Myant’s Made-In-Canada Textile Computing To Be Integrated Into Canadian Tire’s Brands, Including Helly Hansen, Dakota And Woods

TORONTO — May 24, 2019 — Retailer Canadian Tire Corp. Ltd. (CTC) and Myant Inc., an innovator in Textile Computing™, are pleased to announce their partnership to introduce wearable computing and smart textiles to CTC’s family of leading retail brands.

Myant’s proprietary fiber-based innovations will be brought to consumers in Helly Hansen, Woods and Dakota products to keep Canadians safer, more comfortable, and ultimately, healthier. These solutions will use Myant’s SKIIN Textile Computing™ platform that integrates biometric sensors, heat generation technology and electroluminescence into everyday clothing. This partnership will introduce apparel and footwear that keeps customers warmer, lights up at night to keep them more visible, and connects with smart devices to record performance and health information from heart rate to blood oxygen levels.

By partnering with Myant, CTC furthers its commitment to provide customers with new and innovative products and solutions for everyday life, including pedestrian and cyclist safety at Canadian Tire, Dakota workwear at Mark’s, outdoor apparel from Helly Hansen and Woods, available at SportChek. The result is a significant step forward in developing next generation Connected Health, Connected Worker and Connected Home applications.

“Smart textiles will allow footwear and apparel to reach new heights in terms of safety, health and performance. CTC and our family of brands are committed to investing to bring these innovations to our customers around the world,” said Allan MacDonald, executive vice president, Retail, CTC.

“Myant’s long-term vision is to build a new platform for human-computer interaction that helps individuals manage and anticipate their health and wellness 24 hours a day, throughout their lives. Canadian Tire and its portfolio of retail banners is a natural partner in this endeavour given its central role in the lives of millions in Canada and beyond, from the hockey rink and the gym through to our homes and our clothing,” said Tony Chahine, CEO and founder, Myant Inc.

Posted June 10, 2019

Source: Canadian Tire Corp.