Huntsman Broadens Film & Sheet Portfolio

OSNABRUK, Germany — October 14, 2013 — Huntsman has expanded its extensive thermoplastic
polyurethane (TPU) film and sheet portfolio. The company has developed IROGRAN® CA117-200 – a high
performance, plasticizer-free, polyester-based TPU that enables the faster processing of films with
exceptional adhesive properties.

Suitable for use with plastic, fabric and / or wooden substrates, IROGRAN® CA117-200 is
taking the use of extruded TPUs in different directions – opening up film and sheet application
opportunities that previously did not exist because of processing or performance constraints.
Target markets for IROGRAN® CA117-200 include the automotive industry, the production of technical
textiles, and the manufacture of footwear and sports equipment.

Film adhesives based on IROGRAN® CA117-200 offer good chemical and heat resistance. They also
have a non-tacky surface, meaning they can be used without the need for a carrier or release liner
backing. For laminators, the low activation temperature and high green strength of IROGRAN®
CA117-200 will be an attractive proposition, while film manufacturers will appreciate its uniform
quality and ability to deliver more consistent throughput and better gauge control. 

Jaci Grote, Account Manager, USA at Huntsman, said: “Our range of film and sheet solutions is
already the broadest portfolio available. Adding IROGRAN® CA117-200 takes our offering to a new
dimension. The product was developed following discussions with a customer that needed a solution
with a far better melt index range. Competitor solutions just weren’t up to scratch. Using our
understanding and know-how we developed the product taking it from laboratory bench to application
in just three months.”

IROGRAN® CA117-200 is manufactured at Huntsman’s Osnabrück production plant in Germany but is
available globally. The product is one of a number of TPU solutions that will be on display at
Huntsman’s stand (F79 and Hall 8b) at K2013 when the show opens for business on 16 October 2013 in
Dusseldorf, Germany.



Posted October 15, 2013

Source: Huntsman

Teijin Introduces Sereebo Brand For Coming CFRTP Products

TOKYO — October 15, 2013 — Teijin Limited announced today the launch of Sereebo, a new brand for
carbon fiber reinforced thermoplastics (CFRTP) which the company envisions will be used in green
products that revolutionize manufacturing with enhanced production speed and recyclability.

The name Sereebo is an acronym for “Save the earth, revolutionary & evolutionary carbon.”
Teijin expects Sereebo to facilitate the development of lighter and smaller mass-produced products
such as automobiles.

Sereebo-branded CFRTP composites are made with three Teijin-developed intermediate materials
that the company produces by impregnating carbon fiber with thermoplastic resin. U Series is a
unidirectional intermediate offering directional strength on an ultrahigh level. I Series is an
isotropic intermediate offering a balance of shape, moldability and multidirectional strength. P
Series, which is a long-fiber thermoplastic pellet (LFT) made from high-strength carbon fiber, is
suitable for injection molding of complex parts, a promising material that will enable the
recycling of CFRTP composites.

Teijin is currently accelerating its development of applications for CFRTP composites in
promising industrial fields including automotive. In 2011, the company developed the three
intermediate materials and the world’s first technology for the high-volume production of CFRTP
components with a takt time of less than a minute, which overcomes one of the biggest challenges in
the automotive industry. This breakthrough is expected to lead to increased use of
high-performance, low-weight carbon fiber materials for automobiles and other products. Teijin is
currently working with General Motors and other automakers worldwide to develop advanced
carbon-fiber composite technologies for the mass production of reduced-weight vehicles.

Developments at Teijin are being spearheaded by a collaborative effort involving the Teijin
Composites Innovation Center, a Japan-based R&D hub for carbon fiber composites business, the
Teijin Composites Application Center, a technical facility opened in Michigan, USA in April 2012,
and a pilot plant opened in Matsuyama, Japan in December 2012 to test the fully integrated
production of CFRTP components.

The Teijin Group aims to become a global leader in the development of advanced solutions
incorporating carbon fiber composites, targeting annual sales of JPY 150 to 200 billion (USD 1.5 to
2.0 billion) by around 2020.

