Atlanta Decorative Arts Center (ADAC) Springs Forward With Design Studio News + Moves

ATLANTA — May 2, 2023 — ADAC (Atlanta Decorative Arts Center) announces exciting 2023 updates within its 25 design studios. The latest news features BROWNWORKS LLC expanding, The Drawing Room returning to ADAC in conjunction with The Jane Group, Meredith McBrearty Interiors joining ADAC, and the Musso Design Group campus relocation.

ADAC has always been home to design studios at ADAC West and in 2015, 12 offices were added to the main campus with a bigger mission to bring products, resources and designers together for collaboration amongst each other as well as with their clients. Now, eight years later, there are more than 25 designer offices that call ADAC home.

“ADAC’s renowned interior design studios are another touch point that truly sets us apart from all the rest,” said Katie Miner, General Manager of ADAC. “Our design studios help to create an ecosphere on campus between designers, showrooms and clients and serve as a designer’s product library where they can explore, feel and see with their clients, in real time. You can imagine our excitement with this recent growth and all the new additions and possible collaborations.”

Here is an ADAC snapshot of all the latest design studio news:

BROWNWORKS, LLC | Suite 503H

BROWNWORKS, LLC is slated to double its footprint and complete its expansion this April. The addition will combine its current fifth-floor studio H with the adjacent studio G. “The new space will allow us more flexibility and breathing room,” said Reynolds Brown, owner of BROWNWORKS, LLC. “We have needed more space for quite a while and would not have considered being anywhere else but ADAC. We did not hesitate for a second when we were given the opportunity to expand.”  www.brownworks.works

The Drawing Room | Suite B6

Sharing a space with The Jane Group, The Drawing Room returned to ADAC in February following years at Buckhead Village. It shares a collective space of 1,400 square feet, while each design office occupies a respectable 700 square feet. “We were excited to return to ADAC so we could rejoin the community of designers,” said Seth van den Bergh, owner of The Drawing Room. “The Drawing Room continues to design and carry its own signature line of bespoke home furnishings.”   www.thedrawingroomatl.com

The Jane Group | Suite B6

Sharing a suite with The Drawing Room, The Jane Group completely renovated the 1,400 square

foot space from the ground up. “We literally replaced and renovated the entire space,” said Janie Wilburn, owner of The Jane Group. “We were excited to collaborate with The Drawing Room in our new suite. It’s wonderful to share resources while still having our own individual offices. We absolutely love being a part of ADAC for the sense of community and the continual support we receive.”  www.janegroupinc.com

Meredith McBrearty Interiors | Suite C5A

Joining ADAC in February, Meredith McBrearty Interiors was founded in 2009 and now occupies a 1,400-square-foot space. “We are thrilled to be a part of ADAC and to be close to all of the showrooms that we shop on a daily basis,” said McBrearty, owner of Meredith McBrearty Interiors. www.meredithmcbrearty.com

Musso Design Group | Suite 503A

After being at ADAC for 10 years, Musso Design Group relocated to its new 980-square-foot location in November 2022. After 18 years of working for Musso Design Group as Senior Design Lead, Todd Falconbury Design Studio acquired Musso. “With my recent purchase of Musso Design Group, I felt that it would be a great way to start a new chapter,” said Falconbury. “We knew we did not want to leave the ADAC campus, and suite 503A opened up just in time and is the perfect size and layout to suit our needs.”  www.mussodesigngroup.com

ADAC features over 65 showrooms and 25 design studios that are open Monday through Friday from 9 a.m. to 5 p.m. Photos, interviews, and additional showroom information are available upon request.

Posted: May 2, 2023

Source: Atlanta Decorative Arts Center (ADAC)

Fire-Dex Looks To The Future With Fashion On Demand By Lectra, Increasing Cutting Capacity By 30%

NEW YORK CITY — May 2, 2023 — Lectra — a major global player in the fashion, automotive and furniture markets, today announced that Fire-Dex, the fastest-growing manufacturer of personal protective equipment (PPE) for first responders in the country, has chosen to adopt Fashion On Demand by Lectra to enhance its manufacturing processes and improve its competitive advantage, in an effort to overcome challenges brought on by the supply chain complexities of the last several months.

