Unique Waxed Cotton Finishing With New Monforts Montex Finishing Line

MÖNCHENGLADBACH, Germany — September 20, 2022 — Monforts has installed and commissioned a new Montex finishing range at the Baltic Works of Halley Stevensons in Dundee, Scotland, to further boost the weatherproofing specialist’s highly flexible operations.

The range, with a working width of two metres, was built at the Montex assembly plant in Austria and consists of a Montex®Coat coating unit in knife execution for paste and foam coating and a Montex 8500 6F stenter.

Unique know-how

Founded in 1864, Halley Stevensons has amassed unique technical know-how and manufacturing experience in the art of waxed cotton for weatherproofed fabrics and is able to provide international orders in custom colours and finishes to very low minimum quantities where required. The company exports worldwide and its premium brand customers include Belstaff, Barbours, Filson and J.Crew.

“Our team of skilled technicians is constantly striving to develop and refine new and existing products in terms of colour, handle and performance and we regularly design and build our own bespoke machinery to give us optimum manufacturing capabilities,” says Managing Director James Campbell.

The new range draws on all of the latest advances and technical expertise of Monforts gained from countless installations around the world, allowing Halley Stevensons to pigment dye, direct coat and pad apply finishes and offering more scope for R&D.

Lifeblood

“R&D is the lifeblood of our business,” says Campbell. “The precise process control functions of the line give our technicians confidence to make new products as well as finely tuning the energy requirements of existing products. We love the fact that we can record the energy used on each production batch and use this for continual improvements and efficiency savings. The touchscreen software is visual and easy to use, moving from one screen to another to check the various parameters of processing.”

The range has replaced one of the company’s older stenter/coating lines and has already enabled Halley Stevensons to recreate various products with lower coating applications at higher speeds than was previously possible.

“Many refinements have been made to the Montex®Coat in the past few years, resulting in higher coating accuracy and the resulting quality of the treated fabrics,” says Monforts engineer for textile technologies Alexander Fitz, who has been working with Halley Stevensons on commissioning of the range and new product trials. “Monforts is the only manufacturer to offer completely integrated coating lines from a single source and the coating machine is tailored to the subsequent Montex drying technology – with all the benefits resulting from fully integrated plc control.”

“Since we last purchased a stenter, the advancement of the technology on the Montex has been vast, especially in burner and air extraction,” adds Campbell. “The machine is also very robust – especially the chains, which need very little lubrication and will last us a long time. We have been pleasantly surprised how quickly we can move from say, a 100gsm fabric to a 600gsm fabric, with no requirement to adjust tensions.”

Sailcloth heritage

Waxed cotton was originally developed by sailors in the early 15th century when Scottish North Sea herring fleets began treating flax sailcloth with fish oils and grease in an attempt to waterproof their sails. Remnants of these sails were used by the sailors as capes to withstand the high winds and sea spray.

By the mid 1850s, sailcloth was being treated with linseed oil, but while initially highly effective, it would yellow and stiffen through weathering over time and eventually lose its waterproofing qualities.

In the years that followed, various treatments were applied to cottons in an attempt to find the most effective weatherproofing solution, and the combination of densely-woven cotton impregnated with a paraffin waxed coating proved most successful. For over 150 years, Halley Stevensons created many different variations of both woven constructions and finishing treatments and now supplies thousands of metres of waxed cotton every year, with each roll produced to custom specifications.

Durability

“The beauty of waxed cotton is its durability and longevity,” says Campbell. “The fabrics are breathable, with the wax adjusting to ambient temperatures to be softer and more breathable in warm weather and stiffer and more wind proof in cold conditions.”

While traditional waxes are petroleum or paraffin based, Halley Stevensons has always been comfortable about using a waste product from industry and reusing it to make products that last a lifetime.

“We are always exploring different finishing techniques and one of our most popular finishes is our hybrid aero – an emulsified blend of waxes,” Campbell says. “This fabric is water repellent but has little wax in the mixture so the handle is much drier to touch than the traditional wet waxes.”

The company has also recently launched a new 100% plant-based wax – Ever Wax Olive – consisting of a blend of olive oil, rape seed and castor bean with comparable water repellence to petroleum and a far better rating than other natural waxes which have come before it.

