CINCINNATI, Ohio — May 18, 2026 — Standard Textile Co., Inc., a global leader in healthcare and hospitality textiles, has announced the promotions of Adam Frankel to Vice President, North America Healthcare Sales, and Matt Vacca to Vice President, North America Hospitality Sales.
Adam Frankel
Frankel has been with Standard Textile for more than 16 years, serving in a variety of progressively responsible roles across healthcare sales.
Throughout his tenure, he has contributed significantly to healthcare sales growth, including playing a key leadership role in launching the company’s Scrubin Uniforms® partnership and other strategic partnerships.
Vacca brings more than 20 years of experience in the laundry and textile industry.
Since joining Standard Textile in 2016, he has contributed to growth across the business through a range of sales and leadership roles serving the healthcare and hospitality markets, leveraging deep industry knowledge and strong customer relationships.
Matt Vacca
“Adam and Matt have each made meaningful contributions to our organization through strong leadership, customer focus, and a commitment to growth,” said Frank Kerley, Vice President, North America Healthcare and Hospitality at Standard Textile.
“Their experience and strategic vision position us well to continue strengthening our healthcare and hospitality businesses while delivering value to our customers.”
SHENZHEN, China — May 21, 2026 — Intertextile Shenzhen 2026 has secured key academic and association partnerships, set to reveal textile innovation in abundance at the fair’s debut Future Horizons Forum and Innovation Studio display area. The theme will extend across the show floor, with exhibitors from 11 countries and regions gathering from 9 – 11 June at the Shenzhen Convention & Exhibition Center in Futian.
Alongside a host of domestic exhibitors, with those from South China relishing the prospect of a platform closer to home, the fair’s International Zone will welcome the Japan Zone and standalone exhibitors from across Asia, Europe, and the Americas. Industry advancement, especially relating to AI and sustainability, will be one of the major points for discussion at the upcoming fair.
Shenzhen recently became China’s largest manufacturing and exporting city, solidifying its lead in AI and start-up cultivation[1], and Intertextile Shenzhen Apparel Fabrics 2026 has adjusted its positioning to better reflect the city’s innovative edge. This is perhaps most evident at its fringe programme, where two new initiatives will increase the fair’s impact on industry advancement.
The Future Horizons Forum will take place on 9 June, with three dedicated sessions providing garment manufacturers, textile suppliers, and designers with valuable insights set to drive future textile growth. Leading tertiary institutions from the Greater Bay Area will moderate each discussion:
• Session 1: Navigating the Next Wave of Textile Innovation, by Wuyi University
• Session 2: Shaping a Sustainable Textile Future, by the Technological and Higher Education Institute of Hong Kong (THEi)
• Session 3: Unlocking the Applications of AI in the Fashion & Textile Industry, by the Hong Kong Polytechnic University (PolyU)
Alongside other Asian organisations, these same institutions will also play significant roles at the fair’s debut Innovation Studio, an integrated display area showcasing the sustainable materials, cutting-edge processes, and digital technology at the forefront of the apparel textile sector. Featured collaborators include:
• Asia International Hemp Federation (AIHF): AIHF will present the evolving identity of hemp as both a sustainable luxury textile and a high-performance industrial material, moving beyond fibre to the functional frontier and unveiling hemp’s potential to drive sustainability.
• Mint Studio: developed by the School of Fashion and Textiles at PolyU, this innovative fashion networking platform will feature garments from Hong Kong designers at the fair, set to foster new business opportunities and further bridge the gap between rising talents, industry leaders and global buyers.
• Technological and Higher Education Institute of Hong Kong (THEi): THEi will reveal how it integrates world-class fashion technology with deep cultural narratives to create sustainable solutions – without compromising aesthetic or structural excellence.
• Wuyi University: the Jiangmen-based university will showcase the transformation of raw materials into fabric, highlighting to global buyers the precision and technology that goes into certain fabrics before they become garments.
