Brooks Brothers Founded 200 Years Ago

NEW YORK CITY — April 6, 2018 — Tomorrow, April 7, 2018, Brooks Brothers, America’s oldest retailer, reaches its milestone 200-year anniversary. Since opening its doors on April 7, 1818, in New York City, Brooks Brothers has grown from a small family haberdasher to become a global brand that has shaped and defined American style through its product innovations.

“Our anniversary today marks a significant and historic milestone not only for Brooks Brothers but also for the retail industry,” said Claudio Del Vecchio, chairman and CEO, Brooks Brothers. “This is a moment to celebrate 200 years steeped in both tradition and innovation.”

American fashion today is a result of years of groundbreaking innovations and revolutionary disruptions by Brooks Brothers. While perhaps best known today as a “classic” brand, it is important to note that the brand’s founder, Henry Sands Brooks (1772 – 1833), was no traditionalist at all. He was actually a dandy and an influencer among his peers, always on the lookout for the newest and most novel styles for his emporium in lower Manhattan selling “every new style of cloth, of the finest quality, made to order in the best and most fashionable mode.”

It is therefore ironic that some of Brooks Brothers’ most classic items today were the result of either invention and innovation — many radical for their time. In fact, Brooks Brothers is responsible for the introduction and popularization of some of fashion’s most iconic and enduring items, including the navy blazer, the reverse striped rep tie, the polo coat and the Number One Sack Suit. Even today’s athleisure trend has its origins in Brooks Brothers’ adaptations of sports clothes for daily life — most notably the 1900 invention of the Original Polo® Button-Down Oxford shirt. Finally, Brooks Brothers was responsible for the single most significant contribution to fashion — ready-to-wear tailored clothing, which was introduced to America in the mid-1800s as a consequence of the Gold Rush.

This sartorial passion was passed down from Henry to his sons, Elisha, Daniel, Edward and John: the actual Brooks Brothers. These were fashion’s earliest influencers. For the past two centuries — and straight through to today — Brooks Brothers has outfitted an ever-changing world and is consistently pursuing quality and innovation, always with a respect for the past and an eye toward the future.

Throughout its history, Brooks Brothers has forged relationships for generations of customers: artists and politicians, working people and captains of industry, and Hollywood legends, as well as 40 out of 45 U.S. Presidents.

Today, Brooks Brothers currently has more than 280 stores in the United States and more than 700 locations internationally in 45 countries.

Brooks Brothers continues to lead with a pioneering spirit, continually developing materials and designs that deliver performance, innovation and high-quality design.

A Selection of Brooks Brothers Milestones:

Before there was the Eiffel Tower, Big Ben, the Statue of Liberty, Grand Central Terminal, and the cities of Hollywood and Chicago, there was Brooks Brothers.

  • In 1818, Henry Sands Brooks opened clothing shop “H. & D. H. Brooks & Co” on the corner of Catherine and Cherry Streets. The first recorded transaction was actually a loan to a friend.
  • In 1865, President Abraham Lincoln wore a custom-made Brooks Brothers coat to his second inauguration. Sadly, he was also wearing it when he was assassinated a month later.
  • In 1900, Brooks Brothers invented the original button-down-collar shirt after noticing that polo players in England were pinning down their collars while playing.
  • In 1902, Brooks Brothers introduced the reverse-stripe rep tie, an adaptation of British regimental ties.
  • In 1915, Brooks Brothers opened its 346 Madison Avenue flagship store, where it remains today.
  • In 1953, Brooks Brothers invented the first ever non-iron shirt.
  • In 1957, Brooks Brothers introduced Argyle socks to America.
  • In 1961, Brooks Brothers designed the “#2 suit” — a favorite of longtime customer President John F. Kennedy.
  • In 1976, Brooks Brothers launched a full women’s collection.
  • In 1979, Brooks Brothers was one of the first international brands to expand to Japan.
  • In 2008, Brooks Brothers acquired Southwick in Massachusetts so that it could resume the manufacturing of tailored clothing in America.
  • In 2016, Brooks Brothers appointed Zac Posen as creative director for the Women’s Collection.

Posted April 9, 2018

Source: Brooks Brothers

Nine West Holdings Files For Chapter 11 Reorganization To Focus On Strong Business Units

NEW YORK CITY — April 6, 2018 — Nine West Holdings Inc. — a footwear, accessories, women’s apparel, and jeanswear company with a portfolio of brands that includes Nine West, Anne Klein, and Gloria Vanderbilt — today announced that it has filed voluntary petitions for reorganization under Chapter 11 of the U.S. Bankruptcy Code. This action was taken to facilitate the sale of its Nine West and Bandolino footwear and handbag business and to right-size its capital structure around its profitable and growing businesses, including One Jeanswear Group, The Jewelry Group, the Kasper Group, and Anne Klein.

