. For more than four years, Carved in Blue has covered stories on sustainability, trends, mills, and brands including social media channels on Instagram, Facebook, Linkedin, Twitter and YouTube.

“Back in 2016, as the Lenzing Denim Team, we felt that we were building a momentum in the denim category and had many stories to tell but, alas, no platform to tell them on. We suspected that many of our efforts were going to waste. We realized that we needed a platform to communicate to the denim industry in a way that they understood. We were also conscious that the denim industry was unique in textiles and apparel in that it had a strong sense of community and we wanted to foster that cooperative spirit — and so ‘Carved in Blue’ was born,” stated Michael Kininmonth, project manager, Lenzing.

“We are thrilled to receive the CMA for Best Topic Specific Blog and this recognition shows Lenzing’s leadership in marketing activities across various industries. For more than four years we have been probing into the inner workings and innovations of the global denim world. Personally it has been a rewarding project to develop a platform for discussions of the challenges, achievements and opportunities the denim industry faces today. We are grateful for the support of the denim community in sharing their stories, photos and videos with us and the many people behind the programming, writing, and graphics of Carved in Blue,” stated Tricia Carey, director of Global Business Development, Lenzing.

“One of the favorite parts of my job is getting to review some of the most innovative, inspiring, successful content marketing programs in the world each year for the Content Marketing Awards,” shares Stephanie Stahl, general manager, Content Marketing Institute. “The quality of work we’ve seen with this year’s contenders is just off the charts. The industry has come a long way over the last 10 plus years and it’s gratifying to see companies and businesses not only embracing what we’ve been preaching but that they are seeing so much success with their content marketing efforts.”

The category winners now have the chance of being nominated for one of the top seven Content Marketing Award prizes including Project of the Year, Agencies of the Year, Content Marketers of the Year, and Branded Content Campaigns of the Year. Those finalists will be revealed on September 9, 2020. Then the winners of those top seven awards will be revealed during the Content Marketing Awards program live-streamed on October 14, 2020 as part of Content Marketing World 2020.

Posted August 27, 2020

Source: Content Marketing

Nestl Bedding Introduces Luxury Tri-Blend Duvet Cover Set For The Ultimate Sleep Experience

MIDDLETOWN, N.Y. — August 28, 2020 — Nestl Bedding is setting a new standard in high-end yet affordable bedding with the introduction of its new Tri-Blend Duvet Cover six-piece set. A company renowned for its high quality and exceptionally soft sheets, duvets, blankets, comforters, quilts, and more, Nestl Bedding’s new duvet set offers extraordinary softness, comfort, and durability to ensure peaceful sleep.

The six-piece duvet set includes a deep pocket fitted sheet, zipper duvet cover, two pillowcases, and two pillow shams. Featuring a luxurious 1000 thread count fitted sheet woven with cotton, polyester, and modal — brushed on both sides for enhanced softness ­— the new set promises to provide the most tranquil sleep imaginable. The fitted sheet also features elastic all the way around with bonus elastic corner straps to ensure the ultimate snug, wrinkle-free fit. A strong, high-quality zipper fastens the duvet cover, with superior workmanship ensuring the zipper blends seamlessly with the rest of the bedding and avoids cold metal from touching the skin by remaining hidden. The queen set is currently available in charcoal grey and the king set is available in chocolate brown, with a silky stripe giving it both a classic and high-end look.

“Our goal is to revolutionize the home textiles industry, offering luxury bedding that defies the norm,” said Simon Friedman, head of research & development. “Customers have come to associate luxury bedding and quality sleep with high prices. That’s not the case with our products. We are introducing high-end, high-quality bedding options to the market that will give everyone an exceptional night of sleep.”

Further setting Nestl Bedding’s Tri-Blend Duvet Cover 6-piece Set apart from others is the fact that it’s hypoallergenic and low-maintenance. The breathable, cool to the touch set is machine-washable, wrinkle-free, pet-friendly and resistant to stains, fading, shrinkage, pilling, snagging and tearing. The enduring duvet will extend the life of any down comforter, alternative down comforter or blanket by keeping it dry and clean.

Nestl Bedding is a leader in the home textiles industry, renowned for providing comfort, quality, and luxury at affordable prices. The company leverages state-of-the-art technologies, high import volumes, and convenient New York, New Jersey, and Los Angeles warehouses to keep costs low — passing along savings to its customers. Nestl Bedding’s exceptionally high standards are evident in the fact that they are a major vendor for Fortune 500 companies, who appreciate the company’s attention to quality, detail, efficiency, and a 100 percent satisfaction guarantee.