Japan Zone’s highlighted exhibitors a key draw for visitors
With Intertextile Shenzhen’s innovation-focused fringe programme set to generate added buzz, the fair’s exhibitors – hailing from China, Hong Kong, France, India, Italy, Japan, Korea, Vietnam and more – are preparing to win new business in between sourcing seasons. Those in the Japan Zone will feature a range of advanced, in-vogue fabrics that appeal to domestic and international buyers alike:
Kirari Co Ltd: Kirari offers high-end fashion fabrics across all categories, available in a wide range of varieties and colours, with stocked inventory and no MOQ. Made from renewable cupro fibre, its fabrics incorporate two advanced Japanese finishing technologies – pleating and fibrillation – resulting in a unique texture and exceptional skin-friendly comfort.
• Shibaya Co Ltd: Shibaya uses natural materials like cotton, linen, and wool to produce high-quality, eco-friendly, and functional fabrics. For its highlighted product Sunny Dry, skilled artisans employ traditional sun-drying and hand-dyeing without any mechanical tension. This preserves the fabric’s natural texture, giving it a soft, rich feel and a unique, layered look.
• Sunwell Co Ltd: Sunwell has over 2,000 fabrics in stock, with raw materials including cotton, linen, rayon, nylon, and polyester. The company’s featured product is a lightweight voile made from a cotton-polyester blend. It has a delicate, slightly sheer texture, smooth feel, and clean surface achieved through high-twist yarns.
Intertextile Shenzhen Apparel Fabrics is a business-friendly platform for unveiling new trends, innovative models, and dynamic forces shaping the industry. By showcasing pioneering case studies and comprehensive solutions for industry advancement, the fair enables stakeholders to discover and adopt successful new models and technologies through engaging displays, seminars, and themed forums.
Held concurrently with Yarn Expo Shenzhen and PH Value, the fair is organised by Messe Frankfurt (HK) Ltd; Messe Frankfurt (Shenzhen) Co Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Center.
[1] Shenzhen dethrones Shanghai, Beijing as China’s top industrial powerhouse, mayor boasts, February 2026, SCMP,
https://www.scmp.com/economy/china-economy/article/3344481/shenzhen-dethrones-shanghai-beijing-chinas-top-industrial-powerhouse-mayor-boasts
STOCKHOLM, Sweden — May 22, 2026 — Following the opening of its new showroom and test centre in Sweden, imogo will be introducing its groundbreaking new Dye-Max spray dyeing technology to Türkiye’s textile manufacturers at ITM 2026 in Istanbul from June 9-13.
The company is one of several members of TMAS – the Swedish textile machinery association – introducing new technologies combining advanced process control, intelligent automation and long-term industrial reliability to visitors at the Istanbul exhibition.
TMAS Secretary General Therese Premler-Andersson
“Türkiye remains the bridge between Europe and Asia and one of the enduring strengths of its textiles and apparel sector is its deeply integrated value chain, spanning from fibre production through to garment manufacture within a tightly connected domestic ecosystem,” says TMAS General Secretary Therese Premler-Andersson.
“The industry also benefits from a skilled workforce, strong technical know-how and decades of export experience, alongside established capabilities in weaving, knitting and the dyeing and finishing of fabrics.”
Resource savings
The Dye-Max system at imogo’s new showroom in Sweden.
Having recently commissioned a Dye-Max for a key H&M supplier in Bangladesh, imogo – at stand 305 in Hall 3 at ITM – is confident Türkiye’s advanced dyeing and finishing specialists will quickly recognise its benefits.
Compared to conventional jet dyeing, the Dye-Max is achieving a 90% reduction in water consumption and energy savings of up to 90%, with considerably fewer chemicals and less dyestuffs also required.
“The savings in treatment water the Dye-Max achieves are due to the extremely low liquor ratio of 0.5 litres per kilo of fabric,” explains imogo executive partner and board member Christian Moore. “At the same time, the low liquor ratio and the spray process require considerably less auxiliary chemistry to start with, and all of it is used in the process, which also greatly reduces the production of wastewater, with only 20 litres being required for wash at changeovers. The low liquid content in the fabric meanwhile minimises the energy needed for fixation, while meeting industry quality standards and maintaining superior fabric performance.”
Automated quilting
The Automatex P12-PB quilting module is equipped with twelve modified servo-driven lock stitch sewing heads.
Also new is the Automatex P12-PB Automatic Lock Stitch Quilting Unit, engineered to deliver continuous, programmable quilting while reducing manual intervention in the stitching of bedding and padded home textiles.
