ATLANTA — September 5, 2024 — The relentless pressure to keep up with fast fashion risks taking a serious toll on young people’s mental health. As New York Fashion Week approaches, showcasing the height of consumption culture, the second-hand clothing sector offers a vital solution for mindful shopping and combating the fashion industry’s shocking levels of waste.
According to research from Garson & Shaw, one of the world’s largest second-hand clothing wholesalers, 41 percent of Americans agree that the pressure from the fast fashion industry harms mental health, rising to 50 percent of Gen Z. The same research shows that 10.4 billion wearable clothing items are thrown away in the US every year. Some 65 percent of young people throw away at least one item of wearable clothing every month, compared to 55 percent of Millenials, 36 percent of Gen X and 25 percent of Boomers. The eco-impact of fast fashion is also creating eco-anxiety, with 47 percent of Gen Z stating that they are ‘disgusted’ by the environmental impact of fast fashion.
These alarming figures are revealed in Garson & Shaw’s recent report ‘Promoting the Circular Textile Industry: A call for strategic policy action in the Americas,’. Their research shows that it is the constant pressure to cycle through clothes that’s driving up anxiety amongst young people. Some50 percent of Gen Z have bought fast fashion just to follow a trend or to keep up with friends/colleagues and over a third (34 percent) have not worn a clothing item after posting a picture on social media or being seen in it by friends.
Yet the second-hand clothing sector offers a more mindful and sustainable way to shop and ultimately makes consumers feel better about their fashion choices whilst saving the planet. American consumers said they felt ‘empowered’, ‘good about myself’ and ‘proud’ when buying second-hand clothing compared to buying new clothes.
“The second-hand clothing sector can make young people feel good about buying clothes again,” said Lisa Jepsen CEO of Garson and Shaw. “We can even help boost the US economy through mindful fashion by creating jobs and investment through climate friendly practices.”
The positive environmental impact of the second-hand clothing sector is vast. Garson & Shaw found reducing the need to produce new clothes by reusing existing items, could save around 20 trillion gallons of water over the next decade, which amounts to almost 30 million Olympic swimming pools. If current second-hand usage trends continue, the US will reduce carbon emissions by a remarkable 167 million metric tons from 2023 to 2033, which is equal to removing nearly 40 million gasoline cars from the road for one year or all the cars in California and New York combined.
To that end, Garson & Shaw will launch their #MindfulFashion social media campaign to run throughout the Fall fashion season, with the aim of promoting a shift towards a circular economy in fashion and to drive discussion on mental health and sustainability in the sector.
With the right education, infrastructure and incentives, many of the items thrown away could enter the circular economy, supporting jobs and livelihoods around the world. The sector already employs over 342,000 Americans and last year generated $25.5 billion in annual retail sales, with the potential to increase to $75.5 billion by 2033, creating $8.8bn in annual tax revenues for the US economy.
VANCOUVER — September 5, 2024 — Global outdoor apparel company Patagonia is taking another step forward in its environmental commitments by joining Pack4Good, a sustainable packaging initiative from Canopy, a solutions-driven non-profit organization dedicated to protecting forests, species, and climate.
Building on a strong foundation of working with Canopy to eliminate the destruction of Ancient and Endangered Forests caused by the production of viscose textiles since 2013, Patagonia is now focusing on Next Generation (Next Gen) packaging solutions that come from more sustainable sources such as agricultural waste instead of trees. The company has committed to ensuring none of their packaging comes at the expense of the world’s most climate- and biodiversity-critical forests.
Paper packaging — like delivery boxes, hang tags, and shoe boxes — is responsible for 3.1 billion trees being logged annually, many from climate-critical forests. The pressure on the world’s forests is intense, and using alternative sources of fibre for paper and packaging, that doesn’t use trees, is a priority for Canopy and Patagonia.
“Patagonia is excited to announce its partnership with Canopy’s Pack4Good initiative,” said Jennifer Patrick, Packaging and Branding Director, Patagonia. “As part of our goal to build the best product and constantly improve everything we do, we are taking steps to review and develop new, more-responsible packaging materials in partnership with Canopy.”