Posted August 27, 2020

Source: Nestl Bedding

Wrangler® Sets Ambitious New Goal To Halve Its Water Usage By 2030

GREENSBORO, N.C. — August 27, 2020 — Wrangler®, a global icon in jeanswear and casual apparel, today announced plans to expand the scope of its water conservation efforts with a new global sustainability goal: a 50 percent reduction in water usage by 2030. The updated goal targets the fiber production, fabric construction, and product finishing phases of the denim supply chain, which encompass more than 95 percent of the total water used throughout the production of a pair of jeans.

In April, Wrangler announced it had surpassed its original 2020 goal by saving over seven billion liters of water in the product finishing phase of its denim products since 2008 — equivalent to the daily drinking water needs of almost four billion people.

“We’re learning from our past successes in water conservation and expanding the scope of our efforts to be more inclusive of some of the biggest water impacts in our supply chain,” said Tom Waldron, EVP, global brand president, Wrangler. “Our new water goal is ambitious, and necessary. New technologies and practices will empower Wrangler to make progress and advance the industry forward in water conservation measures.”

To realize the new goal, Wrangler is collaborating with the Transformers Foundation to complete a comprehensive water balance study, which will analyze the denim industry’s water consumption by production phase. This study will address the inconsistency of water usage data in the denim supply chain globally and aims to provide reliable industry average benchmarks that will be offered publicly and usable by all members of the industry. Wrangler will use the water intensity baseline generated from the study to calculate the water savings made from new technological innovations in the pursuit of the new water goal.

“A renewed sustainability target creates an organizational focus that enables Wrangler to create meaningful change through the conservation of water resources. Because water is a shared resource, its conservation is also a shared responsibility,” said Roian Atwood, senior director, Global Sustainable Business, Wrangler. “Working with the Transformers Foundation will help accelerate sustainability collaboration in our industry.”

In addition to its work in the finishing phase, Wrangler will align the new goal with two other existing projects critical in the denim production process: Indigood™ Foam Dyeing and water efficiency measures in cotton production. In 2019, Wrangler became the first brand to offer denim dyed with foam, which uses 100-percent less water than conventionally-dyed denim. Prior to that in 2017, the brand launched the Wrangler Science and Conservation Program, an alliance of agriculture industry experts, pioneering farmers and nonprofit partners, which aims to help build a more resilient and regenerative cotton supply.

Posted August 27, 2020

Source: Wrangler®

Delta Galil To Acquire Bare Necessities

TEL AVIV, Israel — August 25, 2020 — Delta Galil Industries Ltd. — a global manufacturer and marketer of branded and private label apparel products for men, women and children, as well as leisurewear and activewear — today announced that it has signed an agreement to acquire a leading intimates online retailer, Bare Necessities. The transaction is expected to close in the next few weeks and be accretive to earnings next year.

Isaac Dabah, CEO of Delta Galil, said: “This transaction reflects our strategic growth objective to diversify our distribution channels. As the digital space currently represents the fastest growing segment in our industry, we are very pleased to acquire such an authority in online intimates. Bare Necessities can significantly enhance Delta Galil’s presence in the digital world, as we continue to pursue growth online. I look forward to partnering with the senior leadership of Bare Necessities to achieve strong, profitable growth.”

Established in 1998, with headquarters outside New York City, Bare Necessities today offers more than 160 brands and 6,400 styles in intimates, women’s swimwear, shapewear, sexy lingerie, sleepwear, and hosiery, among others. Renowned for its expertise in fit and its wide range in sizes, Bare Necessities’ product offering spans Wacoal, Chantelle, SPANX, Calvin Klein and Miraclesuit, with exclusive collections including Birdsong and Camio Mio. Following the deal, the site will offer Delta Galil’s own brands as well.

Posted August 25, 2020

Source: Delta Galil Industries

Isabelle Damen Appointed Teijin Aramid CFO

ARNHEM, The Netherlands — August 19, 2020 — Teijin Aramid announced today the appointment of Isabelle Damen as the company’s new CFO effective August 24, 2020. Damen succeeds Peter ter Horst, who was named CEO of Teijin Aramid earlier this year.

Damen has worked in finance for more than 20 years and brings a wealth of international experience to Teijin Aramid. She is a well-equipped strategic business partner and previously held the position of Finance Director Global Powertrain at Sensata Technologies. Isabelle will work closely with the Management Team and her colleagues to meet Teijin Aramid’s long-term growth and sustainability goals.