In conjunction with the restructuring, the company received $300 million in debtor-in- possession financing and the company has entered into a Restructuring Support Agreement (RSA) with parties that hold or control over 78 percent of its secured term debt and over 89 percent of its unsecured term debt. Such financing, combined with cash generated from the company’s operations, will provide the company with the liquidity necessary to maintain its operations in the ordinary course during its Chapter 11 case. The RSA demonstrates the support of the company’s lenders and their confidence in the go-forward businesses, as well as providing a clear path to emergence from Chapter 11 on an expedited basis.

Under the terms of the RSA, Nine West Holdings intends to use the Chapter 11 process to accomplish specific objectives:

  • Initiate a sale process for its Nine West and Bandolino footwear and handbag business pursuant to Section 363 of the U.S. Bankruptcy Code. The company has entered into a “stalking horse” asset purchase agreement with Authentic Brands Group, and the sale will be subject to a competitive sale process.
  • Right-size the capital structure to allow for continued growth and investment in its profitable One Jeanswear Group, The Jewelry Group, the Kasper Group, and Anne Klein businesses while ensuring minimal disruption during the restructuring process.

Ralph Schipani, Nine West Holdings’ CEO, said: “This is the right step to address our two divergent business profiles. We will retain our strong, profitable and growing apparel, jewelry, and jeanswear businesses and continue to operate them under a new capital structure so that we can leverage their existing strengths to drive even greater growth. Once we complete the reorganization process, our Company will have meaningfully reduced debt and interest costs and be well positioned for the future.

“At the same time, we are initiating a process to sell our Nine West and Bandolino footwear and handbag business and have a purchase commitment from a dedicated owner with the resources and know-how to support these businesses for long-term success,” Schipani concluded.

Nine West Holdings is promptly seeking immediate relief from the Court though the filing of customary “first day” motions that will allow the company to smoothly transition its business into Chapter 11, including, among other things, granting authority to pay wages and benefits, honor programs with retail partners and customers, and pay vendors and suppliers in the ordinary course for all goods and services provided on or after the filing date.

Nine West Holdings’ legal advisors are Kirkland & Ellis LLP. The company’s financial advisor is Lazard Freres & Co., and its restructuring advisor is Alvarez & Marsal North America LLC.

Posted April 6, 2018

Source: Nine West Holdings Inc.

W. L. Gore & Associates CEO Terri Kelly Named W. P. Carey School Of Business 2018 Executive Of The Year

TEMPE, Ariz. — April 6, 2018 — Terri Kelly — a global business leader with 35 years of experience working in a team-based, highly collaborative culture — will be awarded the 2018 Executive of the Year Award by Arizona State University’s W. P. Carey School of Business. The award honors business leaders who have created and sustained superior organization performance, and whose presence exemplifies a model for future business leaders.

In recognition of Kelly’s proven performance as president and CEO of W. L. Gore & Associates Inc. — the global materials science company perhaps best known for its GORE-TEX fabrics products — the school will honor her at a luncheon at the JW Marriott Phoenix Desert Ridge Resort on April 12.

“It’s an honor to recognize Terri Kelly as this year’s Executive of the Year,” said W. P. Carey School of Business dean Amy Hillman. “Gore’s distinct culture and non-hierarchical leadership model speaks volumes about her innate capabilities and presence, but also reveals how she has been able to lead Gore to a position of great strength and innovation in the market. I’m really looking forward to hearing her insights.”

Kelly started at Gore as an associate in 1983, right after graduating from the University of Delaware with a degree in mechanical engineering. She became CEO in 2005 after 22 years with the company.

Kelly’s leadership abilities have driven her success at Gore, known for its entrepreneurial spirit and team-based work environment. Leadership roles at Gore are influenced by associate feedback, and peer assessments help determine compensation. The company employs approximately 9,500 associates in more than 20 countries. Gore has maintained a significant presence in Arizona for more than 50 years with operations in Flagstaff and Phoenix.

In her early years with the company, Kelly gained experience as a product specialist with the military fabrics business — a unit she eventually led, helping it grow from a small start-up venture into a leading producer of protective apparel products for the global armed forces.