Posted October 15, 2013



Source: Teijin Ltd.

People

The Clover, S.C.-based
Synthetic Yarn and Fiber Association (SYFA) has named
Diane Bayatafshar managing director. Former managing director
Kim Pettit will focus on member recruitment and continue to represent SYFA at
industry trade shows.

The
German Engineering Federation (VDMA) Garment and Leather Technology Association,
Germany, has elected
Günter Veit, VEIT Group, chairman, and
Klaus Freese, Klöckner Desma Schuhmaschinen GmbH, deputy chairman.

Ventura, Calif.-based
Patagonia Inc. has named
Joy Howard vice president, marketing.

PeopleHoward

Howard (Photo courtesy PRNewsFoto/Patagonia Inc.)

Paris-based
Lectra has named
Charlie Xu vice president of sales, fashion for Greater China.

Wellford, S.C.-based
Leigh Fibers Inc. has appointed
Darrell J. Turner COO. Former COO
Keith Taylor has been named to the company’s Board of Directors.

Perkasie, Penn.-based
Secant Medical Inc. has appointed
Jeff Robertson president.

The
International Forum for Cotton Promotion (IFCP), Washington, has elected
Mark A. Messura, Cotton Incorporated, chairman;
Elke Hortmeyer, Bremen Cotton Exchange, vice chairman; and
Nayan C. Mirani, Cotton Association of India, treasurer.

Duquesne, Penn.-based
American Textile Company has appointed
John Burke, Armada Supply Chain Solutions, and
Charles Bitzer, Abarta Inc., to its Board of Directors.

The Alexandria, Va.-based
Textile Rental Services Association of America (TRSA) has given the 2013 TRSA
Operator Lifetime Achievement Award to
Richard J. L. Senior, Morgan Services, in recognition of his exceptional personal
service to the textile services industry and TRSA.

Marshall, Mich.-based
Distinguished Restaurants of North America has appointed
Anthony M. Cerone, Riegel/Mount Vernon Mills, to its Board of Directors.

Tuscaloosa, Ala.-based
Phifer Inc. has added
Monica Thornton and
Raymond Neuse to its fabric design team.


PeoplePhifer

Thornton and Neuse

Lang Ligon and Co. Inc., Greenville, has named
Stephen Charron technical services representative, responsible for sales, service
and installation of all Lang Ligon and Co. products.

PeopleCharron

Charron

Brian Shore has established a new company,
Hospitality Provisions & Co., Greensboro, N.C., to serve the hospitality and
contract markets.

PeopleShore

Shore

October 2013

Positive Trade Signs

There’s more good news on the U.S. international trade front — in the form of a new study that
quantifies the import-blunting impact on textiles, apparel and other industries stemming from the
continuing big pay hikes hitting many of the United States’ overseas suppliers; and the declining
cost of U.S. energy due to its new gas and oil fracking breakthroughs. Prepared by the prestigious
Boston Consulting Group, (BCG), one of the report’s key findings is that by 2015, the United States
will have pretty much closed the once-huge gap between American and Chinese production costs. Only
a miniscule 5-percent differential is anticipated by that time. Clearly, this should help speed up
the current reshoring trend discussed in the last month’s column
(See ”
Pessimism
Is Unwarranted
,”
TextileWorld.com, September/October 2013)
. Equally significant, BCG cost
comparisons with other countries should also bode well for U.S. trade. Analysts at the consulting
firm, for example, figure that by 2015, American production costs on average will actually be
running anywhere from 8 to 18 percent below costs of such major industrial competitors as Germany,
Japan, the United Kingdom, France and Italy.

Other things being equal, this should allow the U.S. to grab a larger percentage of global
manufacturing sales, thereby sparking additional gross domestic product growth and consumer
spending. Put another way, the overall U.S. export total should expand to the extent that some 2.5
million to 5 million additional jobs could well be created by the end of the decade — enough to
drop the currently still-high unemployment rate to below 5 percent.

