MUMBAI, India — August 25, 2025 — Welspun Living Ltd. (WLL), a global supplier of home textiles and a part of India’s fastest growing global conglomerate Welspun World, today announced the launch of its latest campaign, ‘Kyunki Farq Padta Hai’. As part of the campaign, the brand launched two films starring talented actor Vidya Balan in a playful horror-comedy avatar, blending nostalgia, humor, and just a touch of spook to show why quality home linen really matters.
In a market crowded with ‘one-size-fits-all’ options, Welspun’s new campaign aims to drive home a simple truth, that product quality makes a difference. Drawing on familiar habits of choosing ‘cheaper’ or unbranded products, the film playfully flips the script, using the tagline ‘Kyunki Farq Padta Hai’ (‘Because it makes a difference’) to remind consumers that the right choice can change everything.
Conceptualized by ^a t o m network, the campaign’s short films feature Welspun’s QuikDry® Towels and Purekot Bedsheets. Each film has its own storyline, but both follow a fun supernatural twist, an unexpected “ghostly” intervention that nudges characters (and viewers) toward better choices. With punchy dialogues, cinematic visuals, and Vidya’s unmistakable charm, the message is clear: when it comes to what touches your skin and what you bring into your home, quality always makes a difference.
Speaking about the campaign, Dipali Goenka, managing director and CEO of Welspun Living, said: “Every homemaker knows that what we bring into our homes is not just about utility. It is about trust, care, and something that lasts for years. Every purchase is thoughtful, and quality is what gives peace of mind. ‘Kyunki Farq Padta Hai’ is our way of saying that the small differences in quality make a big difference in everyday life whether it’s comfort, durability, or the feeling of pride when guests come home. With this campaign, we wanted to go beyond just talking about products and instead celebrate the choices women make every day to keep their homes warm, welcoming, and enduring. And with Vidya, who embodies the strength and relatability of the Indian homemaker, we have the perfect voice to tell this story of care, longevity, and authenticity.”
Actor Vidya Balan added: “I’ve heard ‘kya farq padta hai’ so often, and every time I’ve wanted to say what this film says, yes, farq padta hai! Between ordinary and better, random and reliable. I had a great time bringing that emotion alive with a bit of drama, a bit of comedy, and a lot of truth.”
Yash Kulshreshtha, co-founder and chief creative officer at ^a t o m network, explained: “We took a real consumer habit, the belief that everyday linen doesn’t need to be branded, and gave it a theatrical spin with cultural flavour and Vidya’s screen presence. It’s storytelling designed not just to create awareness, but to shift preferences.”
The campaign is now live across TV, digital, print, outdoor, and social media, and aims to reach millions of households in urban and semi-urban India. It reflects Welspun’s larger mission, to create products that make everyday living better, both in function and in feel.
With Kyunki Farq Padta Hai, Welspun isn’t just telling people what makes its products better, it’s making them smile, laugh, and feel the difference.
Posted: August 26, 2025
Source: Welspun Living Ltd. (WLL), part of the $5 Bn Welspun World
