WICHITA, Kan. — July 27, 2011 — During the upcoming Outdoor Retailer Summer Market held in Salt
Lake City, Aug. 4-7, INVISTA’s CORDURA® brand team will host a gear drive to benefit Gear to Grow.
A non-profit program, Gear to Grow is dedicated to providing donated gear from outdoor retailers
and manufacturers to other non-profits that promote outdoor recreation.
As the official collection site, the CORDURA® brand booth (#38213) will keep a collection bin
to gather gear for the program for the duration of the show. Exhibitors are encouraged to
participate by dropping off surplus samples and equipment to the Gear to Grow donation bin during
show hours. Prior to the show, exhibitors can ship donations to the Salt Palace Convention Center,
along with gear they plan to exhibit.
“We are honored to support Gear to Grow by serving a as the collection hub for the gear drive
to help support the organization’s mission of encouraging individuals to participate in outdoor
recreational activities,” said Cindy McNaull, global CORDURA® brand and marketing director. “By
engaging with Gear to Grow and the cause to encourage outdoor recreation, the CORDURA® brand team
is able to put gear in the hands of those who wouldn’t otherwise be able to be active in the
outdoors. Everyone is durable at heart and deserves to have the opportunity to be adventurous.”
Supporting Gear to Grow falls under an initiative of the corporate citizenship pillar of the
CORDURA Cares
SM program that demonstrates the company’s on-going commitment to the environment.
For organizations planning to ship gear to the gear-drive prior to the show, notify Gear to
Grow at contact@geartogrow.org. During the show, the CORDURA® brand team will post updates
regarding the gear-drive through social media channels, including Facebook and Twitter.
About Gear to Grow
The Gear to Grow program allows outdoor retailers and manufacturers to make
tax-deductible gear donations for the benefit of getting more people involved in outdoor
recreation. Simply put, Gear to Grow brokers gear between the donors and non-profit organizations
whose primary missions entails getting people involved in outdoor activities. Based in Salt
Lake City, Utah, the Gear to Grow program is a project of the Pacific Mountain Institute, a 501(c)
3 non-profit. The Gear to Grow program began in December 2009 and now serves more than 60 outdoor
non-profit groups throughout the United States since.
For more information on Gear to Grow visit
www.geartogrow.org.
CORDURA® brand Supports Gear to Grow at Outdoor Retailer Summer Market 2011 Trade Show – 2
Posted on July 28, 2011
Source: Invista
