Switzerland-based Ciba Specialty
Chemicals’ Textile Effects Segment reports its new High IQ™ label for textile colors and effects
will clearly describe a number of the company’s innovative apparel effects and effect combinations,
such as Lasting Color and Cool Comfort, resulting in added value for the entire textile chain and
the consumer.
“The proliferation of labels and hangtags on garments in stores can be confusing, especially
as the information they contain is often expressed in complicated technical language,” said Eric
Marohn, global head, Special Effects. “The new High IQ labels will give clear consumer benefit
statements, thus enhancing convenience and confidence in garment selection and purchase.”
The Textile Effects Segment will continue to help textile mills manufacture fabric to High
IQ specifications, and will provide brand owners and retailers with point-of-sales
materials.
May 9, 2006