Kelly, who recently announced her retirement from Gore lives in Delaware with her husband and four children. Kelly will continue to serve on the company’s board through July.

Kelly is the 35th Executive of the Year chosen by the Dean’s Council, a national group of prominent executives who advise the W. P. Carey School of Business.

The event, which starts at 11:30 a.m., is part of the annual Economic Club of Phoenix speaker series.

Posted April 6, 2018

Source: W. P. Carey School of Business at Arizona State University

 

Haggar Clothing Co. Acquires Louis Raphael Menswear Brand

DALLAS — April 6, 2018 — Haggar Clothing Co. has completed its purchase of certain assets of Brisbane, Calif.-based Kizan International Inc., doing business as Louis Raphael, a men’s apparel company. Haggar will acquire, among other assets, all of Kizan’s intellectual property, inventory and work in process.

“Louis Raphael has been an industry leader and innovator in the men’s pant category for over four decades, and we are honored to add the brand and its private label portfolio to our Haggar platform,” said Haggar CEO Michael Stitt. “The acquisition is both synergistic and strategic, and aligns with our core competencies and strategic priorities of exceptional quality, innovation and value.”

“Bill Kim is a well-respected industry pioneer who has built an incredible company over the past 46 years based on the fundamental principle of integrity. We thank him for entrusting his legacy to us,” Stitt said.

“I could not wish for a better company to carry on my life’s work than market-leader Haggar, which will be an outstanding steward of the brand and the company,” said Louis Raphael CEO and founder Bill Kim. “I want to thank my associates, suppliers and customers for their tremendous support over the last 46 years.”

Ed Srsic, who serves as president and COO at Louis Raphael, will join Haggar to lead the Louis Raphael business.

“Ed will be a terrific asset to our team, bringing both continuity and strong leadership to the business,” Stitt said. “We welcome Ed and all of the Louis Raphael associates who will be joining us.”

Haggar will continue to operate the Louis Raphael business out of its current offices and distribution center in California during a transition period through June 30, 2018, before bringing operations to Haggar’s Dallas headquarters and Fort Worth distribution center.

Specific terms of the deal were not disclosed.

Posted April 6, 2018

Source: Haggar Clothing Co.

BRÜCKNER Sustains Position As Market Leader In The Field Of Machines For Electronic Glass

LEONBERG, Germany — April 6, 2018 — The rapid developments in the field of electronics lead to an ever increasing demand for so-called electronic glass. This glass serves as basic material for printed circuit boards and is used due to its excellent dielectric characteristics with up to 16 stacked layers.

The users of modern communication and semiconductor technology expect increasing capacity with lower weight. In reverse this leads to a rapid increase of the demand for electronic glass of the highest possible quality. The trend towards lower and lower weights per square meter (m²) is unmistakable. Five years ago a surface weight of 48 grams (g)/m² was the standard for producers of electronic glass but in the meantime the standard is approx. 23 g/m². The leading producers in this field dare already to produce and use woven glass with a weight of 12 g/m².

The extreme yarn and fiber fineness presents however a certain limit for the processing of these light woven fabrics. Currently it cannot be assessed if this trend can and will continue. These woven fabrics are disputed among doctors and biologists. Broken filaments of micro dimensions, which do inevitably occur during the processing of the glass fabric, get with the inhaled air into the lungs and from there possibly into the blood circulation.

The extremely low fabric weight is however an enormous challenge for the supplier of the machinery. The highest possible precision when controlling minimum tractions, an absolute parallelism in the alignment of guide rollers and fabric accumulators, the use of special acid-resisting stainless steel and highly effective fabric path cleaning technology are just as obligatory as a minimum consumption of electrical energy and process heat and a highly effective exhaust air cleaning according to the latest state of the art.

BRÜCKNER meets these challenges for years and continuously develops its lines for continuous desizing and finishing. As a consequence almost all well-known producers of electronic glass have a Brückner glass fabric finishing line in their plants. These lines produce with the highest possible reliability on more than 330 days a year and round the clock with fabric speeds of up to 120 meters per minute.

This reliability, the high productivity and the possibility to process not only extremely light but also a wide range of fabric weights with the required quality makes Brückner a dependable partner for the producers of electronic glass. Therefore it is the rule that Brückner is awarded the contract also in case of follow-up orders.

The orders placed with Brückner during the last 12 months for such lines exceeded by far all expectations. Several customers in Taiwan and China ordered glass fabric finishing lines, among them continuous desizing lines and finishing lines for extremely light fabric. Some of the finishing lines were ordered for the universal use with light and heavier fabric weights from 23 to 202 g/m².