BFgraph


Profits Also Look Better


Coming back closer to the present, textile mill earnings, despite only so-so demand, have
remained surprisingly buoyant. Uncle Sam’s second quarter 2013 numbers, for example, put the
industry’s after-tax profits at around $505 million — a significant 31-percent above the comparable
level of a year earlier. And it’s pretty much the same picture when the last available 12 months
are compared to the previous 12 months. The numbers for domestic apparel manufacturers are equally
upbeat, with second quarter 2013 results running a solid 14 percent ahead of a year earlier.
Equally impressive gains are noted when profits are considered as a percentage of sales. The latest
— again, second quarter 2013 — textile mill reading for this so-called margin measure is clocked in
at 4.9 percent. That’s well above the 3.9-percent reading of second quarter 2012. And the same
basic pattern is noted for apparel — a 9.3-percent margin at latest report versus the lower
8.2-percent figure noted a year earlier. And comparable improvement shows up in still another
widely monitored margin yardstick — profits per dollar of stockholders’ equity. Again, both U.S.
industries continue to show improvement, with latest mill and apparel numbers running slightly
above year-earlier readings. Still another encouraging note: All the above-noted mill and profit
numbers are in marked contrast to the essentially level or even slightly lower readings being
reported for “all U.S. manufacturing” over this same period.


The Trend Should Continue


More importantly, there’s little to suggest any important change in these industry profit
trends over the remainder of the year — and probably well into the future. For one, demand should
hold up tolerably well as the economy continues to slowly improve. Also, the import share of the
market, while remaining huge, should no longer be increasing. Equally significant, U.S. labor and
material costs both look to remain pretty much under control. In any event, the latest quarterly
profit projections by Global Insight — another top economic consulting firm — would certainly seem
to bear this upbeat outlook. Their analysts, using rough and dirty estimates of profits — shipments
less labor and material costs — indicate that this year’s earnings for basic textile mills will be
up a hefty 75 percent compared to last year’s levels. That more than recoups the big profit
declines suffered in 2011, when cotton costs went through the roof. Zero in on both more highly
fabricated textile product mills — carpets, home furnishings and other such products — and apparel
makers, and equally impressive 2013 earnings advances are anticipated. True, Global Insight
analysts feel that next year’s profit gains should be a lot more modest, running generally in the
2- to 7-percent range. But the key point to emphasize is that the dollar totals will still be
edging higher. More importantly, a similar positive earnings pattern is seen for both 2015 and 2016
— a pattern strong enough to assure that U.S. firms will remain world-class producers through the
foreseeable future.

October 2013

The Rupp Report: The Never-ending Story Of Greed

Many times, the Rupp Report has informed its readers about the unbelievable behavior of the global
financial institutions. The last time was a few weeks ago (See ”
The
Rupp Report: Traceability Versus Transparency
,”
TextileWorld.com, August 6, 2013
). The report ended with the following
sentence: “The future will tell whether transparency becomes common sense or whether the bankers
“forget” who saved their business. But who is controlling whom on Wall Street?” This story can now
be extended to include the global foreign exchange (FX) market.



Little-regulated Market


Rumors of manipulations in benchmark rates in the FX market have existed for a long time.
Once more, as was the case with the LIBOR scandal, the practices of traders in investment banks are
in the focus. The huge international, immoral FX market with a daily volume of more than US$4
trillion is one of the least regulated markets of the world.

After the failure of the Bretton Woods agreements in the 1970s, the fast-growing FX trade has
developed on the basis of voluntary practices and based on trust among the banks. Trading takes
place mostly bilaterally between the various market participants by phone or electronic channels.
Professional currency trading is dominated by Deutsche Bank, Barclays, Citigroup and UBS
Switzerland, each having a market share of some 10 to 15 percent. The transaction volume reportedly
exceeded for the first time in April of this year the amount of US$5.3 trillion per day.

