Switzerland-based Livinguard Technologies has introduced Better Fresh, a textile treatment that combines odor control with reduced microfiber shedding. The solution can cut fiber fragmentation by up to 80 percent, extending product life and lowering environmental impact.
Validated through internal and independent tests, the technology binds permanently to fibers, limiting chemical leaching and microplastic release while fitting into existing production processes. By merging odor control with fiber protection, brands can offset costs by replacing current odor-control finishes.
“No solution is perfect — neither is this one,”said Dr. Alok Goel, Research and Development manager at Livinguard Technologies AG.“But this technology provides meaningful impact and it can be implemented today to complement ongoing efforts to mitigate microfiber shedding that are already ongoing. As a society we must act today and stop the bleeding.”
2025 Quarterly Issue III