“Teijin Aramid is a global, innovative company, with technology and expertise at the heart of the business,” Damen said. “Manufacturing a product that can be found in all different kinds of applications, ranging from the Mars Perseverance Rover to car tires and firefighter garments, can be complex. These challenges inspire me and I look forward to bringing my expertise to the start of the aramid supply chain. I am also passionate about enabling our future generations and for that, we need to prioritize the development of our people and environment. Teijin Aramid acknowledges this and I look forward to contributing to the company’s growth objectives while meeting its sustainability targets.”

Peter ter Horst, CEO Teijin Aramid said: “Isabelle Damen is a fantastic addition to the Teijin Aramid team. We are pleased that our Management Team is now complete. She is a true leader who has demonstrated focus on sustainable business growth and values the development of people; not just as a manager but also outside of office hours as a mentor. Her strategic counsel and hands-on mentality will prove invaluable as we grow to meet the world’s demand for aramid.”

Management Team complete

Effective September 1, 2020, Teijin Aramid’s Management Team will consist of: Peter ter Horst (CEO), Isabelle Damen (CFO), Erik Delnoij (Director Marketing & Sales), Edward Groen (Director Operations), Daisuke Ozaki (Director Research & Technology), Jan Roos (Director Energy Transition & Sustainable Development), Han Veldman (Director Human Resources & Organization) and Robert van Riessen (Director Global IT).

Posted August 25, 2020

Source: Teijin Aramid

Global Inkjet Systems Launches New Customer Hub

CAMBRIDGE, England — August 20, 2020 — Global Inkjet Systems (GIS), a developer and supplier of industrial inkjet solutions, today announced the launch of its Customer Hub, which provides 24/7 access to commercial and technical information on GIS Atlas® software, hardware and ink / fluid delivery systems. The Hub replaces the former ticketing system and so makes it even easier for GIS customers to work on projects using the company’s leading industrial print technology.

The new Customer Hub provides customers with easy, instant access to product information, software updates, technical support, documentation and order & returns tracking as a one-stop platform, accessible at anytime, anywhere in the world.  A comprehensive knowledge base, greater visibility for customers, the latest and most up-to-date available information and a clear easy-to-use layout have already impressed our early adopter customers.

Laura Able, head of Customer Experience says: “With the introduction of the Customer Hub, GIS continues to offer higher levels of customer support, further minimizing time to market. The new portal takes our service to the next level, giving businesses complete visibility on their service, commercial, training and ordering needs — their teams can access all the information they need, whenever they need it.”

The GIS Customer Hub is now available to registered GIS customers.

Posted August 25, 2020

Source: Global Inkjet Systems

Aksa Akrilik Launches Textile Product With Permanent Antimicrobial Effect

ISTANBUL, Turkey — August 21, 2020 — The textile industry is preparing to welcome a brand new product with “Everfresh”, produced in Aksa Akrilik’s R&D center. With its permanent antimicrobial feature, the product will fully meet the hygiene and comfort expectations of consumers.

Aksa Akrilik, an acrylic fiber producer, has added yet another line to its innovative efforts. Developed in the R&D center after extensive research, the product Everfresh will bring a breath of fresh air to the industry. Aksa Akrilik General Manager Cengiz Taş stated that the textile products used in many different fields will stand out with their innovative features, and emphasized that there is no example in the world matching the features and cost-effectiveness of this product.

Everfresh offers a solution to consumers’ hygiene expectations with its permanent antimicrobial properties and stands out by being environment-friendly and contains no harmful chemicals to human health. Thanks to the zinc ion technology and by being trapped inside the product during its production, Everfresh provides strong antimicrobial effects, and prevents harmful bacteria, mold and fungi formation. The fact that zinc ion technology, the active ingredient that gives Everfresh its antimicrobial effect, is contained in the fiber, ensures that the antimicrobial feature is permanent, while not causing damage to the skin during or after use. On the other hand, it is stated that the antimicrobial properties introduced using silver in similar products are more costly, and they have harmful effects on human health and nature.

In addition to the mask that has become compulsory due to the coronavirus pandemic, Everfresh can also be used in clothes such as thermal underwear, socks, jeans, shirts, baby products and active clothing. It is also possible to use in home textile products such as hand-knitted products, pillows and quilt covers, bedding, carpets, blankets and towels.