Designed for high-volume manufacturers, the new P12-PB platform feeds fabric and filling directly into a quilting module equipped with twelve modified servo-driven lock stitch sewing heads. Arranged in two programmable banks of six, the heads allow producers to switch between straight line quilting and different shaped patterns without mechanical changeover, enabling flexible production runs while maintaining consistent stitch geometry.
At the core of the Automatex system is an automation architecture focused on maximising uptime. Each sewing head incorporates an automatic bobbin case changer supported by a retrieval system, allowing uninterrupted production during thread depletion. Thread break detectors further minimise defects, while servo indexing ensures accurate needle positioning across the working width. A colour touch screen interface simplifies pattern programming and machine operation and remote access capability enables troubleshooting and technical support without on-site intervention.
Operating at speeds of up to 12 metres per minute, the P12-PB is suitable for filling weights from 100-450gsm with stitch lengths between 3-4 mm. The machine produces various stitching patterns and straight lines at 21.7cm needle spacing, supporting a wide range of quilt constructions. It has been engineered for installation within standard industrial utility frameworks.
Technology assurances
Eltex of Sweden’s electronic yarn sensors and tension monitoring systems focus on early detection, identifying yarn breaks, end-outs or abnormal tension before they lead to waste, downtime or quality claims. From weaving and warping through to tufting, braiding, quilting and sewing, Eltex technology provides the assurance that modern automated processes depend on.
As production speeds increase and manual supervision is reduced, the ability to monitor yarn behaviour in real time becomes a key enabler of stable, high-quality output.
Perfectly uniform weft tension with Eltex ACT-R on a rapier weaving machine.
At ITM 2026 (Hall 7, stand 706a), Eltex will highlight its latest ACT-Multi system. It automatically ensures precise yarn tension across various textile processes, such as heat setting, through individual yarn monitoring and control based on a predefined reference tension. Each channel operates independently and the system also includes a machine stop function in the event of yarn breakage or if yarn tension operates outside preset limits.
Also showcased, will be the ACT-R system for rapier weaving machines which is highly effective in achieving constant weft yarn tension for yarns based on recycled fibres at one end of the scale, and for expensive technical yarns such as Kevlar at the other.
Tufting expertise
IRO’s tufting concept combines modular efficiency with single-hook performance and has already been sold to several producers in Türkiye.
in Hall 7 at stand 710a, Vandewiele company IRO Gauge Parts will further present its latest gauge parts developments with a strong focus on semi-modules and high-quality single hooks for the tufting industry.
IRO’s semi-module concept combines modular efficiency with single-hook performance and has already been sold to several producers in Türkiye. It is designed to give manufacturers a flexible, reliable and competitive solution for future production needs.
IRO will also highlight its high-quality single hooks, developed for accuracy, durability and consistent performance. Backed by modern production, precise grinding, controlled hardening and robust inspection, these hooks reflect IRO’s continued focus on quality and reliability.
Following Vandewiele’s acquisition of Cobble, gauge parts manufacturing for the group moved to Sweden in 2020, creating a stronger and more modern platform for future growth.
With stronger production capabilities, improved accuracy and full traceability, IRO continues to invest in gauge parts that help customers achieve stable performance and long-term value.
Forward thinking
“Türkiye’s specific difficulties due to rising production costs and intensified competition in 2025 have been well documented,” concludes Therese Premler-Andersson. “Nevertheless, TMAS members have been encouraged by the readiness of forward-thinking companies to adopt the latest technologies in order to gain competitive advantages and we are looking forward to an extremely productive four days in Istanbul.”
Posted: May 26, 2026
Source: The Swedish textile machinery association (TMAS)
GENEVA, Switzerland — May 22, 2026 — INDEX™ 26 Nonwovens Exhibition officially closed its doors today at Palexpo. In a context marked by uncertainty and continued pressure, the 2026 edition of INDEX™ concluded successfully. With a diverse range of 625 exhibiting companies from 44 countries, an important number of visitors, and an expanded international reach, the event confirmed its role as a central hub for innovation and a representative showcase of the nonwovens ecosystem.