Benchmark

“The high tradition of skills and fabric innovation imposed by our original guildsmen is still our benchmark standard of honest workmanship today,” Campbell concludes “We use responsibly sourced cotton fabrics and processes that are gentle to the product and low impact to the environment. Our dyeing methods use very low levels of water and our waxes are simply heated up for application and cooled down to store when not in use, meaning no waste discharges. Now, with this new Monforts line, we are also achieving running speeds two-to-three times faster than with the older stenter, combined with less gas usage. It’s proved a great partnership.”

Posted: September 20, 2022

Source: A. Monforts Textilmaschinen GmbH & Co. KG

Borealis Appoints Jonatas Melo As Vice President Performance Materials

VIENNA, Austria — September 20, 2022 — Borealis announces the appointment of Jonatas Melo as Vice President Performance Materials effective August 1, 2022. In this position he will be responsible for driving the Infrastructure and Consumer Products businesses globally in line with Borealis’ circular ambitions.

Before joining Borealis in 2011, Jonatas Melo held several positions at Cosan and ExxonMobil in Brazil, South America. At Borealis he started in Business Finance, then moved to roles in Supply Chain Management and Business Optimisation in Vienna, Austria. In 2013, Jonatas Melo moved to Borouge, where he held Vice President roles in Supply Chain Management, Strategy and Commercial functions both in the UAE and in Singapore. Most recently, he held the position of Senior Vice President Asia South in Borouge.

Jonatas Melo holds an MBA from IMD, Lausanne, Switzerland and a Bachelor’s degree in Civil Engineering from the University of São Paulo, Brazil.

“We warmly welcome Jonatas Melo back to Borealis. He is an international leader with solid experience in increasing performance and driving change in multinational companies,” says Lucrèce Foufopoulos, Executive Vice President Polyolefins, Circular Economy and Innovations & Technology. “We look forward to jointly realising our ambitions to further accelerate the Borealis Polyolefins transformation to a carbon-neutral, advanced and circular growth business.”

Posted: September 20, 2022

Source: Borealis

Almost Half Million Dutch Soldiers To Wear Camouflage Fabric Developed In The UK

ADLINGTON, United Kingdom — September 20, 2022 — Pincroft, the largest textile dyer, printer and finisher in the United Kingdom, developed a new camouflage pattern for the Dutch Ministry of Defence as part of their Defensie Materieel Organisatie’s (DMO) ‘STRONG’ programme that aims to supply combat clothing and equipment to all military personnel part of the Royal Netherlands Navy, Army, Air Force and Marechaussee.

Pincroft followed the guidelines of the new Netherlands Fractal Pattern (NFP) to create an eight-colour camouflage design that provides high levels of disruption to give soldiers better concealment when needed.

As part of the Pincroft’s team developing the camouflage pattern, Chris Durkin, explains: “The more colours are added to the design, the more disruption is created offering a greater degree of concealment. Our experience in Infrared Reflective Technology (IRR) and military printing has allowed us the opportunity to produce a product that we are very proud of”.

The fabric itself was created by global workwear textile manufacturer, Carrington Textiles, specifically following the Dutch MoD’s requirements on comfort and protection. The result is a lightweight yet durable textile of 210gsm with a composition of 50% cotton, 50% high tenacity nylon and Ripstop for added strength.

The high cotton content of the fabric creates a uniform that’s comfortable to wear due to its softness to the touch, and breathability, as well as providing moisture wicking properties, key elements for the tough conditions soldiers work in. The addition of high tenacity nylon to the fabric, provides added strength and durability, with the Ripstop properties of the fabric offering tear resistance.

The Dutch MoD’s DMO reported: “The 43 Gemechaniseerde Brigade of the Koninklijke Landmacht in Havelte was the first to receive the new interim combat clothing. The soldiers received the basic coats and trousers in the new camouflage pattern. This is the start of the large-scale issue to the entire armed forces! So far we are very proud with the results.”

Around 480,000 trousers and jackets will be delivered to officers from the Royal Netherlands Navy, Army, Air Force and Marechaussee, during a uniform roll out part of the Dutch MoD’s ‘STRONG’ programme that aims to equip the armed forces in the next 18 months with versatile uniforms and equipment that are adjustable according to the assignment. The pack also includes a raincoat, combat shirt and baseball cap.