Permanent antimicrobial property

With its thermal insulation, vapor permeability, air permeability and quick drying properties, Everfresh stands out with its resistance to wear and aging and offers endless washing durability for all products. Even after dozens of washing, the product does not lose its strong antimicrobial properties.

No bad odor on clothes

With its antimicrobial properties, Everfresh technology prevents the bacteria that cause bad odor from arising in clothes. Keeping socks, underwear, thermal underwear, daily clothes and performance products dry, Everfresh eliminates bad odors and makes users feel cleaner and fresher for much longer. Everfresh reduces the need for frequent washing in clothes and supports the use of less water and energy while also extending the product life.

Will set an example to the world

General Manager Taş stated that Everfresh has a wide range of usage advantages thanks to its antimicrobial properties, and added that there is no product similar to this new R&D product, which was introduced to the global textile industry, thanks to its usefulness, special features and cost-effectiveness. Taş stated that silver is used in other products with similar features to Everfresh, which results in a higher cost and that the effects of these products on human health and nature were known. Taş underlined that Everfresh’s zinc ion technology not only reduced costs but also made a product suitable for health.

Taş said: “Everfresh is one of the newest members of the Aksa Akrilik family. We aim to change the user habits with the convenience we offer consumers with Everfresh. With its antimicrobial properties, we offer solutions for increased hygiene due to the pandemic. We developed a pioneering product that created its own market as a result of the meticulous efforts of our experienced R&D team. A first with the technology used in its production, Everfresh is getting very positive feedbacks from the industry. We believe that the demand from the market for Everfresh, offering users a comfortable and hygienic experience, will further increase in the coming days.”

Posted August 25, 2020

Source: Aksa Akrilik

Shaw Industries to Host “Great Indoors” Webinar with Sustainable Brands

DALTON, Ga. — August 21, 2020 — Shaw Industries Group Inc. (Shaw) is hosting a webinar with Sustainable Brands on September 1 at 1 p.m. Eastern. Titled, “The Great Indoors – Creating a Nurturing Habitat for People and the Planet,” the session brings together Shaw, Cradle to Cradle Products Innovation Institute and the International WELL Building Institute for a discussion about creating spaces designed for people and the planet.

“Spending 90 percent of our time inside, we’ve become an indoor species. That’s why it’s imperative that we create a nurturing new habitat that’s designed for people and the planet. And we can’t overlook the short- and long-term  impacts that COVID-19 will have on our lives,” noted Troy Virgo, director of sustainability at Shaw, who will participate in the panel. “Those are the key topics we’ll explore in the webinar and look forward to dynamic conversations with participants from around the world.”

The session aligns with Shaw’s focus on putting people at the center of sustainability, what it calls sustain[HUMAN]ability™ and will focus on:

  • trends that have been driving this shift toward a greater focus on human experience and wellbeing within sustainability (in commercial and residential environments);
  • the potential impacts of COVID-19 on that trajectory;
  • perspectives from a range of organizations focused on this issue; and
  • strategies for helping create a nurturing habitat.
  • Speakers include:
    Troy Virgo, director of sustainability, Shaw Industries;
  • Christina Raab, vice president of strategy and development, Cradle to Cradle Products Innovation Institute; and
  • Shalini Ramesh, director of commercial team, International WELL Building Institute.

Register for free at: https://sustainablebrands.com/events/view/the-great-indoors-creating-a-nurturing-habitat-for-people-and-the-planet

Posted August 25, 2020

Source: Shaw Industries

Precision Textiles Expands Product Line Beyond FR Solutions With Launch Of The Luxe Collection

TOTOWA, N.J. — August 24, 2020 — Precision Textiles, a leading supplier of coated fabrics, nonwovens and laminations, has broadened its portfolio beyond flame retardant (FR) solutions with the launch of the Luxe Collection, a revolutionary line of premium fibers for quilted mattress panels. The new collection adds performance-enhancing products to its product line, a relatively new arena for the company which, until recently, has been more well-known in the industry for its specialized emphasis on flame retardant materials.

In addition to offering its customers a broader product line, the Luxe Collection — which enhances the feel of a sleep surface with a luxurious layer of support and a high-end silky texture that foam cannot achieve on its own — allows bedding manufacturers and retailers to merchandise mattresses at luxury price points without the associated premium raw material costs, creating an opportunity for better margins.

