75 Years Of Lenzing – 75 Years Of Innovation

LENZING, Austria — June 6, 2013 — This week Lenzing AG is celebrating the 75th anniversary of its
business operations together with 3,000 invited guests  – employees,  customers, business
companions, politicians and partners. The company presented the book “75 Years  of Innovation”
published on this occasion, which honors Lenzing’s role as the driving force of innovation in the

The global market leader with fibers made of wood

Several decades ago there were more than 30 viscose fiber production plants in Europe. Today
there are only two, one of which is the headquarters of the internationally operating Lenzing
Group. The Austrian company has emerged as a global player as well as the market and technology
leader for man-made cellulose fibers. Lenzing fibers were once a cheap substitute for cotton. In
the meantime, they are highly sought-after premium products which are valued due to the renewable
raw material of wood and the environmentally-compatible production.

Thanks to its innovative strength Lenzing has helped the more than 100-year-old viscose
technology to reach new heights. Ultimately innovations to minimize the environmental burden of the
production process have made Lenzing the best practice model in the industry. At the same time the
company developed  TENCEL®, a completely new and forward-looking technology which will shape
the cellulose fiber industry in the coming decades.

75 years ago Lenzing manufactured 30,000 tons of fibers per year. In the meantime the fiber
production volume of the Lenzing Group will soon reach a level of 900,000 tons.

Innovation as the key to success

For decades Lenzing boasted above-average expenditures in research and development, thus
establishing the company as the pacemaker in the entire sector. Today the Lenzing Group is the
undisputed innovation leader in the man-made cellulose fiber industry.

The Lenzing Group operates the world’s leading research center for cellulose and fiber
chemistry at the Lenzing site. About 170 employees work there to further develop products and
production technologies. Some 1,400 patents and patent applications in 57 countries demonstrate the
effectiveness and performance of this team of specialists. Research expenditures of  about EUR
28 mn annually underline the importance the Lenzing Group attaches to research and development. An
important objective of research projects is to develop ecological production methods and
sustainable products with increasingly specialized areas of application.

Tencel — the fiber technology of the 21st century

The further development of TENCEL technology remains the main focal point of Lenzing’s
research efforts. In addition to three TENCEL plants, Lenzing also operates three pilot facilities
in which new applications for TENCEL fibers are developed and tested on a  semi-industrial
scale. The fourth Tencel factory, involving investments of more than EUR 130 mn, is currently under
construction at the Lenzing site in Upper Austria. It will commence operations in 2014 and 
mark the  next technological step for TENCEL.

Learn more about the rise of the Austrian fiber producer to the world market leader of
man-made cellulose fibers: http://75years.lenzing.com/en.html

Posted June 11, 2013

Source: Lenzing