GenuTrace LLC, Brightwaters, N.Y., has officially launched to provide science-based traceability solutions that verify product origin, protect brands, and ensure supply chain transparency.
Founded by MeiLin Wan, formerly an executive with Applied DNA Sciences, GenuTrace combines stable isotope analysis, chemical tracers, and material fingerprinting using blockchain, with digital product passports and AI-powered mapping to help companies meet global regulations. The company’s core services include origin verification, full supply chain traceability, and strategic communication support.
“At GenuTrace, we ask one powerful question: If you claim it, can you prove it? Paper trails aren’t enough,” Wan said. “We help brands back their claims with science — and build real transparency from farm to finished product.”
2025 Quarterly Issue II
