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Knitting / Apparel

Cotton Incorporated, Gymboree Launch Fabric

Cotton Incorporated, Cary, N.C., has teamed up with children's apparel retailer Gymboree Corp., San Francisco, to offer SuperSoft 100-percent cotton fabric for newborns', toddlers' and children's apparel. The fabric is double brushed and washed to provide exceptional softness, according to the companies. A line of SuperSoft garments is now available at Gymboree stores in the United States and Canada.


"For newborn babies, you want the softest and highest quality fabrics against their tender skin," said Lisa Bayne, senior vice president, marketing, Gymboree. "That is why Gymboree developed SuperSoft. This joint marketing campaign with Cotton Incorporated reinforces Gymboree's expertise in bringing the best possible products to its customers. "

September 2005