Since its initial partnership with Canopy, Patagonia has been at the forefront of shifting the viscose and rayon supply chain, being among the first brand leaders to source exclusively from producers rated as “green shirt” in Canopy’s annual Hot Button Report. In its ongoing efforts to minimize their environmental impact, Patagonia has been using 100-percent recycled content for all its packaging and catalogues.
The next phase of Patagonia’s sustainability journey will involve collaboration with Canopy to develop and scale up Next Gen packaging solutions. Next Gen Solutions utilize innovative materials such as agricultural waste and non-forest alternative fibres, significantly reducing reliance on primary forest resources.
“We are so pleased to be welcoming Patagonia to the Pack4Good family,” said Nicole Rycroft, founder and executive director of Canopy. “This commitment comes at a crucial time when the need for low-carbon alternatives to forest-based packaging is more pressing than ever. By supporting the scale-up of Next Gen materials, Patagonia is not only contributing to the preservation of Ancient and Endangered Forests, it is leading the outdoor apparel sector towards a more sustainable future.”
Today’s announcement brings the Pack4Good initiative to 445 brands worth more than $249 billion in annual revenue.
CARY, N.C. — September 3, 2024 — INDA, the Association of the Nonwoven Fabrics Industry, has announced the finalists for the 2024 RISE® Innovation Award. On October 1-2, technology scouts, product developers, and business development professionals will gather at the James B. Hunt, Jr. Library, North Carolina State University, Raleigh, N.C., to explore groundbreaking nonwoven research and advancements.
Finalists will present their innovations to RISE participants on Tuesday, October 1. The Award winner will be revealed on Wednesday afternoon, October 2.
Meet the 2024 Award Finalists
Dual-Layer Filtration Media by Ahlstrom Italia S.p.A. — Ahlstrom’s new dual-layer filter media technology enhances engine air intake filtration performances, offering up to double the dust holding capacity and extending filter lifetime by more than 50 percent compared to single-layer media. It also enables smaller, lighter filter designs, meeting current and future engine specifications, including fuel cells. Dual-layer filter media can be offered with flame-retardant functionality for various transportation and industrial applications, ensuring safety, improved performances and reduced environmental impact.
ENDURA™ rPP Spunbond & SMS by Berry Global — A pre-consumer recycled Spunbond and SMS product, recognized by SCS Recycled Content Certification. With Spunbond products containing up to 90 percent recycled content and SMS products containing up to 40 percent recycled content, customers/consumers are provided a product with greenhouse gas emissions benefits, validated with life cycle assessment tools assumptions based on the actual production. ENDURA Spunbond products have the opportunity to reduce CO2 emissions per kilogram of production by 70 percent, versus previous generation of product.
PlantPanel X by Hempitecture Inc. — PlantPanel X is a rigid continuous insulation material used in exterior above-ground applications. With an R Value of R3.25 per inch, PlantPanel adds to thermal and acoustic comfort and performance. Engineered with a density to resist compression and deflection, PlantPanel is used in split-insulation wall and roof assemblies with either a rain screen cladding or roofing material, depending on the application. With 100% biobased and recycled content, PlantPanel is a sustainable, low carbon continuous insulation solution that’s easy to install and safe to handle.
2023 RISE Innovation Award winner:
TiHive won the 2023 RISE Innovation Award for their SAPMonit technology. TiHive’s innovation, SAPMonit — a technology breakthrough, inspects millions of diapers weekly. SAPMonit delivers lightning-speed inline inspection of superabsorbents’ weight and distribution, optimizes resources, detects flaws, and accelerates R&D.
For more information or to register for RISE, visit https://www.riseconf.net/
Posted: September 5, 2024
Source: INDA, the Association of the Nonwoven Fabrics Industry
TASHKENT, Uzbekistan — September 3, 2024 — The presentation and awarding of winners for the prestigious ITMF Awards and ITMF Start-up Awards for the global textile industry will take place in Samarkand on September 10, 2024. The event will be the final chord of the inaugural joint conference of the International Textile Manufacturers Federation (ITMF) and the International Apparel Federation (IAF) which will take place in the city on 8-10 September.