Fashion On Demand by Lectra is a global Industry 4.0 solution, automating the production process from order to cutting, based on a digital platform using smart algorithms and connected devices. It enables the digitization of processes and workflows to improve business performance. The turnkey solution, powered by cloud technology, comprises Lectra’s Digital Cutting Platform and single-ply fabric cutting solution Virga.

Working with Lectra since 2001, Fire-Dex strives to maintain top-notch manufacturing processes to keep up with any critical shifts in consumer demand, labor shortages or supply chain challenges. With its improved ergonomic Fashion On Demand solution, the company has been able to improve cutting capacity by up to 30% and has set the foundation to grow garment production from 30K pieces per year to over 80K.

In addition, Lectra has enabled Fire-Dex to:

  • Improve fabric utilization by 0.7%;
  • Automate order processing; and
  • Streamline the manufacturing process and optimize offloading technology.

“Lectra is the only company that has been able to provide us with a complete solution and not just an asset,” said John Karban, VP of Operations at Fire-Dex. “By integrating Lectra’s Fashion On Demand cutting room with the latest version of its cloud nesting solution, Fire-Dex has been able to improve its workflow and plan its cutting room more efficiently, while giving everyone clear visibility on the entire process. We’re seeing the start of industry 4.0 in the fashion cutting room, and it’s very exciting.”

“We’ve been fortunate to collaborate with Fire-Dex over the last 20+ years and we’re proud to see the success they’ve seen with our solution,” said Lenny Marano, President of the Americas at Lectra. “This is the first Fashion On Demand solution currently being used in the protective wear market, and as on-demand production continues to become key for US manufacturing, we’ll continue to see companies shifting to this model to remain agile and produce more sustainably.”

Join Lectra at Texprocess Americas 2023 for their media happy hour on Wednesday, May 10th at 4:00 PM EDT located at booth #1343 or stop by at any time during the conference to learn more about Fashion On Demand and experience live demos of Retviews, Kubix, and PLM.

Posted: May 2, 2023

Source: Lectra

Darn Tough Vermont® Expands Yet Again — 22 New Knitting Machines Installed At Its Waterbury Mill

NORTHFIELD, Vt. — May 2, 2023 — Darn Tough Vermont®, a premium sock brand in the outdoor space, announced today that 22 new state-of-the-art knitting machines have recently been added to the 30,000 square foot Waterbury mill. In response to increasing demand, Darn Tough is scaling while maintaining their commitment to American-made socks, still manufactured in Vermont.

“Since we opened our second mill (Waterbury), we have increased our capacity significantly,” said Ric Cabot, president & CEO of Darn Tough. “Increased capacity means that we can provide more opportunities for our communities — that makes us proud.”

The sock brand isn’t just growing its manufacturing footprint at the Waterbury location, they have also committed to more office space.

Darn Tough makes premium, all-weather outdoor and lifestyle socks backed by the industry’s only unconditional guarantee for life. This guarantee represents the brand’s mission to both the product and community — never sacrificing quality and continuing to give consumers the best socks imaginable.

Posted: May 2, 2023

Source: Darn Tough Vermont®

New Representation In Thailand For Benninger Group — Announces New Cooperation With Union Thailand Engineering (1977) Co. Ltd

UZWIL, Switzerland — May 2, 2023 — The Swiss company Benninger has been the textile industry’s partner across the globe for more than 160 years developing and manufacturing textile finishing and tire cord production ranges as well as complete system solutions. Benninger offers overall solutions for all important textile wet finishing processes with a special focus on the continuous open-width treatment of woven and knitted fabrics as well as technical textiles and on jet dyeing machines and jiggers.