New Manipulations

By the end of August, several financial newspapers were reporting new possible irregularities
in FX trading. And it goes like this: On the last Friday in June, in just 20 minutes, the dollar
climbed against the Canadian dollar by 0.57 percent — the biggest increase in one month. And just
one hour later, two-thirds of the profits were gone. Data collected by Bloomberg News showed the
same pattern — a sudden increase just before 4 p.m. in London on the last trading day of the month,
then a quick setback effect — could be recognized over two years with 14 currency pairs 31 percent
of the time. With the most commonly traded currency pairs, such as the euro and the U.S. dollar, it
happened about half of the time.

The periodic peak values occur at the same time as the financial benchmarks, known as the
WM/Reuters rates, on which these trades are set. Fund managers and experts interpret the pattern as
evidence of attempts for a market price manipulation, which would distort the value of investments
in the amount of trillions of dollars in funds that reflect global indices. Traders exchanged
information and took customer orders to influence the rates and thus increase their own trading
profits.

Controlling authorities worldwide have investigated the abuse of financial benchmarks by big
banks, which play a major role in the determination of the benchmarks. Barclays, the Royal Bank of
Scotland and UBS have already been subject to fines of US$2.5 billion for the LIBOR manipulation.
The British Financial Conduct Authority now reviews these transactions. It seems obvious in a way
that the LIBOR scandal sensitized the international authorities to monitor the reference rates more
closely and sharply.

Studies On Possible Manipulations And Their Consequences

And now this: In a terse media communiqué, the Swiss Financial Market Supervisory Authority
(FINMA) released last Friday the following message: “FINMA is currently conducting investigations
into several Swiss financial institutions in connection with possible manipulation of FX markets.
FINMA is coordinating closely with authorities in other countries as multiple banks around the
world are potentially implicated. FINMA will give no further details on the investigations or the
banks potentially involved.” This message indicates possible parallels to the LIBOR scandal, and
could and should have delicate implications for financial institutions.

Various sources report that in the last few days, UBS has already fired two managing
directors dealing in foreign exchange. The firings are related to an internal investigation of UBS
around possibly one of the biggest manipulation cases in banking history. The dimension could be
comparable to the frauds surrounding the LIBOR interest rate.

Fast Money

Today, more and more private investors are attracted to this business by the prospect of
making fast money. However, whether private investors are capable of doing so is questionable. In
recent years they have repeatedly been the victims of fraudulent deals in FX trading.

The cases initially sound similar to the LIBOR manipulation, although there are differences
in the assessment of the functioning of the reference values: the LIBOR is still based on pure
assessments by the banks, while the benchmark is calculated automatically in the foreign exchange
market based on current market transactions. The common link is the fact that they undermine
confidence in the financial markets and make out the self-regulation of the financial industry to
be a complete farce. The European Union has already presented proposals for far-reaching
regulations of benchmarks and their creation.

Benchmarks In FX Trading

As leading reference values in FX trading, the established WM/Reuters exchange rates are
provided and compiled by World Markets, a subsidiary of State Street and Thomson Reuters.
Particularly popular is the London Fix, determined daily at 4 p.m. London time. But the rate at 8
p.m. also is often used. Of special interest is the time when the trading activities are shifted
from one global region to another. Today, exchange rates for 160 currencies are determined every
hour, and for the most traded currencies, every 30 minutes. However, different traders have
different benchmarks.

The Process

How does it work? For example, a trader receives a customer order to sell US$100 million 60
seconds before 4 p.m. The trader can short-sell the funds in the minutes before 4 p.m. on his own
account or that of the bank. If with his deal, and possibly more that are coordinated with dealers
at other banks, the price of the dollar sinks, the trader can buy back the $100 million in the time
window around 4 p.m. for a cheaper price.

The goon in this example is the customer. The dealer closes his open position by buying the
customer’s $100 million at a price that is good for him and bad for the customer. The trader
pockets a profit, no matter how strongly the exchange rate of the dollar was pushed down by the
manipulation of the involved dealers.