Posted April 6, 2018

Source: Brückner

Cotton Incorporated Reveals Results Of 2017 Global Environment Survey

CARY, N.C. — April 5, 2018 — New videos and charts featuring compelling data about the growing focus of sustainability around the globe are now available from Cotton Incorporated. The data comes from the results of the 2017 Global Environment Survey by Cotton Council International (CCI) and Cotton Incorporated.

https://www.multivu.com/players/English/7972231-cotton-incorporated-global-sustainability-environment-survey/

The videos share sentiments about sustainable practices and motivation behind them, sustainable fibers and clothing, and the consumer preference for natural clothing in a world where the environment is changing.

Posted April 5, 2018

Source: Cotton Incorporated

AmeriPride Now Has Seven Facilities Certified Hygienically Clean For Food Safety

ALEXANDRIA, Va. — April 5, 2018 — AmeriPride Services Inc.’s plants in Tuscumbia, Ala.; Minneapolis, Minn.; Amarillo, Texas; and Bakersfield, Calif., have earned the Hygienically Clean Food Safety certification, reflecting their commitment to best management practices (BMPs) in laundering as verified by on-site inspection and their capability to produce hygienically clean textiles as quantified by ongoing microbial testing.

The certification confirms the laundry’s dedication to compliance and processing garments and linens using BMPs as described in its quality assurance documentation, the focal point for inspectors’ evaluation of critical control points (CCPs) that minimize risk. The independent, third-party inspection must confirm essential evidence that:

  • Employees are properly trained and protected;
  • Managers understand legal requirements;
  • OSHA-compliant; and
  • Physical plant operates effectively.

In addition, these AmeriPride facilities passed three rounds of outcome-based microbial testing, indicating that their processes are producing Hygienically Clean garments and linens with diminished presence of harmful bacteria. To maintain their certification, laundry plants must pass quarterly testing to ensure that as laundry conditions change, such as water quality, textile fabric composition and wash chemistry, laundered product quality is consistently maintained.

This process eliminates subjectivity by focusing on outcomes and results that verify textiles cleaned in these facilities meet appropriate hygienically clean standards and BMPs for animal processing, dairies, fruit/vegetable, bakeries, grain and other food and beverage industry segments.

These four facilities the AmeriPride chain join three others who previously received the Hygienically Clean Food Safety certification; the company’s Twin Falls, Idaho, Fresno, Calif., and St. Cloud, Minn. laundries previously earned the designation. Twelve of the company’s U.S. locations have achieved the healthcare certification: Little Rock, Ark.; Phoenix; Watkinsville, Ga.; Twin Falls, Idaho, Topeka, Kan.; Bemidji and Minneapolis, Minn.; Springfield, Mo.; Omaha, Neb.; Roswell, N.M.; Memphis, Tenn.; and Lubbock, Texas. The company’s Canadian Linen and Uniform Service facility in Lethbridge, Alberta, is also Hygienically Clean Healthcare certified.

Hazard Analysis and Critical Control Points (HACCP) practices are examined in the Hygienically Clean Food Safety inspection process, evaluating the plant’s techniques for:

  • Conducting hazard analysis;
  • Determining CCPs, monitoring their control, correcting them if not under control;
  • Validating and verifying HACCP system effectiveness; and
  • Documenting and record-keeping to show ongoing conformance.

On-site inspections also evaluate practices relevant to handling and processing textile products used in food manufacturing/processing establishments for adherence to U.S. Food and Drug Administration (FDA) and Centers for Disease Control and Prevention (CDC) directives. Introduced in 2014, Hygienically Clean Food Safety brought to North America the international cleanliness standards for laundering garments and other textile products for food manufacturing used worldwide by the Certification Association for Professional Textile Services and the European Committee for Standardization.

In January, Philadelphia-based Aramark Corp. announced the completion of its acquisition of AmeriPride, making AmeriPride a wholly owned subsidiary. Aramark’s uniform rental and career apparel business is headquartered in Burbank, Calif.

Posted April 5, 2018

Source: TRSA

Zilingo Raises $54 Million In Series C, Bringing Total Capital Raised To $82 Million

SINGAPORE — April 5, 2018 — Founded by Ankiti Bose and Dhruv Kapoor in October 2015, Zilingo was built to connect a highly fragmented landscape of fashion supply to fashion lovers across Asia. “Nowhere in the world has a horizontal e-commerce company also cracked fashion. It’s a unique, high margin category which is highly dependent on fast-moving cycles and has its own nuances. Unlike buying detergent or electronics, fashion is much more about your choice, individuality and trends. It requires a different approach than rest of e-commerce.” Says Bose who while backpacking across Thailand & Indonesia saw the labyrinthine markets selling everything from slogan t-shirts to maxi dresses and was inspired to start Zilingo.

