Reju Selects Site In Rochester, New York

Reju, a textile-to-textile regeneration company, has selected an 18.9-acre site at Eastman Business Park in Rochester, New York, for its first U.S. industrial Regeneration Hub. The plant is designed to regenerate the equivalent of 300 million garments annually into rBHET, which will be repolymerized into Reju PET, supporting near-shoring and diversified manufacturing. The project remains subject to a final investment decision by the board of Technip Energies, Reju’s parent company.

“As our first Regeneration Hub in the United States, this site selection is a major leap forward in building a truly global circular system,” said Patrik Frisk, CEO of Reju.

“New York state is committed to creating good paying jobs, and supporting innovative projects and companies that are working to keep materials out of landfills and protecting our planet,” said Gov. Kathy Hochul.

Through partnerships with global brands, mills, and waste aggregators, Reju ensures full textile-to-textile traceability, transforming garments destined for landfills or incineration into raw material for a new, circular economy.

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2026 Quarterly Issue I