HOLMFIRTH, England — April 23, 2020 — In a landmark development, SDC Enterprises Ltd. (SDCE) has made its foray across the Atlantic with the appointment of its first distributor in the United States. Advanced Testing Instruments Corp. (ATI), Greer, S.C., joins the SDCE network with a wealth of contacts and industry knowledge and, as Tim Ziegenfus, ATI’s president and CEO, explained, the stateside potential heralds a new chapter of development for SDCE’s testing consumables.
For more than two decades, ATI has been a driving force in keeping the North American textile industry ahead of its game. Specializing in state-of-the-art testing instruments consumables and service & calibrations of instruments. ATI has a reach far beyond its South Carolina headquarters, and is known by U.S. testing professionals looking to maintain their stringent quality control procedures.
“Our instruments are used throughout the world for testing air permeability, fluid resistance, tearing strength, abrasion, tensile strength, color and lightfastness testing, and many others” Ziegenfus said. “We supply a range of industries beyond textiles, including the medical, aerospace, building materials and automotive sectors.”
For the corporation’s wide breadth of textile customers, ATI is also a trusted source of the adjacent consumables necessary for ASTM, BS, EN and ISO procedures. Those at the helm of ATI are committed to sourcing only consumables that meet its own stringent quality standards, and recognized a certain synergy between SDCE’s products and its core offer of equipment.
“We have been familiar with SDCE products for 20 years but, in truth, there is still a lot of potential to increase the brand’s presence across North America,” says Ziegenfus. “We have plans to recommend SDCE’s products to our database, in line with our philosophy to exceed their expectations of quality when it comes to textile testing.”
With a 6,000-strong network of consumers, ATI represents a significant territory, and a substantial potential for growth and development of the SDCE brand.
“We are always growing,” Gehricke said. “Only last month, we started to offer protective face mask production machinery that has already seen tremendous success. We have the market contacts, and we have a strong business plan to support our customers with the supply of SDCE products, that will uncomplicate the process for Americans looking to buy a revered British product.”
ATI has already exhibited at Chicago’s FiltXPO and AATCC IC&E exhibition earlier this year, and plans to increase its market share at the upcoming Techtextil North America, Atlanta GA. October 1-3, 2020, COVID-19 permitting.
“We have a lot of plans for this year and beyond and we are happy to have brought SDCE products on board in a more formal capacity,” Ziegenfus said. “There is a lot of potential for our two companies to work together, and to keep U.S. customers ahead of the game when it comes to exemplary Textile testing.”
Posted April 23, 2020
Source: SDC Enterprises Ltd.