PARIS — March 6, 2018 — Lectra, the technological partner for companies using fabrics and leather, is pleased to announce that the Ternua Group, a Spanish outdoor clothing and sportswear group, has chosen Lectra Fashion PLM 4.0 to increase its geographical presence by improving global teamwork.

Founded in 1994, the Ternua Group has achieved worldwide success by promoting adventure through respect for nature, producing sustainable technical clothing for outdoor sports enthusiasts worldwide. The group’s strong commitment to the environment is shown through their R&D that focuses on developing its own fabric by using eco-friendly materials such as organic cotton and recycled down.

Today, the group’s portfolio includes three brands Ternua, Astore and Lorpen, currently exporting to more than 50 countries, with operations in Europe, America and Asia. Compounding this global success, the ambitious group plans to penetrate more markets across the globe.

The group is implementing Lectra Fashion PLM 4.0 into its entire production process. Specifically developed to help fashion companies navigate the digital era, this modular and user-friendly solution will help the Ternua Group centralize and store information coming from their brands by digitalizing their supply chain. This will connect all teams involved in the design-to-production process, regardless of geographic location. Team members will also be able to communicate better with external suppliers, access accurate information and keep track of every collection’s development progress. The group can hence speed up the entire production process and help their brands deliver their collections to markets all over the world on time.

“We manage our design and product development processes in-house but outsource our production in Europe, north of Africa and Asia,” explained Aitor Barinaga, COO, Ternua Group.”For our business to expand globally, we need to go fully digital. By having a system that consolidates and standardizes data coming from all supply chain actors across the world, we can respond faster to consumer demand. We have assessed all other vendors, and Lectra Fashion PLM 4.0 is clearly the winner. It has the ability to fully integrate all processes and improve communication and teamwork across all departments through sound data management. We are more than happy to have a trusted partner as Lectra for such an ambitious project.”

“Ternua Group is constantly pushing the boundaries of innovation,” said Rodrigo Siza, Managing Director, Spain and Portugal, Lectra. “This is shown through their desire to help customers achieve their personal best by providing them with high-performance technical wear that is also environmentally friendly. We are thrilled to embark on this new journey with the Ternua Group, and we are confident that our solution and expertise will help them get their collections out to new markets on time.”

Posted March 6, 2018

Source: Lectra

SEATTLE — March 1, 2018 —  Fitcode, a fashion-data company that pairs consumers with jeans that fit, has expanded with the launch of a men’s fit tool.

Previously available for women’s denim (including petite and plus), Fitcode’s fit solution will now be available for men’s denim, in response to industry and consumer demand. The men’s experience launched in partnership with Silver Jeans Co.™, an existing Fitcode partner.

“We want to provide a personalized shopping experience for all our consumers,” says Mike G. Girardin, director of eCommerce at Silver Jeans Co. “We’ve seen a lift in our online women’s sales using Fitcode, so adding men’s denim to the tool is the natural next step.”

Fitcode’s women’s fit tool has been integrated on silverjeans.com since fall 2017. Visitors to the site can now take the Fitcode fit quiz and shop personalized, fit-based style recommendations across departments. Fitcode users are at least three times more likely to purchase.

“Men’s has always been next for Fitcode,” said Rian Buckley, Fitcode cofounder and CEO. “It represents a sizable market opportunity and fit is the top purchase driver for male and female denim shoppers. We’re thrilled to be launching this experience with Silver and look forward to continuing our successful partnership.”

Fitcode has previously integrated with JOE’S Jeans, AG, Hudson Jeans, JAG Jeans, and more. With 200,000 users and counting, Fitcode is amassing a wealth of data to help brands better understand their consumers and make more informed business decisions.

Fitcode also received an additional $750,000 in funding from lead investor Harvey Partners, bringing the company’s total funding to $2.95 million. The funds will be used to deliver on the product roadmap, execute on Fitcode’s omnichannel vision, and support the company as it continues to grow and scale.

“Fitcode is poised to disrupt the denim and apparel industry,” said Brett Campbell, founder and CEO of Harvey Partners. “We’ve seen phenomenal traction and impact, and we are committed to its continued success and growth, including the expansion into men’s bottoms.”

Posted March 5, 2018

Source: Fitcode

LOS ANGELES — March 1, 2018 — Bachrach is closing its doors after 140 years, presenting menswear shoppers with the opportunity to have the renowned “Bachrach look” at discounts of up to 50 percent off. All told, millions of dollars in stylish, high-end inventory — signature Bachrach suits, shirts, pants, accessories and more — are available at 14 store-closing sales across eight states, as well as at bachrach.com. Great American Group and Tiger Group are conducting the liquidations on behalf of the retailer’s creditors.

The Los Angeles-based chain had briefly emerged from bankruptcy after an earlier round of store closures, but filed for Chapter 11 again on February 16, 2018, in California Central Bankruptcy Court/CN# 2:18-bk-11744.

Scott Carpenter, president of GA Retail Solutions, noted that Bachrach, which was founded in 1877, is a historic retailer with a specific style and top-notch customer service. “Its loyal clientele associates the name not only with menswear of exceptional quality and style, but also with highly-trained salespeople who are adept at helping them look their best,” he said. “You walk into Bachrach and they put together an entire outfit for you, right down to the tie pin and the pocket square.”

The store closings are underway at malls and other retail properties in Texas, Virginia, New Jersey, Tennessee, Michigan, Wisconsin, Indiana and Illinois.

The inventory being sold includes double-breasted, slim-fit, modern-fit and three-piece suits; dress shirts, sport shirts and sweaters; dress and casual pants; denim and jeans; coats, blazers and vests; and accessories such as ties, label pins, cufflinks and pocket squares, most of which are from the Bachrach brand. “Bachrach is well-known for the way it balances universal appeal while always staying edgy,” Carpenter said. “All of the elements of Bachrach’s signature look, from boutonnieres to blazers, are available.”

Best known in the Midwest, the chain had at one time operated 32 stores. “Margins in the menswear sector have been shrinking due to declining foot traffic at malls, stiff competition from e-commerce retailers and significant shifts in consumer spending patterns,” Carpenter noted. “Unfortunately, Bachrach’s store locations were unable to survive these competitive pressures, despite its strengths, such as high-quality merchandise and customer service.”

Furniture, fixtures and equipment in the 14 stores are also available for purchase. Online shoppers will also find discounts of up to 50 percent off at Bachrach.com for approximately the next four to six weeks.

Posted March 5, 2018

Source: Tiger Group