The ITMF Awards recognize outstanding achievements by actors in the global textile industry in two categories: Sustainability & Innovation and International Cooperation. These awards highlight the textile industry’s commitment to sustainability and global cooperation, showcasing innovation and collaborative efforts that are driving progress towards a more sustainable future. The award winners, selected by an expert jury, will present their unique projects in a special session.
ITMF Sustainability & Innovation Award
The ITMF Sustainability & Innovation Award aims to recognize achievements in the textile industry with an emphasis on innovation, design, development, and production in accordance with the highest standards of sustainable development and environmental stewardship. Projects are evaluated by the jury based on criteria such as the value proposition of the chosen approach, environmental impact, outcomes achieved, novelty, socio-economic impact and economic viability.
The winners for 2024 are:
GuoWang High-Technique Fiber Co., China, for “Low Carbon and Sustainable Innovations in PET Fiber Production”;
HeiQ AeoniQ Holding AG, Switzerland, for “Hyper-Scaling HeiQ AeoniQ”.
Samsara Eco, Australia, for “Endless Plastic Recycling: A Solution for Textiles Out of Use.”
ITMF International Cooperation Award
The ITMF International Cooperation Award aims to recognize progress in international cooperation within the textile industry in line with the 17 Sustainable Development Goals (SDGs) outlined by the UN.
The winners for 2024 are:
DITF, Germany, and RBX Creations, France, with the project “Next Generation Cellulosic Fibers from Hemp”.
HKRITA, Hong Kong, China, with the “Open Lab.”
In addition, the conference in Samarkand will host a presentation and award ceremony for the ITMF Start-up Awards, created to give startups a platform to showcase their innovations and connect with leading companies from across the entire textile value chain.
The winners of the ITMF Start-up Award 2024 are:
RE&UP Recycling Technologies, the Netherlands, with the project “RE&UP – Scalable Recycling Technology for High-Performance Fibers”;
Sci-Lume Labs, United States, with the project “Bylon – Oil and Waste-Free Melt-Spun Fibers”.
Sycoretec CAS, China, with the project “SYCORE-TEX – Topological Soft Gel Materials for Ultra Thermal Insulation”
Syre Impact, Sweden, with the project on recycling textiles into new textile products.
The International Textile Manufacturers Federation (ITMF) and the International Apparel Federation (IAF) are hosting the conference “Innovation, Cooperation, and Regulation — Driving Forces of the Textile and Apparel Industry,” in collaboration with the Uztextileprom Association. The event, set to take place in Samarkand, Uzbekistan, will gather over 500 industry professionals, including representatives from leading international textile companies, brands, financial institutions, and retailers. Attendees will have a unique opportunity to explore the future of the textile industry, discover the latest innovations, and expand their network of global partners.
Online registration is open until September 6. You can register to participate and receive additional information about the event at
BIELLA, Italy— September 4, 2024 — In the textile industry, the traceability management of sustainability information has become a crucial challenge.
Companies face complex management challenges to monitor and document the entire chain of custody of raw materials, ensuring that each stage of production meets environmental and social standards.
An effective solution is presented by Limonta in the Dialoghi di Cofronto of the 62nd edition of Filo, in the talk entitled “The digital product passport and the chain of custody to support companies in the transition towards sustainability”.
The appointment is at Allianz MiCo-Milano, Filo Networking Area:
Thursday 19 September 2024, at 11 am
Commitment to sustainability and control of sources of supply as well, impose precise and transparent data management to ensure complete and verifiable traceability. Transparency of supply chains has become an issue of primary importance, particularly in a context where violations can have significant legal and reputational consequences.
This complexity can be controlled and contained by adopting a tool that simplifies and automates the flow and collection of all this information.
The 62nd edition of Filo takes place September 18-19, 2024, at Allianz MiCo – Milano (via Gattamelata 5).
