Atlanta-based Softwear Automation has closed a $20 million Series B1 funding round, led by Denmark-based fashion company BESTSELLER through its Invest FWD platform. Existing investors, including CTW Venture Partners, SRI Capital, and MacDonald Ventures, also participated. The partnership brings BEST-SELLER CFO Thomas Børglum Jensen to Softwear Automation’s board. The fresh funding supports the continued commercialization of Softwear Automation’s SEWBOT® automated sewing technology.
“This partnership with BESTSELLER and the support from Invest FWD are not just a vote of confidence in our technology — they are a powerful catalyst for the future of on-demand, localized, and more sustainable apparel manufacturing,” said Palaniswamy “Raj” Rajan, chairman and CEO, Softwear Automation.
The funding will expand product categories and geographies, scale production capacity, and enhance R&D, aligning with BESTSELLER’s broader goals of supply chain transparency and reduced environmental impact.
2025 Quartlerly Issue III