“Expanding our portfolio with new performance-enhancing products demonstrates our focus on innovation and continually reinventing ourselves to better serve our customers in the bedding industry,” said Scott Tesser, CEO, Precision Textiles. “With this launch, we are sending a message to the industry that while we will continue our focus on providing best-in-class FR solutions, we are a full-service solutions provider, offering both performance-based and utility-based components for mattresses and sleep products.”

While the new collection includes a fire retardant option, unlike other products in Precision’s portfolio that were solely designed to provide flame retardant properties, the three-tier collection — Luxe Bliss, Luxe Plush and Luxe Plush FR — was designed to create a premium sleep surface that allows users to comfortably adjust sleep positions throughout the night without interrupting sleep, a benefit that can raise any mattress to the next price tier, according to Tesser.

“Quilted panels manufactured with Luxe Collection fibers can easily elevate a $2,000 mattress to a $3,000 mattress, creating affordable luxury that does not carry a luxury price point,” he continued.

“While traditional foam products make you feel as if you are sinking into your mattress, the disadvantage to that sinking feeling is that with any type of side to side movement, you can easily feel the resistance and traction of the foam against the body,” he added. “Our Luxe Collection dissipates that resistance and creates an incredibly luxurious sleep surface that foam cannot achieve on its own.”

The collection includes Luxe Bliss, the lightest at 12.5 ounces per square yard (osy), Luxe Plush at 25 osy, and Luxe Plush FR, at 25 osy with fire retardancy. In addition to the high-end comfort and texture attributes, quilted panels manufactured with Luxe Collection premium fibers feature enhance breathability and moisture wicking properties. The materials are also hypoallergenic and free of skin irritants.

This is not the first time the company has revolutionized the textile industry. In 2017, the company launched ECOLOFT, a high quality quilting fiber, developed by combining conjugated spiral crimp pillow fill and bicomponent polyester to create a an efficient, self-extinguishing solution that reduces the amount of combustible materials in finished products by eliminating the traditional polyurethane foam layer behind the FR barrier. The lofty polyester fibers create an added depth of luxurious dimension to quilted panels and borders, while still remaining easy to quilt for mattress manufacturers.

Posted August 25, 2020

Source: Precision Textiles

Introducing the Designtex + West Elm Textile Collection

“Corded” fabrics in the new line from Designtex+ West Elm

NEW YORK CITY — August 28, 2020 — Designtex is proud to announce the release of four new textile patterns with West Elm, the fourth collaboration from two companies with a shared passion for innovation and responsible design. The Designtex + West Elm Collection combines residential look and feel with commercial performance for four woven upholstery styles inspired by classic textiles and mid-century fashion: Boucle Melange, Chenille Chevron, Chunky Tweed, and Corded. Each style is available in a variety of colorways and is suitable for contract applications across congregate spaces, senior living, hospitality venues, and corporate settings.

With more than 40 years of experience designing solutions for healthcare spaces, Designtex also brings invaluable insight as an industry leader in cleaning and disinfecting applied materials to the Designtex + West Elm Collection. These four new styles feature Crypton chemistry, a bonded fabric system that renders the textiles durable and easy to clean and disinfect, while maintaining the fabric’s feel and beauty. The integrated moisture barrier for stain resistance is free of phthalates, carcinogens, and toxins.

The four new patterns bring modern sensibility to classic techniques for a handsome range of textural solutions with a rich aesthetic palette.

In Boucle Melange, the classic looped texture of bouclé fabric is combined with the mélange dying technique for a textile that is both texturally rich and variegated in color. The resulting heathered effect creates dimensional depth in an already tactile fabric.

Chenille Chevron updates the iconic zig zag pattern popular in the 1960s and ‘70s in subtly tufted chenille, a fabric which can appear nearly iridescent as the pile catches the light. The visual interest of the large-scale pattern is complemented by the texture of the yarn and matched by the fabric’s luxurious softness.

Chunky Tweed brings modern sensibility to this iconic textile construction with a more free-form approach to the expected variations in hue. Chunky Tweed is perfect for adding understated poise to classic or contemporary spaces.

Corded combines the plushness of corduroy with unexpected elegance. The perfectly parallel wale features slight variations in color, emphasizing texture that looks as beautiful as it feels.

Designtex is thrilled to collaborate with West Elm once again to bring these contemporary classics to the spaces in which we live, work, and gather. With safety top-of-mind, there has never been a better time for beautiful, easy-to-clean textiles to be introduced for such a wide variety of applications.

Posted August 25, 2020

Source: Designtex

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