Benninger is proud to announce the cooperation with a new agent for Thailand as per May 1, 2023.

Union Thailand Engineering (1977) Co., Ltd. is an experienced and longstanding partner of the Thai textile industry with a local office and established team which will support our customers with commitment and expertise. The company will represent Benninger’s entire product portfolio of Textile Finishing for continuous open-width and discontinuous processes as well as Tire Cord products.

Benninger and Union Thailand Engineering (1977) Co., Ltd are convinced that this partnership will be of utmost benefit to their customers. This change follows Benninger’s strategy to work more directly in the important textile markets and provide best-in-class service.

Posted: May 2, 2023

Source: Benninger AG

ITMA 2023 Exhibitor Preview: THEN Airflow Developments

SCHWÄBISCH HALL, Germany— May 2, 2023 — Fong’s Europe has constantly evolved its dyeing systems based on the Airflow principle for achieving excellent dye penetration and uniformity while minimising colour differences between different areas of a fabric.

At ITMA 2023 in Milan from June 8-14, the company will introduce its latest THEN Synergy Airflow and THEN Airjetwin machines which exploit the principle to provide high-quality, efficient and eco-friendly dyeing processes for a variety of fabrics.

Experience

“THEN introduced its first machines with Airflow technology in 1980 and since then we have had wide experience of pretreating and dyeing with Airflow transport systems on all kind of fabrics,” says Fong’s Europe Director of Sales and Marketing Richard Fander. “Our team of engineers has collected data on dyeing processes, results and consumption figures for years and constantly makes use of this accumulated know-how to optimise the processes of our customers.

“The THEN team understands Airflow dyeing processes and technology based on it guarantees the lowest liquor ratio on round shape machines. The transport of fabric by air reduces the liquor ratio compared to every kind of hydraulically driven transport system.”

He adds that while not every fabric can be dyed and treated on Airflow machines with the same handle and appearance as on hydraulic round shape or long shape machines, where it is applicable, it can lead to significant savings of up to 35% in water, 50% in salt, 20% in dyestuffs and 30% in process time.

Machine mix

“The need to reduce energy and water consumption worldwide is much higher than in the past and a significant number of the overall processes in a dyehouse can be successfully shifted to Airflow machines,” Fander says. “We will see more of a mix of different machines and technologies in the dyehouse than in the past and while this may lead to complexity in a company’s machine portfolio, it will ultimately result in considerable cost savings. A higher volume of data can be managed, but the higher environmental impact of the old routines will soon become a competitive disadvantage.”

Features

The THEN Airflow dyeing machines have several innovative features, including several parallel functions for reducing process time. The VPR system shortens the rinsing time and water usage and the well-proven robust and homogeneous spraying device in the nozzle ensures a uniform dyeing in the shortest process time. The very short liquor ratio also reduces the use of salt and chemicals.

THEN Airflow systems also have a unique dyeing process control system that allows for precise control over dyeing parameters such as temperature, pressure, and chemical dosing, ensuring consistent and high-quality results.

Homogeneous distribution of the air in the machine is a must to get equal dyeing and turn times. The design of the Airflow blower, its drive and the whole piping guarantees an equal air pressure and air volume in the complete system, even for big multiport machines. It blows up the fabric and avoids crease marks. Additional options like spray ring in front of the nozzle and additional liquor application in the nozzle now allow Airflow dyeing on nearly every kind of fabric.

Additionally, the Synergy Airflow dyeing machine has a user-friendly interface that allows for easy operation and monitoring of the dyeing process.

“Overall, the THEN Synergy Airflow dyeing machine is a reliable and efficient solution for high-quality and eco-friendly fabric dyeing,” Fander concludes.

Fong’s Europe is at stand B106 in Hall 18 at ITMA 2023.