The new NFP camouflage pattern is being manufactured in a green or woodland style for the Army, Air Force, Marechaussee and Marines, while the Navy receives a blue or marine style design.

Carrington Textiles Sales Director, Paul Farrel, added: “We were honoured to receive from the Dutch MoD a regimental plaque to commemorate the launch of their new uniform and recognise the work we’ve done in developing this new fabric and print.

This milestone marked the beginning of the issuance of a new uniform to the Dutch armed forces. Congratulations to the DMO’s KPU company for all their hard work and immense achievements, and to everyone at Pincroft and Carrington Textiles for playing a key role in the delivery of this transformational uniform!”.

Posted: September 20, 2022

Source: Pincroft

Rieter Expands Service Footprint In Kahramanmaraş, Turkey

WINTERTHUR, Switzerland — September 20, 2022 — Rieter is moving its Kahramanmaraş service station to a larger location covering 2 000 m2 in a bid to broaden its offering and strengthen its market position in Turkey. The station will house one of the region’s largest test- spinning facilities and provide know-how in sustainable yarn manufacturing.

The comprehensive portfolio covers both mechanical and electronic services, including the revision of gear units, servomotor adjustments, and suction drums. The station will also offer preventive maintenance and mill optimization. The service offering spans the entire Rieter product portfolio, including the automatic winding machine Autoconer X6. In addition, highly trained experts will help customers unlock the full potential of Rieter technology so they can better capture opportunities in the fast-moving textile markets.

Highlights of the Kahramanmaraş Service Station include the setup of a fully automatic rotor spinning machine R 70 and the winding machine Autoconer X6. Three-quarters of the 2 000 m2 service space is reserved for functional activities, which will feature one of the region’s largest test-spinning facilities. Customers can run yarn comparison tests and analyze the impact of different technology parts so they can optimize machine setups. In-depth yarn trials and access to Rieter textile technology expertise will allow customers to cater more effectively to the dynamic demands of textile brands regarding performance, quality and sustainability, such as recycling applications.

The Kahramanmaraş service station is strategically located at the heart of the region’s textile industry, with a large proportion of Rieter’s installed base located within a radius of around 200 kilometers. Turkey is a textile powerhouse, currently ranking fifth in global exports and poised for additional growth. The country’s industry is also implementing a green action plan to help it meet the growing demand for sustainable textiles, especially from Europe.

Rico Randegger, Head of Business Group After Sales, says: “Customer centricity is a priority for us and the opening of the Kahramanmaraş service station is an important milestone. We are moving closer to our customers so we can help them seize growth opportunities faster and more effectively.”

Ali Özsamsun, Managing Director Rieter in Turkey, says: “The sole measure of success is the competitiveness of our customers. We support customers throughout the lifetime of their products and systems so they can unlock the full potential of Rieter technology and win in the market.”

The new service station starts operations in September 2022 and will accelerate the growth of the company’s three stations in Turkey. Rieter has been operating service stations in Turkey since 2005 with a presence in the country dating back to the 1990s.

Posted: September 20, 2022

Source: Rieter Management AG

International Textile Manufacturers Federation (ITMF) Awards 2022

ZÜRICH, Switzerland — September 20, 2022 — At the ITMF Annual Conference 2022 which was held in Davos, Switzerland and was co-hosted by Swiss Textiles and Swiss Textile Machinery, ITMF presented for the first time the so called ITMF Awards. The ITMF Awards 2022 were granted in two categories, namely “Sustainability & Innovation” and “International Cooperation”.

The objective of the ITMF Sustainability & Innovation Award is to recognize sustainable and innovative achievements in the textile industry with focus on innovation, design, development, and production under the strictest standards of sustainability and respect for the environment.

In 2022 the ITMF Sustainability & Innovation Award was presented to the following companies and organizations from different regions from around the world (alphabetical order):

  1. Cathay Biotech Inc. with Donghua University (China)
  2. Far Eastern New Century Corporation (Chinese Taipei)
  3. Gama Recycle Sustainable Technologies Inc. (Türkiye)
  4. Grupo Malwee (Brazil)
  5. Lenzing AG (Austria)
  6. Mahmood Group (Pakistan)
  7. PSG College of Technology (India)
  8. Recover – Circular Fashion for All (Spain)
  9. Sedo Engineering (Switzerland)
  10. The Hong Kong Research Institute of Textiles and Apparel (Hong Kong, China)

The objective of the ITMF International Cooperation Award is to recognize progress in the area of international collaboration in the textile industry according to the values of the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development.