Driven by the strong presence of exhibitors, the 2026 edition confirmed the continued relevance of the event. With 11,452 visits, the four-day event brought together a strong mix of global decision-makers and technical experts, who came to explore the sector’s evolution from mass-produced disposable items to high-tech, durable and sustainable solutions. The professional events were well attended, establishing the exhibition as an indispensable meeting place for sharing experience and passion for the industry.
Magali Fakhry Dufresne, Director of INDEX™, noted: “Despite the current geopolitical context, affecting travel conditions and budgets, the industry demonstrated a strong commitment to attend. Participants were keen to meet in person, reconnect with their peers and advance discussions. INDEX™ is a great opportunity for the young generation to discover many innovations all gathered under one roof. Once again, INDEX™ confirmed its role as a key event for the global nonwovens community every three years.”
She adds: “I also would like to thank the industry, and particularly the exhibitors, for their engagement and continued commitment. Exhibitors played a decisive role in the success of the edition, with high-quality, prestigious stands that reflected the strength and ambition of the sector.”
The defining theme of the 2026 edition was the integration of environmental responsibility and technical excellence. Industry representatives demonstrated that sustainability and performance now form a unified mission that permeates the entire value chain. A key focus was the increasing significance of reducing the carbon footprint as the industry’s primary performance indicator. E
xhibitors presented the latest production technologies designed to increase throughput and produce finer fibres. Circular design was a major focus of these developments, with many new materials replacing complex multi-layer structures with recyclable designs made from a single material. Furthermore, the event showcased high-performance protective textiles that meet new safety standards without the use of PFAS.
“The INDEX™26 seminar programme and products presentations showcased developments demonstrating how companies are achieving a competitive edge by going beyond regulatory compliance. It showed that it is vitally important for companies to adapt and be agile to successfully master new market challenges such as the Iranian and other crises”, added Pieter Meijer, Chairman of the INDEX™ Advisory Board.
Networking and immersive experiences
The exhibition offered a consistent experience-oriented approach, as evidenced by the numerous areas dedicated to innovation and technical demonstrations. The event also strengthened its networking dimension, introducing a unique ‘Women’s Networking Breakfast’ to build mentoring networks for the future of the community. The new immersive experience, ‘Nonwovens: In Every Layer of Life’, was well received, offering visitors a deeper understanding of the integral role these materials play in modern society. Over four days, Geneva provided the setting for an exhibition that remains a place of discovery for current and future technologies.
Looking to the future
Murat Dogru, General Manager of EDANA concludes: “INDEX™26 had demonstrated how innovation in the industry is now being driven by global collaboration. The synergy between automated machinery, smart chemistry, and extreme weight reduction has pointed to a promising direction for a more efficient, circular manufacturing landscape. We are already looking forward to INDEX™29 (May 15-18, 2029), to discuss the latest developments.”
CARY, N.C. — May 26, 2026 — Cotton Incorporated has released a new report, Cotton in the Nonwoven Tissue & Hygiene Market, to show where cotton can compete in a category driven by demand for comfort, product performance and material transparency.
The report draws on recent global consumer survey findings that link cotton with comfort, softness and quality.* Cotton Incorporated says those perceptions could create opportunities for cotton in nonwoven tissue and hygiene applications as brands reevaluate material choices and product positioning.
“The nonwoven tissue and hygiene category continues to evolve, and this report helps companies evaluate where cotton can fit in future product development,” said Neil Demarse, director of new market development at Cotton Incorporated.
The report reviews market conditions and identifies areas where cotton can add value as companies respond to changing consumer expectations across the category.
It also highlights product attributes relevant to nonwoven applications, including softness, comfort and suitability for products that come into contact with skin, as well as growing industry interest in material sourcing and positioning.
The report identifies innovation opportunities for cotton in engineered nonwoven substrates and other emerging product formats.
GRAZ, Austria — May 26, 2026 — International technology group ANDRITZ has received an order from newly established Kruger Nonwovens to deliver a complete Wetlace™ hybrid line for the Wayagamack mill in Trois-Rivières, Quebec, Canada.
Kruger Nonwovens and ANDRITZ teams during trial runs on the Wetlace™ pilot line in France
With this investment, pulp and paper producer Kruger is preparing to enter the nonwovens market with a new generation of plastic-free, chemical-free materials for sustainable wipes. The line is the first of its kind in Canada and is scheduled to start production in 2028.
