DuPont TextilesandInteriors Becomes “INVISTA”DuPont TextilesandInteriors (DTI), a wholly owned
subsidiary of DuPont (NYSE:DD), has announced that it will be called INVISTA effective immediately.
The name change represents the company’s next step toward separating from its parent company and
crystallizing its distinct, independent corporate identity. Steve McCracken, president of DTI, now
INVISTA, said, “We are stepping forward into our future – with more than 70 years of DuPont
innovation and market strength behind us – creating a vital new company and identity that is up to
the challenge of serving our global customers with renewed determination and clarity.” “INVISTA
will start life as the world’s largest integrated fibers and intermediates company with more than
$6.3 billion in revenue, 18,000 employees and a presence in 86 countries,” McCracken said. “We have
a new name, new vision and new look – all backed by our unsurpassed R and D capabilities and some
of the best consumer brands in the world – like LYCRA44; COOLMAX(r), STAINMASTER44; ANtrON44; and
some of the best known specialty chemical brands like CORFREE1 and TERATHANE The new name will be
accompanied by a linking line — “Built on DuPont Innovation” — to underscore the company’s
heritage, and a tagline — “Step Forward” – which reflects the promise of the future. “INVISTA will
continue the work we began as part of DuPont, partnering with our customers to transform the
economics of their businesses, the performance of their products and drive demand through the power
of brands,” said Carol Gee, global director, brands for INVISTA. Gee, who led the corporate
identity effort, continued, “One way to think about it is: INVISTA will serve as the stage on which
our real stars — our consumer and product brands — can shine.” The company will build the INVISTA
name primarily with trade audiences, and will link the consumer product brand marketing campaigns
to the corporate identity. INVISTA will launch a business-to-business campaign to support its
corporate identity to global trade media via a variety of communications channels. Details of that
plan will be revealed in the coming months. To develop the new name, DTI, now INVISTA, conducted
extensive worldwide research into how employees, customers, consumers and investors view DTI and
its position in the global marketplace. The naming process considered over 600 potential names,
conducted worldwide trademark and company searches in more than 200 countries and conducted
comprehensive linguistic and cultural evaluations in 47 countries. The work also considered the
core values the audiences associate with the company, the opportunities for change that would be
highly valued, as well as the need for a consistent brand identity across the company’s three
business areas: apparel, intermediates, and interiors and industrial textiles. Enterprise IG, New
York, one of the world’s leading brand and corporate identity consultancies, worked closely with
DTI to develop the INVISTA identity. The company, which has developed powerful and engaging
identities for such companies as Bank of America, Lockheed Martin, and Hilton, led DTI through a
rigorous, analytically-based development process. McCracken said, “Our goal was to define our
enterprise in a way that will deliver competitive advantage for each of our businesses. The
research learnings guided all elements of this work in order to do that.” “The process Enterprise
IG guided us through was truly comprehensive and market-focused,” said Gee. “It provided a solid
foundation for decision-making and helped to ensure that our choice of the INVISTA name and the
Rings of Innovation symbol was not just exciting creatively, but also the right choice for our
markets-and for ourselves.” According to Gee, the company will be updating all external
communications materials and signage to reinforce the new name. “We have developed a process and
timeline to ensure a smooth transition during the coming months and our marketing team will be
working with our partners to help guide the way,” said Gee. For more information about INVISTA,
please visit our micro-website, www.invista.com. DuPont announced in February 2002 plans to create
DTI, now INVISTA, as a wholly owned subsidiary and to separate it from DuPont. On Aug. 11, 2003,
DuPont announced it is in exclusive negotiations with subsidiaries of Koch Industries Inc., of
Wichita, Kansas, regarding the possible sale of DTI, now INVISTA. INVISTA is trademarked and is be
ing registered on a worldwide basis. INVISTA, a wholly owned subsidiary of DuPont, is the largest
integrated fiber and intermediates business in the world, with 2002 revenues of $6.3 billion,
operating in 86 countries. Headquartered in Wilmington, Del., it is comprised of three businesses:
Apparel; Interiors and Industrial; and Intermediates. INVISTA is committed to its customers’ growth
through market insights and technology innovations combined with a powerful portfolio of the
best-known global brands and trademarks in the industry including: LYCRA(r), TEFLON(r),
STAINMASTER(r), ANtrON(r), COOLMAX(r), THERMOLITE(r), CORDURA(r), SUPPLEX(r), TACTEL(r) and in the
specialty chemicals business: CORFREE44; DYTEK44; ADI-Purend TERATHANEDuPont is a science company.
Founded in 1802, DuPont puts science to work by solving problems and creating solutions that make
people’s lives better, safer and easier. Operating in more than 70 countries, the company offers a
wide range of products and services to markets including agriculture, nutrition, electronics,
communications, safety and protection, home and construction, transportation, and apparel.
INVISTATM, DuPontTM, Lycra(r), Teflon(r), Stainmaster(r), Antron(r), Coolmax(r), Thermolite(r),
Cordura(r), Supplex(r) and Tactel(r) are trademarks and registered trademarks of E.I. du Pont de
Nemours and Company. Press Release Courtesy Of Invista
September 2003