In 2022 the ITMF International Cooperation Award was presented to the following companies and organizations from different regions from around the world (alphabetical order):

  1. Bossa (Türkiye)
  2. Coloro (China)
  3. Ekoten Tekstil & Smartex.ai (Türkiye)
  4. Euratex (Belgium)
  5. Säntis Textiles (Singapore) & Kipas Textiles (Türkiye)
  6. STAR-NETWORK
  7. Texfor (Spain)
  8. Wiser Globe (Türkiye)

More information under ITMF Awards: https://www.itmf.org/awards/itmf-awards-2022

Posted: September 20, 2022

Source: International Textile Manufacturers Federation (ITMF)

GANT Commissions Artist Nadia Lee Cohen For Its GANT X Wrangler Collaboration Campaign

STOCKHOLM, Sweden — September 20, 2022 — American sportswear brand GANT is proud to have commissioned the multi-talented British artist Nadia Lee Cohen, to direct, photograph and star in its campaign for its collaboration with Wrangler®, one of America’s most recognized denim labels, the GANT x Wrangler Collection.

Heavily inspired by Americana and Britain, Nadia Lee Cohen is internationally recognized for her saturated, surreal dreamscape imagery that explores the paradoxical standoff between strength and fragility. In the GANT x Wrangler campaign, Lee Cohen plays with the camp side of the collection, portraying herself as a whip and lasso rearing rodeo star in a series of still and video self-portraits, alongside model Momo Ndiaye.

“Having Nadia Lee Cohen shoot and art direct the GANT x Wrangler campaign in a series of self-portraits really brought it all home. I think her way of capturing the essence of American culture; in all its glory and gloom alike, is unrivaled. She’s one of the most exciting artists of our time and we’re honored to have her on board for this project. On top of that, she’s also a sweetheart and an absolute delight to work with,” says GANT Creative Director, Christopher Bastin.

“I’m so happy to be a part of this special merging between GANT and Wrangler. The collection has just enough equal parts from both brands to create a perfectly glamorous take on traditional Western wear. My dad learned English from watching old Westerns and they’d always be on the TV as a child. Being subjected to those desolate technicolor backdrops and leathery sun-soaked skin was probably the catalyst behind my love of cinema and Western culture. I wanted to approach the films and still images like traditional Hollywood screen tests and really project a sense of artifice within the setting and poses,” explains Nadia Lee Cohen.

The collaboration features a 30-piece capsule collection featuring jeans, apparel and accessories for men and women, which explores the intersection of East Coast preppy and Western denim. Standout pieces include bootcut jeans with collegiate patches, a varsity jacket with a western embroidered motif and a faux-fur lined denim jacket.

“The western lifestyle is what inspired the Wrangler brand, there has always been a fashion side to it,” says Holly Wheeler, vice president of global brand marketing at Wrangler. “Leaning into the fashion-forward side of the brand by connecting with GANT helps bring a charming side to our authentic western roots. We’re excited to add prep into our cowboy culture.”

The limited collection will be sold in GANT and Wrangler channels worldwide starting September 15, 2022.

Posted: September 20, 2022

Source: GANT

TENCEL™ Modal Fiber With Indigo Color Technology Won 2022 ITMF Award For Sustainability And Innovation

LENZING, Austria — September 20, 2022 — Lenzing, supplier of sustainably produced specialty fibers, has been recognized in The International Textile Manufacturers Federation (ITMF)’s ITMF Awards 2022 for its unwavering commitment towards paving sustainable practices for the denim industry. Paving a clear path towards a more sustainable denim industry, TENCEL™ Modal fiber with Indigo Color technology was presented with the award for Sustainability and Innovation at the ITMF Annual Conference today in Davos, Switzerland.