STONY BROOK, N.Y.— September 4, 2024 — Applied DNA Sciences Inc. (Applied DNA), a developer of PCR-based DNA technologies, today announced the receipt of a subcontract award from LRQA following a competitive tender for a pilot isotopic testing program. Under the terms of the subcontract, Applied DNA, together with its traceability partner, Isotech — a Stratum Reservoir company — will employ CertainT® to conduct isotopic testing and analysis to support cotton traceability in Pakistan. Financial terms of the subcontract were not disclosed.
CertainT is Applied DNA’s textiles traceability platform that uses forensic, multiple-proof-point evidence to enable source and authenticity verification of materials and products at any point as they are transformed through global supply chains. LRQA is a leading global assurance company that brings together decades of unrivaled expertise in assessment, advisory, inspection, and cybersecurity services.
The subcontract with Applied DNA was issued in support of the Global Trace Protocol project, a U.S. Department of Labor-funded initiative implemented by LRQA (known as ELEVATE during the Project’s inception) that is designed to reduce child and forced labor in global supply chains through traceability. The project engages with trace experts, global brands, Pakistan’s cotton sector, and worker organizations to design, implement, and assess the pilot trace tool to improve its future application and develop publicly available commodity-agnostic trace resources for enhanced due diligence.
Jeff Wheeler, director of the Global Trace Protocol project at LRQA, stated: “New import regulations and legislation now require extra documentation to verify cotton origin and ensure that cotton does not come from high-risk sources. The Global Trace Protocol project is developing traceability technology tools that provide greater transparency and integrity to textile value chains globally, including through our work with Applied DNA.”
Applied DNA and Isotech will utilize best practices in the isotopic analysis of raw materials and products at key points in the cotton textile value chain, aligning with the Project’s overarching goals. Some of the testing components include the use of isotope ratio mass spectrometry (IRMS) on samples from farms, gins, yarn spinners, and mills/manufacturing units identified by the Project. CertainT will establish a baseline as part of the pilot Project of the framework for isotope testing and analyses.
MeiLin Wan, vice president of Textiles at Applied DNA, said, “Our CertainT platform employs isotope testing as well as DNA tagging and genomic testing as forensic authentication technologies to establish traceability to prove origin. Our recent announcement with Indus Apparel of isotope testing with DNA tagging showcases the scalability and accessibility of cotton authentication technologies that will also help Pakistan’s cotton industry to enable compliance with U.S. import regulations and similar enforcement in other geographies.”
Global Trace Protocol Project Funding
Funding for the Global Trace Protocol project is provided by the United States Department of Labor under cooperative agreement number IL-35808-20-75-K-. 100 percent of the total costs of the Global Trace Protocol project is financed with federal funds, for a total of USD 4,000,000*.
The isotopic testing pilot project contract is awarded to Applied DNA through a subcontract from LRQA in support of the Global Trace Protocol project.
*This announcement does not necessarily reflect the views or policies of the United States Department of Labor, nor does mention of trade names, commercial products, or organizations imply endorsement by the United States Government.
BANGKOK, Thailand — September 4, 2024 — Sunrise Group Co. Ltd., a multinational textile and garment enterprise, is proud to announce the incorporation of Pilbloc™ fiber into its men’s shirt production line. This fiber, sourced from Thai Acrylic Fibre Co. Ltd., is set to elevate the quality and durability of Sunrise’s apparel offerings.
Sunrise Group is renowned for its comprehensive manufacturing capabilities, which span the entire textile production process. From planting, spinning and fabric creation to dyeing, finishing, printing, embroidery, and garment assembly, the company ensures meticulous control and high standards at every stage. With production facilities strategically located in China, Vietnam, Cambodia and Australia, the company demonstrates its capacity to cater to diverse markets while maintaining a focus on premium quality.
Pilbloc anti-pilling fiber is designed for its superior performance in reducing fabric wear and tear, engineered to resist friction and abrasion, which are common causes of pilling. Pilboc ensures that garments maintain a smooth and pristine surface even after extensive use and multiple washes, according to Thai Acrylic Fiber.
