Datacolor®, Lawrenceville, N.J., has introduced ColorReader, an ultra-portable, handheld color identification and matching tool. ColorReader, a complement to its professional device ColorReaderPRO, is targeted to professionals as well as homeowners who wish to identify the colors of paints and everyday objects including textiles. ColorReader is Bluetooth® connected and works with the ColorReader mobile app. The device identifies colors based on NCS® 1950 and RAL® Classic, Design and Effect color standards.
“We hear time and time again from designers, homeowners and painters who’ve spent a lot of time and money trying to find the perfect paint to match their color inspiration – whether it be a decorative throw pillow or even a piece of artwork,” said Susan Bunting, product marketing manager, Datacolor. “In the end, they settled for a color that still wasn’t quite right. Therefore, we set out to develop the latest product in our line of color management solutions. We wanted an easy-to-use color identification tool that is affordable for all.”