First launched in 2021, TENCEL™ Modal fiber with Indigo Color technology has been established as the foremost fiber solution to address the demand for more eco-responsible fiber alternatives among denim brands and retailers. The new technology incorporates indigo pigment directly into TENCEL™ branded modal fibers using a one-step, spun-dyeing process. Such process delivers superior color fastness relative to conventional indigo dyeing. Compared with traditional rope-dyed indigo yarns, the production of TENCEL™ Modal fiber with Indigo Color technology saves around 99% of water and electricity, 80% of chemicals and even 100% of heat energy, significantly reducing the ecological footprint of denim products.

“At Lenzing, sustainability and innovation are key drivers of our business, and it is truly an honor to be recognized by industry players and the ITMF Awards. Through a blend of eco-responsible materials and pioneering technology, we created a new benchmark for the denim industry with TENCEL™ Modal with Indigo Color technology. We will continue to innovate our fiber offerings to address the rising demand for eco-responsible alternatives. With each fiber innovation, we are one step closer to reducing environmental impact of our textile industry ecosystem,” said Florian Heubrandner, Vice President Global Textiles Business at Lenzing AG.

TENCEL™ Modal with Indigo Color technology fibers offer virtually endless possibilities, from denim to outerwear, active attire and footwear. Without the worry about harmful chemicals, the new fibers can even open up applications for indigo in baby items, such as clothing and sheets.

“While we continue to explore different washes, effects and fiber blends, we are open for innovation and what can be done. Beyond the denim market there are already commercial programs in knitwear. With so many great minds and new ideas out in the market, this is an excellent opportunity to experiment with something new and lower the environmental footprint,” said Tricia Carey, Director of Global Business Development Denim and Americas, Lenzing AG.

To date, TENCEL™ Modal with Indigo technology has been designated BioPreferred® by the United States Department of Agriculture (USDA) and was certified with the EU Ecolabel.

Posted: September 20, 2022

Source: The Lenzing Group

Berry Global Builds Recycling Ecosystem To Provide Nonwovens Customers With Recycled Content

EVANSVILLE, Ind. — September 21, 2022 — Berry Global Group, Inc. announces the formation of a closed-loop recycling ecosystem to supply post-industrial recycled materials into the manufacturing of its Endura™ spunbond and meltblown nonwovens product line. Berry Global leverages its sustainability leadership, providing nonwovens customers with outlet for pre-consumer recycled plastic waste. Products under the Endura product line are recognized under the SCS Recycled Content Certification, which measures the percentage of recycled content for the purpose of making an accurate claim in the marketplace, allowing customers the ability to include the SCS logo on-pack.

In an effort to reduce waste, Berry began the manufacturing of Endura products through recycling the Company’s post-industrial waste from its operations. The Company has added to its Endura product line through the additions of Endura Scrubby and Endura Meltblown.

Endura nonwovens provide 90% recycled content

Berry introduced the closed-loop recycling ecosystem earlier this year with manufacturing spanning six of its existing European locations. Through the ecosystem, Berry supplies customers with nonwoven materials, receives post-industrial waste from the conversion processes of its customers, and lastly incorporates the recycled content into Berry’s Endura nonwovens line. Within the Endura line, Berry offers spunbond products containing up to 90% recycled content for use in applications such as disinfectant wipes, home and bedding, roofing, and carpet tiles.

“Customers look to Berry for help in reaching their sustainability goals. Through our size and scale, we have the unique ability to invest and commercialize innovative, sustainable solutions to increase recycled content, reduce emissions, and promote circularity,” said Achim Schalk, EVP/GM Health, Hygiene, and Specialties EMEIA for Berry Global.

Closed-loop recycling reduces CO2eq emissions

Through the introduction of the Endura collection and recycling scheme for spunbound materials, Berry aims to increase the availability of post-industrial recycled materials, reducing dependence on virgin polymers. Increasing the circularity of its nonwovens products, Berry further increases its access to valuable recycled plastic. The use of post-industrial materials results in a 70% reduction of CO2eq emissions1 during the manufacturing process, per kilogram versus virgin materials. This reduction in CO2eq emissions directly impacts Berry’s Science Based Target to reduce absolute scope 1+2 emissions 25% from 2019.

Within the Endura ecosystem, Berry collaborates with customers to collect and repelletize nonwovens waste from customer operations. In turn, the material collected reenters the product stream in the form of new nonwovens materials for customers.