The value of the order will not be disclosed. It will be included in ANDRITZ’s order intake for the second quarter of 2026.
This new business activity is fully in line with Kruger’s sustainability strategy and its mission to turn renewable resources into high-quality essentials for everyday life.
“At Kruger Nonwovens, we are deeply committed to operational excellence, sustainable development, and the responsible use of resources. This investment clearly reflects our commitment,” said Mansoor Parvaiz, Senior Vice President and Chief Operating Officer of Kruger Nonwovens. “ANDRITZ has been a reliable and experienced partner throughout the entire project phase. This close collaboration gives us confidence that ANDRITZ is the right choice to support us in successfully entering a new market.”
ANDRITZ neXline wetlace™ hybrid for the production of sustainable wipes with highest flexibility
ANDRITZ’s scope of supply covers stock preparation, approach flow, an inclined wire former, hydroentanglement with filtration, two through-air dryers, a quality control system, and full engineering along with supervision of erection and commissioning. In addition, ANDRITZ provides targeted operator training programs during the start-up phase and subsequently at ANDRITZ’s technical centers.
Founded in Montréal in 1904, Kruger Inc. is a major provider of tissue products, 100% recycled containerboard, corrugated packaging, pulp and paper products, and renewable energy. The Company is also a leader in paper and paperboard recycling in North America. A privately held family company, Kruger Inc. has 6,000 employees and its facilities are located in Québec, Ontario, British Columbia, and Newfoundland and Labrador, as well as in the States of Tennessee, Maine, New York, Virginia, Kentucky, and Rhode Island.
VANCOUVER — May 26, 2026 — A new report from environmental nonprofit Canopy shows that wheat straw has the potential to create high-quality, sustainable viscose and lyocell fibre for the fashion industry — reducing reliance on forest fibres, cutting air pollution, and creating new income opportunities for rural communities.
The report, called From Wheat Straw to Wardrobes: Fashioning a new fibre future, reveals the results of a pilot project that tested whether pulp made from Indian wheat straw could be used to create high-quality viscose and lyocell fibres instead of conventional wood-derived pulp.
The results show that wheat straw pulp can not only directly replace wood-based pulp in viscose and lyocell fibre production, but can also create a range of yarns and fabrics that successfully meet brand performance and technical standards across multiple product applications.
Wood-derived pulp is used to create many Man-Made Cellulosic Fibres (MMCFs) including viscose and lyocell. These materials are often positioned as more environmentally friendly alternatives to synthetic fibres such as polyester, and to cotton, due to being derived from trees. However, analysis shows that more than 300 million trees are cut down annually to create these fibres, including from some of the world’s most climate-critical and biodiversity-rich forests. Leaving these forests standing is one of the fastest and most cost-effective ways to reduce carbon emissions and support the global “30×30” biodiversity target, which aims to protect 30% of the world’s land and waters by 2030.
The pilot — named Project Latvus — brought together nonprofits Canopy and Fashion for Good, brands C&A, H&M Group, and Reformation, supply chain innovators and manufacturers Chempolis, TITK, Inovafil, Yee Chain, Shahi, Filpucci, and DBL traceability technology provider Textile Genesis and wheat straw supplier A2P (Agri to Power) Energy. The project was supported by Laudes Foundation and built on Spinning Future Threads, an earlier report commissioned by Laudes, which found that agricultural waste could be feasibly sourced as a raw material for textiles. By connecting stakeholders across the supply chain, Project Latvus aimed to integrate every stage of production — from farm to garment — to help identify and solve challenges that often slow the scale-up of new materials.
Representatives from brand Reformation and TITK noted that the fibre closely matched the look and feel of conventional lyocell while meeting performance expectations for commercial applications. Other supply chain partners also reported confidence in the fibre’s potential to scale.
Canopy, who led the project and authored the report, noted that alternative feedstocks play a critical role in diversifying the fashion industry’s fibre basket, reducing reliance on forests, and strengthening supply chain resilience. They also highlight the wider environmental and social benefits of scaling these materials, including reducing air pollution from crop burning and creating new income opportunities for rural farming communities.