Posted: May 2, 2023

Source: Fong’s Europe

ITMA 2023 Exhibitor Preview: Jeanologia

VALENCIA, Spain — May 2, 2023 — Jeanologia, a Spanish company focused on the development of eco-efficient technologies, will present the end of the water era in the textile industry (Stand H14 C208) from June 8 to 14 at ITMA 2023.

The company will lead the way towards a more productive and competitive circular industry with zero discharge through the integration of its technologies.

Jeanologia is committed to process automation for enhanced productivity in the textile industry and to water and energy savings, while staying product-centric to achieve authentic and fashionable garments with low environmental impact.

Atmospheric washing, a new milestone in the textile industry

During ITMA 2023 Jeanologia will present Atmos, its revolutionary atmospheric washing process that achieves natural aging of garments without water, chemicals or pumice stones.

A new step to continue advancing in its MissionZero that seeks to completely transform the textile industry and eliminate 100% of discharge and pollution from jeans.

Through its G2 ozone technology and its INDRA patented system, the company makes an authentic vintage and stone wash look possible by replacing traditional water washers with air washers.

“At ITMA 2023 we are presenting the most important blue jeans revolution since we launched our first textile laser in 1999. The famous stone wash and natural aging look is now called Atmos”- highlighted Carmen Silla, Marketing Director at Jeanologia.

“Thanks to INDRA, we can achieve perfect control of the humidity and atmosphere temperature to achieve exceptional garment abrasion and discoloration. We attain the same effects that were previously only possible with water, chemicals and pumice stones, while ensuring perfect reproducibility and enhanced productivity in a more efficient, sustainable and safe way”- added Silla.

Jeanologia defines the production plants of the present and future

During ITMA 2023, Jeanologia will define the production plants of the present and future with the seamless integration of its technologies and the connectivity of its machines: from its laser (up to 50% faster and with 50% less energy consumption than other laser technologies on the market) and its high-speed washers with class-leading low water consumption that are ready to be connected to Jeanologia’s eFlow nano bubble system. These technologies are coupled with the company’s H2Zero water recycling system for a perfect, fully circular loop.

The production plants designed by Jeanologia are based on automation, connectivity, digitalization, sustainability and creativity with the focus on achieving an authentic fashion product, in a sustainable and efficient way, and at the lowest production cost.

The company, with a global presence and acting locally, has positioned itself as a technological partner of reference for brands and laundries seeking to be more sustainable and efficient.

Jeanologia: working for the world for over 25 years

Since 1994 their mission has been to create an ethical, sustainable and eco-efficient industry, marking a new era through sustainability, digitalization and automation.

The company is leading the transformation of the industry with its disruptive technologies: laser, G2 ozone, e-Flow, SmartBoxes, Colorbox and H2Zero, capable of increasing productivity, reducing costs, water and energy consumption, and eliminating harmful emissions and discharges, thus guaranteeing zero pollution.

Posted: May 2, 2023

Source: Jeanologia

ITMA 2023 Exhibitor Preview: Santex Rimar Group

TRISSINO, Italy — May 2, 2023 — Santex Rimar Group looks forward to ITMA 2023 in Milan, Italy what could be considered as a home game. The group’s different brands will be present at two booths. The machines on display and many showcases will leave visitors with the firm conviction that they can make their textile production more environmental-friendly.

Satex Rimar Group is one of the world-leading players in textile machinery manufacturing for weaving, textile finishing, technical textiles, and green technologies for sludge drying processes. The Group unites six brands with unique standings that are represented at upcoming ITMA 2023.

All portfolios have in common that the machinery is made with competence, passion, commitment, a high level of research — and all machines are eco-friendly in their own way. Santex Rimar Group is dedicated to contributing technological excellence, process know-how and all possible efforts to maintaining a healthy environment for future generations. The Group is proud to present in Milan, Italy its innovations along the textile value chain and to show how this industry can become more sustainable.