1This calculation has not been externally reviewed for compliance with ISO 14040/44 Standard and Guideline. Material GHG savings are estimated based solely on resin production according to “Cradle to Gate LCI of nine plastic resins and four PU precursors” Franklin and Associates.

Posted: September 20, 2022

Source: Berry Global Group; Inc.

Macy’s, Inc. Announces Sustainable Initiatives To Drive A More Circular Future

NEW YORK — September 19, 2022 — Through its social purpose platform, Mission Every One, Macy’s, Inc. is committed to creating a brighter future for all and creating a more equitable and sustainable future. Today, Macy’s, Inc. is providing an update detailing its achievements towards its long-term Sustainability goals – including initiatives that promote circularity throughout its value chain.

“As a leading, omnichannel retailer, we understand the role we play in creating a more equitable and sustainable future for all. We are committed to promoting a more circular economy across our value chain,” said Keelin Evans, vice president of sustainability at Macy’s, Inc. “Our efforts are focused on providing sustainable and ethically produced brands, products, and services to our customers, while reducing our impact on the environment through operations. We’re going to achieve this through our guiding social purpose platform, Mission Every One, and an enterprise-wide collaboration with partners, designers, suppliers, logistics partners, entrepreneurs, colleagues and customers.”

Macy’s aims to advance its sustainable product by offering to include circular solutions and services, prioritizing opportunities that extend the life of a product. To drive this goal and begin the transition to a more circular business, earlier this year, Macy’s became a part of the Ellen MacArthur Foundation community, focused on accelerating and enabling the transition to a global, circular economy and FABSCRAP, a non-profit in New York City that helps ensure that the fabric waste – an unavoidable part of the design and development process – is reused, upcycled, downcycled and recycled responsibly.

Over the past year and a half, the company has also introduced several initiatives to reduce, reuse and recycle across its private and market brand product offerings and operations.

To reduce waste, Macy’s Private Brand team has embraced technology that allows the scaling back of the number of physical samples required from suppliers without impacting fit, color and other design considerations. This process has significantly decreased textile waste. In 2019, 5% of samples were digital and by the end of the 2022 development season, 61% of all samples were made virtually. This shift actively keeps product that would otherwise not have use, out of landfills.

Macy’s has also adopted best practices to reduce packaging, including standardizing the size of packing cartons and minimizing packaging materials:

  • Auto-boxer and auto-bagger technology enables Macy’s to create unique packaging fitting odd or oversized items and reducing box volume and waste up to 50%.
  • In 2022, virgin plastic mailer bags were edited to include 35% recycled content, reducing the thickness of the bag by 20%. As a result, virgin plastic input was reduced by more than 50%.
  • All cardboard used by Macy’s fulfillment centers is FSC certified and is comprised of 35% recycled content.
  • In Spring of 2022, most packages digital Macy’s orders fulfilled by our fulfillment centers do not include printed invoices to reduce unnecessary waste as customers are able to reference order information in their online accounts and email receipts.

To reuse and extend the life of all products, the Macy’s reverse logistics team is dedicated to moving goods from customers back to the sellers, or manufacturers, or sold to resellers to continue the lifecycle of the product. Through its partnership with Give Back Box, Macy’s customers can contribute to the responsible lifecycle of their clothes, toys and other pre-loved items by downloading a pre-paid shipping label from Macy’s website and sending them to be donated for resale and recycling.

Additionally, both Macy’s and Bloomingdale’s offer accessible care instructions and programs to help customers extend the product life and reduce water and electricity use. For products like Jewelry, Watches and Furniture, repair services are available through WorryNoMore Protection Plans and a partnership with My Jewelry Repair.

As part of its 2025 goal to recycle as much material as possible, the Macy’s beauty products team launched a pilot program to minimize environmental impact by shipping outdated collateral to a third-party to be recycled rather than disposing of it in-store. Macy’s also launched a program to use RFID technology to track participation and weights of store cardboard recycling as part of our goal to increase store recycling rates to 80% by 2025.

These initiatives are some of the latest examples of Macy’s, Inc.’s sustainable initiatives and practices undertaken to create a meaningful impact for people, the planet and the communities we serve. For more information about Macy’s, Inc. sustainability initiatives and reporting, visit macysinc.com/purpose.