In particular, the report highlights India’s potential to become a leader in the production of next-generation MMCFs, due to the country’s large supply of agricultural residue alongside circular textile to textile production systems. Estimates suggest that more than 90 million tonnes of crop residue are burned annually in India, representing a significant untapped resource that could instead be used to create low-impact fibre for textiles and other uses. Scaling this opportunity could help create new income streams for farming communities, strengthen local manufacturing capacity and support the growth of a more circular textile industry. Crop burning is also estimated to contribute to seasonal air pollution in Northern India, where levels of fine particulate matter known as PM2.5 — tiny air pollution particles that can harm human health — have in recent years measured above WHO safety guidelines.
Canopy is calling on fashion brands to support the scale-up of MMCFs that don’t rely on wood pulp, noting in the report that pooled demand will help these materials achieve price parity and scale quickly.
“Project Latvus shows that the future of fibre is already here. While continued scale-up is needed to optimize efficiency and close the price difference, the direction is clear — Next Gen MMCFs are ready for the next stage of commercial adoption,” said Nicole Rycroft, Founder and Executive Director of Canopy. “By diversifying feedstocks beyond forests, we have a real opportunity to build a more resilient, circular, and low-impact textile industry.”
MILAN — May 26, 2026 — For years, the concept of “nude” in the lingerie world was associated with a single light beige shade, far removed from the true diversity of women’s skin tones. Today, a new generation of brands is redefining this language through a more inclusive, conscious, and contemporary approach, where elegance, comfort, and personal expression coexist without compromise.
Palette de nuances nude – Collection Naya | CUTIS Paris
Within this context comes CUTIS Paris, a French lingerie brand created with the aim of rethinking the concept of nude through science and inclusivity. The project stems from a study conducted on 100,000 women across Europe, the United Kingdom, and the United States, which made it possible to map different skin tones and translate them into a palette designed to enhance every complexion.
For CUTIS, nude is not a standardized shade, but rather a space for personal expression: the collection’s nuances are designed to adapt to customers’ desires. Women can choose the simplicity of a tone-on-tone effect that naturally blends with the skin, or opt for contrast that enhances their complexion. The first palette includes warm mineral-inspired shades such as Dune, Sienna, and Terracotta, alongside Jais, the essential and timeless black in every lingerie wardrobe. The brand is also actively working on expanding the collection, with the goal of soon offering a palette of five universal nude shades designed to complement all skin tones, from the fairest to the deepest.
The brand’s first collection, “Naya” — a name evoking renewal and freshness — invites women to rediscover nude lingerie through a new, sophisticated, and responsible perspective. For every pieces within the collection, CUTIS chose Q-NOVA® by Fulgar, the regenerated polyamide 6.6 yarn obtained from reclaimed raw materials through a low environmental impact mechanical process. Thanks to its intrinsic softness, lightness, breathability, and moisture-regulating properties, Q-NOVA® helps create garments that behave like a true “second skin,” accompanying women throughout their daily lives with discretion and elegance.
The choice of Q-NOVA® reflects the brand’s commitment to prioritizing high-quality fibers produced responsibly by European companies. The union between Fulgar’s yarn and CUTIS’s 100% French manufacturing gives life to lingerie that combines ethical attention, quality, everyday comfort, and long-lasting durability.
“We wanted to redefine the concept of nude, which for far too long has been associated with a single shade and disconnected from the true diversity of women’s skin tones,” continues Mariatou Traore, founder of the brand, “Our goal is to elevate nude lingerie from a purely functional item to an elegant, full-fledged wardrobe piece in which every woman can see herself, without having to choose between inclusivity, and comfort. Selecting Q-NOVA® by Fulgar for every pieces in our first collection reflects our desire to rely on responsible, high-performance yarns capable of translating this vision into garments that are beautiful, comfortable, and durable at the same time.”
Fulgar also highlights the value of the collaboration: “We are proud to collaborate with a brand like CUTIS, which interprets innovation in an authentic and contemporary way,” comments Daniela Antunes, Marketing Manager at Fulgar. “With Q-NOVA®, we provide a certified and traceable yarn that combines performance, comfort, and environmental responsibility, contributing to the development of increasingly responsible fashion.”