Wild West

Some traders call the global FX market the “Wild West.” Most deals are unregulated and run
between the banks. It is claimed that dealers for several major banks have manipulated important
fixations of FX rates by their own businesses so that their own positions become profitable. The
firings at UBS are to be carried out simultaneously with the sacking of people in two other large
FX banks, including a chief trader at JP Morgan Chase in London.

Same Old Story

It is unlikely that these top shots have acted without the knowledge of the top management.
The story, as always, repeats itself: first the pawn is offered, then the story is over, and then
they go back to business as usual. And who’s paying the bill again? Guess who.

October 8, 2013

Global Inkjet Systems Announces New Head Interface Boards For Konica Minolta KM1800i And KM512i Printheads

CAMBRIDGE, England — October 2, 2013 — Global Inkjet Systems (GIS), a leading developer of software
drivers and electronics for industrial inkjet printheads, has announced two new Head Interface
Boards to drive the KM1800i and the KM512i printheads from Konica Minolta.

First shown at Drupa 2012 in the KM-1 B2 press, the Konica Minolta 1800i is a 600dpi
greyscale UV ink jet printhead capable of printing at 50m/min. The GIS HIB-KM-1800i can support up
to 2 x KM 1800i printheads per board and enables the printhead to be driven at full capability.

Nick Geddes, CEO of GIS commented, “The KM1800i was demonstrated at Label Expo Europe in
Brussels last week running interlaced heads for 1,200dpi at 50m/min with fully variable data. The
system was driven by GIS technology using our new HIB-KM-1800i and our latest generation USB 3.0
Print Manager Boards, the PMB-C8-3.”

In a second new product development, GIS has also announced the HIB-KM-4i4 which can drive
up to 4 x KM512i printheads. The KM512i is a 360dpi greyscale printhead which supports aqueous inks
and featured in several new product announcements at Shanghai Tex earlier this year.

“We monitor the commercial adoption of printheads carefully,” said Debbie Thorp, Business
Development Director at GIS, “and we believe that the KM512i will be a popular choice for textile
printers – so we have accelerated our development programme to support this printhead and satisfy
customer interest and demand.”

The HIB-KM-4i4 has the added benefit of also being able to drive the well-established KM1204
printhead. GIS already supports this printhead, but is inviting existing customers to transition to
the new HIB, which can drive 4 x KM1024 printheads and eliminates the need for the additional
KM-ICB connection.

The two new HIBs are undergoing field trials with GIS customers and will be available in
production volumes in Q1 2014. GIS now supports the Konica Minolta KM512, KM512i, KM1024, KM1024i
and KM1800i series of printheads.

Posted October 8, 2013

Source: Global Inkjet Systems

Custom Nonwoven To Open Plant In Thomasville, N.C., Add 72 Jobs

Custom Nonwoven Inc. — a manufacturer of polyester nonwoven pads and rolls via a thermal bonding
process, and a subsidiary of Korea-based polyester staple fiber producer Korea Synthetic Fiber —
will invest more than $12.8 million to open a manufacturing plant in Thomasville, N.C., and create
72 jobs. The company received a One North Carolina Fund grant of up to $128,000 to assist it with
the expansion.

The facility will manufacture fire-retardant barrier and mattress pads for use in cushion
seatings for medical, military and institutional applications.

“We are really excited to be a member of the furniture capital of the world, partnered with
the City of Thomasville and Davidson County,” said JM Kim, owner, Customer Nonwoven Inc. “We will
do our best to make a positive impact on the local area by creating more jobs and growing
together.”

October 8, 2013

NatureWorks Offers Two High-Performance Ingeo™ Grades For Fibers, Nonwovens

Minnetonka, Minn.-based NatureWorks LLC has begun commercial production of two high-performance
Ingeo™ biopolymer grades that it reports are suitable for a range of processes used in the
production of fibers and nonwoven fabrics. According to the company, the new grades offer lower
shrinkage, faster crystallization and higher melting points than any other Ingeo fiber-grade resins
currently available.