Posted: September 19, 2022

Source: Macy’s, Inc.

Brazil-Made Fashion On Display This Week In New York City At Prominent Fashion Trade Shows COTERIE And MAGIC

NEW YORK — September 19, 2022 — On the heels of New York Fashion Week, which concluded last week, ApexBrasil, the Brazilian Trade and Investment Promotion Agency, is sponsoring 33 Brazilian women’s contemporary apparel, sportswear, footwear, handbags, and accessories brands that have converged in New York for COTERIE and MAGIC, two prominent fashion industry trade shows that happen in conjunction each year.

Since 1986, COTERIE has gathered designers, buyers, and sellers in the retail and fashion industries from around the world to make connections and forge business relationships. COTERIE features women’s contemporary and advanced contemporary apparel, accessories, and footwear, this year taking place in New York at the Javits Center from September 18-20. Alongside COTERIE is the MAGIC trade show, which has a focus on the East Coast U.S. market specifically and showcases modern sportswear, footwear, and accessories categories.

Together with Brazilian Footwear, an export incentive program that was created in partnership between ApexBrasil and Abicalçados with the mission of increasing the presence of the Brazilian footwear industry and its brands in the international market; Abest, a group that serves a similar mission for Brazilian fashion brands; and Texbrasil, a program for the textile and fashion industry specifically that was created by ApexBrasil and Abit, ApexBrasil is bringing Brazil’s designs to the U.S. buyers attending COTERIE and MAGIC at an important time. Trade relationships around the world are changing as a result of geopolitical events.

“There is room for growth in the North American market, especially with U.S. partners, as Brazil can be a positive alternative to high freight and shipping costs in Asia. The U.S. ranked as the second most important export partner by volume for the Brazilian textile and clothing industry in 2020 – and our goal with bringing these 33 companies to New York this week is to continue that momentum,” said André Limp, Industry and Services Division Coordinator for ApexBrasil. “Demand for Brazilian footwear is increasing as well, with a 64.8% increase in export value in the first seven months of 2022. In fact, Brazil-made shoes shipped to the U.S. generated US$181.8 million – a 106.7% jump in value from the same period last year. Brazil is also betting big on the production of environmentally friendly raw materials, such as initiatives to promote sustainably grown cotton, as global trends shift consumer demand toward greener products. Attendees of COTERIE and/or MAGIC will see sustainability and forward-thinking design from the Brazilian fashion and footwear companies onsite in New York this week.”

ApexBrasil and its partners are sponsoring the following Brazilian brands – and many more – as they showcase their unique designs at MAGIC and/or COTERIE this week:

  • Beira Rio is a footwear brand that combines elegance and practicality while also staying on top of trends.
  • Emi is a sustainable Brazilian brand, created to show a harmonious relationship between fashion and the environment. Emi’s hand painted collections use biodegradable natural or synthetic fabrics.
  • Ferrucci has been combining technology with craft, to produce footwear that is the epitome of comfort and practicality, for 72 years. Ferrucci opened its first flagship shoe store in the city of Jaú in 2021.
  • Lis Fiaschi: Since 2013, Lis Fiaschi has been developing unique pieces, handcrafted in Brazil by regional artisans. Using sustainable raw materials, Lis Fiaschi’s products evoke a contemporary, high-quality style.
  • Maria Pavan was born from the idea of offering comfort, beauty, style, and elegance through pieces composed of modern knitting. Passed from mother to daughter, this brand is continually inspired by the elegance and sophistication of its customers.
  • Marie Mercié is a women’s fashion brand made by women and produced in an environmentally, economically, and socially responsible manner for the past 40 years.
  • Pitaia creates sustainable swimwear pieces that are sourced from innovative raw materials with less impact on the environment. The company exalts beauty and culture, and also strives to stimulate the local economy by collaborating with local artisans in Rio de Janeiro.
  • Salts is a brand from Rio de Janeiro, created by stylist Sabrina Prates. The Salts defining characteristics are its detail, charm, comfort, and handmade work that aims to combine comfort and design.

Posted: September 19, 2022

Source: The Brazilian Trade and Investment Promotion Agency (ApexBrasil)

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