The Naya collection will be available exclusively on the official CUTIS Paris website starting May 27.
PHOENIX — May 26, 2026 — Purecare continues its international expansion as its UK branch acquires Norfolk Feather, a British bedding manufacturer with over 90 years of heritage in feather and home comfort products.
Founded as a family business and built on decades of expertise, Norfolk Feather is known for its high-quality pillows, duvets and textile products. Combining traditional craftsmanship with modern manufacturing standards, the brand has established itself as a trusted name across the UK bedding market. Its strong reputation for reliability and product integrity makes it a natural fit within Purecare UK’s growing portfolio.
“We’re proud to bring the trusted Norfolk Feather name and quality into Purecare’s wellness-focused brand growth in the UK,” said Sean Bergman, Purecare president and CEO. “The acquisition is also important to our international growth strategy that has been taking place over the last few years.”
Purecare has expanded globally with presence throughout Canada, Mexico, Central America, the UK, Europe, Eastern Europe, Turkey, the Middle East and Mid Africa.
“The marriage of Norfolk Feather’s heritage and Purecare’s innovation allows us to build on our leadership in sleep wellness, bringing together trusted craftsmanship and insight-led design,” said Paul Lake, head of Purecare UK and Europe. “With this acquisition, we continue to evolve our approach while staying focused on what matters most––helping people sleep better and live better.”
Headquartered in Phoenix, Arizona, Purecare continues to grow domestically, with its pillow manufacturing facility there producing up to 2,500 pillows per week. The domestic manufacturing capabilities ensure product availability and efficient distribution, enabling Purecare to better support its retail partners with reliable supply and innovative products.
OBERTSHAUSEN, Germany — May 26, 2026 — Türkiye has been one of KARL MAYER’s most important markets for decades. The first KARL MAYER warp knitting machine was delivered to Bursa as early as 1951. It was installed by Karl Mayer himself and marked the beginning of a long and successful partnership.
Lutz Wolf, CEO of KARL MAYER
This fruitful partnership is based on trust, active listening, learning from one another, and driving innovation together – cornerstones that KARL MAYER built upon with a „Get-together Week“ in early May. The industry leader used this initiative to engage intensively with its customers in the run-up to ITM, discussing current and future developments, innovations, as well as shared goals and visions.
“For us, Türkiye is much more than just a market – it is a central part of our future, which we would like to build together with you. Our customers‘ success is our benchmark. We think and develop from the textile to the machine – with a clear focus on innovation power, solutions that enable new applications, and speed,“ Lutz Wolf, CEO of KARL MAYER, told the participants.
Top management representatives and specialized experts from Germany and Türkiye, together with regional partner Erko, visited numerous customers and also hosted management meetings and technical events at the KARL MAYER location in Bursa.
A particular highlight was the in-house event „Let‘s talk Warp Knit.“ Around 40 customers attended and were able to learn about current topics and gain new perspectives for their work through sessions tailored to different levels of expertise – ranging from technical presentations and in-depth workshops to concise micro-training sessions.
The content was tailored to the customers’ current needs: Among other things, the latest developments in tricot machines were presented, along with a preview of the ITM trade show and textile innovations specifically designed for the Türkiye market. In addition, the focus was on KARL MAYER‘s service offerings and the opportunities provided by the new TEXTILE INNOVATION CENTER at the company‘s headquarters in Obertshausen.
The interactive formats, in particular, which allowed ample time for questions, were very well received and simultaneously provided valuable insights for the company‘s strategic development and the formulation of concrete goals.
For KARL MAYER, this deep understanding of the market serves as the foundation for developing solutions for new applications and market-relevant innovations that deliver value to its customers. The intensive dialogue highlighted potential particularly in the area of design fabrics for fashion & apparel. Above all, flexibly configurable jacquard patterns and lace are gaining in importance. At the same time, demand for apparel with crepe-like textured surfaces remains strong.
In line with this, KARL MAYER will be showcasing the HKS 4-M EL ECO – a highly efficient production machine – at ITM. From June 9 to 13, 2026, the global player will be at Booth 3/303 A at the Tüyap Fair Convention and Congress Center in Istanbul.