GenuTrace and Kinset have announced a partnership to help global brands substantiate cotton origin claims amid new anti-greenwashing and forced labor regulations. The collaboration combines Brightwaters, N.Y.-based GenuTrace’s fiber level isotope testing — which scientifically determines cotton’s geographic origin — with Kinset’s Digital Product Passport (DPP) data-ready platform to provide verifiable, regulator-legible supply chain proof.
“Regulation has fundamentally changed the question brands must answer,” said MeiLin Wan, founder and CEO of GenuTrace. “It’s no longer ‘where did you intend to source from’ — it’s ‘can you prove it?’”
“Digital Product Passports only work if the data behind them is credible,” added Katie O’Riordan, CEO and cofounder of Dublin, Ireland-based Kinset. “Our collaboration links physical verification with digital traceability so companies can strengthen compliance without rebuilding their systems.”
The initiative helps brands meet Germany’s new anti-greenwashing rules and U.S. enforcement of the UYGHUR Forced Labor Prevention Act with evidence-based sourcing.
2026 Quarterly Issue I