“Our partnership with Thai Acrylic Fibre Co. Ltd. and the adoption of Pilbloc represent a significant advancement in our commitment to quality and customer satisfaction,” said Gao Min, general manager of Sunrise Group. “We are excited to offer our clients enhanced products that combine both style and longevity.”
We are thrilled to associate with Sunrise Group in incorporating our Pilbloc fiber into their apparel. This collaboration highlights our mutual commitment to advancing innovation and maintaining the highest standards of quality,” said Tuhin Kulshreshtha, vice president – Business Development & Marketing
BANGKOK, Thailand — September 4, 2024 — Indorama Ventures Public Co. Ltd. (IVL), a global sustainable chemical producer, has successfully achieved ISCC+ certification for three of its fiber manufacturing sites. In addition to one already ISCC+ certified fiber plant, this marks a significant milestone in the company’s ongoing commitment to sustainability and circular economy practices. Across its entire business, a total of nine Indorama Ventures sites are now ISCC+ certified, offering a diverse range of sustainable products, including PTA, PET chips, fibers, and fabrics.
The newly certified high-performance fiber portfolio will serve customers who require strong, durable technical yarns such as in the mobility, tire cords, airbags, industrial or mechanical rubber goods sectors. The new offerings include:
Mass balanced (M.B.) polyamides PA6.6 and PA4.6 from the company’s sites in Obernburg (Germany) and Pizzighettone (Italy). Developed in collaboration with key partners, these products match the performance of standard polyamide yarns while reducing GHG emissions by approximately 55 percent at the polymer level.
Bio-based high-tenacity PA4.10 (M.B.) yarn made in Obernburg (Germany) for tire and specialties applications. This 100-percent bio-content polymer, produced from bio-based Sebacic Acid and bio-based Di-Amino Butane (DAB) component via mass balancing, supports significant GHG emissions reduction due to the innovative raw material.
Recycled PET yarns and tire cord fabric from Indorama Ventures’ site in Kaiping (China). These yarns and fabrics made from 100-percent recycled PET, represent the company’s efforts to drive the evolution towards circular practices and lower carbon products.
ISCC+ Certification: A globally recognized standard for sustainable production
The ISCC+ (International Sustainability and Carbon Certification) is a globally recognized standard for the sustainable production of biomass, and bio-based products, including recycled content. This certification ensures that materials are sourced and processed responsibly, reducing the environmental impact and promoting a circular economy.
Renato Boaventura, chief commercial officer Mobility of Indorama Ventures’ Fibers business, stated: “In addition to our already ISCC+ certified viscose yarn plant in Czech Republic, we are proud that we now have three more sites with ISCC+ Certification, thanks to the diligent efforts of our teams. These certifications reinforce our commitment to expanding our portfolio of sustainable fibers for the tire and automotive industries, including airbags. Our new range of recycled and bio-polyamide and recycled PET will help our customers achieve their CO2 footprint goals with certified traceability of raw materials.”
Posted: September 4, 2024
Source: Indorama Ventures Public Company Limited (IVL)
AMSTERDAM — September 4, 2024 — Mimaki Europe — a provider of industrial inkjet printers, cutting plotters, and 3D printers — has today announced four new printers for sign graphic, industrial and textile applications. The CJV200 Series, a range of roll-to-roll print and cut eco-solvent machines, and the TS330-3200DS, a hybrid direct and transfer sublimation printer, will both be demonstrated for the first time in Europe at The Print Show to be held September 17-19 at the NEC Birmingham, England.
These two technologies, alongside an entry-level flatbed UV printer, the JFX200-1213 EX, and Mimaki’s latest direct-to-film (DTF) solution, the TxF300-1600, will be commercially available in Europe in November 2024, and have been developed with new features, print formats and higher speeds to support customers ready to expand and future-proof their business
“At Mimaki, we are committed to driving innovation that meets the evolving needs of our customers and also anticipates future trends in the printing industry,” comments Arjen Evertse, general manager Sales at Mimaki Europe. “These four new printers were created to offer the industry new ways to expand and diversify print businesses with the confidence a high-quality, highly efficient Mimaki solution provides.
