Levi Strauss & Co. (LS&Co.) has entered into a definitive agreement to sell its Dockers® brand to Authentic Brands Group for an initial value of $311 million, with the potential to increase to $391 million through an earnout tied to future performance. The move supports LS&Co.’s focus on its direct-to-consumer strategy and investment in denim and women’s categories.
“The Dockers transaction further aligns our portfolio with our strategic priorities, focusing on our direct-to-consumer (DTC) first approach, growing our international presence and investing in opportunities across women’s and denim lifestyle,” said Michelle Gass, president and CEO of LS&Co.
The deal is expected to close in stages between July 2025 and January 2026.
Authentic plans to grow the brand, with Founder, Chairman and CEO Jamie Salter noting, “Dockers is a natural fit for the Authentic model.”
2025 Quarterly Issue II
