producer of resins, polymers and specialty additives used by the textile, specialty paper,
adhesives and graphic arts industries, among other industries — has decided to discontinue use of
the name Noveon, except in connection with Lubrizol’s specialty consumer products. The decision,
along with a new company logo, is part of Lubrizol’s one-company initiative to form a common
identity for the company and its subsidiaries.
This news coincides with the announcement that Noveon Inc. and Noveon Canada Inc., wholly
owned subsidiaries of Lubrizol, have changed their names to Lubrizol Advanced Materials Inc., and
Lubrizol Advanced Materials Canada Inc., respectively. Other Lubrizol subsidiaries around the world
will follow with similar name changes beginning in July.
“Our goal is to clearly state to our investors, customers and other stakeholders that
Lubrizol is a united organization with a common philosophy and vision, focused on growth,” said
James Hambrick, president, chairman and CEO, Lubrizol. “The name and logo change will be beneficial
to how we do business. Eliminating the use of multiple names and logos will allow us to present
ourselves to the global marketplace in a consistent manner.”
June 5, 2007