“Meeting various different challenges across the markets we serve, the CJV200 Series and the JFX200-1213 EX offer a stepping stone to businesses entering the sign graphic market, bolstering their production capabilities or looking to add new large format applications to their offering. The new TS330-3200DS and TxF300-1600 provide the flexibility, quality and productivity customers need to attract new business across the textile sector, enabling them to expand their application portfolios or seamlessly sidestep into new markets. We are confident that the availability of all four of these new technologies later this year will be highly anticipated by printers across the industry who are looking to take their businesses to the next level, whether that be in productivity, capacity, or application range.”
The CJV200-75 is one of the latest innovations from Mimaki’s print and cut, eco-solvent CJV200 Series
CJV200 Series: Simplicity and Stability
Using the same print engine as the 330 Series, the CJV200 Series is Mimaki’s new range of entry-level eco-solvent integrated printer/cutters. Designed to be more accessible for printers of varying levels of experience to operate and maintain, the model is equipped with several features to improve ease of use. These include an “ink saving function” that reduces ink consumption, a quicker print-head cleaning time and Mimaki’s Dot Adjustment System (DAS), which automatically completes bi-directional print and media feed adjustments, simplifying media changes and reducing operator errors.
With a high practical print speed of 17 m²/h, the CJV200 boasts one of the highest productivity levels for an entry-level printer and is able to handle seasonal variations in output volume. For improved efficiency and stability, the printer is equipped with Mimaki’s core technologies, including the Mimaki Advanced Pass System (MAPS4) to reduce banding and uneven colors, as well as the Nozzle Recovery System (NRS) to minimize downtime.
The CJV200 Series uses Mimaki’s new SS22 eco-solvent ink, which will be released alongside the printer. This safety-conscious ink does not contain increasingly regulated ingredients such as GBL. Building on the success of the SS21 ink, it has achieved the industry’s highest level of outdoor weather resistance and comes in an environmentally friendly paper cartridge.
Mimaki’s TS330-3200DS dual capabilites allows it to offer both direct sublimation printing on fabric and sublimation transfer printing on paper
TS330-3200DS: Versatility for Soft Signage and Home Textiles
The TS330-3200DS is a 3.2-metre-wide hybrid printer, capable of both direct sublimation printing on fabric and sublimation transfer printing on paper. This dual capability allows users to choose the most suitable printing method based on the fabric and the application, making it an excellent choice for both soft signage and home textile markets.
With its increased width and dual modes, the TS330-3200DS supports a wide range of applications. In addition to producing vibrant, large-format fabric signs, it can also be used to print interior fabrics like curtains, carpets, and bedspreads. The hybrid nature of the TS330-3200DS allows seamless switching between direct fabric printing and sublimation transfer printing, which is easily achieved by attaching or removing a platen.
This printer is equipped with Mimaki’s latest 330 Series engine and is capable of printing up to 150 m2/h at a print resolution of 600 dpi. Whether for short-run productions or high-mix orders, the TS330-3200DS ensures high-quality results in a short amount of time, making it a versatile tool for today’s fast-paced textile industry.
The flatbed UV printer, the JFX200-1213EX, offers a smaller size that doesn’t limit the applications possible for sign graphic and industrial printers
JFX200-1213 EX: High Productivity in a More Compact Size
The JFX200-1213 EX is an entry-level flatbed UV inkjet printer designed to meet the needs of businesses seeking a mid-size printing solution. With a print area of 1.2 m x 1.3 m, the printer’s size sits between Mimaki’s smaller-format UJF Series and the larger-format JFX Series. Despite being approximately 30% smaller than the popular JFX200-2513 EX model, the JFX200-1213 EX delivers the same superior image quality with resolutions of up to 1,200 dpi.
The JFX200-1213 EX can print within international A0 standards, adding to its versatility and making it an ideal solution for industrial customers who do not need to produce larger-scale items. It also benefits sign makers with limited installation space, allowing them to produce poster-size general-purpose signs and graphic panels effectively.