Ingeo 6100D is a mid-viscosity grade suitable for spunbond nonwoven as well as conventional
staple fiber and filament melt spinning applications. When compared to grade 6202D, which is often
used for those applications, 6100D exhibits a melting point that is  8°C higher; a melting
shoulder that is 15°C higher; approximately 20-percent increased fiber crystallinity; three to four
times the rate of quiescent crystallization; and reduced stress requirements for stress-induced
crystallization. In addition, the fibers, which range from 15 to 35 microns in diameter, exhibit a
high strength-to-weight ratio. Suitable fabric applications include automotive, geotextile, hygiene
and medical.

Ingeo 6260D is a low-viscosity grade used to make fibers that typically range from 2 to 7
microns in diameter, and which are suitable for meltblown nonwoven applications such as filtration
and hygiene. The fabrics produced exhibit 80-percent lower shrinkage than conventional nonwoven
fabrics used for those applications.

Ingeo

Ingeo™ is shown being processed on Biax-Fiberfilm equipment to make meltblown nonwovens.
Photograph courtesy of Biax-Fiberfilm


NatureWorks reports that fibers made using the two new grades enable improved fabric
dimensional stability owing to the reduced shrinkage. Other advantages include increased hydrolysis
resistance and approximately 30-percent higher modulus at temperatures higher than the grades’
glass transition temperatures. Their higher melting point makes them suitable for bicomponent
applications in which they can be combined with Ingeo low-melting-point resins.

“These grades are the result of intensive research and development and significant long-term
investments in state-of-the-art production processes,” said Robert Green, fibers and nonwovens
industry global segment manager, NatureWorks. “These new grades are the first of a number of next
generation solutions.”

October 8, 2013

HanesBrands Completes Acquisition Of Maidenform Brands

WINSTON-SALEM, N.C. — October 7, 2013 — HanesBrands, a leading marketer of everyday basic apparel
under world-class brands, today announced that it has closed the acquisition of Maidenform Brands,
Inc., for approximately $583 million.

Maidenform is a leading seller of bras, shapewear and panties under brands such as
Maidenform, Flexees, Lilyette, Self Expressions and Sweet Nothings, as well as Donna Karan and DKNY
intimate apparel under license.

Hanes will discuss expected acquisition-related sales and profit contributions and expenses
on its third-quarter 2013 investor conference call anticipated to be held in late October or early
November.

“Maidenform is a great company with strong brands and a rich tradition of innovation in
intimate apparel,” Hanes Chairman and Chief Executive Officer Richard A. Noll said. “The Maidenform
business and brands are a perfect addition and complement to our core business and brands. This is
an excellent use of our strong free cash flow to create value.”

The acquisition is expected to create growth and cost savings opportunities and increased
scale to serve retailers. The acquisition will complement Hanes’ Innovate-to-Elevate strategy,
which integrates the company’s world-class brands, low-cost supply chain and product innovation.

Hanes funded the acquisition with cash on hand and short-term borrowings on its revolving
credit facility, which will be retired through free cash flow.

Goldman, Sachs & Co. served as exclusive financial advisor and King & Spalding LLP
served as legal counsel to Hanes.

Cautionary Statement Concerning Forward-Looking Statements

This press release includes forward-looking statements within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking
statements include all statements that do not relate solely to historical or current facts, and can
generally be identified by the use of words such as “may,” “believe,” “will,” “expect,” “project,”
“estimate,” “intend,” “anticipate,” “plan,” “continue” or similar expressions. In particular, among
others, statements about expectations regarding the effects of the Maidenform acquisition,
including growth, cost-saving opportunities, increased scale and the impact on the
Innovate-to-Elevate strategy are forward-looking statements. Forward-looking statements inherently
involve many risks and uncertainties that could cause actual results to differ materially from
those projected in these statements. Where, in any forward-looking statement, we express an
expectation or belief as to future results or events, such expectation or belief is based on the
current plans and expectations of our management, expressed in good faith. However, there can be no
assurance that the expectation or belief will result or will be achieved or accomplished, and
actual results may differ materially from those contemplated by the forward-looking statements. A
number of important factors could cause actual results to differ materially from those contemplated
by the forward-looking statements, including, but not limited to our ability to achieve expected
synergies and successfully complete the integration of Maidenform and the level of expenses and
other charges related to the acquisition.