Green weaving

SMIT is a renowned producer of weaving machines and its booth B108 in hall 10 is a must-stop. SMIT’s flagship, the 2FAST High-Speed Weaving Machine will be exhibited featuring 2SAVE, the world’s first and only weft tension control that saves selvedge at both left and right sides of the woven fabric, realizing pick-by-pick sustainability through fabric waste reduction. In practice, 2SAVE saves between 50 mm and 80 mm of yarn at each pick. Imagine the total savings, when it already results in over one meter after only twenty single picks. Eliminating selvedge waste leads to a significant decrease in raw material waste, with tangible benefits in terms of water saving at the very beginning of the value chain of fabric making — for any cotton fabric, including denim.

2FAST as a standalone solution shows an impressively green record too. The developers could eliminate auxiliary cooling systems, engineering a high-efficiency brushless motor with permanent magnets, for lowest heat generation with highest power. A further sustainability benefit came with the new short mechanical transmission for highest regularity while guaranteeing lowest energy consumption — also used in combination with Jacquard systems.

The SMIT R&D team leaves no detail untouched when investigating technical solutions to be tested and proven. That’s why 2FAST earned the ACIMIT Green Label for machines developed with the methodology of ‘Product Design for the Environment’, from the Italian textile machinery association.

The eco exhibits

Sperotto Rimar, Santex, Cavitec, Isotex and Solwa are represented on a 400 square meter booth in the middle of hall 18 along the main alley. One highlight will be the Isotex coating machine that guarantees high precision results, what goes hand in hand with waste reduction and environmental friendliness. The great flexibility of Isotex machines allows for experimenting and/or using sustainable compounds.

Santashrink, the tensionless shrinking and relax drying machine for tubular and open-width knitted fabrics, simply a Santex bestseller, is on show too. Compas embodies the compacting revolution with its unique system which exploits the use of a special belt with specific elasticity values. As water isn’t directly sprayed on the compacting belt there’s no water absorption by the processed fabric. The second plus regarding the use of water is the indirect rubber belt cooling with a totally unpolluted water recycling system.

Santex Rimar Group invests every year 4% of their annual global turnover in research and development to provide continuous technical innovation in order to have the best improvements available for customers and for the environment. Machines use to show an economically future-oriented design and perform with the lowest possible use of energy, water, waste and chemicals.

Solwa is the Group’s brand with the focus to produce green innovative technologies for water treatment and drying processes. It’s pride is Drywa, the only low-temperature belt dryer equipped with a CO2 heat pump developed to make sludge management efficient and cost-effective, respecting the environment and climate.

Proud to present

The Cavimelt Pro multi-functional coating machine by Cavitec will be presented for the first time at an international exhibition. The two-in-one machine featuring rapid switching between rotogravure and full-surface coating will amaze the visitors as its technological superiority — based on hotmelt adhesive application — delivers bonding performance which meets the highest expectations for quality.

Cavimelt Pro shows reliable results also for sensitive materials and innovative applications. It offers flexibility from using membranes of 5 micrometers (one tenth of the diameter of a single human hair) and foam of 20 millimeters of thickness. And regarding sustainability: its hotmelt technology is an environmentally-friendly process, free of solvents and water. Furthermore, as no drying or sintering is necessary Cavimelt Pro also scores in energy-saving aspects.

Santex Rimar Group looks forward to welcoming visitors for first-hand information at ITMA 2023 between June 8th and 14th – and invites everyone to experience its eco attitude on even sustainably built booths

Posted: May 2, 2023

Source: Santex Rimar Group

ITMA 2023 Exhibitor Preview: International Technology Group ANDRITZ

GRAZ, Austria — May 2, 2023 — International technology group ANDRITZ will be presenting its innovative nonwovens production and textile-recycling solutions at ITMA in Milan, Italy, from June 8-14 (hall 10, booth A105 and hall 09, booth C205).