Offering a maximum print speed of 25 m²/h, the JFX200-1213 EX is also well-suited for businesses looking to scale up their production from smaller flatbed printers to a larger machine. Additionally, the JFX200-1213 EX supports six-colour ink sets for a wide colour gamut and enhanced image quality.
The TxF300-1600 is the latest in Mimaki’s successful DTF series of printers
TxF300-1600: Higher Productivity in Custom Fashion and Interior Fabrics
The TxF300-1600, the latest addition to Mimaki’s Direct-to-Film (DTF) line of printers, is designed to meet the growing demand for high-productivity custom fashion and interior fabric printing. This latest model increases productivity by an impressive 30% compared to the TxF300-75. With a maximum print width of 1.6 metres, the TxF300-1600 is not only ideal for custom garment printing but also extends its application to large-scale interior fabrics, such as curtains and floor mats.
The TxF300-1600 incorporates Mimaki’s core technologies to ensure stable and uninterrupted operation. Furthermore, the printer uses inks that are OEKO-TEX® ECO-PASSPORT certified, meeting the stringent criteria for chemical safety and environmental responsibility.
Additionally, Mimaki announces the EMEA launch of the CFX Series, a range of high-end flatbed cutting plotters previewed during FESPA 2024. Now including a router option, the CFX Series enables precise cutting of commonly used materials within signage, such as acrylic and aluminium composite boards.
STOCKHOLM, Sweden — September 4, 2024 — Circulose, the Swedish innovator behind the circular material CIRCULOSE made using 100 percent textile waste, is proud to announce its collaboration with Faherty Brand, an American lifestyle brand, on the launch of a new collection made using CIRCULOSE. This partnership marks a significant step forward in the fashion industry’s commitment to sustainability, offering consumers high-quality circular garments.
CIRCULOSE is a material made using 100-percent recycled textiles, such as worn-out cotton clothes and production scraps, transformed into highly performing products. The collaboration with Faherty Brand showcases CIRCULOSE in a collection that blends timeless design with a dedication to reducing environmental impact.
“Over the past months, Faherty Brand has been diligently working with suppliers to develop our Fall 2024 launch of viscose made with CIRCULOSE. This adoption contributes to a positive environmental impact, aligning with our broader impact goals. It also supports our commitment to Canopy by encouraging the use of Next Generation fibers. By integrating CIRCULOSE into our products, we’re taking significant steps towards a more circular and responsible fashion industry,” said Lisa Diegel, director of Global Sustainability at Faherty Brand.
“It is exciting to be working with Faherty Brand and to boost our shared vision for circular fashion by using CIRCULOSE into the collection. This partnership is a testament to exemplary collaboration aimed at implementing a scalable model for circularity. CIRCULOSE is the only Next Gen material made from 100% recycled textiles that is available at scale. Thank you for believing in our vision and helping us take steps toward a more sustainable future in fashion,” said Anna Sammarco, senior director, Business Development and Strategy at Circulose.
Faherty Brand’s new collection features garments made with CIRCULOSE, marking the beginning of the use of CIRCULOSE, with more coming in spring 2025. This collaboration not only highlights the versatility of CIRCULOSE as a fabric but also demonstrates Faherty Brand’s ongoing efforts to incorporate sustainable practices throughout their production processes.
The collection’s alignment with Canopy Planet’s goals further emphasizes Faherty Brand’s commitment to supporting Next Generation fibers and contributing to a better planet.
The new collection is now available at Faherty Brand stores and online. Customers can enjoy garments that combine the brand’s signature relaxed style with the innovative, circular benefits of CIRCULOSE.
ATLANTA — September 5, 2024 — The relentless pressure to keep up with fast fashion risks taking a serious toll on young people’s mental health. As New York Fashion Week approaches, showcasing the height of consumption culture, the second-hand clothing sector offers a vital solution for mindful shopping and combating the fashion industry’s shocking levels of waste.