We believe these forward-looking statements are reasonable; however, undue reliance should
not be placed on any forward-looking statements, which are based on current expectations. All
forward-looking statements speak only as of the date hereof. We undertake no obligation to update
or revise forward-looking statements that may be made to reflect events or circumstances that arise
after the date made or to reflect the occurrence of unanticipated events, other than as required by
law.

Posted October 8, 2013

Source: HanesBrands

Celanese Is The Chemistry Inside Innovation™ – A Brand Delivering Value Through Collaboration, Technology And Solutions

DALLAS, SHANGHAI and FRANKFURT — October 1, 2013 — As customer needs diversify – and the complexity
of their solutions increase – identifying the right partners and the right solutions can be the
difference between product success or failure.

Recognizing this need, Celanese, a global technology and specialty materials company, is
simplifying its brand architecture to capture in a single brand the full suite of Celanese
technology, resources, products and solutions. This change moves Celanese toward achieving its
vision of becoming the first-choice chemistry solution source for its customers.

“Our vision represents Celanese’s depth and breadth of industry and chemistry knowledge, the
capabilities to innovate for our customers, the dedication to creating value, and a commitment to
partnerships to help our customers succeed,” said Mark Rohr, Chairman and Chief Executive Officer.
“We believe the phrase that best describes Celanese is ‘The chemistry inside innovation™’.”

Becoming ‘One Celanese’

There are several changes Celanese is making to support this vision and to communicate its
value proposition to customers. Beginning today, Celanese is launching a unified brand that
represents the company’s multiple businesses and capabilities.

Historically, Celanese was represented by separate businesses, including: Acetate Products,
Acetyl Intermediates, Advanced Fuel Technologies, Clarifoil, Emulsion Polymers, EVA Performance
Polymers, Nutrinova, and Ticona Engineering Polymers. Each of these names will fade and be replaced
by Celanese.

“Going forward, everyone in Celanese, our world-class products, our process technologies and
solutions from historical businesses will now be represented by one Celanese name,” said Rohr.

Some of these products, solutions and technologies include:

  • cellulose derivatives such as Clarifoil® and CelFX® matrix technology;
  • emulsion polymers including EcoVAE®, TruModa® and Vinamul®;
  • engineered materials such as Hostaform® / Celcon® POM, GUR® UHMW-PE and Celstran LFRT;
  • EVA (ethylene vinyl acetate) polymer products including Ateva® and VitalDose®;
  • food ingredients including Sunett® and the Qorus® sweetener system; and
  • intermediate chemistry products and technologies such as AOPlus®, VAntagePlus® and TCX®
    Technology.

“The new Celanese brand reinforces the power of our global organization. The brand also
speaks to our unwavering focus on the safety of our people, plants and products; our commitment to

operations excellence; and the strength of Celanese’s talented employees who collaborate with
our customers to develop fresh solutions that solve their most critical needs,” said Rohr.

To view elements of the new Celanese brand, including the new Celanese logo, company video
and brochure, go to: www.celanese.com/TheChemistryInsideInnovation.

Introducing The New Celanese Brand At K 2013

Celanese and its products and solutions will be showcased at the flagship plastics and rubber
industry event, K 2013, in Dusseldorf, Germany, Oct. 16-23.

“K 2013 is an opportunity to demonstrate our ability to be the first-choice chemistry
solution source for our customers,” said Rohr. “We look forward to celebrating our brand launch and
sharing the full breadth of our chemistry, technology and global business expertise at K 2013.”

To experience the new Celanese brand at K-Trade Fair 2013, including the Celanese K 2013
website and booth, visit: www.celanese.com/Tradeshows/K-Trade-Fair-2013.aspx

Posted October 8, 2013

Source: Celanese

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