The Andritz product portfolio covers state-of-the-art nonwovens and textile-production technologies such as air-through bonding, needlepunch, spunlace, spunbond, wetlaid/Wetlace™, converting, textile finishing, airlay, and natural fiber processing. For the textile recycling sector, Andritz offers complete lines and individual components for textile fiber preparation, mechanical and chemical recycling, and combined processes.

Key focus for andritz nonwoven (Hall 10, booth A105)

Sustainability is a serious responsibility for the entire textile and nonwoven industry and will continue to be so in the years and decades to come. Our nonwoven production solutions and products are classified as sustainable if they support customers in achieving their sustainability goals. This means they help protect the environment, contribute towards decarbonization and carbon neutrality, enable the use of natural, biodegradable and/or recycled fibers, reduce the use of valuable resources such as energy, water or raw materials, or recycle waste and foster a circular economy. Thus, airlay, spunlace and needlepunch lines, and bast fiber processes using 100% bio-based, natural fibers and/or recycled fibers, as well as Wetlace and Wetlace CP lines to produce biodegradable wipes, and needlepunch lines equipped with web weight correction systems are all classified as sustainable products and solutions.

The presentation of a complete PA.3000 elliptical cylinder pre-needler at Andritz’s booth is one of the highlights at this year’s ITMA in Milan. The PA.3000 is the ideal solution for processing fiber mats, featuring new capabilities to “freeze” the evenness of the fabric as it operates with no internal draft and with more than 70% extra surface-impact needling capacity than the existing technology. It is the ideal solution for markets in which the visual aspect of the products is important and that have high productivity requirements. Andritz will also present its ProWin™ technology for profile web weight correction, which is used to optimize fabric evenness and provide a faster return on investment in the needlepunch market segment. By combining the well-known and proven technologies ProWid™ and ProDyn™, ProWin allows customers to achieve the lowest CV-ratio ever, reaching more demanding markets and saving up to 2% additional fibers compared to ProDyn.

Another main topic at ITMA will be digitalization. Andritz offers a broad and constantly growing range of innovative products and services in the industrial digitalization sector under the brand name Metris. One focus area is the Metris all-in-one digitalization platform, which provides full support for industrial plants throughout their entire life cycle. It combines a complete set of functionalities for professional production management, simulation and optimization using the latest artificial intelligence methods, plus cyber security, and condition monitoring with smart sensors in an integrated approach. Andritz will offer a live demonstration of the platform at its booth at ITMA.

Key focus for andritz textile recycling (Hall 09, booth c205)

Andritz is at the core of the movement to provide sustainable solutions and state-of-the-art recycling processes for pre- and post-consumer textile waste and collaborates with internationally renowned partners to do this. At ITMA, Andritz will pesent its textile-recycling processes, including textile fiber preparation, mechanical and chemical recycling, and combined processes.

One highlight is the ADuro F fine grinder, which will be showcased at the Andritz booth. The ADuro F is used for efficient fine grinding of pre-shredded textile input material down to a very accurate granulate size, while keeping dust to an absolute minimum. Learn more at the Andritz booth, where you can also see an augmented reality demonstration.

Another key topic at ITMA will be Andritz chemical/circular textile recycling technologies, where fiber preparation — for example using ADuro shredders and fine grinders — plays an essential role. Chemical recycling of textile waste is a vital and emerging business area. Andritz is a key player here because the core process steps involved can use the same equipment as in existing pulp and paper technology, where Andritz is an acknowledged expert.

The second exhibit at the Andritz Textile Recycling booth is a Jumbo tearing module, which has been designed for recycling a high volume of textiles, whether post-consumer textile waste or industrial textile waste. It includes high quality tearing equipment for smooth production of nonwoven fiber and yarn.

What is more, Andritz has teamed up with Pellenc ST and Nouvelles Fibres Textiles in an ambitious partnership aiming to drive the shift towards an industrial-scale circular economy for textiles. This partnership is the result of a long-standing collaboration. The three companies are now joining forces to set up the very first industrial line in France to combine automated sorting and recycling technology. At ITMA, the companies will present the latest developments.