Bose, along with Kapoor set out to build a proprietary seller platform that let merchants upload and manage their inventory in any language, using any currency, connecting them through 25 APIs with logistics, warehousing and payment providers, as well as services like loans, cataloging and insurance. They launched their B2C sites and apps in November 2015 across ASEAN to let fashion buyers buy from thousands of these merchants who used their Zilingo Seller Platform at their offline or online store. They soon also launched their B2B business, Zilingo’s AsiaMall which allows merchants around the world to buy wholesale from Asian suppliers.

Today, Zilingo sells in Indonesia, Thailand, Singapore, ships internationally to 4 more countries and has supply bases in it’s home countries of Singapore, Thailand & Indonesia, as well as China, Bangladesh, Vietnam & Cambodia. With over 10,000 independent merchants using the platform selling to millions of customers around Asia and the world, Zilingo aspires to take Asian fashion to the world.

The Growth Story And Recent Funding
It’s been an exciting year of business at Zilingo; The company has emerged as one of the fastest growing players in the region. It has grown 10x by revenues, launched a TV campaign in Indonesia and expanded the merchant ecosystem to include a tremendous arsenal of services, making it a one-of-a-kind product for over 10,000 merchants & private labels across Asia.

Zilingo has raised $54 Million – in a Series C , to grow further and expand internationally.
This takes total funding raised by the company to $82 Million. The round was led by Sofina, Burda Principal Investments and Sequoia Capital India. Amadeus Capital too joins as a new investor. All existing investors participated in the round including American billionaire Tim Draper, SIG, Venturra, Beenext, Manik Arora along with others. This round comes close on the heels of Zilingo’s $17 Million Series B raised 5 months ago.

Bose says, “We think the market is showing us the right signs in terms of adoption and
retention, so it’s good to double down. We are grateful to all the investors for continuously
showing great faith in our team and our vision for fashion commerce in this region.”

Shailendra Singh, Managing Director, Sequoia Capital (India) Singapore says “The Zilingo investment is special for Sequoia because our association started with a seed investment even before the Zilingo service was first launched. Ankiti and Dhruv have totally impressed us with the quality of team they have assembled, their innovative e-commerce strategy and playbook and their speed and quality of execution, all of which resulted in more than 10x revenue growth in the last one year. This new round was finalized weeks after the last one and is a ringing endorsement of how much potential the investor group sees in the company. We’re glad to have invested significantly across all rounds the company has raised.”

Albert Shyy, Principal at Burda says ” Zilingo is creating a complete ecosystem for merchants to grow their online fashion business in Southeast Asia and beyond – we believe there is an untapped opportunity across the entire Asian fashion value chain & continue to be very impressed with the company’s trajectory”

Posted April 5, 2018

Source: Zilingo

Textile Group Renames Scholarship After URI Professor Martin Bide

KINGSTON, R.I. — April 4, 2018 — Professor Martin Bide, whose distinguished career at the University of Rhode Island has included research into sustainable textiles and groundbreaking biomedical materials, was recently honored when a scholarship created by a leading textile association was dedicated in his name.

The American Association of Textile Chemists and Colorists has renamed an annual scholarship it awards to URI students the AATCC Foundation Martin J. Bide University of Rhode Island Scholarship. The award was previously known as the AATCC Foundation University of Rhode Island Scholarship.

“When it was announced, my jaw dropped. I was very surprised and very honored by it,” Bide said.

In addition to naming the scholarship after Bide, the foundation doubled the value of the award to $2,000. Charles and Carol Ann Gavin established the original annual scholarship in January 2016. Charles Gavin is a past president and treasurer of the association, and he was the first individual to make a donation to AATCC Foundation Inc. after it was established as a separate public charitable foundation in 1997.

“Charles Gavin and the rest of us at the foundation wanted to honor Professor Bide for his years of assistance and involvement with the AATCC and the AATCC Foundation itself,” said John Y. Daniels, president of AATCC Foundation Inc.

Bide joined the association when he arrived in the United States from the United Kingdom in 1982. Since then, he said, it has been an invaluable part of his professional work and the resulting links with industry professionals has informed his teaching in the textiles, fashion merchandising and design program at URI.

