CARY, N.C. — February 5, 2013 — Incorporating social packaging and humorous, niche-driven branding,
Dude Wipes from Dude Products was named the recipient of the prestigious 2013 Visionary Award,
presented at the VISION 2013 Consumer Products Conference in Orlando, Florida. The Visionary Award
is given to the most innovative new consumer product that utilizes nonwoven fabrics in its final
Dude Wipes was selected over four other finalists by the attendees at the 12th annual VISION
Conference, which was held from January 28-31, 2013 at the Rosen Centre Hotel in Orlando.
Celebrating its 12th consecutive year as the most important conference bringing together the
worlds of consumer products and nonwovens, the VISION Consumer Products Conference, organized by
INDA, Association of the Nonwoven Fabrics Industry, attracted over 325 attendees from around the
world. Through presentations and workshops by industry experts, the event once again focused
attention on the growing role of nonwovens in consumer products.
The five finalists made presentations during VISION 2013 and conference attendees voted for
the recipient of the 2013 Visionary Award.
Dude Wipes utilizes its novel packaging and humorous branding in its goal to change male
hygiene routines and behavior. The product is wallet-sized, flushable and biodegradable and
contains vitamin E and aloe.
“Dude Wipes is a superb example of innovating through clever positioning, packaging and
marketing to meet the needs of a specific target market,” says Dave Rousse, President of INDA.
“There were five outstanding products representing many aspects of consumer products and they were
all winners by being selected as finalists in the 2013 competition.”
The other four 2013 Visionary Award finalists were:
* DiversiTech Merv 8+ and Merv 9+, DiversiTech Corporation. A pleated filter that has a full
frame but takes up half a much storage space as a conventional cardboard filter because it is
nestable when stacked.
* Poise® Panty Fresheners, Kimberly-Clark. These feminine fresheners are equipped with a
clean and fresh scent that lasts up to four hours.
* Winged Fiber™ Facial Mask, Allasso Industries. Cosmetic facial mask made using a nylon
Winged Fiber™ spunbond is loaded with essential moisturizing and rejuvenating oils and creams.
* VitaFlex Soft-Stretch Hood™, VitaFlex LLC. Utilizes a latex-free elastic nonwoven fabric to
provide greener and less expensive primary head protection.
Posted on February 5, 2013