The entire Andritz Nonwoven and Textile Recycling team is looking forward to welcoming customers to our booths (hall 10, booth A105 and hall 09, booth C205).

Posted: May 2, 2023

Source: Andritz Küsters GmbH

Orion Engineered Carbons Achieves 2022 Emissions Targets For Sustainability-Linked Term Loan

HOUSTON — May 1, 2023 — Orion Engineered Carbons, a global specialty chemicals producer, announced today the company has achieved its 2022 emissions targets in the United States and will receive a 10 basis point rate reduction in interest payments on its sustainability-linked term loan, saving approximately $650,000.

When Orion agreed to the seven-year $650-million term loan in 2021, the company was one of the first to link the loan to environmental goals.

Starting this year, a third-party firm audited the air emissions figures at Orion’s four plants in the U.S. and determined whether the company achieved its targets. If Orion meets its targets for all four years, the company could reduce its financing costs by a total of $2.6 million.

“We’re pleased the first round of audits for our term loan were successful,” said Corning Painter, chief executive officer. “Achieving the emissions reduction goals underscores our strong focus and commitment to sustainability. We are confident we will have continued success achieving the emissions targets for the loan, which will lead to significant interest savings.”

Over the past five years, Orion has been upgrading its emissions control technology at all four of its U.S. plants. Three of these complex projects are completed, with the final one scheduled to be finished in 2023. The facilities are in Ivanhoe, La.; Belpre, Ohio; and the Texas cities of Orange and Borger.

Posted: May 1, 2023

Source: Orion Engineered Carbons

Westex®: A Milliken Brand Partners With Dovetail Workwear To Launch Women At Work

SPARTANBURG, S.C. — May 1, 2023 — Global flame-resistant and arc-rated (FR/AR) textile manufacturer, Westex: A Milliken Brand, partnered with the largest exclusively women’s workwear apparel brand in North America, Dovetail Workwear, to launch the co-branded Women at Work campaign. Announced today and kicking off on National Skilled Labor Day, May 3, the initiative celebrates women in skilled labor professions — including welders, electricians, and oil and gas workers — honoring their important roles in the American workforce.

Women established their positioning in the US skilled labor force during World War II, but today still hold less than 10 percent of the jobs available despite the growing demand of skilled labor support across business sectors. Within the male-dominated industries, Westex and Dovetail Workwear launched the Women at Work campaign to highlight females in non-traditional careers and pave the way for future generations of women workers in specialized industries.

“At Dovetail, our daily inspiration comes from the women who are building our cities and operating our power grids. Our goal is to make workwear that is worthy of her grit and to celebrate her physical skills, fortitude and ingenuity,” said Sara Deluca, co-founder of Dovetail Workwear. “We want women to be seen; it’s an ethos of the Dovetail brand, to support and uplift the ladies in the field where they are still the vast minority,” she continued.

Launching across social media platforms, Westex and Dovetail Workwear partnered with industry tradeswomen and Dovetail’s brand ambassadors, known as Mavens, to highlight a day in the life of women on the job site. Tradeswomen are encouraged to share their own social media posts using the hashtag #WomenAtWork to spread additional awareness and be entered to win a custom Women at Work metal sign. Congruently, a Women at Work promotion will run from May 3-8 online at dovetailworkwear.com for a chance to win Dovetail Workwear gear, including the brand’s new Britt Utility capsule collection, constructed from Westex’s flame resistant denim and canvas.

“We’re thrilled to partner with Dovetail on the Women at Work campaign and help bring attention to the women doing the work to build our communities, homes and businesses,” added Michael Langley, director of protective fabrics, Milliken & Company Textile Business.

A custom Women at Work patch will be offered as a special gift with purchase (while supplies last) for all online orders placed on May 3 at dovetailworkwear.com to celebrate National Tradesperson Day.

Posted: May 1, 2023

Source: Milliken & Company

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