“One thing that distinguishes our program from other textiles, fashion merchandising and design programs is the technical education that goes into our program, and because of that technical knowledge, a lot of our students do well after they graduate,” he said. “The association has taught me a lot, and I’m able to bring much of that knowledge back to the classroom here at URI. It’s a great informational exchange.”

Bide joined the University in 1991 and he teaches courses in textile science, color science, dyeing and textile testing.

His background in dyes and textiles led to research in pollution prevention for the textile industry, which in turn has enabled him to contribute to the current debates on sustainability. A further spin-off from dyes and textiles is an extensive series of projects involving the development of novel biomedical materials in conjunction with BioSurfaces, Inc. of Ashland, Mass., resulting in four patents. Bide also enjoys the occasional foray into textile dyeing history and dye analysis.

Bide received the AATCC’s 2011 Olney Medal for “achievement in textile chemistry” and the Chapin Award for his service to the association in 2009. He is also active in the administration of the association, serving as its president in 2007 and 2008. Previously, he also chaired committees on applied dyeing theory, as well as safety, health and environmental technology, and he served as the association’s New England regional vice president. He now serves as editor-in-chief of the peer-reviewed AATCC Journal of Research, helping to launch the new journal in 2014.

The AATCC Foundation Martin J. Bide University of Rhode Island Scholarship is available to undergraduate students pursuing degrees in textile fashion, merchandising, and design at the University of Rhode Island. The student recipients should have demonstrated scholastic progress toward their intended degrees. Given this, and the need to apply the scholarship to future study, the recipients will usually be sophomores and juniors at the time of application. Financial need and demonstrated work experience and history will be taken into consideration. Scholarship recipients must be U.S. citizens.

Students applying for the AATCC Foundation Martin J. Bide University of Rhode Island Scholarship should submit their applications through the foundation’s scholarship online portal at www.aatcc.org/fnd/grants-scholarships/aatcc-foundation-university-of-rhode-island-scholarship. Once an individual is nominated for scholarship by the Martin J. Bide University of Rhode Island Scholarship Committee, the foundation’s Board of Directors will confirm the nomination.

“I recognize that students struggle financially, so it’s an honor to have my name attached to a scholarship that will give them a boost,” Bide said.

Posted April 4, 2018

Source: University of Rhode Island

TREW’s Powfish Collection: Mission Accomplished

PORTLAND, Ore. — April 5, 2018 — TREW, designers and builders of style-inspired performance outdoor apparel, are celebrating after the release of its first limited edition collection, the Powfish. “It was an experiment with small batch production and brand collabs, and we’re popping corks, ’cause we get to do it again next year,” said Chris Pew, cofounder and president, TREW.

“We really wanted to see if the market would react to the concept of soft and hard goods in a collection, and the answer was: Yes, mostly,” Pew continued. “The men’s Powfish Jacket and Bibs have been selling like it’s their job, along with the skis. We’re still confident women will gravitate toward the jacket with it’s super lightweight insulation and incredibly soft feel. It’s a little like a doughnut, crispier on the outside, but all soft and buttery on the inside.

Forward thinking technology makes the Powfish Jacket a category winner. Super breathable/waterproof 2-layer Dermizax fabric keeps water out, while the stretch nylon drop liner provides next-to-skin comfort that’s light enough to be packable and burly enough for a full day in thigh deep pow.

As TREW’s first insulated option, the Powfish Jacket features Primaloft insulation that moves moisture and maintains warmth, without adding weight. Handwarmer pockets on the side and an arm pocket for easy ski pass storage. The longer silhouette falls in the back, continuing the trending fishtail look. The women’s jacket features full insulation, while the men’s offers vest-pattern insulation.

The Powfish men’s bibs are lightweight but ooze style. Subtle elastic is added to the sides so that they remain close to body, keeping snow out and heat in. A slightly paired down design offers clean lines while still offering quick on/off, plenty of storage and easy-pee access.

TREW curates the perfect pow package with coordinated skis or snowboard in the ideal shapes and length for the widest range of riders to find true bliss. Partnering with Folsom Skis out of Denver and Elevated Surfcraft out of Montana, TREW has created the perfect skis and snowboard to float over that fresh new foot of champagne powder.

Powfish Skis: Custom built, 184cm length, 116cm underfoot, the ultimate pow slaying size. Powfish Snowboard: 147cm Swallowtail design for maximum floatation and responsiveness.

Posted April 4, 2018

Source: TREW

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